# (1 HR TUTORIAL) How To Revise A VSL Draft To Perfection Source: https://www.youtube.com/watch?v=s0K062JMN_A YouTube automatic English captions. Automatic transcription may contain recognition errors. ## [0:00](https://www.youtube.com/watch?v=s0K062JMN_A&t=0s) How do you go about making revisions to the first draft of your VSSL? Well, it's a great question. I'm going to go ahead and I'm going to answer that today by literally doing that. So, a few weeks ago, I recorded a video that was a 2 and 1/ halfhour long course all about how I would go about writing a VSSL script from start to finish in one sitting. I did it for my friends over at the Default Kings and they actually went ahead and shot that. And so I figured what a great opportunity to do part two to this course where I now actually go and make revisions to what they shot and ## [0:30](https://www.youtube.com/watch?v=s0K062JMN_A&t=30s) what they created so you guys can see some common pitfalls that people have in their production process and usually how I'm advising my clients on like what to change differently about their presentation. Now I'm going to do that today. Uh and I'm also going to do it in sunglasses because sunglasses make everything super cool and everything we do over here super cool. Now, if you guys wanted to get access to a super cool VSSL checklist that you can walk through that basically shows you all the different things that are the most common mistakes that people make with their VSSLs. And you can just watch your ## [1:02](https://www.youtube.com/watch?v=s0K062JMN_A&t=62s) VSSL and look at this checklist and find out all the things that you're not doing that you should be doing or all the things you're doing that you shouldn't be doing. So, you can improve your conversions and get access to that down in the description below or just watch this video. Either or. So, let's go ahead. Got this video pulled up. I'm now just going to walk through it. By the way, if I had an affiliate link for this software, I would use it. I don't though. But if you're doing revisions, you want to use frame.io. And here's why. I can show it on my screen right now. But as you can see, unlike Google Drive where you just literally have the ## [1:32](https://www.youtube.com/watch?v=s0K062JMN_A&t=92s) video and then you have to like go on notes and time, you know, time stamp it out and say at the 12 second mark and at the 30 second mark and then leave the notes and send it over to your editor. You can instead just have your editor upload directly to frame.io io. And then from there, you can just leave comments exactly where you want those comments to be. And then it'll store them on the side right here. Um, it's a very useful tool. I use it all the time with my video editors, and I highly recommend it. So, let's go ahead. Let's start making some frame.io comments on this ## [2:02](https://www.youtube.com/watch?v=s0K062JMN_A&t=122s) first draft of the VSSL. So, if you guys remember, this was a VSSL for a weight loss offer that has a Christian angle to it. And so, I'm going to go through and give feedback based on that. So, you can go back to the last video if you want to watch the script or just watch this video live and you'll see how I go about doing things. If you're a Christian man, it is obvious to see that the world is controlled by Satan. And everywhere you look, we see evidence of this from Okay, I don't know why Gabe is laughing here. This is my first thing. So, one of the first things that I always notice about ## [2:34](https://www.youtube.com/watch?v=s0K062JMN_A&t=154s) someone's VSSL is the presentation style of the speaker. If you were to have David Gogggins open up a V ESL or if you were to have Ed Milelet open up a VSL or if you were to have Shane Gillis open up a V ESL, the performance from each one of those people would be different. So I think from here Gabe maybe didn't read the tone of the script the same way that I wrote it. This is very common when you're writing it and you know someone else is performing it. Um, but Gabe is like smiling in this is like, so yeah, I feel like the intro needs to be a lot ## [3:05](https://www.youtube.com/watch?v=s0K062JMN_A&t=185s) more serious, especially when we're talking about Satan and like, you know, it's, hey, it's like an agenda that's going on. I feel like the music also doesn't match. Like, listen to this. From entertainment to politics to social med like like I want literally like the Batman music on right now. I want it to be that it's a little bit more intense. um not just like um you know fa la media not so much politics right now though thank god but it's clear that the enemy's agenda is at play and it's an ## [3:37](https://www.youtube.com/watch?v=s0K062JMN_A&t=217s) agenda that is designed to sabotage yeah so like my main thing right there was I just felt like the smiling in the intro didn't match really all that much with the message that we were saying the men who have influence in the kingdom of god I'm here to tell you today that if you're an entrepreneur who's been struggling with their weight you are being affected by the satanic I don't want you to be smiling really at this point that's kind of the main thing that I think is a a massive point of feedback is that this isn't an area where I think smiling that body language makes sense. I think that being a little bit more straightforward. I know Gabe may be saying this is just kind of my normal demeanor, but remember we're talking ## [4:07](https://www.youtube.com/watch?v=s0K062JMN_A&t=247s) about something a little bit serious and so I want to be a little bit more serious. So I would smile a little bit less agenda. My name is Gabe Pugz and since 2019 alongside my business partner Joe Yoheim, we've been helping men get results like these. Um I think that we need to spend more time on that. That was really fast. And so I think like showing the individual like I would I would show all the case studies a little bit more thoroughly. So like tick tick tick tick tick tick tick tick tick tick tick. Like there's a second for it cuz look at how fast these pop up right ## [4:38](https://www.youtube.com/watch?v=s0K062JMN_A&t=278s) here. Helping men get results like these. I don't even get to see really any of them. Like like I don't even remember anything I just saw because it was so fast. And so I think that we need to have them popping up on the screen. And we teach them a faith-based approach to changing their unhealthy habits so that they actually keep the weight off for good. Like Jim, he's a 70-year-old. So, I can see that the photo for Jim is very low resolution. So, I don't personally like that because think about the difference now in camera quality. Like, if I were to look right here, ## [5:11](https://www.youtube.com/watch?v=s0K062JMN_A&t=311s) oops. If I were to look like right here at the camera quality of Gabe versus the camera quality of Jim, it's like wildly different. And so I want the quality to match. So, uh, we need higher quality photos is kind of the main thing that we need to put in there. So, we'll just go ahead keep going. But need higher quality photos. There is for sure a big thing. Executive who lost. And honestly, the easiest way to do that maybe would just be to shrink the photo down quite a bit or find a better photo of Jim. 53 lbs in 5 months. Kept it off through the ## [5:41](https://www.youtube.com/watch?v=s0K062JMN_A&t=341s) Yeah. Like just show this, you know, or I'm sure you can find another photo of him. Um, but maybe it just starts with showing Jim like this photo because this is much more high quality photo instead of that like professional photo. So that's what I'm thinking there. Holidays and he sustained it since after working together. Like Alex, he's a same thing like lowquality photo. I don't think this presents us well cuz like everything else is crisp and high-end and then this isn't. Crypto entrepreneur and a dad of one who's lost more than 40 lbs. He's gotten abs. He competes in ## [6:11](https://www.youtube.com/watch?v=s0K062JMN_A&t=371s) jiu-jitsu now and he's kept it. It's awesome. Yeah, I would rather maybe we show this photo rather than the other one. Off for over 2 years since after working together like Gavin, a 50-year-old of same thing, just lowquality photos. That's the main thing I think is the gripe here is just lowquality photos. In everything that you do, guys, you want to use highquality stuff because what happens, and it's not so much that like someone's going to see this and go like, well, I'm not buying now. You know, they use lowquality images. It's that their mind leaves the video and now they're ## [6:41](https://www.youtube.com/watch?v=s0K062JMN_A&t=401s) thinking about why did they use a lowquality photo for that? Like why is that like 8bit or something like that? Did they shoot that picture on a potato? Right? Like they're just starting to think these thoughts. They're exiting the VSSL. Any minor mistake can cause someone to exit the VSSL mentally and we don't want them to do that. Father of six who is busy running multiple businesses but still lost 32 lbs in 12 weeks. or like Vinnie. He's an entrepreneur who's lost 50 lbs and kept it off for over 2 years since after working together. So, here's the thing. You already know the truth. You know ## [7:12](https://www.youtube.com/watch?v=s0K062JMN_A&t=432s) that you