How to Write a VSL From Research to an Edited Draft With AI
Follow the POWER copy process to diagnose an existing script, organize audience and business research, direct ChatGPT section by section, and edit the result into spoken sales copy.
By Nick Verge · Article published October 27, 2026
Full transcript
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Original video: (2.5 HR COURSE) How To Write A VSL From Start To Finish With AI
oh so good oh oh hi he how's it going um hello my friend today you are going to be watching me make a vssl from start to finish and look I am following in this video a process that I call the power copy process I made a 97 page dock that breaks down the process to you in full shows you from start to finish how to plan how to organize how to write how to edit and then how to ref find what you are actually creating okay so I'm going
to start here in a minute actually creating the vssl and you will see me go through planning you're going to see me going through organizing you're going to see me write and you're going to see me edit you're not going to see me refine though so PO is what we're covering today if you want to get access to that doc click in the description um but let's go ahead let's get started just a heads up the video is a little dark I like to write in the dark cuz I'm weird like that and on top of that also there's a couple parts where it cuts in between or whatnot just disregard it I make a note when that happens and you'll find everything you need inside of the
video so poow so I decided that I'm going to do this for my boys over at default Kings I just like went through my phone and was like hey who can I write a vsl for for this video and uh I just saw my boy Gabe right here and I know Gabe and Joey and I just called him I was like Hey man can I just do a vssl for you and he was like yes I mean I charge people quite a bit for this so I think they're like obviously like [ __ ] yeah let's do it so I'm going to be doing this for them as you can see these guys help a lot of people lose weight um Joey and Gabe have been doing this for some time um I think it's a couple years
now almost like 3 four years at this point and uh you can see they have a lot of proof and a lot of case studies kind of sick to see that they've helped a lot of people lose a ton of weight um and so what we need to do is we need to make them a vssl now in order for us to be able to make them a vsl we kind of got to know where they're at right now and what their vssl is currently uh because usually what I found is that from scratch is usually difficult but if you have an existing one it's a lot easier to be able to like make it better than
to start from scratch if that makes sense so what I like to do is I like to watch their vssl now I've already watched a good amount of it um about like halfway through it um I'll probably link it down below if you guys want to watch the original version but I went through I watched it uh about halfway through and I was like okay I got to feel for it and my initial thought is that it's a very like left brain vssl so I'm going to explain the brain to you like this okay so here's the left part
of the brain oh my goodness why is this whiteboard lagging so that's the left part of the brain here's the right part of the brain okay the left part of the brain is all like logic it's all it's it's like math okay it it's it's numbers so like there's certain people that I find in my life who are very left brain orientated accountants if you really want to think about it are like left brain orientated and then there's this right part of the brain the right part of the brain is not as intelligent as the left part of the brain um but it is
pretty damn important because this is all about creativity this is all about intuition this is all about feeling um I find the right part of the brain actually to be kind of more important than the left part of the brain if you read at the end of Mark I think it's Mark like 169 yeah it's right here where it says says yeah after the Lord Jesus had spoken to them he was taken up into heaven and he sat at the right hand of God okay why is it that right seems to
be appearing everywhere in the Bible uh the right hand of God is mentioned multiple times another example of that would be that if we look at let's go over here okay so if we were to look at like a clock for example another synchronicity for you to see right so how is it go 12 right 3 6 9 okay okay so three is the Christ number so you see this in father son Holy Spirit right you see this when three wise kings came for him with three gifts of frankincense
mirr and gold and then Jesus was also betrayed by the church the state and by his people so that's another three um Jesus was 33 years old when he was crucified 33 is the master number in numerology 33 is the highest degree that you can achieve in Freemasonry um it was the last 3 years of Jesus's life that Miracles occurred when when he was crucified three women were watching from a distance and if we look at three I'm just trying to really prove my point here to you guys that the right side of the brain is the god part of the brain um where is three on the
clock it's on the right side of the clock okay so these are all synchronicities that you can look for if you want to find them I don't mean to get like super skitso with you guys but that's just kind of how I think about this stuff so what's important is that watching through this vssl I felt like what was really being activated as you can see I kind of went away from that tutorials Point whiteboard because it just sucked uh but it was very much so left brain orientated so this was appealing almost entirely to logic and I
personally feel like weight loss is a much more right brain orientated activity like if you really think about it weight loss and weight gain is really due to what bad habits and the bad habits are actually a lack of humanity um you could study this in Maslow's hierarchy but that basically every every single day what we have is like 12 decisions that we have to make that are easily going to um move us towards self-actualization or move us away from self-actualization which is basically defensive attitudes and if we
really look at it all defensive attitudes are us trying to be able to obtain the feeling of God without actually moving towards God so you can see this with drugs you can see this with food and eating um this is why I think fasting is a very prominent part of like Orthodoxy um you can see this with a lot of very various different forms of habits that are destructive they almost all are defensive mechanisms whereas self-actualizing mechanisms move us closer to the highest version of
ourselves if we were to look at like what is the ideal human well if the ideal human is like the hero archetype right the one who saves the day let's just say that it's like Jesus right well then anything that is not the hero is not human it is a lack of humanity and so this is why I'm saying that weight loss and weight gain and everything is a very emotional subject um and I didn't find personally that this was a very emotional vssl I felt like it was very left brain I see this with most people's vsls in general um whether it be you know like a a bizop offer or whatnot
it's it's usually going to be um that the person is speaking in logic because they think about their stuff but here's like the the you know the real thing that you guys need to understand is that nobody cares about your shiny [ __ ] no one cares no one cares that's awesome that you have you know a million in one little tools that are there that's useful right but like you have to make people care and the way that you make people care is by speaking to this right part of the brain um this right part of
the brain again speaks a different language than the left part of the brain it speaks in Emotion intuition and feeling whereas this speaks in logic numbers facts and like you know the reason why again I say weight loss is not like you shouldn't speak to the left side of the brain is like okay like they already know they shouldn't be [ __ ] eating yet they're eating all the time you know what I mean so that's usually a key indicator to me that there's an issue um when it comes to speaking to the left side of the brain because it's like they're not speaking in this language usually eating is an emotional habit so
when I'm watching a vssl and I'm trying to figure out how do I beat a control or whatnot I want to find out what are they not saying that needs to be said and in my opinion um I I personally find that I personally find that this is just a common mistake it's just it's entrepreneurs wanting to talk in entrepreneurial language because we have to think in terms of logic but your audience usually is not thinking that way um it's just even if you are selling to entrepreneurs which these guys are it's just not appealing to them so
whenever I'm watching through it again what is being said that or what is not being said to me it's it's the emotional side of things I feel like they did a great job of expanding the logic and even like the style you know it's like gamma do high text and everything like that I don't think it really speaks to the emotions at all so um that's my immediate thing that I saw with this so it's like okay how do I beat the control on this well I need to make this more emotional vssl it's not the case always sometimes the change is that I don't feel like there's enough proof or I feel like we're making claims that are not
believable or you know it's like um you know the offer itself is not good I think the offer is good I think the audience is good I think it's very defined Niche I think there's a big enough Niche to be able to sell this to enough people so the immediate if you want to call it red flag or you know issue that I have found has been the emotions so we need to make this more emotional vsl so how do we go about doing that well uh first and foremost we need to go back to our process that we're in right so pow right so plan
organize right so planning this is part of planning um it's being able to see what's missing and what needs to be improved so in this case what's missing in my opinion is uh really just like the again it's it's just that emotions but I really do think that it's that argument that's going to get someone to like it's going to punch them in their nuts and get them to wake up so I need to go find more information from people talking about weight loss and be able to pull their exact words out um and so I'm going to walk you guys through that and then organized I'll walk you guys
through that as well how do I go about organize everything organizing everything before I actually get into writing um and then we will go from there so again going to be a long video buckle up boys and girls you've already seen from the the beginning of this is kind of skitso uh but it's how the creative mind operates right it's not supposed to be organized and beautiful okay so planning so what I've gone ahead and do done is I have actually transcribed their entire vssl so we're going to keep that in our back pocket I'll come back to that later but I think what's really important is that we start
doing some research so here's how you go about doing research so I'm going to search you can see I already kind of was like going ahead a little bit on this just to make sure there's actually stuff so if I go site reddit.com and you just type that in and if I just type in overweight Christian right so here's one thread where it's like is it a sin to be fat okay obesity rates why don't Christians speak in their church is being fat a sin is being fat a sin um what if I said fat Christian uh let's see I only once like
can true Christians be fat Bible doesn't suggest so let's see more results from Reddit cuz I only want to see I noticed that many Christians are overweight Church bans fat people from worship team K do Christian men like overweight women [ __ ] it's hilarious kind of um fat single Christian in church k whatever I'm just trying to open as many of these as possible and my goal is I want to read through these and understand like The Human Condition that's going on so that's why I tell everyone that if you really want to get good at copy start studying just start studying psychology
read maslau read Jung read Niche like stop reading Alex heroi and all this crap that's all left brain stuff you need to be reading right brain stuff that talks about The Human Condition the emotions of The Human Condition because otherwise you're not going to be able to understand how to tap into it so let's just go through and I'll show you guys kind of how I read these and how I go through it is it a sin to be fat my BMI is 25 so I'm very I'm sorry that was just kind of funny I'm very very much fat I'm planning on fasting all weeks no
electrolytes because it just makes things easier and then 500 calories the rest of the days because I really do feel convicted to lose all this weight so that's interesting right there editor if you can just cut out me drinking from the water bottle one of the things that they really do feel like they need to do is to fast a lot um this is kind of like torturing yourself in fact anyone that really understands this knows that doing that much fastening is actually almost always going to cause a rebound um
you're going to put your body in such a caloric deficit that you're probably not going to be able to do that and and you know here's what's interesting I feel as Christians our body should reflect Christ and Christ wasn't fat yet this person is a Christian saying I'm very very much fat so what you have here um very common uh consensus of U um cognitive dissonance so what cognitive dissonance is is essentially that you have two ideas and they do not match so in this case this guy is Christians
should be like Christ right and then you know Christ it was was not fat right Christ honored the Temple of his body I'm fat right if so this creates cognitive dissonance and you can just detect it by seeing when people have counteracting beliefs so cognitive distance is definitely going to be huge in this Niche please talk to a therapist a BMI of 25 what even is a BMI of 25 25 BMI let's see what the redditor has to say uh can I see an
example what does that even look like um yeah I wouldn't say you're fat you're overweight though so I mean that matches but let's see please talk to a therapist also BMI isn't really a great measure for health also times two scripture doesn't really describe Jesus's body type or build we know that he is very average looking if not a little ugly but that's about it leave it to the redditor to have a very soy comment like that thanks for saying that I have a BMI of 25 and reading what op said was hurtful and made me question if I was more fat
than I thought you probably are fat I'm on a weight loss Journey too but going about it in a judgmental way isn't very Christian nope uh again another thing that I see that this probably a pretty good point to put in here um Christians often times will say like oh I don't want to be judgmental yeah but you need to be Discerning and that's the thing is like it talks I mean there's literally entire chapters in Proverbs about discernment and how it's one of the key traits so I mean before we actually dive even deeper just make sure like I'm actually sticking to this let's go ahead and open up a research dock so it's literally just grabbing a random Dock
and uh I'm just going to grab this right here and then I'm going to put this right here and then I'm just going to basically don't worry about this being organized guys so I'm just going to say something like this and I'm going to say clear cognitive dissonance right here but you can see that they are thinking about fasting quite a bit and they think that that is the solution to their problems okay there we go editor if you can go ahead and and
cut that out right there and then I'm just like double checking that the voice memo is still run yeah okay so just cut the section out that I'm I'm doing that okay so again I thought this was you know kind of an interesting thing right is that uh scripture doesn't really describe Jesus's body type or build we know that he is very average looking if not a little ugly but that is about it um it's interesting that they are they are saying that again but this part right here I'm on a weight loss Journey too but going about it isn't judgmental in a judgmental way wasn't very it way isn't very Christian what
about mothers who sacrificed their bodies to be our children what about the disabled and those who access to gym fitness fitness centers and healthy food I think there's a more positive way to view one's health is loving oneself as God loves us by nurturing our bodies as he would yes okay so let's go and put this back in here and I'm going to leave a note right here so I'm going to say put this right there and then I'll go ahead and have a note right and I'm going to say it's a very clear example of someone has a good point in that they feel that it's very judgmental but I think it'd be
a good point here to add in something about discernment and how they don't need to be judging themselves but they do need to be Discerning that they are overweight cuz I mean like if you really guys want to understand reddit reddit is just like the cope center of the internet and if you want to understand how people cope go to Reddit like there's just so much coping on here one interesting little detail when Judas was betraying Jesus he greeted Jesus with a kiss to tell the Roman soldiers who to arrest what does that tell us Jesus likely didn't present as someone who had physical features that stood out
otherwise Judas could have just used that if Jesus looked like the stereotypical white jesus modeled on cesari but Jesus could say he was I don't understand what you're saying here Jesus was probably ripped as he was a carpenter it's like the I think that's like the Lego Star Wars clone that's hilarious a BMI of 24.9 is considered healthy so you were not very very very fat look at how many people are like trying to stop this person from like being a better version of themselves it's just Society in a nutshell I'm not
a nutritionist but I'm pretty sure you need an electrolytes otherwise you could straight up die talking to your doctor about you can lose weight in a healthy way blah blah blah We should strive to have self-control and eating and way to treat our body as temples for the Holy Spirit but all this means is being healthy recommended talking plus as someone else mentioned BMI is not always the best measure of Health for example LeBron James yeah but LeBron James is 7 foot tall and a [ __ ] professional athlete oh my goodness regardless hold up op first off please don't starve yourself it's unsustainable if you wish to lose weight consult your doctor blah
blah blah being fat is not automatically a sin some people have heavier weight because of medical or genetic reasons therefore see this is just like another example right here no people do not have weight because of medical or genetic reasons I mean in very rare cases because of hypothyroidism or whatever people can have heavier weight but often times this is just pure cope like you're just making very bad decisions in your diet and have not actually made an effort to fix it therefore however it can be S therefore however it can be SS to that contribute to weight gain that doesn't really make sense this includes gluttony Slover reading slothfulness laziness that's true if you're
struggling with either of these pray about it discuss it with a Christian friend who can be an accountability partner and work out a plan that will help you find out on the temptation of things okay so I'm going to take this because I have a good idea here so again anytime I have an idea or I read something that's kind of interesting I just bring it into the doc and then I just like write with it okay so again don't worry about the organization of everything so I'm just going to go here and I'm going to say I think that what we can see here is a a little bit more of that cope so a a really big Point probably is that these guys are praying for health or maybe they've prayed for
