# How To Price Your Services

Source: https://www.youtube.com/watch?v=99FQLNGnDYg

YouTube automatic English captions. Automatic transcription may contain recognition errors.

## [0:00](https://www.youtube.com/watch?v=99FQLNGnDYg&t=0s)

you can't sell Neiman Marcus pricing with Walmart quality and you can't sell Walmart pricing with Neiman Marcus quality the two don't work together because the way you Market to a Walmart crowd is very different than the way that you mark it towards a Neiman Marcus crowd what you'll find is that when people are trying to Market to larger crowds what you see is that they go for a utility perspective and what Walmart positions itself as is a utility it's cheap it's affordable there's no one who has lower prices than us whereas nean

## [0:30](https://www.youtube.com/watch?v=99FQLNGnDYg&t=30s)

Marcus positions itself as a luxury brand they're focused on that top part of the market that's willing to spend more and actually does not care about price and the same thing applies to your creator business are you Walmart pricing or are you nean Marcus pricing if you want to go and you want to sell on the Walmart level nothing wrong with that just make sure the pricing and the quality and the way you're marketing and what you're doing reflects what you're selling if you want to sell for a high price your marketing needs to match that everything even the pricing needs to match that