shouldn't be eating the garbage. You know that you should be exercising consistently. You know that God made you in his image and that you're designed to be. This is way better cuz you're not like smiling during this. I felt like a little bit he said you should be eating. That was fine there. But like um I felt like again going back to the intro, the intro was very smiley and I like this a little bit better. That's just so far what I'm observing. I felt like yeah, the demeanor and the intro didn't match, but it matches here. Be strong and actually commanded to honor the body he gave you to carry out his mission for your life. Yet that's not the reality you're ## [7:43](https://www.youtube.com/watch?v=s0K062JMN_A&t=463s) experiencing. You're experiencing what Paul talks about in Romans 7:15 when he says, "I do not understand what I do. For what I want to do, I do not do, but what I hate, I do." these I would rather we like transition and show Paul there. So like there's plenty of images that you can find of Paul like drawings and whatnot. And how great would it be if we transitioned away from Gabe and had a picture with like maybe like a light pastel color and we have Paul here and then that text like popping up and then Romans whatever where it says that I ## [8:14](https://www.youtube.com/watch?v=s0K062JMN_A&t=494s) just think it'd look a lot nicer. So that's more of like a visual aesthetics thing. These are your unhealthy default actions. And if you're like most entrepreneurs, you're probably sacrificing your health at the altar of your business. You're telling yourself that I'll fix it later. You're telling yourself that business and family obligations come before me. But here's something that might make you uneasy. That is the exact lie that the enemy wants you to believe. Satan wants you to believe the lie that you are incapable of honoring your body while stewarding everything else. He wants you exhausted. He wants you weakened. He wants you ## [8:46](https://www.youtube.com/watch?v=s0K062JMN_A&t=526s) slave to gluttony and sloth. He wants you to set a poor example to the people you're called to lead. He wants you dead early. Cuz if your body is weak, you're easier to tempt. And if you're out of control, then you have less influence over the people you're supposed to. I felt like this was a little bit hard to hear him. If your body is weak, you're easier to tempt. I know that he said tempt now that I was able to process it, but I think as well we could probably have this stuff popping up on screen because we have some stuff popping up, ## [9:16](https://www.youtube.com/watch?v=s0K062JMN_A&t=556s) some captions popping up, some captions not popping up and whatnot. I think that we should make sure that we don't just like leave things out there because it's going to be a little bit more difficult. So, I would want like you're easier to tempt right here. So, for example, people you're called to lead. He wants you dead early cuz if your body is weak, you're easier to I would just put if your body is weak, you are easier to tempt. Put a caption for this. So that's kind of what I'd recommend there to tempt. And if you're out of control, ## [9:46](https://www.youtube.com/watch?v=s0K062JMN_A&t=586s) then you have less influence over the people you're supposed to lead. And if you die early, well then you're not even here. And maybe you've known this for a while and you've tried all the methods pushed by the mainstream media like keto or intermittent fasting or Weight Watchers or even. Here's the part you haven't heard before. You've been lied to. You've been trying to use a temporary band-aid on a spiritual wound. The mainstream methods of getting healthy, they promise a quick fix, but they leave you discouraged, defeated, and that's why 90% of people who try these fat diets end up gaining the ## [10:16](https://www.youtube.com/watch?v=s0K062JMN_A&t=616s) weight back. But the worst part is after so many repeated failures, you're starting to accept that lie from the enemy that you just can't figure out this one area of life and your pastors aren't. So, the main thing here is I know that this is just like a obviously it's a draft for a VSSL, but we're kind of keeping the static image of Gabe on camera. And I think we need to be changing this up a little bit. And so, I would like if we could be adding in some B-roll, we maybe need to shoot this ## [10:47](https://www.youtube.com/watch?v=s0K062JMN_A&t=647s) ourselves. I would like to have something else popping up on screen. So, you know, a big thing that I see, guys, is people are kind of easily bored and talking head videos, while they're great, um, and it's great to connect with someone and just like basically look into their soul and tell them something, um, the issue I've found is that it can get a little bit boring and repetitive, and we're here for about 25 minutes. And so I just think we need to have a little bit more um other footage, whether it be B-roll we shoot ourselves ## [11:18](https://www.youtube.com/watch?v=s0K062JMN_A&t=678s) or B-roll that we get from a website like Story Blocks or Adobe or whatever. Like we just need to have some other footage here. Helping. They don't talk about gluttony cuz they're still struggling with it themselves. Not to mention most other Christians who make it harder and tell you it's no big deal. How come it's other Christians who place stumbling blocks before you when they bring donuts to Bible study? And while yes, God gives you grace and he loves you perfectly as you are right now. Obviously, the message of it's no big deal, that message is pure hope. So, I need you to ask yourself, are the men ## [11:50](https://www.youtube.com/watch?v=s0K062JMN_A&t=710s) telling you that this is no big deal? The men that you truly respect, are they disciplined? Are they leading by example? Or are they justifying their own addiction to comfort? Now, on the other side of the spectrum, you've got the alpha males, right? They're the ones screaming at you, telling you that if you don't have a six-pack, you're not a real man. And you don't resonate with them either. Okay? Cuz you've already heard 1 Corinthians 6:20. You've heard it said and preached and you've studied and read when it says that you were bought at a price. Therefore, honor your bodies, but you're struggling to fulfill ## [12:20](https://www.youtube.com/watch?v=s0K062JMN_A&t=740s) that. And look around with obesity rates. Absolutely. That's great. That was awesome. I really like the chart popping up right here. This is great. Just like good editing right there. Adults and teenagers. Now 75% of Americans are struggling to fulfill that command as well. Food has truly become our Lord. It's become an idol. You can walk into any business dinner, any client dinner, any church gathering and you'll see it. Food is no longer used as fuel. It's entertainment. It's indulgence. It's an addiction. It's the sacrifice of I would if I was directing ## [12:52](https://www.youtube.com/watch?v=s0K062JMN_A&t=772s) Gabe, one thing I would make him stop doing is looking to the side right here. Check this out. Entertainment. Isn't why is what's so someone's here maybe on the side there's like a person here what maybe there's someone standing there but we don't want him looking to the side right here. Um I'm fine with looking down for a moment but I don't like looking to the side. The reason why is looking to the side is actually something that people do when they may be lying. Um it's just like like Okay, look at this guys. Like now let's go ## [13:22](https://www.youtube.com/watch?v=s0K062JMN_A&t=802s) full screen with Nick. Yeah man. I um I totally would love to be able to like what does that look like? It looks like Why am I looking to the side right there? Like if I was looking at a girl and I'm talking to a girl and I'm saying like, "Hey, it's really nice to meet you. I really enjoyed your cup of coffee that you bought me." Blah blah blah, whatever. Like it just looks weird when you do that. And so sometimes the body language, you don't even realize you're doing it until you're off camera. And so I would uh just say here um I wouldn't look to the side. Either look down or ## [13:55](https://www.youtube.com/watch?v=s0K062JMN_A&t=835s) look at the camera. Indulgence. It's an addiction. It's the sacrifice. So he did it again there. The altar of comfort. Remember what Paul wrote in Philippians 3:19. He said, "Their god is their belly and they glory in their shame with mindset on earthly things." It's actually a fact that right now clinical studies prove Christian men are more likely to be overweight than men who aren't part of any faith community. And you combine that with the long hours, the stress, and the demands that come ## [14:26](https://www.youtube.com/watch?v=s0K062JMN_A&t=866s) with being a busy professional, a business owner, a father and a husband, it is no surprise that the enemy has taken this much ground in this area of the kingdom of God. The worst part is, I know as you're listening to me say all of this, that you're already aware of this. you already know you're like Gabe. So, this is where I can tell maybe like like to me it doesn't make sense why he's laughing here. Gabe is a solid guy and a very kind guy and we have to realize though that right now we're being very intense with them and so we don't want to break that