the sustainability of diets but they haven't worked out because I think what's really important here is that prayer is a two-way street um it is not only that God is just going to do it for you you also need to be doing the things and to ask God to lose weight is to ask God to undo all the bad decisions that you made and that is not how he works all right so I'm just again any thoughts that pop up I'm just going to go ahead and put him down this is eating disorder Behavior this is not righteous or good it's actually evil oh my goodness don't begin to try to manipulate yourself to believe you're
being righteousness 1 Corinthians 6 says or do you not know that your body is a temple of the Holy Spirit within you whom you have from God you are not your own you are bought with a price so glorify God in your body it's talking about sexual immorality yeah bro totally that's exactly what it's talking about let's look at the underlying message is getting across we are the temple the thing the Holy Spirit lives in you are not your own we as believers are slaves or Bond Servants of the Lord Almighty do not starve that precious Temple God has entrusted with his dwelling Oh you mean like how Jesus starved his precious body
for 40 days and 40 nights dummy take care of it health is important but being skinny does not equate Health being fat does not equate health either be healthy in order to serve others and make that body a well functioning vessel grow muscles to easily lift boxes at the food charity I'm sorry I'm trying not to judge right now just so cringe practice cardio to run after the kiddos at VBS eat a healthy diet so your brain is focused when a friend pours out their struggles why are you losing weight vanity insecurity or actually to be
healthy eating disorders are very self-focused I must be skinny to be loved I need to be the most attractive I just know my worth comes from a number on a scale me myself I oh that's actually not a bad part right here I like this um you already are enough like that's this is actually a pretty good section right here look at that person has some cringe takes but they also have some good stuff so I like this so again can just go here and say something along the lines of I think that this is actually a fairly good point right here them
talking about how they are already loved and forgiven by their God and that in order to honor that love and that forgiveness that has happened they should treat their body with respect okay so let's just keep going okay what lays of the the end of an eating disorder death s sin leads to death you are hurting yourself you will begin to not think as clearly then come the headaches then hair will fall out and pain blah blah blah blah I experienced all these symptoms and was still overweight while I did Fast in the
name of God which was a disgusting and demonic lie I said to myself and God oh God I struggled more with Bim bulimia my teeth are bad and I had jaw pain and popping for a good 3 years this leads to death like could you just explain these people like caloric deficit and just consistent activity whether it be lifting weights or doing cardio I would highly recommend just lifting weights oh my God like why don't you publish this in a freaking trade Journal let's pray God I pray that you will give this sibling in Christ the eyes to see the value in the precious body Our God has given them let them understand the
weight of sin and how that okay I'm just going to move on um I would say no primarily because there are so many it's like like I just want to clarify real quick it's not that I'm saying this person's bad right it's just that like this is the righteous indignation that I just like don't really like from Christians it's like this person yeah yes they're fat no one notice how no one has told them hey man yeah it is like it's not that you're sinning it's that you're straying from the Perfection that is God that he has for you and rather than just be honest with these people look at how all these people cope all these people cope this is the people
that are in their life telling them all this and it is comfortable to listen to this I really enjoyed reading this I I I used to struggle with an ed yeah I bet you did because you were fat I would say no primarily because there are so many factors play into our weight should our goal be to be healthy absolutely various circumstances play into the number on the scale where our bod store our fat I mean I'm not going to lie this is a great like opening hook on a vssl is it a sin to be fat you can see how many like points are coming out here and everyone has a freaking opinion and a half on this is it a sin to be fat
I think this is a great hook so let's move on to the next one just another one with obesity rights Rising among the first world a large percentage of Christians are becoming morbidly obese gluttony is a sin C just you know basically uh removes everything that was just previously said in that last thread curious in my last church I have left they never preached on gluttony does your church Preach on it LOL my pastor used to give a certain on the wedding feast in heaven he spoke about how you can have all the chocolate you want and never get full my thought was gluttony is a part of Heaven like
most sins this is only a big deal when it's other people's sin that kind of thing makes me sick TBH that kind of view of Heaven is purely being Earthly okay whatever so Abraham Jesus is that his name yeah I see that your account was created today from the Crux have a lot of arguments I think you're both rather young and are a troll it seems you see the world in a very clear black and white Paradigm but against my better better judgment I'm going to humor you let me tell you why until recently I was a 400 lb man are we about to find some gold right here I was 400 lb because I
was shamed I was a chunky kid I wasn't morbidly obese when I was little but I did have meat on my bones also I wasn't good at sports I preferred reading to running around outside so my my sister shamed me they ridiculed me they called me fat they called me lazy they called me a slob I believe them my parents did nothing to stop it in fact they encouraged it there were very strict rules in my house about how I could eat when I could eat where I could eat and why I could eat I was hungry a lot of the time as a result yeah your parents were trying to make sure you didn't get fat my parents were also very emotionally abusive I never felt like enough they also refused to allow me to
set my own boundaries you are a child you don't get to set boundaries so for de I'm sorry guys if I'm just like combating these people in the comments it's like my world view versus their world view so for decades I chafed under their control even as an adult when I got to college I ate to an extent it was an exercise and Rebellion it was also fulfillment in the expectations I thought others had for me they called me fat I thought and they are right I ate so that my outer body matched my inner self-image I like that I live that way all through my 20s and Midway through my 30s I absolutely can I just zoom in a bit my eyes are not the best right
now I live that way all through my 20s and Midway through my 30s I absolutely hated myself because of this negative self-image I had I never thought I'd find love I never thought I'd have a decent job I never thought I'd matter in 2016 my wife decided she would have bariatric surgery she had weight issues too but for different reasons blah blah blah blah blah blah blah blah blah blah oh my goodness I remember going on a spiritual Retreat during my large days during a time of prayer I realized I was filled with self-loathing I broke down in tears o okay here we go there's something good people don't need to be shamed at church they need to be told
that that they're awful human beings just because they don't need to be told that they're awful human beings just because of the shape of their bodies they they need to be reminded that they are special they're valued they're made both in the image of God and as a chalice of God no matter what they look like last year I went to see the documentary about Mr Rogers I cried through almost the entire movie why because of the simple message that Fred Rogers spoke every day of his life I like you just the way you are that's the message of the Gospel that's the good news God loves us no matter what I wish I'd known that before I was so old I went to church as a kid and I heard the messages but I did not feel love like I
should have I strongly suspect that our churches are full to the brim with people just like me people who are hurting not people who are s you're sinning and for that sinning is to miss the mark You're missing the mark when you're fat so I mean maybe this be some Philosophy for some people but it's just my thoughts and for that I hope to God I never hear a preacher climb to the pulpit to make someone feel even worse about themselves most wholesome thing I've WR in sight M movement I'm sure it is for you reddit reddit boys our culture basically worships food oh that's a good one right there I love that let's pick that
over I like this is a great justification hey it's not your fault it's not your fault okay let's keep going human spirit is not a spirit nor are they a body we are the combination of the spiritual and the material and will be res resurrected and glorify bodies like yet different to the how insulting is it to God to treat our bodies with disdain and carelessness yeah I mean I would say that you're literally doing that by eating gluttony is a serious matter in Orthodoxy and we are to try to fast for
half the year year to wrestle with that I love how all you have done since you created accounts talk about how bad everyone else is how perfect you are something something something plank in your eye oh interesting the differ in Christianity as performance in Christianity is live practice at least as example okay let's move on to the next one so again just going through okay I don't know what that is um is being fat of sin or for my more sensitive friends is eating my more sensitive friends my [ __ ] Christian friends that don't actually be honest with the fact they're just fat or for my sensitive friends is
food in excess a sin I find it odd how Bill M has beaten the church in publicly criticizing obesity obesity is not something I've ever heard discussed in religious circles perhaps because a lot of priests and parishioners are overweight I also am somewhat overweight I know that Tolstoy made a connection between eating a ton and lust and kutzer um I think it was what that Tolstoy said that if you were to remove everything from humanity and gave them nothing but bread and Cake to eat or something like that I think it was either dovi or him like they would you know if they had
that Utopia they would eventually find a hammer and just break something just to feel something I don't know if that's told story or dovi there has to be a ton that the Catholic tradition has to say about this I'm curious to hear blah blah blah okay right gluttony is a sin as is neglecting the body gave God gave you in times of scarcity being overweight also means someone is consuming more than they need While others go hungry in the past when obesity was rare the link between it and sful attitudes and behaviors was Stronger it took a lot of effort and money to become overweight when food was harder to get and and was whole and un process you would
consistently eat well past the point blah blah blah blah okay the pack of oatmeal cookies I bought yesterday was 22 200 2,200 calories only cost $1.62 but buying 2,200 calories of blueberries from the same store would set me back 40 bucks it's an excellent idea to strive for health but I focus my criticism on people who encourage or celebrate obesity it's a sad reality that fat activist actually exist Amen brother um more than people who got obese after about 1980 when highly processed foods became more common it's likely they got fat without trying you know what I think is that I think we could paint like a
demonic agenda that like after about 1980 um basically like Satan took over the food supply or something like that I'm not going to frame it like that but you kind of get the direction that I'm going with that so we I like the story I like the idea of a story hook where we have it where the elite tried to basically destroy the man because if they can destroy the man then they destroy people's connection to God as man is connected directly to God and so
the way that they did that is first through the gut because if we can make a man gluttonous and fat first off we're making him sin and then from there as well it causes foggy braininess it causes all sorts of things I think that there could be some sort of spiritual warfare through our American diet system I think that there's something here to be said about the Maham movement as well [Applause] okay so again I kind of I do like this
idea of something about something I I I'm I'm not crystallizing the idea but that after about 1980 highly processed food became uncommon that this is like a conspiracy to rid God from man I think there's something there and I think we could do something with that I'll come back to that this is an excellent point it is entirely possible for someone to eat well within their means but also be obese literally not true um the other Factor many people forget is that obesity is just just as much a product of a sedentary lifestyle yep she commment Cas since so get the odds are stacked against people these days in
regards to weight in ways they aren't okay whatever um I mean gluttony is right there amongst the deadly sins as someone who is on the they crossed out rounder side and just said fat I'm working on this myself while being overweight isn't a Sim by itself I didn't get there through fasting and most other people didn't either um well okay this is just like a backwards argument like I did a bunch of sin but the state that I'm in is not sin there's to be a ton of Catholic tradition can Queen so so overweight some of the table had to be cut off to
accommodate him um no offense but looking for it yourself might be helpful I tend to make my students look for materials blah blah blah um TR he described as a LGE but also physically very strong he also covered great distances on foot definitely Big Bone though yeah of course gluttony is a sin there are more contributions to being fat like genetics exercise Age and what you eat as opposed to how much Society see I like this says Society is partially to blame for obesity since most of the food we sell is available is not good for you gluttony can be
contribute to being fat but being fat itself isn't a sin the seven deadly sins capital sins are Pride greed Envy anger lust gluttony others accused overweight you know if you are overweight I'm old 74y old tomorrow and a lifetime athlete bicycle now and my body I don't know what that is uh being fat isn't a sin like the same being same sex attracted isn't gluttony and sloth our sins okay let's just move on see if there's anything else we can find Christians is being a fat a sin I
hesitate to ask this question because the Bible says judge not lest you be judged but I feel this is a defining problem of Modern Life it's no secret that the early church abhor gluttony and saw restraint as a virtue the desert athetics of late Antiquity weren't some heretic Splinter sect they were following the example of Christ and the mandates of the Bible such as this verse be not among wine biblers or among gluttonous Eaters of meat for the drunkard and the button will come to poverty and drowsiness will clothe a man in drags that's great I like that going take that and just put that in the dock
okay centuries later St Thomas wrote a capital Vice denotes one from which considered as a final Clause I.E as having a most desirable end other vies originate wherefore through Desiring that end men are incited to sin in many ways the vice of gluttony being able about okay whatever keep going bro so aboring gluttony seems to have been a constant fixture of the church for quite some time but what changed why has this sin been swept aside while we continue to condemn other sins of excessiveness excessiveness such as chronic
drunkenness greed and laziness could it be that our religious leaders are afraid of losing business by insulting half their congregation the US had passed a Tipping Point where more people are overweight than normal weight and the percentage of overweight people is even higher among religious people as an interesting point right there I don't know if he has any data to back this up so I'm going to take this and bring this here and just ask is there any data to back this up because you don't want to say things that just like aren't true so let's see what pops up
yes several studies have found a correlation between higher levels of religiosity and increased rates of overweight ABD let me zoom in real quick so you guys can see it okay go away uh okay let's check out this one does relig increased the prevalence and incidence of obesity in adulthood previous research reveals that religion in America is related to variations in body weight this article examines the relationships between religion and both body mass index okay give me the what's
the give me the conclusion I don't really care what the where is the oh conclusions okay here I'm just going to literally take this copy bring it back to chat GPT just be like give me here I'll do the things are just faster for you guys give me a summary of the conclusion on this
study okay well I I want you to give me the freaking study I don't want to do it higher levels of religious involvement are associated with a greater risk of obesity over time certain religious practices such as freaking participation in religious media ieg listening to sermons reading religious texts are linked to higher BMI particularly among women Baptist affiliation is significantly correlated with higher obesity rates however religious attendance itself appears to lower the risk of obesity in women interesting increase social interaction and
community- based lifestyle influences for men seeking religious consultation turning them okay interesting so usually when I'm doing research on this like I'll just expand this further and I like I like to ask like differing people their thoughts on this I want you to imagine that you are St pisos and he is reading this study and he needs to give an interpretation as to why Christianity or higher levels of religious involvement are associated
with a greater risk of obesity over time if you don't know who St p I would highly recommend looking it up you can look up on Harmony on YouTube there's a great video called the monk who spoke to animals St pisos say man I like I get so choked up when I read his stuff I'm like even getting a little emotional right now um there's just something there man you should look into it it's absolutely beautiful man like he is if you don't know I mean I'll just show you like a picture but St pusio was very
interesting um Saint from Mount Athos in Greece and um just his story like just just look into it it's I don't want to go too deep into it and end up crying on camera or whatnot it's just beautiful my dear ones you must understand that everything in life can be used either for our Salvation or for our downfall the body like the soul needs balance just as overindulgence and worldly pleasures leads to spiritual sickness overindulgence in food leads to physical illness if we are not Vigilant even our religious devotion can become a trap when it is not accompanied by watchfulness over our bodies and actions
