# read this ONE secret book to master marketing

Source: https://www.youtube.com/watch?v=E-7h_bXKirE

YouTube automatic English captions. Automatic transcription may contain recognition errors.

## [0:00](https://www.youtube.com/watch?v=E-7h_bXKirE&t=0s)

hello friend welcome to the video today we are going to be discussing one of the best books that you can read if you want to become a phenomenal marketer now here's the thing if you want to become a phenomenal marketer you probably should click the link in the description and grab the power copy process from me because it's a 97 page document that breaks down everything you need to know if you want to craft compelling marketing assets like emails ads sales letters vsls I mean anything that you're looking to create this is going to show you exactly how to come up with the most potent message that you can weave into

## [0:32](https://www.youtube.com/watch?v=E-7h_bXKirE&t=32s)

whatever asset you're trying to build so free you can just give me your email and then you get that and if you don't actually grab that you probably Huff glue for a living it's more than likely what's going on there cuz I can't see any reason why you wouldn't grab that anyways moving back to the video Topic at hand what is this mysterious book that you should grab well rather than keep you in suspense the entire time I'm just going to go ahead and I'm just going to reveal it right out the start it is Napoleon Hills how to grow rich

## [1:05](https://www.youtube.com/watch?v=E-7h_bXKirE&t=65s)

with peace of mind okay so this book is a amazing amazing book to understand The Human Condition so I want you to realize something that if you become an expert at humans and how humans think why they feel the way they do what common human experiences are and why they create these experiences and the feelings surrounding those experiences you're going to be a really good marketer

## [1:36](https://www.youtube.com/watch?v=E-7h_bXKirE&t=96s)

because marketing is really just us opening up a portal that creates a feeling for the person on the other side for example okay ready ready Donald Trump the second I say his name you either hate him or you love him Donald Trump is a portal all of his campaign messaging from we're going to make America great again to we're going to Build That Wall all of these statements are portals they make you feel a certain way when I open up my phone this is a

## [2:09](https://www.youtube.com/watch?v=E-7h_bXKirE&t=129s)

portal when I go on Instagram when I go on Twitter when I go on YouTube I'm opening up portals and marketing is really nothing more than opening up deliberate portals that are designed to influence our viewer into taking a specific action and the best way to get someone to take an action action is to make them feel something if they don't feel anything they don't take action okay so the reason why I said this is one of the best books that you could

## [2:40](https://www.youtube.com/watch?v=E-7h_bXKirE&t=160s)

read on how to become a phenomenal marketer is because it explains one of the main things that pretty much everyone struggles with which is peace of mind so the reason that we do anything is to feel something and usually what we're trying to feel or find mind is peace the other day I went on a walk in the forest and I have a nice Woods nearby me and uh I brought my food with me I just like made some dinner and I just said I'm going to go on a walk sit in the forest and just

## [3:12](https://www.youtube.com/watch?v=E-7h_bXKirE&t=192s)

like think and eat and I had a great week very productive week very profitable week made some good money and uh you know was super consistent with my routine yet I felt this Melancholy feeling running through my body and I was just like hm well why do I feel this way and my my my mind started trying to figure out what the problem was well is it this nope and it couldn't latch on to any specific thing because I was doing everything that I needed to be doing yet I still did not have peace of mind I had

## [3:44](https://www.youtube.com/watch?v=E-7h_bXKirE&t=224s)

everything you could possibly imagine that week I had a great date with a great woman I had a great amount of money that came into my bank account I had a great set of workouts I had a great amount of discipline and my routine like just an allaround great week yet I still not have peace of mind until I realized ah this is a choice right now and my mind and your mind as well is a problem attribution seeking device it's always trying to attribute your problems to something this is how everyone's mind works okay it's usually

## [4:16](https://www.youtube.com/watch?v=E-7h_bXKirE&t=256s)

a form of projection what you'll start to understand um as you read this phenomenal book I would just recommend you go on Amazon right now and buy it is that the only reason we do anything is because we want peace of mind for example let's just take a random product okay let's just say it's like a bizop how to make money online how the person teaches it that doesn't really matter whatever it is that they're teaching the reason why someone buys that is because financially they don't have peace of mind they're constantly worrying about

## [4:48](https://www.youtube.com/watch?v=E-7h_bXKirE&t=288s)

what the next bill is going to be they're constantly worrying about what the next problem financial problem is going to be in their life and they are wanting to make more money so they can have more Financial Peace of Mind let take a completely other product let's say that something like a weight loss Okay the reason they do not you take care of themselves well it's different for every single person honestly like it may be something that happened in childhood it may be something blah blah blah right there's a million in one reasons but they are buying that weight