frame cuz like ## [14:56](https://www.youtube.com/watch?v=s0K062JMN_A&t=896s) look at this this area of the kingdom of God. The worst part is I know as you're listening to why are we laughing? It's like my thing. Why are we laughing? Is what you're about to say now you're going to make fun of me or something, you know? So, it's like when you're directing in person, like had I been here, what I would tell him is to reshoot that and let's not laugh. Let's keep it straightforward and like let's actually lean in more to the camera and be a little bit more direct there. Me say all this that you're already aware of this. You already know. You're like, ## [15:26](https://www.youtube.com/watch?v=s0K062JMN_A&t=926s) "Gabe, I know I shouldn't be eating so much crap. I just do it anyway. I know I need to make time to work out, but I skip him anyway. You know, you shouldn't be mindlessly snacking or over drinking alcohol. you know that you shouldn't be putting everything else on the to-do list except for yourself, but you do it anyway. And these are your unhealthy default actions. The way you eat, the way you move, the way you default to indulgence, the way you default to comfort instead of discipline. These are not just bad habits. This is spiritual warfare because the enemy wants you ## [15:57](https://www.youtube.com/watch?v=s0K062JMN_A&t=957s) slow. He wants you sick. He wants you less respected. And he wants you dead early. I think we're just repeating ourselves, so I feel like we could probably cut this. I'll I'll keep watching and try and figure out the point where we need to cut two. But I think realistically we could cut from that laughing point where he starts doing this right here where he was where I last left my comment. I was like it is no surprise that the like just where he was laughing and I said he shouldn't laugh. I think that we can cut majority of this out. So I think that's right here. Prove Christian men are more ## [16:28](https://www.youtube.com/watch?v=s0K062JMN_A&t=988s) likely to be overweight than men who aren't part of any. That's fine for a laugh cuz it's like he's, you know, explaining a concept that's a little funny. Community and you combine that with the long hours, the stress and the demands that come with being a busy professional, a business owner, a father and a husband. It is See how it keeps looking to the side right here. We definitely, again, we just want to kill that behavior. No surprise that the enemy has taken this much ground in this area of the kingdom of God. Okay. So, I would cut from this cut right here. So, I would go from cut from here. And then ## [16:59](https://www.youtube.com/watch?v=s0K062JMN_A&t=1019s) I want to cut out a good chunk of this because we were right around here. An asset in the kingdom of God. But what if you can rewire your default actions? What if you in the kingdom of God, but let's cut here. Let's just see what that would look like. So if I were to go from here, the enemy has taken this much ground in this area of the kingdom of God. So this much area and this much ground in the kingdom of God. And then we transition to here. What if you can rewire your default actions? What if you can actually align them with who God created you to be? I think that'd be fine. So, I just saved us from 456 to ## [17:34](https://www.youtube.com/watch?v=s0K062JMN_A&t=1054s) 543. So, almost a minute that we could just cut off right there. Sometimes you'll find that, you know, I don't know whether that was in the script or Gabe was just like continuing it or whatnot, but sometimes you'll just find that you can just cut out entire sections and does actually effective yes at all. Might as well. So, I say we cut that section out. What if you can rewire your default actions? What if you can actually align them with who God created you to be? What if your default actions, the things you do automatically, were no longer leaving you overweight, tired, and unhealthy, but instead creating a ## [18:06](https://www.youtube.com/watch?v=s0K062JMN_A&t=1086s) body that shows the fruit of discipline. Imagine this. You're waking up. You're feeling energized, focused, and capable of leading. You're training your body not for vanity, but as a form of gratitude for the price that God paid for it. You're eating to honor the temple of God, not to numb your stress. and picture this. You're Yeah, that's the great little thing that I started adding into my scripts is whenever I say imagine this, I do a section and then I go picture this and then I go to the next section. I don't have any comment there. I just wanted to say that I'm ## [18:36](https://www.youtube.com/watch?v=s0K062JMN_A&t=1116s) great. That's all. I'm great at what I do. The shame with the guilt with the lack of confidence that comes with an unhealthy body, you're finally living in alignment with the man God called you to be. And as damning as it might feel to think about how the man God called you to be. And as damning No, that's right. Yeah. Damn. as it might feel to think about how ingrained your unhealthy default actions are. I come with good news. Have faith. Remember that we serve the gravebing God, the sea spplitting ## [19:08](https://www.youtube.com/watch?v=s0K062JMN_A&t=1148s) God, the God to whom nothing is too far gone. In fact, when you think about it, whether you've been struggling with your weight for two months for Why are we laughing? That's the Gabe has two actions that are kind of like default like is just nature is the laugh occasionally and then looking to the side. And so these are two behaviors that if I was there and I was directing again, I would just tell them to stop and redo the like, hey, you're doing it again. Oh, you're doing it again. Sometimes people will like be moving their hands. Sometimes people go um or ## [19:40](https://www.youtube.com/watch?v=s0K062JMN_A&t=1180s) uh you know some people have weird ticks. Um for Gabe here, his tick is primarily he looks to the side and then he laughs 2 years or for 20 years or for your entire life. This is precisely the type of situation that God specializes in. He specializes in redeeming the circumstance that you think is impossible. And how do I know this? I know this because the same way you feel about how irredeemable I didn't like that. I felt like ## [20:13](https://www.youtube.com/watch?v=s0K062JMN_A&t=1213s) that God specializes in, he specializes in redeeming the circumstance that you think is impossible. This part right here felt very casual. So it's like he's it feels like Gab's just like trying to figure out what to say here. And how do I know this? I know that because he's like looking down busy reading the script. Like I feel like this just was a little bit unnatural this because the same way you feel about I think it's looking up that people associate with you lying them. You're not looking to the side. Regardless, I don't think it looks as good as just looking directly to the camera. How irredeemable your ## [20:45](https://www.youtube.com/watch?v=s0K062JMN_A&t=1245s) health is. How irredeemable your habits are. That's exactly how I I don't like that his like why why are these up? Put these down. Um I don't want hands. Hands are covering face and mic. Let's not do that. I don't think it matters on the mic side, but I just don't want that for bad habits. I don't want to have that because you could touch it, graze it, and then we just ruin the entire shot while we're speaking. With my own lust, I was addicted to porn for over a decade. I was having premarital sex, and I was as Christian as could be. I knew ## [21:18](https://www.youtube.com/watch?v=s0K062JMN_A&t=1278s) everything I needed to know. I went to church, read my Bible, but for some reason, it felt like a legion of demons had complete control in this one area of my life. So, I think Gabe is adding on his story here. It's outside of the script. Uh, and that's fine for maybe a YouTuber content video, but I wouldn't include that here. Um, and the reason why is that we are at a whopping 25 minutes. And I was wondering why this came out to be around 25 minutes. And that definitely is a contributing factor when we add on stuff to it. I don't ## [21:50](https://www.youtube.com/watch?v=s0K062JMN_A&t=1310s) think it really adds to the story all that much that you went through all that. I know that that may make sense on YouTube or organic content, but when it comes to, you know, a VSSL and we're running it for paid, I think just kind of getting down to all the guys and like right here is where I think it makes sense to go into testimonials because you said, "Hey, you can rewire your default actions, serve God better, etc., etc." I think that we could go into testimonials here rather than this um monologue. It's not that the monologue is bad. It's just that I feel like it's ## [22:20](https://www.youtube.com/watch?v=s0K062JMN_A&t=1340s) really out of place. My life and there was even a moment where I'm going to fast forward a little bit. Probably like how you're feeling right now. And I was like, "That's it. I'm done." I told my ex-girlfriend we're not having sex anymore. And she even looked at me and said, "Gabe, if we're not going to do that, then I'm leaving." And I looked at her dead in the face and I said, "Okay, leave. I choose Jesus." She left. But then she walked back in. And although I was confused, I was proud of this