many Christians today forget that the body is the Temple of the Holy Spirit they focus on the spiritual struggle but neglect their physical discipline they fast when the church tells them to but outside of fasting periods they eat without restraint thinking that excess is not a sin as long as the food itself is not sinful gluttony however is one of the passions and it dulls the mind making the body sluggish and weakens a person's will to fight against other Temptations love that addition notice how St pisos isn't like coping at all because he's based that's why additionally in Modern Times And
obviously this is just like an AI version of him it's not the truth but I mean I imagine this is what he would say additionally in modern times religious gatherings often involve much feasting in the old days Christians would gather to pray to struggle to give alms now they gather to eat to socialize to be comfortable instead of fasting and prayer being at the center food food has taken their place this is why over time Many religious people have become overweight not because Christianity leads to obesity but because they misunderstood what it means to live a Christian Life the Saints lived simply they ate little worked much and kept their hearts focused on Christ they did
not seek comfort in food therefore okay so now I'm going to go and I'm going to say this is good as it is a generalization in pulling excerpts from his teachings and bringing it to this message however I would like for you to imagine that St paos is reading this study and he is commenting on the study itself not so much the broad General concept let's just go change this right here make sure it's
spelled right so it doesn't like so let's see um he might respond directly like this I see the study suggests that those who are more involved in religion particularly Christianity have a greater tendency to become overweight over time this is not surprising though it is concering this study examines religious involvement in obesity but it does not examine the quality of that religious involvement it treats relig damn that's a good one the study examines religious involvement in obesity but it does not examine the quality of that religious involvement
damn son that's a good one right there we're definitely going to use this right here it treats religious life as if it were merely an external participation attending Services Reading religious materials or belonging to a religious group but true Christianity is not about mere participation it is about transformation if someone is involved in religion but not transformed if they do not struggle against their passions including gluttony then their faith remains superficial the study mentions that frequent participation in religious media and certain denominational affiliations are assed with higher BMI
why is this it's likely because people seek comfort in religion but not discipline Ah that's a word right there people seek comfort in religion but not discipline many Christians Listen to sermons read about faith attend Services they don't practice what they hear if Faith does not lead to self-denial then it is not Faith but a kind of spiritual entertainment oh speaking to my heart right now additionally the study suggest that Baptist in particular have a higher prevalence of obesity I do not say this
to criticize but in some Protestant Traditions fasting has been nearly abandoned the Orthodox church has preserved stct it's very true they do they do do that not only during great lent but also on Wednesdays fasting is a great weapon against gluttony and excess weight but if fasting is removed from the Christian life than what remains comfort and with Comfort Indulgence it is also said that religious intendance lowers obesity risk in women but not in men this is interesting because women often take on more social and service roles blah blah blah okay
excuse me interesting so this is pretty good so what I want to do is I want to grab this and I'm going to take this and I'm going to go back to my dock right here um again and I'm just going to like pull this just put a nice line there so it's like easily right there um again just disregard all this I'm going to now like increase the font size it's just easy to find this and I'm going to say I think
this is really great I think this can build on the idea of what I'm saying that there is a conspiracy around this and that we are actually misinterpreting the word to be able to justify our passions rather than looking directly at what it means to be a Christian I really like the part about the quality of a Christian and they're not taking that into account they're just saying oh they're Christians but they're not taking into account the quality and I think as well that people have found comfort in religion because we're being told that we are forgiven and yes you are forgiven but we are supposed to find comfort in discipline and in denying the
self Jesus literally told us to put on our cross and deny ourselves um so I like that so I wanted to just like backtrack for a second and just show you guys so I am literally reading this and it says that uh I don't remember where it was specifically but it's something to do with like their studies um I don't remember where it was but there
was something it said here about studies um saying that and so I went and I just went on chat jbt and did a rabbit hole on it and we pulled some pretty damn good stuff and this study as well and so I want to take this study and I want to use this because this is a great way to justify anything that you say it's like a recent study showed or a study from what year is it I don't know like what 2015 something like that I don't remember where it was uh does not say 2012 okay so published
actually in 2006 okay so let's add that right there uh here okay so we'll just add this okay so now let's keep going to these comments being fast is not a sin not at all it is something that in our modern society that we are taught that we're taught from the time we little kids to hate fat hatred and fat phobia are not acceptable shut up sorry guys sometimes the intrusive thoughts when Matthew 71 says judge not
lest you be judged Proverbs Chapter 6 see this is just again we want to pull the cope out because like yes it says this but then do you not see how literally like other verses are contradicting that and saying that like okay your body is a temple and whatnot so regardless it's the difference between judgment and discernment which many Christians lack Pro Proverbs chap 6 the first thing in the list of things God hates is a proud and hoty look well you're pretty proud about the fact that you're fat so if you're thin and you think you're better than other people because you're thin you are sinning
gluttony is a sin and many many thin people are Glutton many fat people are not I know because I've been dieting for decades and exercising regularly and I'm fat and Lord forgive me I am a child of God I was created by him and I do not have to apologize for my existence um read one Corinth s 61920 being overweight or obese can have a serious impact on health carrying extra fat leads to serious health consequences such as cardiovascular disease mainly heart
disease and stroke type two diabetes muscular skeletal disorders okay being fat is not a sin gluttony is a sin the problem is that they again this is just hiring a hooker is not a sin just you know sex outside of marriage is a sin the problem is that the American diet combined with the American lifestyle is making us fat very few people set out to overindulge in food uh okay let's maybe do one more so let's just go ahead and I'll close that all these so you know guys I could keep doing this for
hours I could just keep doing research over and over and over again and uh just not stop on it but we need to stop eventually because I need to like actually conclude this video so we'll we'll figure that out but uh uh let's keep going so this might be generalizing but in the past I've been on three dating apps for chrs Upward Arc and salt up from these three I notic a lot of women do not take care of themselves amen of that I don't want to make this just a sexist post and target women but I've have not looked at men on these sites I am a man myself however if women notice that a lot of men are overweight please put in the comments because I would be not be surprised if that was the case as well from my experience upward is the least Christian based and
has the most attractive people on it um salt is between and I think Ark is most worth it from a Christian standpoint but had the least attractive woman on it by far nonetheless all three suffered from the same problem based on My Views I decided to make this topic because this is one thing we need to Simply State as by scientific fact God has put physical attraction in our brains from a biological View not many now many Bible Biblical verses say we should not base our entire attraction to a person as just physical attraction there are yeah good luck with that Viewpoint in the world today there are more verses about how to be a Godly spouse for your
wife/husband or what characteristics make a Godly person in marriage that means we need to dig further when we start dating in the other person to see if they have characteristics like virtue love compassion kindness and humility to name a few however if you're struggling to get to the point of dating you need to start taking care of yourself okay whatever so keep going so I struggle to be physically attracted towards many men on dating apps many of them were overweight as well or were less muscular than I am myself so almost a stick uh I also prioritize the heart fruits in person but I need to be at least slightly attracted to them I also not picky by any means I just ate some extra
bed of life okay okay um most people are overweight men and women both Christian are secular I'm more attracted to women who take care of themselves since Fitness is a big part of my life so sure blah BL blah 56% of young adults in the US are overweight yes body fat corresponds to sexual desirability which corresponds to interest one receives in the dating Market it is a cultural sin not often talked about likely to avoid offense gluttony along with greed is so deeply infused in our culture that refects itself within Christianity you can become dude Banger love that you can become addicted to food or for some it's
what their life is surrounded by fasting with prayer they really talked about in churches is something very many people should consider okay thank you Mr Doge it's pretty good okay so keep going Christians should be fit and healthy to the best of our ability my weight loss Journey took me down over 100 lb still not where I want to be physically but I'm almost in my goal good for you brother good for you it's all to say I was overweight and will not date anyone who is not healthy or makes his a pride good for you good for you Mr Cactus Tattoo in a world full of copers you're the one telling the
truth old news has been a problem since the time first day American society period is not given Trace okay is acceptable to choose a spouse for both physical attraction let's face facts at this rate both men and women need to make a personal decision to lose weight for their health and work on their character and walk with Christ yes if you don't do both you're still at some disant okay all righty so I think that's enough research for now so I've done I've copy and pasted just like a bunch of stuff in here what I want to do is I actually just want to like change the format on this because I don't know if GPT will be
able to read this so I'm just going to get rid of that and then I'm just going to change all the text to Black I don't know why this is not I don't know what that is why it's not doing that but it looks like it will work um so what I'm going to do is I'm going to insert like a line okay and I want to do a conclusion like what was my takeaways what did I find what was the like what did my research conclude I see so many people skip research and they just want to go straight to writing this is what appeals to the left brain logic logic logic research research research
guys do you see how much emotions we I almost started crying when I started talking about St pus because of what he was saying even just reading his words you could just see the right side of my brain activating when when we're talking about this that's what we want to be able to trigger for people we when we write to them when we sell to them is we want to be able to activate that right side of their brain if we can activate the right side of someone's brain I mean just like like just give me give me the credit card like they're ready to rock and roll because emotions are what make people make decisions logic is how they justify the decisions so what we need to do here is we now need to do a summary
of our research so I'm going to put the word summary at the top and I'm going to do a a voice note on this and I'll just basically explain what I found from my summary so I'm going to go ahead and do that let me take a sip of water real quick okay all right so going to click that so what I found is that we have a lot of people coping and saying reasons why
it's okay to be fat it's not a sin and they're trying to justify by saying that gluttony is the sin but being overweight is not the sin well if you continue to do the sin over and over over and over again and then you ended up in the state you are in a sin-filled state your current situation is the result of sin that alone should be enough to make you want to not do it I find that the majority of what you're hearing is people talking about self-acceptance and love so I assume that the majority of people who are coping are creating similar Arguments
for themselves so I would say that one of the main things we need to do is attack the idea of the self-compassion and self-love being towards a a means of justification the self-compassion and self-love should be a means to push you closer towards self-actualization not towards defensive actions I think that what we can definitely touch on in the beginning is some form of a conspiracy talking about how it is not hard to look at the world
and maybe you've seen this yourself that the world feels demonic and that the world is controlled by Satan um we see this when it is said that God cast Satan down into the world and said that he shall rule the world and I think that there is something to be said here about all of society is trying to disconnect us from God and this should lead you to the belief that the food system is trying to disconnect you from God as well you see a healthy man is more connected to God because he is worshiping his Temple even just from the
clarity of mind that someone has when they're not overweight they are more connected to God and people who don't want to except that are in some form of coping or denial period so I think there is some form of a conspiracy to be said here about how people are being pushed away from God through the food because the gut is the second brain and if we could shut that down and suppress people what happens is we actually take that gut and it is not
converting to the proper hormonal profile for a man to be connected to God a a well a well hormonally balanced man is more connected to God because a well hormonally balanced man is able to fulfill more of the masculine imperative and I think that there is just something to be said here on that comma we had a really good verse from St
pisos and I would like to include that as well U talk about how this is the passions and that we are not denying ourselves when we are gluttonous okay so research is now [Music] done okay so now what we need to do is we need to wrap up the research we we already did and we are now moving right
we we planned right we we got some planning done we found some ideas that we can use some angles now what we're going to do is we're going to move on to the next section which is organizing so you know it wouldn't be very good if we just went and you know didn't take anything um from what I said cuz like what if I didn't have all day to write the vssl what if tomorrow I need to come and write the vssl and I already forgot most of the stuff so we need to outline this right here so what we're going to do is we are going to take this document okay we're going to go click uh file download and save it as a
PDF okay let's now go to chat jbt start a new chat and then we're going to take this actually you know what let's let's keep the let's keep this chat open because there's some pretty good data in here so I want to take this I want to put this here and now I want to say I went ahead and I conducted some research on the topic of weight loss pertaining to Christians and what I did is I put together several different comments on Reddit and then I inserted an arrow with my comment or my thoughts
on it what follows after the arrow is the ideas that we can use in our Campaign which is designed to help Christian men lose weight by helping them see the higher version of themselves new paragraph there is also some stuff from a chat that you are interacting with right now from St pisos and I would like to organize those
points as well comma what I would like for you to do is take all this information and organize it for me in a succinct manner so I can create a brief of my research boom so let's go ahead and see what pops up many Christians attempt to justify being overweight by distinguishing gluttony as a sin but not being overweight itself as a sin however if repeated sin gluttony leads to a sin State excess weight and bodily neglect the consequence itself
should be recognized as a spiritual issue campaign Insight challenge the idea of self-compassion as an excuse for stagnation instead reframe self-compassion as a call to self-actualization damn I'm smart should end toward their higher potential the spiritual battle food is a tool for disconnection from God this is an underlying spiritual warfare in has modern society promotes unhealthy food Leading Men to bodily and mental weakness the gut is the second brain responsible for hormones that regul Clarity discipline and masculinity when the gut is weaken men become passive
less connected to God and more prone to sin a well balanced hormonally optimized man is more aligned with his spiritual purpose frame this as a deliberate societal attack on men's connection to God through food weakening the body weakening the soul many Christians associate fasting with tradition rather than a necessary spiritual we weapon Protestant Traditions I don't know if these guys teach fasting in their program so I don't know if that like checks out I mean I'm going to say that maybe they should because I think that that does align with a more Orthodox perspective but again I'm not going to
tell these guys how to run their business um some argue that weight loss should not be approached in a judgmental way particularly in cases of disability childbearing or economic hardship however this does not excuse the lack of discernment one should acknowledge their excess weight and take responsibility for change campaign Insight teach men judge themselves with discernment not self-hatred but self-accountability good the self focus trap why are you losing weight let take a simple water weight loss can become an idol a self-centered pursuit of vanity or external validation true Christian
discipline involves respecting the body as God's Temple not as a means for worldly approval campaign Insight frame weight loss as an act of honoring God's gift rather than obsession with image or external validation beautiful food culture has shifted drastically since the 1980s with the rise of Highly processed foods T used historical context to wake men up to the manipulation of their food and Body Beautiful biblical and the theological support okay got it position weight loss is an act of spiritual growth where men break free from Indulgence and reclaim their