## [5:19](https://www.youtube.com/watch?v=E-7h_bXKirE&t=319s)

loss product because they want peace of mind through their health right they don't have peace of mind when they step on the scale they don't have peace of mind when they go to the doctor and the doctor tells them hey you're kind of being a fatty bbati let's not do that maybe we need to stop eating processed slop every single day anyways I think that it's important to understand this concept because as you can see it is involved in every single buying decision okay and so when you read through this book we're going to flip to a random

## [5:49](https://www.youtube.com/watch?v=E-7h_bXKirE&t=349s)

page right now that I want to point out and you'll see what I'm talking about the nine major motives this is a very key component for you to understand and weave into everything that you do it is not not for nothing that court trials often concern themselves with questions of motive everything you do is the result of one or more motives in various combinations we use nine basic motives the seven positive motives are the emotion of love the emotion of sex the desire for material gain the desire for self-preservation the desire for freedom

## [6:20](https://www.youtube.com/watch?v=E-7h_bXKirE&t=380s)

of body and mind the desire for self- expression the desire for perpetuation of life after death the two negative emotions are the emotion of anger or revenge and the emot of fear okay so those motives are all surrounding peace of mind your ex cheated on you and now you want to get revenge and glow up and get super jacked and get a super hot girlfriend that's going to bring you peace of mind as at least what you believe it doesn't um the other thing okay hey fear right you feel

## [6:52](https://www.youtube.com/watch?v=E-7h_bXKirE&t=412s)

fear because you think by thinking about it that you'll find Peace of Mind by processing it through your mind you think you're going to find peace of mind when really you won't the reason why you want to make money why you want to find love why anything is because you want peace of mind what humanity is seeking yet very few ever find it is peace of mind you are not selling a dental flossing kit you are selling peace of mind that when they uh go to the dentist they're not going to get told hey we

## [7:23](https://www.youtube.com/watch?v=E-7h_bXKirE&t=443s)

need to drill half your [ __ ] teeth out or that when they go on a date the person says wow you have such nice teeth and the person doesn't say wow your teeth are yellow in their head and judge them silently you are not selling a dating coaching program you are selling peace of mind that the person is actually going to be able to find someone that is their life partner and be able to have kids with that person etc etc this is what's really really important that I think a lot of marketers don't understand remember what I said earlier about portals guys you are opening up portals at all times

## [7:53](https://www.youtube.com/watch?v=E-7h_bXKirE&t=473s)

through your work and most people they waste that opportunity of the portal with features and benefits now I'm going to really explain this to you a simple way and I'll never forget I was at lunch once with uh good friend Stephan George ey and uh he was telling me about this program and how I'm going to do this I'm going to do that I think all these things and this is how we're going to sell it and I just told him I was like hey man I'm just going to be honest with you um nobody cares about your shiny [ __ ] and he kind of resisted that a little bit and was like no I don't think and then later he sent me a voice note and he was like I was actually thinking about it and I think you're right yeah

## [8:24](https://www.youtube.com/watch?v=E-7h_bXKirE&t=504s)

no nobody cares about my shiny [ __ ] they want what the thing does for them okay so say that out loud with me right now nobody cares about your shiny [ __ ] I heard this first from my friend Jesse Elder and when I understood it it completely changed the way that I thought about how to sell products and services you see the business owner doesn't hire me because oh Nick's going to raise our aov to whatever number I whatever right no that's not why they hire me they hire me because right now

## [8:56](https://www.youtube.com/watch?v=E-7h_bXKirE&t=536s)

they know their marketing could be better and it's not and as an entrepreneur they want to constantly be seeking a better better better solution and that gives them Peace of Mind knowing that they are hiring someone that's actually going to solve their problems for them that's going to improve their business so they can get ahead beat their competitors blah blah blah whatever the motive is that we read out loud um is different for everyone so by reading this book you not only get Napoleon Hill at the end of his life which highly recommend uh thinking about

## [9:26](https://www.youtube.com/watch?v=E-7h_bXKirE&t=566s)

that as a as a maybe a let's just say some you should listen to Because Napoleon Hill lost everything multiple times and uh he's at the end of his life in this book and uh he's trying to tell you all the things he wish he knew so if you've read Think and Grow Rich um well you should probably read this one cuz this is the updated version of the book with a lot of stuff that he left out really really good book again I'm making a whole freaking video about it because it really helps you understand this again people are only seeking peace of

## [9:56](https://www.youtube.com/watch?v=E-7h_bXKirE&t=596s)

mind you're watching this video right now because something maybe you're just scrolling and you wanted it whatever but the reason you did this and clicked on the video and are now watching me is because you believe that by getting more knowledge or by educating yourself further you will get peace of mind and to a degree you will temporarily but then what happens the chaotic storm of Life comes rushing in and uh suddenly you don't have peace of mind I think a lot of people believe that if I get X