moment where I was convicted and drew the line and decided I was finally going to change forever and I was thanking God. Thank you, Lord, for the strength to make this decision. I can finally honor you. And less than 24 hours later, after ## [22:51](https://www.youtube.com/watch?v=s0K062JMN_A&t=1371s) choosing God's plan for my life with a gun in my head, I completely cave. I go back on it. I have sex. After choosing Jesus, and I remember the feeling after falling back, getting up from the bed, disgusted with myself, walking into the bathroom. Yeah, I don't think this has a place at all. I feel like this is like it it's not that it's a bad story. I appreciate Gabe and appreciate his story. Um, he's told me this story before. I just don't think that this fits in with a weight loss VSSL and I was so grossed out I couldn't even look at myself in the eyes when I looked in the mirror. I was at a point where I told the devil, you know what, you win. ## [23:22](https://www.youtube.com/watch?v=s0K062JMN_A&t=1402s) I just I do not have control over this area of my life and I pray God forgives me when judgment day comes. But what I do know is that when I applied the process that I'm going to share with you today, not only did everything change, but I experienced blessings in this area of my life that were so far beyond anything I ever previously imagined. And that's when I really knew that that's what God has for you in this area of your life. It's way more than just about losing the weight and not being fat anymore. This is about things that God has for you that will result in you being incapable of doing anything else but saying glory to you. So how do you actually go about doing this? Okay, this is the exact process that I've helped over 700 guys with so far in our ## [23:52](https://www.youtube.com/watch?v=s0K062JMN_A&t=1432s) Christian focused coaching company, Da Kings. Okay, my co-ender and I responsible for all these transformations. All the guys you see up on the screen, these were all guys who were just like you. They were in the same spot. Okay, so realistically I'm not going to go back cuz I don't want to do it. But from like 7 minutes from the like 7 minute mark just about. So I think it's like 657 like right around 7 minute mark to right here where Gabe is like hey pop up on screen. These are all guys right here. I think that will result in you being incapable of doing anything else but saying glory to you. So how do you actually go about doing this? This is the exact process that ## [24:23](https://www.youtube.com/watch?v=s0K062JMN_A&t=1463s) I've helped over 700 guys with so far Christian focus coaching company default kings. So I would cut to right here. I run a Christian focused coaching company, Default Kings. So from 7 minutes and we can shave off, we've shaved off in total that was 2 minutes and 30 seconds. So we'd have another minute. So 3 minutes and 30 seconds, bringing this down to about Yeah. about 22 minutes. Um, so I felt like that whole section just kind of derailed us right there cuz it's like what is this about? Is this about sex? Is this about food? Like what is this about? Okay. My co and I responsible for all these ## [24:54](https://www.youtube.com/watch?v=s0K062JMN_A&t=1494s) transformations. All the guys you're saying pop up on the screen, these were all guys who were just like you. They were in the same spot. They were struggling with very similar things. Sometimes multi-deade long food addictions. And they were convicted. They were Christian men who knew. They were called for more. They were fathers. They were husbands. Sometimes even pastors who were feeling that feeling when they looked in the mirror. They were guys who knew that God can regain this area of their life, but they were struggling to connect their faith to their fitness. They're guys who knew they needed to make a change. But they kept falling into the same old patterns. They were losing the weight temporarily and they would always gain it back. But they finally broke free. And there were three main things that made those ## [25:24](https://www.youtube.com/watch?v=s0K062JMN_A&t=1524s) transformations possible. Number one was that they had these unhealthy default actions. They were struggling with overeating, mindlessly snacking, skipping workouts, eating late at night. Why are we laughing, Gabe? See how he keeps laughing? Like I just laughed right now, but I'm laughing. I am laughing. Like we need to be serious right now. I would I would if I was sitting there with Gabe, I'd be like, let's be a little bit more serious here. Let's not let's not laugh. Engine sleeping in, over drinking, food addictions, falling off the wagon on the weekends or vacations or on business travel or during the holidays. And worst of all, all these men were struggling with losing some weight and then letting ## [25:55](https://www.youtube.com/watch?v=s0K062JMN_A&t=1555s) those habits slip back in, which would lead to the weight coming back on. And the body fat was affecting not only how they fit into clothes, but other people would start to notice. And their cutters and wives would kind of start to nag them about it. And in some cases, some of these guys had hearts that had become taking time bombs. They knew how eventually affect not just them, but their families, their children, and their marriages if it hadn't already. And even though you would think that these things would be motivating enough, like you're probably thinking to yourself, "Kai, I should be motivated enough." These guys were still choosing comfort over discipline. They're still choosing food over their families. They were still choosing laziness over being the leaders other people deserved. Number two is they just didn't have a sustainable approach or sometimes an approach that worked at all with their busy lifestyle and business traveling ## [26:25](https://www.youtube.com/watch?v=s0K062JMN_A&t=1585s) kids and all the rest. They're trying the diets. They're trying the weight loss challenges, the personal trainers. They were trying to, you know, just get serious and eat cleaner and willpower themselves into it. Sometimes they even try the new dangerous weight loss drugs like Olympic or unfortunately for their marriage dynamic. Sometimes they even put the burden on their wives and try to make her their accountability partner. But none of these really stuck cuz it was never tailored to their exact bodies and goals. It didn't fit the busyiness of home life and constantly being on the go business. It didn't account for their plan vacations and networking events. It didn't help them enjoy the holidays. It made them the weird guy who's on some weird diet at client dinners. And honestly, sometimes it was just too complicated for the wife to even imagine supporting with everything else she was taking care of at home. And the worst part is that everything they tried was ## [26:56](https://www.youtube.com/watch?v=s0K062JMN_A&t=1616s) just straight up unsustainable and sometimes ineffective. So, they would always fall off the wagon and gain the way back. And the third big thing that was holding them back was that they didn't have accountability in this area of life. So, I already forgot number two was. And I feel like when we're listing out things, what we want to do on screen is literally list out number one, number two, number three. So, I want to have the list on the screen. I don't want to just show it. I I or just speak it. I want to show it and have it popping up on screen so I can remember it. So, that's a big thing whenever you're listing stuff out. Like if you have a ## [27:27](https://www.youtube.com/watch?v=s0K062JMN_A&t=1647s) one, two, three, or like three bullet points or whatever, just have it listed out on screen so people can follow along because you're often times conveying a lot of information between one, between two, and between two and three from other Christian men that they actually respect it. They tried using their wives, but no man wants their wife to be their mommy, and no wife wants to be their man's mommy. They tried using their business network, but those guys are focused. That's fine to laugh there. I think that makes sense. There's just certain areas where it doesn't make sense on business. All these guys even tried using their church groups, but their brothers in Christ lacked the specialized knowledge of how to actually execute no matter how much they prayed. ## [27:59](https://www.youtube.com/watch?v=s0K062JMN_A&t=1679s) So, this combination of unhealthy default actions, of lack of a sustainable and effective approach, and of not having accountability left them stuck. That's why default kings is different. We've developed a system that helps you realign your default actions with your true identity. Because the problem isn't that you're unaware of these things. The problem isn't that you don't care. The problem is that your current system, this feeling you're in right now, your default actions, they've brought you here. You don't have a sustainable approach. I think that honestly like to right here where we start talking about, you know, the default actions and like we have a system. I really do think that we could cut from like right around here at the ## [28:29](https://www.youtube.com/watch?v=s0K062JMN_A&t=1709s) middle like right around this like I think what is it six minute mark five six