strength let's go baby okay so now what I want to do is this I want you to give me a list of 20 to 30 verses from the Bible that would back up all of our claims these verses should not just be from the Old Testament they should be from the New Testament as these are Christ folus focused entrepreneurs that are going to be watching this so there may be some hesitation to listen to the Old Testament so I would like for you to
focus on New Testament and as well you can include Proverbs and Psalms as well but pull 20 to 30 quotes from there so the reason why I say that is I'm just like trying to find any like scapegoats that people could use so if you quote something from the Old Testament sometimes Christians what they'll do is they'll be like well I you know I abide in Christ and so I don't listen to the Old Testament and you know it's like okay fair enough so let's not give them that out right there so Corinthians 6:19 do you not know that your bodies are temples of the Holy Spirit who is in you whom you have received from God you are not your own
you are bought at a price therefore honor God with your bodies Romans 12:1 therefore I urge you brothers and sisters in view of God's mercy to offer your bodies as a Living Sacrifice holy and pleasing to God this is your true and proper worship 1 Corinthians 9:27 but I discipline my body and keep it under control lest after preaching to others I myself should be disqualified for the spirit of God does not make us timid but gives us power love and self-discipline Ephesians theologians Matthew 618 616 when you fast you look sombers the Hypocrites to he was tempted
by the devil he ate nothing during those days at the end of them he was hungry the devil said to him Mark 2:20 um but the time will come when the bridegroom will be taken from them and on that day they will Fast T 11 dear friends I urge you as foreigners abstain from sinful desires which wage war against your soul beautiful love that one so I say walk by the spirit and you will not gratify the desire of the fleshes beautiful beautiful love this one this is a great one from Galatians for the flesh desires what is contrary to the spirit and the spirit what is contrary to the flesh Philippians 3:19 their Destiny is
destruction their God is their stomach let's go Philippians 3:19 with the wind and their glory is in their shame their mind is set on Earthly things one of cit's own prophets had said it cretans are always Liars evil brutes lazy Glutton the saying is true Romans 13:14 rather clothe yourselves with the Lord Jesus Christ do not think about how to gratify the desires of the flesh put knife to your throat if you are given to gluttony if you find honey eat just enough too much of it and you will vomit it's one of my favorites of all time honey the the honey of Life do not join those who
drink too much or Gorge themselves on meat okay so we could see a lot of these quotes right here so what I'm going to do now is I'm going to go back to my document right so this is like my let's just say this is my my dirty research okay and then we will go to rename uh clean research brief okay let's go back here I'm going to go and I'm going to take
this take that pop it in here and then as well what I want to grab is those Bible quotes oh I think I accidentally grabbed those y oops this one right here let's insert like a horizontal line okay boom so now what I have is just like a brief on the research that I
did on some of the campaign insights that I have on like what I want to take from here and so I can just go and I can even like go further with this and I would say that it'd be useful to just have the campaign insights um in one section so I'll go and I'll do that real quick so I'll say can you give me all the campaign insights in one message and we will go from there now what I need to do is I have the campaign brief right that I'm kind of making right here or the research brief you can call it that so like research let's just
say briefs default Kings and what we want to do is we want to now pull out the actual business brief okay so I'm just assuming I don't know anything about these guys I'm taking on a client or I am them writing the the copy for and so I I want to promote good habits and so one of the main things that I like doing is not just a research brief um but also like a business brief and so this will help us understand these guys and also it'll help AI pump out way better copy for us so while that thing is typing I'm going to go to docs and I'm going to pull out
the uh research brief that I have and I'm going to give you guys that you have access to that if you want click the link and go get the Giga do link and uh you'll get this but if I just go here edit select all copy this pull this into here I mean you can just see what it is guys like it's all these different sections so what I'm going to do now is I'm going to paste this in here okay and I I'd like to go Section by section but ideally what I would like to do is just
give the whole thing to it um I found that when you give the whole thing to it when ends up happening is you don't really get the best outputs from this brief and just explain it again like this is everything to know about the business itself who are we talking to like cuz Okay you could have everything we just did in the research but then we're targeting 60-year-old Christian grandmothers that are trying to lose weight versus we're targeting entrepreneurial men Etc so we want to make sure that the copy we're getting back is uh high quality and appeals directly to our Avatar so I have found
that if you just give everything at once it won't pump out as good stuff so I want to give it section by section and I can do a couple sections at a time so what I'm going to do is I going to take this okay so now we have all this right this is our campaign insights okay so rather than just show me filling out this creative brief which would kind of be a little bit boring um I just went ahead and I just did it so literally all I do is I just take each section you guys have the template if you want to go do that just click the link below for the power power copy process um and
it'll have that brief template in there and uh basically you just take each section and you paste it into GPT and you're like hey give me the answer for this and so you know we have like okay what's the who who are the icps for who we're talking to what's the promise that we're making them what are the problems that each ICP is dealing with um what is the desired situation and GAP bridging for each ICP right so like how do we bridge the gap for them what are their insecurities what are their incorrect beliefs what are the correct beliefs and the actions needed to actually bridge that Gap right so then the next section
would be USP and USP details so what's the unique selling proposition how are we different from everyone else what are the reasons to believe us um so proof case study stats facts etc etc um then the features and benefits for a product so you can go and see all the features and benefits right there and the product description itself so this is kind of like hey here's what we do and then here's just key features which you know to be honest that's features and benefits which is previous section but whatever and then we have the sales argument which is just the elevator pitch so it's like hey just high level
summary what do we do okay so let's recap where we are guys just so you can see where we're at Ma po we've organized our thoughts okay so thoughts are organized [Music] now and what I think is really important is to organize them because when we move on to writing if you want to be a loser Virgin writer you write manually if you want to be a Chad uh uh copywriter you want to use AI
for writing I mean it's just so much more efficient like what why would you go the inefficient route for the autistic Brilliance like get out of here I don't I personally think that anyone who says oh AI it doesn't pop out good copy it's cuz you're not doing P you're not doing o and you don't know how to prompt chat gbt now yes do i do some editing and writing absolutely I have to edit it I can't just trust chat GPT to give me the perfect um option or the perfect output um but I I could get like 80% of it done right there okay so
that's that's writing right there so now we're going to move on to this section guys so we've now completed our planning we have completed our organizing right and now we are ready to actually write and let's just say that I didn't even have any ideas on what the VSS should be I could probably get a pretty good draft just from that because I took time to look at what the market was saying and then as well I took time to actually see okay like okay if we had to organize everything there is to know about our company what would it look like here it is in one Consolidated document this
just makes it a lot easier for GPT to know what to say and who it's speaking to etc etc it's about 38 Pages worth of information so that's that so now we have finished the outline section so I I have to do the I have to redo that so now we have finished the organize section so now we can move on to writing so I got to do the um what was it and move on to that okay so now we
are moving on to writing okay so I'm just going to go ahead and close out of some of these tabs we have a lot open just get that out get that out okay and so we have their clean research brief so I'm going to go and I'm going to download that as a PDF okay and then I'm going to go to the business brief and I'm going to download that as a PDF uh oh I have to go right here so I'm going to download that as a PDF and then from there I'm going to go back into uh chat gbt and I'm also going to open up a new tab in this okay so a lot of people
will ask why I don't use Claude for writing um and that's a good question I think with a topic like this Claude will just be sensitive um usually when you're writing more aggressive copy um it usually kind of I'm just going to say pusses out from stuff um but usually I've often found that GPT is just it's just better like I don't understand the people who are saying that Claude is is so much better I just I haven't found it in my experience so what I'm going to do is I'm going to take those two PDFs so I'm going to say hey here is the resch
Arch brief hey here is the camp or the the business brief so I'm just basically going to go into chat gbt and I'm going to give it a prompt like this this is two different briefs that I have created for our business which helps Christian entrepreneurial men lose weight I have included a brief that outlines some of the ideas that I have surrounding research for our campaign and what we will be talking about so there are
insights on there but then as well I have a brief that outlines everything that there is to know about the business and I would like for you to only refer for the rest of this chat to these two PDFs for any answer or output that you give me comma you are not to use any outside sources unless I have explicitly told you to do so your simulated Vector database will be these two documents for all of your outputs I would like for you
to repeat back to me what I have said and explain to me what you are going to do for the remainder of this chat oops so why am I saying that well I want to basically load this in so I don't know if you guys remember like CDs or floppy discs from back in the day but basically you to load these things in and then the computer would process the program and then run it whether it be a video game or like Microsoft Office or whatever so if you really think about it those
were just code it was like just a bunch of code on a CD um and now code has shifted from code to language and writing and so PDFs are basically a form of code now for tools like GPT and so it's basically going through and it's it's just explaining to it okay so it now understands hey I'm only going to refer to these two PDFs as my sources of information I will not use any outside sources unless you explicitly instruct me to any insight strategies recommendations or outputs will be strictly based on on these documents my responses will align with the messaging
principles and Frameworks established in these PDFs um let me know how you would like to proceed so now we are going to move into actually drafting a form of a vsl um and so how I usually go about doing this is I'll go on a walk and just put some headphones in and record myself talking and then transcribe that but I found that that's not really good for the video and for you guys to watch cuz I I can't like film myself while I'm doing that so what I'm going to do is just simulate like I have a
transcription I'm just going to record myself talking for a moment now when people watch me do this this is usually where they [ __ ] their pants a little bit because they see they're like oh my goodness like this guy can just like go straight into Flow State and just grab all the insights and explain it um this is hard to teach I don't know how else to do it other than to think in terms of copyrighting and to understand marketing and sales and influence so you know I'm not going to say that you're going to be able to say it like I am but you can do something very similar to this you can upload a transcription from a walk of you doing the pitch um you can you know
you can just do what I'm about to do right now you could literally just ask like what if I just wanted to say real quick just to show you guys um I want you to write a um write me I'm going to say sales letter sales letter selling our program I'm just going use that cuz it's wrong uh using visceral and and emotional language as if you are Master
copywriter Clayton make piece right and I don't even need to give it anything in terms of a like a transcript of me giving a pitch I can just ask it and it'll probably pump out something pretty good it'll be something like let's just see weak exhausted sluggish your mind is sharp in business but your body it's soft slow betraying you the man in the mirror is not the warrior God called you to be and deep down the truth eats away at you you know your body is meant to be a temple strong disciplined capable of carrying out God's Mission but instead you wake up feeling like you've been hit by a truck low energy achy warn out
before the day even begins you try to power through with caffeine and grit but your focus and stamina crumble by mid-afternoon you look at old photos remember in the time where you were stronger leaner blah blah blah right and the worst part you know this isn't who you're meant to be you know you were created for more but no matter how much Willow you throw at it right it's a half decent one right so I I would rather start this off a little bit more aggressively because we need to hit the emotions this again is like I I just don't really feel like this is as as impactful as it could be
um here's how I'm going to do it so I'm just G to I'm just going to go straight into flow and I'm just going to start talking so I'm just going to go straight to source and I'm just going to speak what comes to my mind if you're a Christian man it doesn't take a genius to realize that the world is controlled by Satan and everywhere you look from entertainment to the media to everything online it is very very clear that there is a demonic agenda meant to suppress Christ from the masses and to disconnect people from God I here to
tell you today that that exists as well inside of the food that you are eating and the diet that you are going through so I think that majority stop this thing don't worry about if you're doing this don't worry about oh I'm not saying this correctly or whatnot like just just go just say it and it'll get it done so I'm going to go back a little bit though I'm here tell you today that this exists that that exists as
well what if the reason that you were overweight is because of the devil it is not because you're big boned it is not because [Music] you don't know what to do let's be honest dude you know that you should not be eating bad food you know that you should be exercising consistently you
know that you should be prioritizing your health and your sleep yet you don't you are sacrificing your business Health on the altar of your business and I'm here to tell you today that this is exactly what the enemy wants you you to do the enemy wants you to be weak period the enemy wants you to be foggy brained the enemy wants your body to not be treated as a temple because that's the easiest way for it to tempt you that is
the easiest way for it to disconnect you from God entirely now if you're a Christian man you want to be connected to God you want to be connected to Christ and I'm here to tell you today that it is much easier for you to be committed to Christ and to actually step into the path that he is set for you if you are taking care of your health yet you have not been able to do that up until now and likely you have seen other Christians tell you that it's okay we're meant to love ourselves we're not
supposed to judge ourselves and all these types of things but I need you to understand something brother this is pure cope I want you to ask yourself are the people that are telling you this people that you want to embody comma are these people that you respect are these men that you genuinely want in your life to serve as brothers and to help you on your path comma chances are the answer is no yet when you look on the other side the people who are spouting Judgment at you and saying that you're not enough if you don't have a six-pack you're not enough if you're not healthy
you are equally dissuade by them and you feel a disconnect because there is a part of you that wants to become the healthiest version of yourself yet you probably are telling yourself things like insert all the incorrect beliefs I'm here to tell you today that there is a way for you to be able to defeat the enemy and for you to conquer your gluttony and Conquer your blah blah blah blah blah see what I mean just stuff like that okay and so I'm just going to go
ahead and I'm going to start that as the lead and so I'm going to go into it and I'm basically going to say something along the lines of I want you to rewrite this and I would like for you to use something similar to what I have written down below as the lead for this copy comma so what I would like for you to do is use a majority of what I'm saying but realize that this is just a transcription and it's a little bit messy but you should use the essence
of what I'm saying and try and keep the words as close as possible so I like to say that so it doesn't like misunderstand it and I never say write a vssl because what it'll start doing is being like a bustling City passing by and it'll like try like explaining the scenes and [ __ ] and I just want the copy cuz the copy will be the script so let's go now let it roll if you're a Christian man it doesn't take the genius to see that the world is controlled by Satan everywhere you look entertainment media politics
social feeds the signs are clear there is a demonic agenda at play an agenda designed to suppress Christ to weaken men and to disconnect you from God I I would say maybe don't suppress you can't suppress Christ but you get what I mean um and brother I need you to wake up to something even more and say ious what if the reason you're overweight is because the devil not cuz you're big bone not cuz you don't know what to do let's be honest you already know the truth you know you shouldn't be eating garbage you know you shouldn't be EXC you know you should be exercising consistently you know your body is meant to be strong disciplined and a weapon for God's kingdom yet that's not where you're at