## [10:26](https://www.youtube.com/watch?v=E-7h_bXKirE&t=626s)

then I'll find peace of mind if I get y then I'll have peace of mind it's not true I'll tell you why here in a moment but that's what you need to sell people I know W Nick but doesn't that seem manipulative no it's not it's meeting people where they are okay most people do not realize that life is a constant NeverEnding storm of problems and suffering that's just life you're never going to walk away from that instead what you could do is do as Jesus did on the boat when a storm was passing by all

## [10:57](https://www.youtube.com/watch?v=E-7h_bXKirE&t=657s)

the apostles are going crazy and and what does Jesus say he's just like oh my goodness how long am I get stuck with you guys when they're asking him Jesus like we're going to sink or whatever he literally just tells the water to calm down and the water calms down now that story uh what you're supposed to gain from it is that you are in control of the piece okay it's not an external thing it's not this hydr flask that if you buy this then suddenly you will have peace of mind because you're going to be hydrated no you're going to buy this Hydro Flask you're going to be hydrated

## [11:28](https://www.youtube.com/watch?v=E-7h_bXKirE&t=688s)

for a day and then your mom's going to call you and say she's disappointed with you and that you started an internet business and what the [ __ ] wrong with you you internet marketer you and uh you're suddenly going to have a lack of peace of mind then you're going to think well maybe I need to go and make a lot of money so I can prove her wrong and then you do that and you buy a BMW uh I have a BMW is this about me maybe I don't know U my mom never said those things so I don't think I was looking for that uh I bought it because it made me feel really awesome when I drive it super fast but for someone else it could

## [11:59](https://www.youtube.com/watch?v=E-7h_bXKirE&t=719s)

be the that they want to make their ex feel bad it could be that they want to make their mom feel proud of them right but the reason why we do these things is cuz it brings them peace of mind when I'm driving 130 mph um on a road yes I do that quite frequently it's really fun um I Feel Complete Peace of Mind in that moment whenever I'm going super fast I feel just peace it's just nothing really can exist at that moment because you're going 130 m per hour and every single half second matters and if you don't pay attention for half a second you will

## [12:29](https://www.youtube.com/watch?v=E-7h_bXKirE&t=749s)

crash so I love that I love that feeling of adrenaline um and I love that feeling of the car launching off again it gives me peace of mind because it's like hey dude this car is [ __ ] awesome my life's [ __ ] awesome okay cool and I have something to reassure me that my life is awesome now if I lived in a poophole and I drove a drove I drove a little H [ __ ] wagon everywhere that I went um yeah I probably wouldn't have as much peace of mind as I have now so I hope you guys can understand what I'm trying to communicate to you right now PE people don't buy products because

## [13:01](https://www.youtube.com/watch?v=E-7h_bXKirE&t=781s)

they want the product okay they buy products because it makes them feel a certain way and they believe that feeling will bring them peace of mind but you and I you and I know you know what we know that nothing actually will ever bring us peace of mind but ourselves okay now you're going to worry you're going to have problems that's life but if you can simply just focus on the fact that it's just a passing wave and you're just a conduit just kind of experiencing life you'll be okay and everything will be good but you can make a lot of money by helping people who

## [13:31](https://www.youtube.com/watch?v=E-7h_bXKirE&t=811s)

don't understand that at all and just showing them that like yeah if you buy this car you'll be [ __ ] awesome yeah if you do this dating program you'll do this yeah if you blah blah blah right meet people where they are not all of them are going to be awakened individuals like you and I who understand these Concepts rather majority of them are emotionally [ __ ] and you should use that to your advantage so that's everything that I wanted to cover for you in this video I'd highly recommend you head over to Amazon I don't even have an affiliate link for this cuz Napoleon Hill is dead and they're not going to pay me for this but I'd recommend grabbing this book and while at it as well you should click that link in the description below and

## [14:02](https://www.youtube.com/watch?v=E-7h_bXKirE&t=842s)

uh you should definitely grab the power copy process for free look at that Napoleon Hill is charging you money for the book I'm giving it the knowledge that I have for free all right so technically I am better than Napoleon Hill I'm just kidding Napoleon Hills ghost please don't haunt me in my sleep I love you please don't do that that will rob me of my piece of mind okay guys that's everything for the video today I hope you found this useful hope you have a good day hope you have a profitable day and uh remember you're never going to find peace of mind through anything outside of yourself so

## [14:33](https://www.youtube.com/watch?v=E-7h_bXKirE&t=873s)

all the best bye now