minute mark where we kind of just wrap up what the consequences are and you know what these that these guys have tried but they haven't been able to and that other Christians around them like it's not working. I feel like we could just cut directly to here and maybe tie in the testimonials that we had earlier because I did like those snapshots coming up. But I really do think that there's this whole like yeah from right around 5 6 minute mark to right here where we're at the 13 minute mark. I ## [28:59](https://www.youtube.com/watch?v=s0K062JMN_A&t=1739s) feel like there's about 8 minutes worth of footage that we can cut cuz we're almost just like repeating ourselves a lot. you don't have an effective plan and your environment is kind of full of people who are just reinforcing these excuses instead of calling you higher. And because of that, every time you try to change, you keep getting pulled back into the same cycle. That's exactly why we built the kings cuz this is not just another weight loss program. This is a battle plan for Christian men. A system designed to help you permanently rewire your habits. A system designed to help you rebuild your discipline and to finally take back control of your body and mind. So, here are the members inside default kings get access to. First and foremost, you're going to be part of a community of Christian men who ## [29:30](https://www.youtube.com/watch?v=s0K062JMN_A&t=1770s) refuse to let you fail. inside. You're going to be surrounded by other Christian entrepreneurs who have been walking the same walk and who've had similar struggles. And you're also going to be seeing the men who have seen the other side of it and they'll be able to hold you accountable especially when life gets hard or when you get busy or motivation fades. Right? This is the group of Christian men who can come into agreement with you about what God can do in this area of your life. This isn't just about fitness. This is about transforming you into all that God has called you to be. And to do that, you need a system that will support you and that won't let you slip back into your old ways. So, second thing here is the default actions framework. This is where the mindset shift actually happens. We help you reprogram your default actions ## [30:00](https://www.youtube.com/watch?v=s0K062JMN_A&t=1800s) at the core, at the root cause, so that they can stop fighting against you and start fighting for you. So instead of battling cravings and relying on motivation that always fades, you'll begin to operate as a man whose default actions align with his mission. Instead of fighting and striving to resist cravings, you will naturally make better food choices. And instead of forcing yourself to workouts, you'll instinctively show up and execute. Instead of gaining the weight back, you become the man whose default actions keep the weight off. This isn't about forcing discipline. It's about making discipline a natural part of who you are. You're also going to Yeah. So we didn't really add a mechanism part to that feature right there. So it's like hey the default actions framework and ## [30:31](https://www.youtube.com/watch?v=s0K062JMN_A&t=1831s) then you're going to get it's going to do all these things. So think about it now the person's watching it going like oh I don't think that's going to happen right because you just made it that it's this thing the default actions framework is going to take you from this to this from this to this from this to this and they're just going to be like I don't think so I don't I don't do that. So what we need to do is spice up the default actions framework a little bit. So it's a default actions framework. These are a simple list of five principles that we live our life by and ## [31:02](https://www.youtube.com/watch?v=s0K062JMN_A&t=1862s) we focus and make these principles the center point of what we're going to do. And by having these principles playing in your head at all times, what's going to happen is it may not work immediately right away, but over the course of a day, 2 days, 3 days, you're going to start to see your default actions shift from blank to blank, from blank to blank, from blank to blank. Now it sounds believable. Now, it sounds like I need to know what these five things are. Oh, it's the cornerstone of their their entire philosophy and their their approach, right? So, that's kind of how I would think about it. Have access to a ## [31:32](https://www.youtube.com/watch?v=s0K062JMN_A&t=1892s) simple results driven eating system that works in real life with family dinners and networking events and all the rest. So, forget the extreme diets. Forget cutting out carbs and recipes. Forget being too busy to eat healthy. And you're going to be learning how to eat the right foods that actually increase your energy instead of leaving you starved so that you can show up with punch when it comes time to work. And remember, I promise we will not be asking you to take a pawware of chicken and broccoli out to the client dinner. Okay? This is not some temporary fix. This is a way of eating that you can stick to for good. And we will 100% be sharing with you everything you need to know to make this as enjoyable as possible. So you can look forward to taking your kids out for the extra money and especially look forward to taking your wife out on some more dates cuz let's be real, there probably will be ## [32:03](https://www.youtube.com/watch?v=s0K062JMN_A&t=1923s) some more dates. Although she's going to be giving you at the end of the day, right? Cool. So next thing is your custom training system. Okay, this is going to be a completely customized plan that fits into your schedule and is flexible enough to move with your schedule. And what we're going to do is run down exactly what you need to do to build muscle and burn fat as efficiently as possible. I know you have a ton of obligations and you don't have time to train like some bodybuilder who's in the gym for 2 hours a day. The focus is efficiency. So, if you can commit just 45ish minutes three or four times a week, then you can do this. And yes, we can break it up to make it even quicker if you're super busy, and you can do more if you really want to. But the point of this is so you're not just losing weight on the scale, but you're actually building muscle in the process. So, you start to see your body changing day in the mirror. You start to actually ## [32:34](https://www.youtube.com/watch?v=s0K062JMN_A&t=1954s) become more physically capable. And once the weight's off, you get to look in the mirror and see someone looking back at you who actually lines up with who you got to be. Now, what we're also going to do is give you direct access to expert coaching and real accountability the entire way through. You will not have to figure this all out on your own inside DK. You're going to have one-on-one access to myself, to Joey, and our client success specialists behind the scenes. So, you know exactly what you need to do each day. And you have that 24/7 accountability. You know there's somebody dedicated to guaranteeing your success. So whenever you have a question, you can get that answered and you can get that immediate support knowing that somebody is there making sure that the weight comes off and that you change your default actions no matter what adjustments you need, no matter what schedule changes come up, no matter what travel comes up. And we will ## [33:04](https://www.youtube.com/watch?v=s0K062JMN_A&t=1984s) 100% be adjusting things and customizing things even if you have pre-existing injuries or any limitations. So now on top of all of this inside the DKER circle, you'll be getting access to all of our recruiting calls. That's where we'll be able to connect one-on-one directly every single week. You'll be able to connect with Joey and get that direct. I want to show those on camera like recordings. just put them up here without any audio. So, I would show those right here. So, I would go and I just say show group calls and the um one-on-one call recordings with no audio feedback and coaching on what to ## [33:35](https://www.youtube.com/watch?v=s0K062JMN_A&t=2015s) do to see the fastest physical results, but 100% we'll be having calls dedicated to changing your default actions, to bringing our faith into our fitness. And yes, on some of these calls, we will literally just be asking you to bring your Bible so that we can dive into the word and see what God wants us to do in this area of your life. And to make this super convenient for you, we're going to be housing everything inside of our default king to private app. That's where the workouts are going to be. You just pull that up when you're at the gym, so you have confidence as you're going through the routine and you know you're following a program that is structured specifically for you. No more guesswork in terms of what you need to do or what you need to eat throughout the day. Cuz like we covered, the problem isn't that you don't know why you're overweight. You know it's from the Glennian sloth. The problem is that your current system is failing you. So inside the defaulting app, you're going to be having a step-by-step workout plan ## [34:06](https://www.youtube.com/watch?v=s0K062JMN_A&t=2046s) so you know exactly what to do. You'll have that structured meal guidance that adapts to your life