instead you sacrifice your health on the altar of your business you tell yourself that you'll fix it later that work family and obligations come first as if being weak exhausted and unhealthy somehow makes you a better provider I'm here to tell you something that might take you at your core this is exactly what the enemy wants he wants you fogy brained he wants you exhausted he wants you weakened by Indulgence gluttony and self-sabotage because if your body is weak you're easier to tempt if your body is weak you're easier to control if your body is weak you are disconnect
disconnected from the fire inside you the power God gave you to lead brother you know this is true you've felt it you've seen how much harder it is to pray to focus to lead your family to stay strong in your convic convictions when your body is betraying you but here's a part you haven't heard before you have been lied to some Christians will tell you it's okay we're meant to love ourselves they'll say don't judge yourself too harshly they'll whisper God loves you just the way you are and while God's love is unconditional that message it's pure cope I need you to ask yourself are the men and women telling
you this the kind of men you want to become are they strong are they disciplined are they leading with power conviction and honor or are they just making excuses for their own failures now on the other side there are men screaming Judgment at you they tell tell you that if you don't have a six-pack you're weak they tell you you're a less man you're a lesser you're less of a man if you're not in Peak shape it's actually pretty good I like a lesser man better and yet you don't resonate with them either because something inside of you knows the truth something inside of you wants to become um you know you're not supposed to judge others something like this I'm going to go here so I got
like this I'm just going to pick up where I left off and so I'm going to go this you know that you're supposed to lead with love as this is what Christ taught us yet it's also important to understand the difference between judgment and discernment see most Christians are afraid of discernment because discernment requires you to look yourself in the mirror and tell yourself you messed up and then also have the conviction and the courage to step into the version of yourself that you could be the version of yourself that Christ
wants you to be the awakened version of you that is actually serving God In His Highest capacity by doing exactly what God said when he said to treat our bodies as if it is a temple so I feel like I'm doing a good job here of building this up and I now want to go a little bit more into um um how food has become our
Lord Brother look around for a moment comma food has become our Lord in American society period everywhere you look there is some form of entertainment surrounding food that is meant to weaken your body comma and it's even been shown in studies that Christian men are more likely to be overweight and this is because we are finding comfort in religion but not in
discipline it is easier to go and eat the cheeseburger with 8,000 calories than it is for you to make better decisions at least that's what you've been told and this is because I'm here to tell you today that your default actions are of the world and the world is designed to make you sin the world is designed to separate you from God comma what if we could rewire your default actions and make it that they were all leading you closer to God meaning that you were honoring your body making it
easier for you to be able to eat healthy foods to do the things that you know you need to be doing like eating clean working out taking consistent daily measures to better your body this starts with rewiring your mind by changing the Paradigm that you have been taught about how to treat your body in this video I'm going to show you exactly how we have helped over 400 Christian men do exactly that and I'd like to give an invitation to you to be
able to step into the version of yourself that you know you are designed to be the awakened higher version of yourself that treats his body as the kingdom of God as Christ told us in insert Bible verse Okay blah blah blah blah blah blah blah blah blah oh [ __ ] it's like rewriting it okay so here I'm going to do this real quick so sometimes it will it will just like uh not know what to do so I liked
what we had so far right here right so if you're a Christian man right and I like this is the lead this is good so I'm going to take this um oh whoops I don't know what the heck I'm doing right here doing new Google doc so paste that in um uh and then I want it to pick up where I left off here so I'm going to take this right so I'm going to take this give it back to it again and just be like when I
go to this Dash Das Dash and I insert stuff I always just say like pick up pick up where I left off using this information I don't know why all of a sudden my brain froze for a second I think I was wondering whether the loom was still recording or whatnot okay so it definitely is you know that you're supposed to lead
with love Christ taught us this but love is imp passivity love isn't letting yourself stagnate love isn't turning a blind Blind Eye to the man in the mirror and pretending he doesn't need to change that's not love that's cowardice and too many Christians today confuse judgment with discernment see judgment is when you tear a man down to make yourself feel Superior discernment is when you look yourself in the mirror recognize You' fallen short and have the courage and conviction to step into the higher version of yourself the version that Christ designed you to be the awakened version of you the version of you that
treats his body as a temple the version of you that doesn't settle for the weakness and Indulgence this world offers but instead Embraces the fire of discipline because he knows that discipline is the foundation of spiritual strength brother look around you food has become our lore turn on the TV scroll through social media walk into any grocery store food is no longer fuel it is entertainment it is Indulgence it is worship the world has turned the stomach in turned the stomach into a false god and you already know what scripture says about that their God is
their belly and they glory in their shame with Mind Set On Earthly things from Philippians 3:19 and Christian men we are the most vulnerable to this deception did you know that studies show Christian men are more likely to be overweight than men of other faiths why because we found comfort in religion but not discipline in our faith because it's easier to say God loves me no matter what than it is to say God has called me to be more because it's easier to justify your weaknesses than it is to do the hard work of transformation it's
easier to say yes to the 8,000 calorie cheeseburger than it is to say no it's easier to be lazy bloated and numb than it is to be strong disciplined and fully awake at least that's what the world has told you because I'm here to tell you something very different your default actions are of the world and the world is designed to make you Sim the way you eat the way you move the way you default to comfort instead of discipline is not just a bad habit it is spiritual warfare the world wants you slow sick and sedated because a man who is slow sick
and dis sedated isn't a threat to the kingdom of darkness a man who follows his impulse instead of his calling isn't a leader in Christ's Army a man who can't control his Cravings will never be able to control his Des Destiny but what if we could rewire your default actions what if we could align them with God what if your instincts the things you do automatically were no longer leading you toward Temptation and weakness but instead leading you towards strength and spiritual Clarity imagine waking up feeling clear focused and ready to lead
training your body not for vanity but because you know a strong body hous is a powerful Spirit you eat to fuel yourself not to sedate yourself you no longer battle with guilt shame or inconsistently inconsistency you are finally living in alignment with the man God has called you to be this is what we do inside of default Kings brother it's time to reclaim the man God has created you to be oh over 400 Christian men have already stepped in the system okay so pretty good so far I like this very hard-hitting right like this is like
punching them in their balls a little bit like hey dude wake up so we're going to go here bring it back to the document okay and now let's paste that in there okay so next up oh so next up we now need to move into okay so like I'll explain to you guys kind of how I go about thinking about scripts and where I go to okay so what I like to do is I like to think about it
as we need to check boxes on where we are so in this case the first box that I want to go to is I want to set the problem okay so we've already explained the problem okay then I want to explain the desired situation right and the desired situation is like Clarity everything like that whatnot and then for from there we want to explain the Gap right and then from there we want to go into okay how do you actually like bridge the gap right so how do you well let's just put BG for bridge Gap because that
doesn't really make sense to the question mark so then we need to actually bridge the gap and then from there how do you actually go about doing that this is usually when we transition to the pitch and then we transition to the close Okay so we've already kind of stated the desired situation and now what we want to do is we want to explain to them the how we go into the Gap and Bridging the Gap do we really need to talk about that right now I mean we kind of said this um let's see we technically have done that right
um I'm GNA say this I'm going to say how do you go about doing this that's exactly what we've shown over 400 men how what uh that's exactly in inside um with our
Christian focused coaching program default Kings okay so now what I want to do is I want to illust UST rate the Gap you see all these men who's I'm going to say something like this so I'm going to put it in well I'm still on fire let's get this going you see all these men that you're seeing on the screen right now they were who have gone through powerful I'm probably going to zoom in a little bit
so you guys can see sorry if you guys uh powerful Transformations they once were like you they were once like you felt the way BL okay so now we're going into that so let's again let's just go back to our little little thing here okay so desire situation we've illuminated the Gap right these two things so they don't have the accountability and they don't have the systems actually in place right so we've illuminated the Gap right there now we are now saying bridge the gap this is
default Kings right so default Kings so now Bridging the Gap is basically now where we explain how the Fe features and the benefits help them actually do this right the pitch is really where we just make the offer SL like guarantee on it and then the close is basically where we just punch them in the nuts this is a fist one more time and get them to to pay attention Okay so we want to move now into the Bridging the Gap so I'm going to take my script just close this
Google dog because I keep going back to it so I'm going to take my script edit select all okay copy this back okay from here and I want you to go in this direction so now I don't really know what to say here but this is why I this is why it's so op for me to like use uh the briefs because I don't even even know anything about the business I can literally like you see how I don't
really know these guys' business like I literally just started writing for them a total of two hours ago um and so it it's not hard for me to just get to the next point which we know is Bridging the Gap so let's now do it like this I now want you to bridge the gap and I want you to show them the features and benefits of the program and how it helps take all the problems that they're experiencing so what we want to do is insert the belief shifting here we don't want to literally show the beliefs but
rather we want to show them all of the problems that they're encountering and how this program helps them bridge that gap between the problem to the solution by introducing the features and benefits so I don't need to literally tell it what to say sometimes I'm just like hey here's what I would like for you the essence of what I would like for you to say so I don't even need to give it the the the text and then let's see what pops back from this right now you're trapped in a cycle you stay strong then life gets busy and you fall off you know what you should be doing but you struggle to stay consistent you
feel the weight of conviction knowing you were called to be more but no matter how many times you try you end up back where you started it's frustrating it's exhausting and it's exactly what the enemy wants because every time you try to change your strength you're fighting uphill battle every time you try and Rel liely on Willpower you're setting yourself up to fail every time you fail into temptation and comfort you slip further from the man God called you to be what if you had a system A system that made discipline um we've I don't like this I'd like for you to rewrite this
where you because I feel like you're repeating yourself from what we've previously said remember you're picking up where I left off so I would like for you to transition into how we are helping them bridge this Gap with our program by introducing the features and benefits the way the features and benefits should be introduced is with talking about the problems they're encountering and then immediately showing how default King solves that problem so sometimes you just got to
prompt it tell it what to say remember now your default are making you ink your habits are drinking CH your environment is full of men who INF because of that every time you try to change it's not not this is a battle plan for chist men the system designed to help you permanently rewire your brain so here's exactly way I do it the first problem almost every Christian man is you can't stay consistent you start strong but sooner or later motivation Fades discipline is about frame okay kind of yes sort of okay roll with this
just so we can get the thing pumped out but we'll move back on to it so let's go again I just want to format this properly just because like I'm autistic and I don't like to have things that don't look the same so we have all this text in here and now we are going to the next section okay and we are now going to do all this right okay so it's going to do that and then now we will have uh this is done and then we need to move into the pitch okay so we're going to move onto this part which is now the offer okay
all righty so I'm going to just tell it what to do next so I'm going to say okay now I would like for you to write the next section which will essentially talk about the offer of the program which is that they are guaranteed to lose
10 to 50 pounds within 90 days and if the program does not deliver that promise we're man of our word and you will be refunded in full now you need to show us that you're doing everything that we're saying and if you are falling off we can help you that's the whole purpose of a program is to help you stay accountable for this comma I think what's important here as well is
that we touch on the fact that they get access to the community they get access to all the resources they get access to features and benefits and whatnot and we really want to highlight that this offer is designed for the busy entrepreneur something like that right so we can go here and I'm going to keep that in there
but okay I do like this right here but okay so take that stick it back in here okay and then also we want to tell them that they don't need to say yes right now they just need to say maybe comma it's hard to commit to things that's why we want you
to do a one week test run inside of our program if you do a week and you don't find that these systems and Frameworks that we have created are helpful for you if you don't feel like you're connected to a stronger group of faith if you don't feel blah blah blah just let us know we'll refund you in full and you won't have to be a part of the program we don't want you to commit to something that you're not going to
do there we go okay so now what I'm going to do is I'm going to take this okay and I'm going to go here and I now don't need to keep like um I'm going to go from like up here okay and I'm going to just put this because I don't need to keep pasting the whole thing in there so I'll do that and then I'm going to go here I'm going to say keep writing where I left off okay and then it's going to keep going where
are we even at right now we're at 2 hours solid love when I make two hour long videos so here's our promise to you lose 10 to 50 lbs in 90 days guaranteed we don't believe in anti promises we believe in results and if you follow the system if you commit to the train the nutrition the accountability and the mindset shifts we built inside default Kings you will lose 10 to 50 pounds in the next 90 days that's not hype that's not wishful thinking it's a guarantee this program doesn't deliver on that promise we will give you your money back because as Christian men our word is our bond here's the deal this isn't just about following you have to actually do
the work if you show up if you commit if you engage if you don't if you ignore the coaching skip the work house that's our check make sure you're in what you get uh we design specifically in the man who is a full play this isn't for gymrats this isn't for guys who want maximum results the simple batt so here's what you get when you're done again everything like that um everything said that's becomes as eff you don't have to say yes today you just have to say maybe listen I know how hard it is to commit to something new I know you've tried it before I know you failed before that's why I'm not asking you to commit to 90 days right now I'm asking you to commit to S days that's it join us for a one week test run come inside the community
meet the men who will hold you accountable try the workout see how efficient and effective they are follow the eating system experience how effortless it is to stay on track after 7 days you don't feel like this program is different if you don't feel more focused more disciplined and more connected to a stronger group of Faith driven men if you don't see the power of these Frameworks at work in your life just send us a message we'll refund you in full no questions no guilt no hard feelings because if you're not truly committed we don't have we don't want you here anyways we only want men who are ready to step into the strongest vision and I me that's a little bit aggressive and if that's not you yet that's okay so that's not necessarily
what we want to say so okay okay so now I'm going to just scroll randomly up grab about this much okay paste this back in GPT just know that I didn't say the M there or the I there okay so then don't wait and now I'm going to close so
here's how I go about doing closes I want you to pick up writing where I left off using this information you have three paths in front of you right now number one is you can just go back to the way that you're doing things after this video I already know that that voice is going to be playing your head that's justifying everything that you do and you're just going to stick with your sinful acts and my brother I I pray that you figure it out and that you
find the truth because you know that you are called to be a more powerful version of yourself that does not fall victim to twinkies and chips and all sorts of fatty foods if you want to go the route of ignoring everything and doing nothing that I said today by all means go ahead I'm here to tell you you will arrive exactly where you're at right now down the road it's best to take action now while you still have the desire to do it do not let the enemy go to work on you period option two you can hear what I'm