for making fat loss and muscle building effortless. And you'll have access to real-time progress tracking so that you know how far you've come month after month. And yes, we'll take into account any injuries you have. So, the program is built specifically for you. So, we already said that. So, I think that one of the habits I noticed from Gabe is I think he's going off script a little bit and kind of riffing and then they just didn't edit it. Um, but there's probably about 10 minutes of the VSL that is either a tangent or it ## [34:36](https://www.youtube.com/watch?v=s0K062JMN_A&t=2076s) is a repeated part or it's like just repetitive or it's just unnecessary. Um, and so that would take us down to about 15 minutes. And I would way rather have a 15-minute VSSL rather than a 25minute VSSL, just cuz shorter is usually going to be a little bit better. Um, it's not to say that long doesn't work. It's just that long each minute needs to stand alone um and hold its own weight. And I don't feel like this is holding its own weight. So I feel like right here, this is kind of like repetitive. I think we ## [35:07](https://www.youtube.com/watch?v=s0K062JMN_A&t=2107s) shouldn't go off script as much here. Okay, this is the most complete system front to back for Christian entrepreneurs who are ready to finally change their default actions, lose the weight, and keep it off. When you join Default Kings, you are stepping into not just a structured plan that removes the obstacle standing between you and success, but you are removing all of the second guessing. You are removing the possibility of falling off track, and you are removing this frustration of trying to figure it all out on your own and keep yourself accountable to something that you've been struggling with for years. Everything you need is here. All you have to do is commit. When you take control of your body, you show up better for everything else. When you ## [35:38](https://www.youtube.com/watch?v=s0K062JMN_A&t=2138s) become a man of discipline and strength, you become a better leader, a better husband, a better father, and most importantly, you become a man who is truly aligned. I feel like this part, looking back, I don't know if I wrote this or if they came up with it, but saying all you need to do is commit. That's kind of a big ask right there. I would rather we swap that out. Like all you need to do is say maybe and then go into the guarantee and how we have a structure guarantee and that we guarantee you'll lose weight and you know a 30-day maybe blah blah blah. You know, like you know, you just try it out for 30 days. If it doesn't work, we refund you in full or whatever. When you take control of your body, you show up better for everything else. When you become a man of discipline and strength, ## [36:09](https://www.youtube.com/watch?v=s0K062JMN_A&t=2169s) you become a better leader, a better husband, a better father, and most importantly, you become a man who is truly aligned with who God created you to be. So, I'd like to make you a promise. When you join Default Kings, we guarantee that you'll lose between 10 and 15. Yeah. I would rather we had that earlier right there. What we're saying right now, 50 lbs in 90 days or we'll refund you in full. And we'll also guarantee that you keep this weight off after working with us or we'll refund you in full. If you follow the system, if you're coachable and humble enough to be honest with us when you need help, again, you will lose 10 to 50 lbs in the next 90 days and keep it off for good. And if this program doesn't deliver on what I'm promising, they'll give your money back if you commit. So, see how he repeated himself multiple times. Um, not necessarily. So, we can we can remove ## [36:41](https://www.youtube.com/watch?v=s0K062JMN_A&t=2201s) that and save ourselves time so we can just get to the point a little bit faster. If you're coachable, this will be the last fitness program you ever need. And if you don't, if you will tried, if you ignore the coaching, if you skip the workouts, if you refuse to engage with everybody on the inside, then of course you won't see results. In that case, I guarantee nothing's going to work. That's why we track your progress. We are actually here dedicating time out of our days to hold you accountable each and every day. So, if you struggle, we'll step in. If you start to slip, we'll call you higher. If you feel lost, we will guide you back. That is the entire point of default kings. We are here to make sure that you win. Look, I know how hard it is to commit, especially to something new. I know you've tried before. I know. But then you ask that all you got to do is commit. You know, you know what I mean? ## [37:12](https://www.youtube.com/watch?v=s0K062JMN_A&t=2232s) Like you're like, all you got to do is commit. Now, I know how hard it is to commit. So, I you know what I mean? Like that doesn't make a ton of sense there. So, I would just remove that first. All you got to do is commit. You failed before. That's why I'm not asking you to commit to the program right now. I'm asking you to commit to a free val assessment. That's it. Just join us on the Zoom call. Okay. So, two things. Number one, I did say that earlier. That's how intuitive I am at this stuff that I'm like, didn't I say that? I think I should have said that and then he said that. But I don't know what this is here. There's certain points where Gabe stumbles over his words and I don't know what he said here. So, commit to the program right now. I'm asking you to commit to a free fallus assessment. ## [37:44](https://www.youtube.com/watch?v=s0K062JMN_A&t=2264s) That's it. I don't know what a fallus assessment. What is it? A free what assessment? You to commit to the program right now. I'm asking you to commit to a free fallus assessment. That's fat loss assessment. Fat loss assessment. That kind of is a a fat loss assessment. fat loss assessment. Fat loss assessment. That's kind of a hard thing to say. So fat loss assessment. I think that we could probably say that a little bit better. Um and um still telling them to commit. I don't know. I don't know if we need to say that. Don't don't say that you need to commit necessarily 100%. Just say maybe for now. Maybe now this ## [38:14](https://www.youtube.com/watch?v=s0K062JMN_A&t=2294s) is the thing that's you need and you know all you need to do is say maybe to join blah blah blah and then say how the guarantee is is based on you know they get to try it out for 30 days or whatnot. So, um, there's a lot of ways that we can go about getting around that, you know, um, commitment side of things. I'm not making it so intense. That's it. Just join us on a Zoom conversation. Have a conversation with me, Joel. Conversation. He sounds like Shan Connory. I'm Sean Connory and I I like assessments. Um, it's very clear this is a sales call. So, I don't think we need to position it maybe as a fat ## [38:45](https://www.youtube.com/watch?v=s0K062JMN_A&t=2325s) loss assessment. Um, I think what we need to do there is probably just say like, um, how about let's first commit to having a conversation about your fat loss journey. I'd love to be able to help you see some of the mistakes that you've been making, what's not working right now, and I'd love to help you understand how to actually go about implementing the default actions framework into your lifestyle. And if you want our help, awesome. We can talk about next steps. If you want to go ## [39:16](https://www.youtube.com/watch?v=s0K062JMN_A&t=2356s) implement yourself also, brother, you are more than welcome to walk this path on your own. The bare minimum, we want to help you not make the same mistakes that you've been making. It's kind of how I would go about doing it. You're one of the other fus experts on our team. Fash experts. It's me, Sean Connory. I like to tell people that they're fat. Make them sit and look in the mirror and realize that they're fat. We'll talk about your specific situation, where you're at right now, what's holding you back. We'll answer all of your questions and if it seems ## [39:47](https://www.youtube.com/watch?v=s0K062JMN_A&t=2387s) like we can help, then of course we'll tell you all about what it looks like to break free from the yo-yo cycle with default kings. But either way, the what? The yo-yo cycle. The what? We'll answer all of your questions. And if it seems like we can help, then of course we'll tell you all about what it looks like to break free from the yo-yo cycle of default kings. But from the Oh, the yo-yo cycle. See, there's just sometimes he talks too fast. I'm like, I have no idea what he said. I thought he said the yo-yo cycle. I was like, these guys are on yo. These guys are doing blow. I don't remember writing that. But either ## [40:17](https://www.youtube.com/watch?v=s0K062JMN_A&t=2417s) way, if not, we'll give you some advice on what you need to focus on to lose the fat and keep see what I mean. So, like going back to that part right there, I said it in like 10 seconds or 20 seconds or whatever. Like that could have been done already and moved on to the next part. Keep it off. All he has to do is book your free fat loss assessment cuz it it just does not sound like he's saying fat loss assessment. It's it's he's going too fast through those words. Right now, you are standing at this crossroads. You have three choices that you can make and only one less transformation. Path number one, do nothing. Go back to life as it is. Click away from this screen. Pretend like you ## [40:49](https://www.youtube.com/watch?v=s0K062JMN_A&t=2449s) never saw it. Open up the Uber Eats app and find, you know, the next Uber Eats. Why? It sounds like U Eats. You sound like U Eats there. Do nothing. Go back to life as it is. Click away from this screen. Pretend like you never saw it. Open up the Uber Eats app. It sounds Okay, that's me being an [ __ ] No, he definitely said Uber Eats there. I'm just being a dick. and find that's what they pay me to do. Okay, you know the next special. Well, they're actually not paying me anything in this case, but that's neither here nor there. From 7-Eleven. I'm just being a good friend. 11 super fro yo thing. Whatever they're ## [41:19](https://www.youtube.com/watch?v=s0K062JMN_A&t=2479s) trying to sell you so that they can keep you fat and weak and controlled than a pawn in the devil system. Go back to the same cycle that kept you stuck. Don't laugh at them, Gay. What the [ __ ] We spent all this time building up this rapport and then you're just like maybe you're just going to go be fat again. Like I don't think that invites people in all that well. So I don't laugh at them. I wouldn't do that. Fears that's got you clicking on this video, watching this far into it. Keep justifying it. Tell yourself, "It's not that bad. Gab's mean. I'll figure it out later. Oh my gosh, my wife doesn't mind my beer ## [41:49](https://www.youtube.com/watch?v=s0K062JMN_A&t=2509s) belly." Convince yourself that you don't need to change. I think we could change the attitude here a little bit in how we're saying it. You're fine just the way you are. But here's the thing. You already know the truth. You already know that if you do nothing, you will stay exactly where you are right now. 6 months from now, you'll still be tired. Six years from now, you're still going to be pissed off by your lack of discipline, and you're going to be convicted every time you look in the mirror until you just accept it. You'll still be struggling with aligning your physical health to God's purpose for your life. And when that moment comes, you'll wish you had taken action today. You'll wish that you stopped making excuses. You'll wish you refused to let ## [42:20](https://www.youtube.com/watch?v=s0K062JMN_A&t=2540s) the enemy keep you weak. And you'll wish that you committed when the opportunity was right in front of you. So, this is how long it took us to say path number one. It could have literally just been this long. It could have been So, here's path number one. you do absolutely nothing with what I said today. You're going to look at the mirror at some point and you are going to just cope and be like, "Hey, this doesn't matter or whatnot." And if that's the story that you want to write for yourself, brother, go ahead. If you want to go against God's vision for who you could be, if you want to go against the teachings ## [42:51](https://www.youtube.com/watch?v=s0K062JMN_A&t=2571s) that you know are true in the Bible, by all means, go ahead. I'm not going to stop you. Your wife's not going to stop you. You're not even going to stop you. So, you might as well just go ahead. That's the path you want to walk. That's the path you want to walk. Boom. Done. On to step number two or path number two, I should say. And I would just move on. So Gabe and myself included and many other entrepreneurs, we have the gift of gab and sometimes we use it too much. And so in this VSSL, we have to realize we maybe have 10 to 15 minutes of ## [43:21](https://www.youtube.com/watch?v=s0K062JMN_A&t=2601s) someone's attention. And if it's B2B, we probably have about 5 minutes, maybe less, probably about like 3 minutes worth of someone's attention. Um, and so I think that we probably could have condensed a lot of this down. That's my main thing with this VSSL. It's it's just very very long. And brother, if you go that route, I pray for you. I trust God's plan for your life. Now, path number two is try to do it on your own. That takes some heart. And you can take what you learned here today and go do it by yourself. You could piece together your own plan by doing endless research on Twitter or Google or wherever. And ## [43:51](https://www.youtube.com/watch?v=s0K062JMN_A&t=2631s) you can attempt to hold yourself accountable as if that's worked before. And while that is better than doing nothing, that is the most common way that men who actually care end up failing. Because let's be real, if you were capable of holding yourself accountable to this already on your own, you would have. And if you had the time to do all the research, you would have. But you don't just need another diet plan. You don't just need another workout program. You need a system. One that removes the guesswork so you're never confused about what to do next. That holds you accountable so you never fall off track again. And one that surrounds you with a strong faith-driven men who push you to succeed. One that rewires your habits so that discipline becomes part of who you are. Going at ## [44:22](https://www.youtube.com/watch?v=s0K062JMN_A&t=2662s) this alone means you don't have the coaching when you need help. See what I mean? So it's like he could have just said this like this. It could have been like this long instead of this long. And so I just think that we especially when we're towards the end, we can kind of just be a little bit punchier. And so I would just say with path number two, you go at this alone. Let's just be honest, man. You've probably tried to do this before. If it was going to work in the past, it would have already worked. It hasn't worked yet. Now, you may be thinking, well, armed with this new knowledge, I now know how to go forward. But let's be honest, man. This is the path of most resistance. This is the most difficult path because you need to use only your willpower. But if you ## [44:53](https://www.youtube.com/watch?v=s0K062JMN_A&t=2693s) choose to go the next path, which is path number three, making an a commitment to join or or or joining inside of default kings or surrounding yourself with a group of Christian men, whatever it is, you are going the path of least resistance. And the reason why and then benefit benefit benefit benefit all the benefits means you don't have a brotherhood keeping you accountable and it means you don't have the battle tested frameworks that we use to contractually. And that's why most men who try to figure it out themselves end up right back where they started or talking to 6 months later. And that leads us to path number three. Say maybe. You don't have to say yes right ## [45:23](https://www.youtube.com/watch?v=s0K062JMN_A&t=2723s) now. Just say maybe. Maybe you've tried and you failed before. Damn, I'm so good that I I come up with my copy. I don't even remember. I didn't even look at the script before I recorded this video. It's been like several weeks since I've written it, too. So, I haven't I haven't actually uh uh reviewed it, but my copywriting skills are so on point that I said that earlier that you should say, "Oh, just say maybe or whatever." It's like a like a go-to copywriting line. It's like stuck in my brain. Or maybe you've been in this exact spot thinking about committing to a plan before, but something about this feels different. Maybe you know you need a real system ## [45:53](https://www.youtube.com/watch?v=s0K062JMN_A&t=2753s) that actually works for high achieving Christian men. Maybe you're tired of falling off track and you're ready for a permanent transformation. And if that's the case, I want to make this easier for you. Instead of asking you to commit to the entire program right now, I'm asking you to commit just a few minutes of your time before a free fat loss assessment. Just chat directly with me or Joey or one of the other experts on our team. We'll dive deep into the root cause of what's kept you losing the weight and gaining it back. Yeah. So, this is the first time we're even mentioning what the fat loss assessment is. Like everything else just, yeah, fat loss assessment. What the [ __ ] is that? Is that something you're going to ship me? Is this something I'm going to eat? Of course, the the fatty boom bati is thinking about whether or not he needs to eat something. Okay, so let's get ## [46:25](https://www.youtube.com/watch?v=s0K062JMN_A&t=2785s) back to it. We'll give you clear action items for what you need to focus on in order to lose the weight and keep it off. And it seems like we can help, we'll be able to talk you through what it looks like to work together, where we guarantee you'll lose 10 to 50 lbs in the initial 12 weeks, depending on your starting body weight. And if you don't, or if you just feel like the program wasn't sustainable, we'll refund you in full. And remember, we will also guarantee that you keep the weight off this time. And if you don't, if you gain the weight back, we will refund you in full. So right now is your moment of decision. The clock is ticking. The voice inside your head, it's trying to pull you back into comfort. It's trying to maintain the status quo because that's what you're used to. But you know that you're called to be more and now you have a choice to make. Option one, do nothing. Stay exactly. See what I