saying realize the truth in it and decide to go at this yourself this is exactly how so many men fail every single year at this they do not have a community holding them accountable they do not understand the Frameworks they don't know how to follow a diet they don't have blah blah blah blah blah we want to frame to them here that number two is not good it's better than number one but it's it's not ideal period and then there's the third path and that's that path to say maybe click the button below to say maybe and join a 7-Day test run inside
of default Kings and join the community and blah blah blah blah blah there we go cool so now it's going to pump out that last section and boom now we have a draft of our script so let's go ahead uh let's check well let First grab the text right here but if we are at a tools word count we are at about 29 2939 is that what it said yeah 2939 so I would say this is probably going to
be a little bit longer than that but how I like to do it is most people speak at about about 149 words per minute so like I would say that probably 160 is like fair so it looks like this is about a 20-minute vssl and I think that's fair the way that I like to go about thinking about this type of stuff guys is essentially what you have is you have let's just look at it like this so you have awareness okay and then you have
sophistication okay so weight loss is high sophistication okay awareness here if they don't know the brand right we're not they're not going to be five um maybe they're like four or three right they're at like four or three level of awareness okay so like in this case where we're you know we're kind of meeting this High sophistication with a decent level awareness meaning they like they know about the problem they know the solutions and whatnot but maybe they haven't discovered the brand they just discovered the brand they're kind of
aware of it like we need it to be medium to long form okay if it was like they already know the brand they already know the solution they know everything and their High sophistication this would be medium to short form okay just depending on where they're at so I would say 18 20 minutes is like totally fine on this um because it's like pretty compelling stuff too so let's see what we have here so you have three paths in front of you right now right now you're standard card you have three choices only one I pretend is not the bad I'll figure
it out later right so let's just copy this in there right okay so let's just go I'm sure it hit the top the points that I needed to hit okay so in total we are sitting at we're sitting at 3700 words so if I were to do 3700 okay we're sitting at about 23 minutes okay so now we have finished writing essentially
[Music] but we need to like actually edit this okay that would move us on to the next section so going back to our whole thing here right let's go ahead and let go ahead and can I just remove all this I would love to yeah there we go oh yes love that right so we have finished up the plan we have finished up our outline or our organization so plan organizing and now we've gotten the writing done so this e part right I call this either
execution or editing okay so the reason why I call it execution or editing is you sometimes you're not doing like copy maybe you're doing like a A vssl or whatnot just editing is probably the easiest way to think about this so I'm going to do this as well because I might as well we're already at like the 2hour mark but might as well just make this as valuable as possible by going into editing so how do we go about editing well uh we basically just go into this Doc and just start editing like what needs to be said what doesn't need to be said um I think that it's pretty simple
you just go and you just right what sounds good what doesn't sound good what needs to be removed what doesn't okay so now we're moving on to editing so writing complete okay so now let us edit so if you're a Christian maam it's obvious to see it's [ __ ] come on it's obvious to see that the world is controlled by Satan everywhere you look entertainment media politics social feeds social media
politics social media the signs are clear there is a demonic agenda at play an agenda design to disconnect Society from Christ to weaken men and to disconnect you from God and brother I need you to wake up to something even more and I'm I'm here to tell you today that if you
are an entrepreneur who has been struggling with their weight you are a victim of this demonic agenda um you are a byproduct or or you are being affected by this demonic
agenda you are not overweight you are not big boned you are not big boned um you don't it's not uh I'm going to just actually go straight to this so like you already know the truth okay so you already know the truth you know you shouldn't be eating garbage you know you should be exercising consistently you know your body is meant to be strong disciplined and a weapon for God's kingdom yet
that's not the reality you're yet that's not the reality you're experiencing if you're like most entrepreneurs if you're like most entrepreneurs um you are sacrificing is that a good line I like that you are sacrificing your health on the altar of your business you tell yourself that you'll fix it later that work family and obligations come first as if being weak
exhausted and unhealthy somehow makes you a better provider um I'm actually going to just get rid that's a little too aggressive right there I don't like that like I don't think that's a good one like I think it's actually rude actually versus like just telling the truth um I'm here to tell you something something that may make you uneasy that might um that may make you uneasy this is exactly what the enemy wants he wants you foggy brained he wants you exhausted he wants you weakened by Indulgence gluttony and self-sabotage
because if your body is weak you're easier to tempt if your body is weak you're you're easier to tempt you're easier to control you are dis um and you are disconnected from the fire inside you the power God gave you to lead brother you know this is true you felt it you've seen how much harder it is to pray to focus to lead your family to stay strong when your body is betraying you not really I don't like this one um but here's the part you haven't heard
before you have been lied to some Christians will tell you it's okay we're meant to love ourselves they'll say don't judge yourself too harshly God loves you the way you are right so put that right there and while God's love is unconditional that message it's pure cope I need you to ask yourself are the men telling you this the kind of men that you want to become are they strong are they disciplined are they leading with power conviction and honor are they just making excuses for their own failures now on the other side there are men screaming Judgment at you they tell you that if you don't have a
six-pack you're weak that you're less of a man if you're not in Peak shape and yet and you don't resonate with them ear uh and you don't resonate with them either because something inside of you knows Christ because you know Christ truth because you know Christ told us to rid uh to remove the plank from our eye um before we try to remove the
Splinter from our brothers I you know that you're supposed to lead with love Christ taught us this but love Isn't passivity Love isn't letting you stagnate love isn't turning a bland Eye Blind Eye To The Man in the Mirror pretending he doesn't need to change that's not love that's cowardice that's ignorance and too many Christians today confuse judgment with discernment see judgment is when you tear a man down to make yourself feel Superior discernment
is when you look yourself in the mirror recognize where you fall in short and have the courage and conviction to step into the higher version of yourself the version that Christ designed you to be the awakened version of you the version of you that treats his body as a temple the version of you that doesn't settle for the weakness and Indulgence the world offers you but instead Embraces the fire of discipline because he knows that discipline is the foundation of spiritual strength brother look around food has become our Lord turn on the TV scroll through social social media I'm
going to do that at 14 um what is this is it said 11 okay um autism on the fonts um brother look around food has become our Lord turn on the TV scroll through social media walk into any grocery store food is no longer fuel It's Entertainment it's Indulgence it's worship the the world has turned the stomach into a false god fulfilling uh who wrote Philippians I think that
is I think that's Paul I think it's Paul yeah it's Paul look at that good good boy Nick look at you doing your research uh fulfilling what the apostle Paul wrote in Philippians I used to read it as Philippians Philippines Philippians 3:19 their God is their ability and the glory and they glory in their shame with mindset on
Earthly things Christian men are the most vulnerable to this deception did you know that study show studies show Christian men are more more likely to be overweight than men who do not follow Faith who than men who do not follow Faith clinical studies yes yes clinical studies have confirmed
this why well there's why I personally think that it's because because we've found comfort in religion but not discipline in our faith because it's easier to say God loves me no matter what than it is to say God has called me to be more because it's easier to justify your weaknesses than it is to do the hard work of transformation it's easier to say yes to the 8,000 calorie to the uh uh double bacon
cheeseburger double bacon cheese burger than it is to say no it's easier to be lazy bloated and numb than it is to be strong disciplined and fully awake at least that's what the world has told you because but I'm here to tell you something different but I'm but I'd like to tell you something different I'd like to tell you something different your default actions are of the world and the world is designed to make you I'm going to say my
friend your default actions the ones you um do without hesitation are of the world and the world is designed to make you sin the way you eat the way you move the way you default to comfort instead of discipline it's not just a bad habit it's spiritual warfare the world wants you slow sick and sedated because a man again because again a man who is sick a man who is slow sick and
sedated this is the type of man this type of man of man um isn't a threat to the kingdom of darkness a man who follows his impulses instead of his calling isn't a leader in Christ's Army a man who can't control his Cravings will never be able to control his Destiny but what if we could rewire your default actions what if we could align them with what if you
could what if you align what if you could align them with God what if your instincts the things you do automatically we're no longer leading you toward Temptation and weakness but instead leading you toward strength and spiritual Clarity imagine um I need to put this into the present progressive so can you put this into the present progressive ing so I just like present progressive
um better you are waking up you're waking up feeling clear okay okay imagine imagine this so I'm going to say uh you're waking up feeling clear focused and ready to lead you're training your body not for vanity but because you know a strong body house is a powerful Spirit you're eating to fuel yourself not to sedate yourself picture this you are no
longer picture this I like saying like in the middle what I why I go from Imagine This to picture this is you're just throwing words at them so you want to REM you want to remind them to activate the visual portion of their brain so picture this is a great word or a great command to do that picture this you're no longer battling with guilt shame or inconsistency you're no long you're finally living in alignment with the man God called you to be how do you go about doing this that's exactly what we've shown over 400 men with our Christian Focus coaching
program um weight loss coaching program Fitness coaching program default Kings my name is Gabe Lugz and me am my co-founder Joey I Joey I do not know how to say your last name it is a hard last name to say like yosam Yokum Yim I'm sorry man I don't know yo yo yo yo two hes yoim yoim I'm sorry man I really
wish I could say that right I just don't know how to my my me and my co-founder Joey y Joey um are responsible for all of the Transformations you are seeing popping up on the screen these men all of these men were once like you they were Christian men men who knew they were
called for more who felt the weight of conviction every time they looked in the mirror who struggled to align their faith with their physical discipline who knew they needed to make a change but kept falling into the same old patterns but they broke free and here's what was holding them back before they did they were surrounded by weak Christian men first and there were three I'm going to say that there was a couple things uh there was like two things right um and there was two things that was holding and there were and there
were two main things holding them back before they made this transformation their transformation number one they were surrounded by weak Christian men you know the type the ones who justify bad behavior instead of confronting it the ones who say things like God loves you no matter what don't be so hard on yourself it's okay hey man you deserve to enjoy life you're doing
fine at least you're better than most guys these men mean well but they are the reason so many Christian men are stuck because instead of calling you higher they give you permission to stay exactly where you are instead of challenging you they comfort you into complacency instead of holding you accountable they tell you you don't need to change they did not um they don't you don't need to change the second thing that was holding them back is that they didn't have a Christ centered
plan most men think they need more information to lose weight it's not true you don't need another YouTube video about ceries you don't need another workout program designed for guys who live in the gym you don't need another temporary challenge um I'm actually feeling like this may not be a good yeah I don't cuz we're like selling a program that has course material in it so um I'm just going to go ahead and say that we actually can just remove this
um uh I feel like there's a way to do this though like we can use something here second thing is they didn't have a Christ Center plan most men think they mean okay how about this why don't I just bring this to chat GPT and say that like I want to rewrite this I'm just going to tell it what my objection is I would like for you to rewrite this because this will pose a potential objection in that we are literally selling a program that has course material in that and we're trying to tell them in this thing that you've
written oh you don't need more information but they kind of do need more information they just need better information I guess so could you rewrite this and take that objection into account right say something like that um I'm going to just message my editors real quick I need to edit this editor if you could please remove this
so please remove that just need more information lose way that's only partially true you don't need more random information you need the um uh because if information alone was answer you would have already solved you probably watch YouTube videos you probably tried some diet plans but none of it stuck why because you didn't have a system that was built for you a Christian male centered the lines your faith Fitness to discipline within your habits every time you've tried it you've done it on your own strength and when life got stressful when motivation faded when things got hard you fell off that's
why default Kings is different okay beautiful let's bring that in um oh I think I accidentally no that's fine so uh the second thing holding them back was that they what did we say here was actually pretty good um they didn't
have a Christ centered plan approach to weight loss most men think they just need more information to lose weight that's only partially true you don't need more random information you need the right information because if information alone was the answer you would have already solved this problem you probably watched YouTube videos on Fitness you've probably watched some diet plans you may have even followed a
workout program designed for guys who live in the gym but none of it stuck why because you didn't um you've probably tried some diet plans you've probably even followed a workout program or too um but none of it stuck why because you didn't have a system that was built for you a Christ centered framework that aligns your Fitness with your faith your discipline with your mission and your daily habits with God's
calling on your life every time you've tried to change before you've done it with your own strength and when life got stressful when motivation faded when things got hard you fell off that's why default Kings is different this is a system um we use a system designed to help rely we use a system we've developed we've developed a system that helps you realign your default actions with his purpose with your true purpose and that's exactly what we
do um uh kind of say this already so I like this the problem isn't that you don't know what to do the problem is that your current system is failing you okay 11 or whatever it is 12 the problem is that your current system is failing you right now your default actions are making you weak your habits are keeping you trapped in Indulgence your environment is full
of men who reinforce your excuses instead of calling you higher and because of that every time you try to change you keep getting pulled back into the same cycle that's exactly why we built default Kings this is not another weight loss program this is a battle plan for Christian men a system designed to help you permanently rewire your habits rebuild your discipline and finally take back control of your body and mind here's exactly how we do
it um I feel like this section isn't good because we're going to the problems and this is fine so I want to say basically here like this is actually where I'd probably interview them um um here's what the
members inside of default Kings Okay so so I'm going to put this in here okay and then I want to put now this the problems I feel like we're kind of to talking about this but okay we're going to cut that out and
then we're going to put it here okay and then I'm going to be like this okay the first paragraph I gave you in this message is the copy that we have before the second paragraphs that I have provided to you I feel like stating the problems isn't the way to go about doing this rather what we need to talk about is the feature and how it solves the problem by explaining the benefit that it gives them so what we want to do is go step by step through
all of the features that they're going to get access to not in a listicle format but rather through written copy okay so it's going to go and rewrite this I'm just can access to that you're stepping into a complete system one that rewies the way you think act and operate from the moment you join you'll experience what it feels like to have a battle tested plan Relentless accountability and a Brotherhood that refuses to let you fail um again inside default Kings we remove the through default action Okay cool so that's going
to go and do that so I'll come back to that section here in a bit um um when you take control of your body you take control of everything else when you become a man of discipline and strength you become a better leader a better husband a better father and most importantly you become a man who is truly aligned with God's calling here's our promise to you I'd like to make you a promise when you join default Kings notice the subtle programming when