mean? So just repeat like we already ## [46:56](https://www.youtube.com/watch?v=s0K062JMN_A&t=2816s) said this. We don't need to repeat this. So it's like one of those like things where if I was I mean if I was there we wouldn't have had this happen which is why people should hire me to be honest is just to get it done the first time correctly and so you don't have to do it. Think about okay per hour how much is your time worth as a business owner? Okay, now you messing this up and having to do it again. How many hours did you waste doing that? Two, three. Okay, had you just had someone there and now you have to do it again and go shoot. So, let's say in total now it's 5 hours of your time. It probably would have been cheaper to just have someone there, get ## [47:28](https://www.youtube.com/watch?v=s0K062JMN_A&t=2848s) it done right the first time. That's at least how I go about closing my stuff is like how about we just have me do it so we can just do it once and not have to do it again. Right now have the same old default actions. In fact, you know what? I'm just going to put the puppet down up here on screen so you can call it. You probably already have the most to be valid anyway. And you know, you can think about how much number, but you know that you're called to be more. And now you have a choice to make. Option one, do nothing. Stay exactly where you are right now. Have the same old default actions. In fact, you know what? I'm just going to put the Papa John's number up here on the screen so you can call him. He said the Papa John's number. That's pretty funny. At least put the logo up there. Like you could literally just put a commercial with Papa John's up. You ## [47:59](https://www.youtube.com/watch?v=s0K062JMN_A&t=2879s) probably already have Must be that anyway. Well, honestly, no. I don't like this. Don't insult them after you reach it. I'm like, it's funny. I'm like, oh, maybe. Like you're just kind of insulting them right here. I don't think that's necessary. You know, you can think about how much this hurt when you're drowning your sorrow. Okay. Option two, try to do it alone. Repeat. I don't like that. That's not Gabe. That's mean. Don't be meanie. Boo. Don't be a meanie pie. Don't be a meanie head. You don't need to do that. Meanie pie. Cutie pie is usually what we say, right? We don't say meanie pie. Meanie pie sounds like a spicy pie. Same cycle of failure. Option three, click the button below and book your free falls ## [48:29](https://www.youtube.com/watch?v=s0K062JMN_A&t=2909s) assessment so that you can get that direct feedback from us so that you can lose the weight and kick it off. This time is different. This time you will win, but you have to pick the first step. Let's do this again. Okay, so the main thing was spending too long on specific parts, tangents, repeating ourselves, we probably could have made this video about 12 minutes long. Um, had we not gone on these side paths and whatnot. Um, I felt like that was the main thing that I got was this was too long. And that's great, right? Because think about ## [49:00](https://www.youtube.com/watch?v=s0K062JMN_A&t=2940s) it like let's just say now we have about I'm going to go back to my screen recording right here. Let's say that from here to like here we're cutting this section out, right? And so we only have what's right here and then what's maybe like okay like a sliver from right here or whatever. Again, I'm just kind of like let's just say this is good. This is good. Then we cut out these two sections. Well, this is where everyone would drop off because what you'll see is that on Wistia or whatever you're ## [49:31](https://www.youtube.com/watch?v=s0K062JMN_A&t=2971s) using to track it is there's usually something that's showing your engagement rate. And something cool to, you know, keep in mind is that 3% 3% of your engagement, this is proven by Vidalytics with over $3 billion worth of data to back what I'm about to say, 3% of your engagement creates 46% of your conversions. I'm going to say that again so you [ __ ] understand what I just said because that's massive right there. 3% of your engagement gets 46% of ## [50:02](https://www.youtube.com/watch?v=s0K062JMN_A&t=3002s) the conversions attributed to it. That's crazy. So, it's not about keeping people for forever. It's keeping the right people forever. But what we would have seen is that right here in this X section is it would have unnecessarily dropped because they would have been like, "Why is he talking about sex right now? I thought this is a fat loss VSSL." and then it would have gone down here versus had we just not done that, we probably could have kept more people. So, we would get less and less people, but by the time we actually got to kind of like, hey, book your fat loss assessment right here, we are right here ## [50:33](https://www.youtube.com/watch?v=s0K062JMN_A&t=3033s) at engagement and not like down here. Okay, so yes, engagement is the name of the game and yes, we do want engagement to drop because we're getting rid of people and kind of the VSSL should be disqualifying as we move on, but we could have gotten way more people to the pitch. Like how many people didn't see the offer now? How many people didn't see the maybe thing? How and also I feel like the fat loss assessment, I don't feel like it's a compelling enough offer on the front end. I think there has to be something that you ## [51:05](https://www.youtube.com/watch?v=s0K062JMN_A&t=3065s) know like a custom blueprint like a custom routine or like something that they're going to get access to on that call and then you review it together with them. I don't maybe it's a reviewing quiz or something like that. I don't know really what it could be right off the jump. I mean I would probably even workshop this with a client if I was doing it try and figure out what that offer could be. But I feel like we can make that intro like, "Hey, get on a call with us offer." I feel like we can make that a lot more compelling. I don't feel like it's compelling enough here. But we could also just literally cut out ## [51:37](https://www.youtube.com/watch?v=s0K062JMN_A&t=3097s) majority of these like fatty chunks of it and have whatever like a six-minute chunk here, a 3minut chunk here, and then a 4-minute chunk here. And then boom, we have a 13-minute VSSL versus a 25minut VSSL. So, I really think that was the main thing here that we needed to change was not being so wordy, not being so verbose, and rather just kind of getting to the point a little bit quicker. Um, my script, as I remember, did that, and I could tell that Gabe kind of went off script a bit and wanted to make it obviously his own. He's ## [52:09](https://www.youtube.com/watch?v=s0K062JMN_A&t=3129s) obviously entitled to do that. I don't I don't give a [ __ ] right? But I still also know what best practices are. So, I would, if I was there, I would have been like, "Gabe, I think we should save this maybe for some of your content." For here, let's just get to the point because someone is already watching your content beforehand from your YouTube or from your Instagram or maybe they've followed you for a while and then they're landing on here or they're coming from cold traffic. And if they're coming from cold traffic, they don't care who you are realistically. They want to see the offer and they want to ## [52:40](https://www.youtube.com/watch?v=s0K062JMN_A&t=3160s) see what it is that's different about you and how you're different and whether you're speaking to them or not. So, I think if we just went ahead and got rid of the fluff, so to speak, um that would have made this a little bit more compelling, a little bit more forward, and a little bit more direct. And as a result, I think we could have gotten to the point a lot quicker. So, this is one of the main things I see people do is they just they they kind of speak a bit too much um inside of the videos. I have a tendency to do that myself on my YouTube videos and whatnot. I'm probably doing that right now, so we can probably start wrapping this video up. Um, but ## [53:11](https://www.youtube.com/watch?v=s0K062JMN_A&t=3191s) yeah, less verbose, less repeating ourselves, more staying to the script, um, less laughing during serious points of the video. Probably a good good thing to stop laughing during serious points of the video. Um, and the easy way to do this is have a director there with you who knows what they're looking at. That's usually the easiest thing and that's why people pay me cuz I know what the [ __ ] I'm doing. Shocker. Shocker. Anyways, hope you guys found this useful. That is just one example. Every single VSSL is different. Every single round of revisions is different. I've never had two be the same. Um, but there's common patterns across all of ## [53:42](https://www.youtube.com/watch?v=s0K062JMN_A&t=3222s) them. And so, if you want to find out what those common mistakes are, you can check out the description down below. I put together a PDF. Um, you can get access to that. It outlines everything. It's almost like a checklist that you can go through and compare your VSSL to it, see if you have any of these issu issues, and then, you know, you can actually go about fixing those on your VSSL to get higher conversions. So, hope you guys again found this useful. Talk to you soon. See you in the next video. All the best.