you join default Kings um we guarantee you will lose and and by the way this is just like a note for them and something so when you're making guarantees like this what you want to have is some form of a timeline on it we guarantee you lose 10 to 50 pounds or more within 90 days using our three-step Biblical framework something like that um let's go back though to our copy right so
we're inserting this part right here here's the members inside of default Kings get access to so we are going to do operate so it operates so that I don't like listicles I hate when it does listicles do not give me bullets and listicles and emojis I want you to write
copy stop writing this as if you are writing bullet points so sometimes it'll do that and you know we just have to tell it to not do that and redo it so that'll be easy um so from the moment you step inside defa King Everything Changes no more second guessing no more starting off strong only to fall off Weeks Later weeks or days later no more battling craving struggling to stay disciplined or feeling like Fitness is an uphill battle for years you've been trying to force discipline through sheer willpower only to find yourself frustrated and exhausted this ends now well it's not
really talking about what the heck the system is um again I just don't really feel like this is this is really like talking about this um I mean is it let's see okay so this is not just about losing this is about becoming the man they kind of bit this is just like freaking it's just saying nothing right here um I don't think this is good enough I
think what you're doing is just saying a bunch of useless stuff comma we've already said a lot of this what I need you to say is the features that they are going to get access to but you need to say it in a way that is not aisal you need to say it in a way that is explaining it in written copy format so the features are this is why the excuse me guys I just got done eating gra eating something um this is why the features are
are right here there we go and so when we have the brief we can just like easily copy and paste stuff that's why we have a brief in place so you just say it in a way that is explaining it here is the features and benefits right feel like the thing is no longer letting me use the enter which happens from time to time cuz chat GPT gets a
little lazy okay so while that's writing let's just go back when you take control of your body you take care of you take control of everything else when you become a man of discipline and strength you become a better leader a better husband and a better father and most importantly you become a man I'd like to promise you we guarantee you will lose so again this is kind of what I was saying with the the promise so when you join default Kings we guarantee you will lose 10 to 50 lbs in 90 days
guaranteed if you follow this system if you follow the system if you commit to training the nutrition the accountability and the mindset shifts we built inside default Kings you will lose 10 again you will again you will lose 10 to 50 pounds in the next 90 days that's not hype it's not no hype um I'm just going to get rid of that cuz that's just like useless text if this program doesn't deliver on that promise we will give you youry back because as Christian men our word is our bond here's the deal yeah here's the deal this isn't just about uh yet you a
you have to actually do the work yet you act you have to actually do the work if you show up if you commit if you engage with the coaching the training and the systems we give you this will be the last fitness program you ever need and if you don't if you ignore the coaching skip the workouts refuse to engage with the Brotherhood then of course you won't see results that's why we track your progress we're here to hold you accountable if you struggle we step if you start to slip we call you higher call you to higher to a higher path if we we guide you back that's the
whole point of default Kings we are here to make sure you win we designed this program specifically for the busy Christian entrepreneur the man who has a full plate High Ambitions and zero time for nonsense this isn't for gym rats who want to spend three hours a day um who want to spend 3 hours a day in the gym and this isn't for guys who want to spend their life meal prepping and tracking every calorie this is for the man who wants maximum
results with a simple battle tested system that works inside of his life not against it um so effortless as I don't want to say that everything in the side this program is designed to make it discipline and to make discipline automatic listen um listen carefully I like listen carefully great command listen carefully I know how hard it is to commit to something new I know you've tried before I know you failed before that's why I'm not asking you to commit to 90 days right now I'm asking
you to commit to S days that's it join us for a onewe test run come inside the community meet the men who will hold you accountable try the workouts see how efficient and effective they are follow the eating system experience how effortless it is to stay on track if after 7 days you don't feel like this program is different if you don't feel more focused more dis and more connected to a stronger group of Faith driven men if you don't see the power of these frame of our Frameworks our Frameworks at work in your life just send us a message and we'll refund you in full no questions no guilt well we do have
questions um we refund you in full right now you're sing a crosss right and that's the close right there what we want to have right here is this section we want to go into what we were having with chat PT right so uh okay so is built from my Christian man without sacrificing rewiring your habits
um so what what's the last line that we have here's what the members inside of default Kings get access to um okay I'm going to just kind of take control now on this first and foremost you're going to be a part
of community of we're going to give you access to you'll be able to use and from there we also provide so this is like how I want it to be said it's just not doing this right now it's like giving me back garbage and I don't like that um so it's like not letting me hit enter
right now so I'm just going to say this is the framework to use for the features and benefits okay so go into send oops crap uh try that again boom there we go okay part of who refused to let you fill this is just another fitness program where you download a plan and go out alone the moment you step inside default Kings you'll be surrounded by Brotherhood a Christian men who are
committed to the same Mission building strong bodies disciplined minds and unshakable faiths inside this community you have men who hold you accountable when life gets hard and motivation Fades brothers who push you when you feel like making excuses a circle of High Caliber Christian leaders who expect more from you and won't let you settle the reason most men fail isn't because they don't know what to do it's because they don't have a group of men around them calling them higher this is where everything changes we're going to give you access to a system that makes discipline on top of that you're going to get access to a
system this like what is this this is a course this is like the default actions biblical framework and whatnot you'll be able to use a simple res I feel like this is actually I'm like trying to [ __ ] run uphill right now because I don't know what their business does so I'm like trying to figure this out but I could just insert right like the vssl like insert features and benefits here already at two hours so it's how I would say this is here's what the members inide of default Kings get
access to and I would say something along the lines of this here's I'm not gonna I almost gave up here for this section I'm like no I need to get this done otherwise it's going to drive me crazy let's try that again here's what you're going to get access to when you join default kings first and foremost you are going to be a part of a community of Christian men who refused to let you fail inside the community you're going to have men who hold you accountable when life gets hard and motivation Fades
brothers who push you when you feel like making excuses and you're going to have access to a circle of High Caliber Christian leaders on the same path as you it's important that you have a community to hold you accountable to this transformation period a transformation is going to be a product of you following our default actions biblical framework this is where we are going to rewire your habits at the core so you stop fighting against yourself instead of trying to resist Cravings you're naturally going to make better food choices instead of relying on Willpower you're instinctively going to show up
for your workouts the way you need to instead of self-sabotaging you're going to start operating like a man who follows through on his words and his commitments we're not going to force discipline we're going to make discipline a natural part of who you are on top of that you'll be able to use a simple results driven eating system that works in real time forget the extreme diets forget obsessive tracking forget cutting out foods that you love Insight default Kings you'll follow the easy lean eating system designed to help you burn fat build muscle and fuel your
mission without feeling deprived you're going to learn how to eat in a way that supports your lifestyle not disrupt it you're going to know exactly what to eat for sustained energy mental Clarity and fat loss without having to count every single calorie and you're going to be able to enjoy meals with your family and still make progress and from there we also provide the most efficient training system for busy men you don't have time to train like a bodybuilder you have a business to run a family to lead and responsibilities that require you to be at your best that's why our training system is designed for for maximum efficiency and real world strength
workouts the workouts are designed to burn fat and build muscle in just 45 minutes a day the training is focused on functional strength so you're not just fit you're physically capable and every workout is customized to fit your schedule and training level whether you're at home or in the gym it's about building a body that serves your mission not one that's going to take over your entire time and life we're also going to give you direct access to expert coaching and real accountability you're not going to have to figure this out on your own inside default Kings you're going to have one-on-one access to our coaching team so you know exactly what to do at all times whether you have a
question you can get immediate support inside our private coaching group chat if you need help adjusting your plan you can have direct access to expert guidance on a one-on-one call and every week we hold live coaching calls where we break down training nutrition and mindset so you stay on track everything is hosted inside of a private app where your entire program is structured specifically for you no more tracking workouts in a spreadsheet or on a piece of paper no more wondering what to eat or having to get gu your way through the process inside the default Kings app you have an entire workout
plan laid out step by step so you never have to think about what to do and yes we do take into account any injuries you have because we customize that workout plan for you you're going to get a structured meal plan that adapts to your goals so fat loss and muscle building just happened effortlessly and you're going to get access to realtime progress tracking so you can see how far you've come month after month this is the most capable system for Christian men who are ready to take control blah blah blah
okay so uh we now have that right so I sometimes just like to tell it what to do cuz sometimes it's just like giving me [ __ ] like this was half decent but it was just like just giving me a bunch of fodder and I didn't like that um and then I'm just going to go and copy and paste that put that in and then we'll go into the close and then we will wrap this up like could I keep writing this yeah absolutely right but I don't want to do that um because I'm tired it's kind of crazy to
get this done in a day but I was like I need to set the 4minute mile so people can see that it's it's possible because I have done this before and I definitely could again like keep doing it and and and you know just sit here for the next like 3 hours editing it and whatnot but that's not the point of this video it's just to show you that literally you can write VL in like 3 hours okay so there we go uh let's get this bolded to not okay so insert features and benefits here let's grab this text
um all you have to do K blah blah blah blah out this section let's make this not bold take out these lines I don't want the line okay okay oops
oops instead yes we take into account this is the most complete system for Christian men who are ready to take control you join def [ __ ] um what guys saying everything you need when you take control of your body um you become when you become a man of discipline and strength you become a better leader a better husband and a better father most importantly you become a man who's truly aligned with God's calling I'd like to make you a promise when you join defa Kings we guarantee you will lose 10 to 50 pounds in 90 days guaranteed if you follow the system if you commit to the training okay we already said this
okay specifically for the busy Christian man who has a uh we already kind of covered this in the workout you're here to make sure listen carefully I know how hard it is to commit to something new I know you've tried before I know you failed before J 7 Days okay new F right now you're St out of Crossroads you have three choices and only one leads to transformation path number one path number one do nothing go back
to life as it is you can click away from this page and pretend like you never saw it you can go back to the same cycles of failure that have kept you stuck for years you can let that inner voice start justifying everything it's not that bad I'll figure it out later I just need to try harder next time you can convince yourself that you don't need to change that you're fine just the way you are but deep down you already know the truth if you do nothing you'll stay exactly where you're are right now 6 months from now you'll still be tired still frustrated with your lack of discipline still feeling convicted every time you look in the mirror still struggling to align your physical health with your spiritual purpose and when that moment comes you wish you had taken action today you'll wish you had stop making ex
excuses You'll wish you had stop refusing to let the enemy keep you weak and you'll wish you had committed when the opportunity was right in front of you brother I pray that you find the strength to break free but if you walk away now I already know where you're end up same place you've always been trapped stagnant and stuck now path number two now path number two is to try and do it on your try to do it on your own you can take what you've learned today and go with this alone and go with this by yourself by yourself you could piece
together your own plan try try to rely on Willpower and attempt to hold yourself accountable and while this is better than doing nothing it is also the most common way that men fail because let's be real if you could have done this on your own you already would have but you don't just need another plan you don't need another workout program you need a system one that removes the guess work so you're never confused about what to do next holds you accountable so you never fall off track again surrounds you with strong faith-driven men who push you to succeed rewies your habits so discipline becomes effortless going at this alone means you don't have coaching when you need help you don't have a Brotherhood holding you accountable
don't have the battle tested Frameworks that guarantee success okay get rid of all the stupid emojis uh up up okay so that's why most men tried to figure out themselves end up right back where they started they start strong then fade out they hit a wall and give up they get distracted fall back into Old Habits because no man is meant to fight this battle alone this is why men who succeed don't try to do it by themselves they get coaching they get a community they get into an environment that guarantees their success and that leads us to path number three say May
and start your you don't have to say yes right now you just have to say maybe I like just say maybe just say maybe you don't have to say yes right now just say maybe maybe maybe you've tried but something about this feels different maybe you know you need a real system that actually works for high achieving Christian men maybe you're tired of falling off track and you're ready for a permanent transformation if that's the case then I'll will make this easy for you instead of asking you to commit to 90 days right now I'm masc you
commit to just 7 days for one week you'll step inside the default King's Brotherhood and connect with men who are fighting the same battle as you you're going to get full access to our training and nutrition system and experience how effortless fat loss can be you're going to join our community coaching calls and accountability system so you can see exactly what it's like to have an army of men pushing you to win if after 7 days you don't feel like this is different if you don't feel more disciplined more connected and more aligned with your purpose just send us a message we'll refund you in full no guilt no hard feelings no questions asked because here's the truth if you're not in I'm becoming the strongest most
disciplined version of yourself okay you don't want to say that cuz it's just like you know shaming them right away um we'll refund you in full my brother this right now is your moment of decision so right now is your moment of decision the clock is ticking the voice inside your head is already trying to pull you back into comfort you know what's but you know what's right you know you call but you know what's right I'm going to just say you know you're called to be more and now you have a choice you you just have to make a choice noi now you have a choice to make you
have a choice to make option one do nothing and stay exactly where you are option two try to do it alone and repeat the same cycle of failure option three click the button below apply apply to start your 7-Day test run and finally take control click the button below this time is different this time you will win but you have to take the first step let's do this together okay there we
[Music] go we are back look you just watch the full video like a psychopath what's wrong with you must be a dirty internet marketer is what you are trying to figure out how to sell more products online oh you anyways that's pretty much the entire video so if you want to pay me monies there's stink things in the description that you can click on like whatever just do it you know I'm done for the day I'm done I'm cooked already okay bye guys
If you want AI to write better copy, give it better thinking to work with. I don't open ChatGPT, type “write me a VSL,” and expect it to understand the audience, the offer, and the argument I want to make.
I use a process I call POWER: plan, organize, write, edit, and refine. Here, I'm taking you through planning, organizing, writing, and editing. Refinement comes after this draft; it isn't part of this writing demonstration.
The worked example is a VSL for Default Kings, a fitness coaching business run by Gabe and Joey for Christian entrepreneurial men. I start with their existing VSL, research the audience, create two briefs, and use those briefs to direct the writing.
The religious language, weight-loss promise, and coaching details belong to that campaign example. What you can apply to your own business is the process of finding the argument, giving AI useful material, and making deliberate decisions about what stays in the script.
Start by diagnosing the existing VSL
If a business already has a VSL, I want to watch it before starting from scratch. I want to know what it's doing well and what isn't being said that needs to be said.
For Default Kings, my immediate diagnosis was that the presentation leaned heavily on logic. It explained the offer, but I didn't feel it was speaking strongly enough to the emotional side of the problem.
I describe this in my teaching as the difference between left-brain logic and right-brain emotion, intuition, and feeling. The practical issue is that entrepreneurs often explain their products in the language they use to operate the business. Their customer may be experiencing the problem in a very different way.
Someone can already know what they're supposed to do and still struggle to do it. Repeating the information doesn't necessarily address the feelings, habits, or beliefs that keep them stuck.
That was my starting point for this VSL: make the argument more emotional. It isn't the diagnosis I would make every time. Another VSL might need more proof, more believable claims, or a better offer. You need to identify the actual weakness before deciding what to write.
I also transcribe the existing VSL so I have its material available while working. That gives me something concrete to refer to rather than relying on my memory of the video.
Research how the audience describes its own problem
I start researching with searches such as site:reddit.com overweight Christian. I open multiple discussions and read what people are saying, including the replies and disagreements.
I'm looking for the human condition behind the purchase. What do these people believe? What do they feel guilty about? What have they tried? How do they explain their situation to themselves? What arguments do they hear from the people around them?
In this audience, I find a recurring tension between someone's religious identity and how they feel about their body. People discuss whether being overweight is a sin, how to think about self-acceptance, and the difference between judgment and responsibility.
That gives me more useful material than simply writing “Christian men want to lose weight.” It shows me the argument already taking place in their heads.
For example, one discussion contains the belief that Christians should reflect Christ alongside the writer's dissatisfaction with their own body. I flag that as cognitive dissonance: two ideas the person is struggling to hold together.
Another commenter describes eating so that their outer body matched their negative inner self-image. That tells me something about the emotional experience of the problem. Other comments focus on already being loved by God, while others argue that caring for the body should follow from that love.
I'm collecting these tensions because they can become the substance of the copy. A useful sales argument starts with an understanding of what the audience is already saying, including the objections and explanations that might prevent them from acting.
Keep the raw research messy, but separate comments from your ideas
I open a research document and paste in useful comments as I find them. Then I add my own thoughts next to them, using an arrow to distinguish the comment from my interpretation.
I don't try to make the document beautiful while researching. If an idea appears, I want to capture it before it disappears.
One comment might suggest a hook. Another might reveal a belief we need to address. Another might give us a way to explain the desired transformation.
In the Default Kings example, “Is it a sin to be fat?” catches my attention as a possible hook because the discussion around it is so charged. I also explore a more confrontational spiritual-warfare angle involving food, comfort, discipline, and disconnection from God. Those are campaign ideas I'm developing for this specific audience.
The distinction between the audience's words and my own ideas matters. Later, when I give the document to ChatGPT, I explain that the text after the arrows contains my campaign thinking. Otherwise, it may treat everything as if it came from the same person or served the same purpose.
Your research document needs to preserve both the raw material and what you thought was useful about it.
Follow useful questions without losing the campaign's direction
Sometimes a comment leads to another question worth exploring. In the demonstration, a claim about religious involvement and obesity leads me to a study and a summary of its conclusion.
I also ask ChatGPT to imagine an interpretation through the perspective of St. Paisios. I explicitly describe that output as an AI version, not an actual statement from him. One idea that catches my attention is the distinction between participation in religion and transformation through it.
That becomes useful to the campaign argument I'm developing: the difference between finding comfort in religious participation and practicing discipline in daily life.
I also gather biblical passages that fit the audience and the direction of the message. I ask for New Testament material, along with Proverbs and Psalms, because of the particular Christian audience I'm addressing.
These steps are part of this example's research. The broader habit is to follow a promising question far enough to understand how it could support the argument, then bring the useful material back into the research document.
You could keep researching for hours. At some point, you have to stop collecting and decide what you've learned.
Record your conclusions before organizing the research
At the bottom of the research document, I add a summary. I like to dictate this because it's faster to explain what I'm seeing than to polish every sentence while the ideas are fresh.
I ask myself: What did I find? What are the repeated beliefs? What emotional conflict seems most important? Which campaign direction do I want to develop?
For this example, I talk through the tension between self-compassion used to justify staying the same and self-compassion used to move toward a higher version of oneself. I also explain the spiritual framing I want to explore and the relationship between the audience's faith, habits, and desire for discipline.
The summary is useful even if you're writing immediately. It's especially useful if you're coming back tomorrow. You don't want a pile of comments with no memory of why you saved them.
At this stage, I want a clear interpretation of the research. That interpretation is what will guide the script.
Turn the raw document into a clean research brief
Now I move from planning into organizing.
I export the research document as a PDF and give it to ChatGPT. I explain what the document contains: Reddit comments, my observations after the arrows, other material explored during the research, and a summary of my thinking.
Then I ask it to organize the information succinctly into a research brief. I want the campaign insights separated and easy to find.
The clean brief should make it easy to see the audience's beliefs, the tensions we can address, and the direction of the campaign. It should help me return to the argument without rereading every comment.
I also ask ChatGPT to pull all the campaign insights into one message. That gives me a concentrated version of the ideas I want available during writing.
This is why organizing deserves its own step. Research can be full of valuable material and still be difficult to use. The brief turns that material into something I can direct a script from.
Create a separate business brief
The research brief doesn't tell AI everything it needs to know about the business.
You could have the same broad research about Christians and weight loss while selling to 60-year-old grandmothers or entrepreneurial men. The copy would need to be different. The product and its delivery would also matter.
So I create a business brief covering the offer itself. I work through the template section by section because I find that asking for everything at once tends to produce weaker answers.
The sections include:
- The ideal customer profiles and the promise we're making to them.
- The problems each customer profile is dealing with.
- The desired situation and the gap between where they are and where they want to be.
- Their insecurities, incorrect beliefs, and the beliefs and actions needed to bridge that gap.
- The unique selling proposition and how the business differs from alternatives.
- Reasons to believe, including the available proof, case studies, and other supporting material.
- Product features, benefits, and a clear description of what the customer receives.
- A high-level sales argument explaining what the business does.
The research brief gives us the audience's world and the campaign ideas. The business brief gives us the actual customer, product, and offer.
Together, the documents in this demonstration come to roughly 38 pages. The useful part isn't the page count. It's having the information consolidated so I can refer to it while directing the writing.
Give ChatGPT your VSL briefs and a clear source boundary
I export both briefs as PDFs and upload them to the writing conversation. I tell ChatGPT what each one contains and explain that the business helps Christian entrepreneurial men lose weight.
Then I give it a source instruction: use these two documents for the rest of the conversation, and don't use outside sources unless I explicitly ask for them. I ask it to repeat back what it understands and how it will handle the rest of the chat.
This is how I load the context before drafting. I want the outputs aligned with the audience, offer, and campaign thinking we've already established.
The instruction doesn't remove the need to read the copy. I still edit and direct the output. But it gives the writing a much better starting point than a blank request for a VSL.
Dictate the lead instead of waiting for a perfect opening
You can ask AI to draft a sales letter directly from the briefs. I demonstrate that with a request for visceral, emotional copy in the style of Clayton Makepeace.
It produces a usable starting point, but I want a stronger lead for this campaign. So I dictate the opening myself.
Normally, I might walk with headphones, record myself talking through the pitch, and transcribe it afterward. For the demonstration, I speak it directly at the desk.
The dictated version isn't polished. I pause, restart, and leave placeholders. That's fine. I'm trying to give AI the essence, the direction, and as much of my actual language as possible.
For this campaign, the lead introduces the spiritual-warfare angle and connects it to the prospect's habits. One line I keep is “You are sacrificing your health on the altar of your business.” It connects the audience's entrepreneurial identity to the problem the offer addresses.
After dictating, I ask ChatGPT to rewrite the material while keeping the words and meaning close to what I've said. I explain that it's a messy transcription, so it should clean up the delivery without losing the argument.
I usually ask for a sales letter rather than a VSL at this point. When I ask for a VSL, the output can start describing scenes and camera directions. Right now, I want spoken copy. The copy will become the script.
Write forward through a sequence of decisions
I don't need ChatGPT to generate the whole script perfectly in one response. I work through the argument in sections.
The sequence I use is:
- Establish the problem.
- Describe the desired situation.
- Illuminate the gap between the two.
- Explain how the program bridges the gap.
- Make the offer.
- Close with the next action.
I keep track of which boxes we've already checked. If we've established the problem and the desired situation, I don't need another page repeating them. I need the next part of the argument.
When I like a section, I move it into the working Google Doc. Then I give ChatGPT the relevant preceding copy and tell it to pick up where I left off using the new information.
That instruction matters. Otherwise, it may rewrite the beginning when I want it to continue the script.
Sometimes I supply another dictated passage. Sometimes I explain the purpose of the next section and let it draft from the briefs. I can say, for example, that I want to show how the program's features and benefits solve the problems we've already described.
The briefs make that possible. I don't have to reconstruct the business every time I ask for a new paragraph.
Make features explain how the customer gets the result
The bridge between the problem and the offer needs substance. It's easy for AI to produce several paragraphs about transformation without explaining what the customer actually receives.
I run into that in this demonstration. I ask for features and benefits, but the output keeps repeating the emotional setup or turning the offer into a listicle.
So I get more specific. I tell it to stop repeating the problems, stop using bullets and emojis, and write spoken copy explaining each feature and the benefit it provides.
Eventually, I give it the structure myself: “First and foremost, you're going to be a part of…,” “We're going to give you access to…,” “You'll be able to use…,” and “From there, we also provide….”
In the example script, this becomes an explanation of the community, the Default Actions Biblical Framework, the eating system, training, coaching access, and the private app. Each part is connected to the audience's difficulty with consistency, planning, support, or fitting the program into a busy life.
The practical point is that “a complete system that changes everything” isn't enough. What is the system? What can the buyer use? How does that help with the problem you've just described?
When AI keeps giving you vague language, paste the relevant features from the brief and tell it precisely what kind of explanation is missing. If necessary, write the transition yourself and make it continue from there.
Present the promise and the commitment clearly
For the Default Kings example, the offer I draft promises 10 to 50 pounds lost within 90 days, with a refund if the program doesn't deliver under the stated participation conditions. That is the campaign's proposed sales promise, not a general result I'm telling every business to guarantee.
In the copy, I explain that the customer has to follow the training, nutrition, coaching, and accountability system. I also connect the offer to a busy entrepreneur's schedule rather than someone who wants to spend three hours a day in the gym.
Then I introduce a lower-friction decision: you don't have to say yes to the whole transformation immediately; you can say maybe and try the program for a week.
The example's seven-day test run lets the prospect experience the community, workouts, eating system, and support. The script describes the refund terms associated with that offer.
The writing lesson is to make the promise concrete, include its timeline, and explain what the person is committing to. Don't let the sales argument become less specific just as the buyer is deciding what to do.
Build the close around three paths
I close by showing three possible directions.
The first is to do nothing and go back to the same habits. The second is to try to apply the ideas alone. The third is to take the offered next step with the program.
For this example, the argument against doing it alone is that the person would still lack the coaching, community, and frameworks described in the VSL. The third path returns to the seven-day test run and the invitation to say maybe.
I give ChatGPT that structure and ask it to continue from the existing copy. Then I read what it produces and remove anything that pushes the tone beyond what I want.
The close should follow from the rest of the argument. If we've spent the script explaining the importance of support and a suitable system, the next step should connect directly to those things.
Estimate length in the context of the audience
During drafting, I check the word count. Around 2,939 words gives me an initial sense of a roughly 20-minute VSL. Once the close is added, the draft is around 3,700 words, or about 23 minutes at 160 words per minute.
I use that as a planning estimate. The final delivery affects the actual runtime.
I also think about awareness and market sophistication. Weight loss is a highly sophisticated market. The audience may know the problem and available types of solutions without knowing this particular brand.
For this example, I consider a medium-to-long presentation appropriate because we have an argument to build. If people already knew the brand, the solution, and the offer well, a shorter presentation could make more sense.
Don't choose a length without considering what the viewer already understands and what the script still has to establish.
Read the draft aloud and make the edits AI cannot decide for you
Once the draft exists, I go through it line by line. What sounds right? What doesn't need to be said? Where have we repeated ourselves? Where is the language too vague or too aggressive?
One edit is removing a line suggesting that being weak and unhealthy somehow makes the prospect a better provider. I decide it's rude rather than useful. The goal is to make the person confront the problem, not keep every aggressive sentence AI produces.
I also remove unnecessary phrases such as “that's not hype” when they aren't adding anything. I shorten repetition and make transitions easier to say aloud.
For the desired-situation passage, I prefer present-progressive language: “You're waking up feeling clear,” “You're training,” and “You're eating.” I use commands such as “Imagine this” and “Picture this” to bring the viewer back into the scene I'm describing.
Another important edit catches a contradiction. The draft tells people they don't need more information, but the program includes course material. I ask ChatGPT to rewrite that section around needing the right information and a system built for them, rather than saying information itself is useless.
This is the kind of decision you have to make as the writer. A sentence can sound persuasive by itself and still create an objection to the offer you're selling.
Finish a usable draft, then move into refinement
Near the end, I spend extra time fixing the features-and-benefits section because it still doesn't explain the program clearly enough. I don't leave it as vague motivational copy just because the rest of the draft is done.
Then I integrate the revised section, tighten the promise and close, and make the next action explicit: click the button and apply for the test run.
Could I spend several more hours editing? Absolutely. But the purpose of this demonstration is to show the process from research to a substantial edited draft in one working session.
You now have the materials needed for the next stage: the original VSL, raw audience research, a clean research brief, a business brief, and an edited script. The demonstration gets through the first four parts of POWER. Refinement still follows.
Start with the missing argument. Find the audience's actual language. Organize what you learn. Give AI a clear job, direct each section, and read the result closely enough to make it your own.