Sep 2022 · 3 min
Q&A Part 2
Earlier today, I wrote up a nice long post to continue my answers to some good questions from people on my list, and all of a sudden, I swipe on my mousepad or something, and the entire article was gone.
I hit refresh, I went back, but it was too late…
It was gone forever, lost to the interwebs.
*sigh*
Here we are again, re-writing the answers to your questions.
So let’s go…
Q: What is the biggest mistake you made in your copy/marketing career?
A: Being overly obsessive with it had caused me to miss out on life, friendships, relationships, experiences, health, and a few other parts of life. At a certain point, it just made sense to me that abundance is not about having one cup full it’s about having all cups full. So the biggest mistakes thus far have all been personal more than they’ve been copy/marketing related, but I am my career, I sell myself. The business part of everything is easy if we’re being honest, it’s just about doing it.
Q: I am currently making around $2k working as a freelancer but at the same time I am in my final year of college and my parents are pressuring me to apply for placements so that I can get a low-paying job, they say that I should be on the safe side and apply, I’m confused on what to do…
A: I would just say fuck it and go all in on copywriting. But that’s me. You have to choose what risk level you’re willing to play the game at. I also don’t know your living situation, your expenses, and all that type of stuff so it’s also difficult for me to give calculated advice.
Success in freelancing is more about going to go get the clients than it is about the skillset, although you should choose a skill set you’re good at so it’s at least fun. So you need to be spending time reaching out to potential clients and creating as many sales conversations as possible.
I did this with cold email, but I have one student right now inside of my mentorship program that is crushing it at LinkedIn. I tried it out and I thought that it was absolutely fantastic, I just don’t have a need for clients at the moment, so I don’t feel the need to keep it going.
But yeah, I would focus on cold email or LinkedIn and just make more money. Money fixes a lot of these problems BUT money doesn’t fix all problems. Never forget that.
Q: How to sell yourself as a copywriter when you don’t have any performance metrics or testimonials?
A: Go get performance metrics and testimonials. Here’s how to do that…
- Offer to do free work trial basis work
- Give people no-brainer offers like “If these email automations don’t work, you don’t pay me.” or something like that.
That’s at least how I did it, now start talking to people.
There are a lot more copywriting-related questions that I’ll need to answer another time because I need to get going and don’t really have time to pour an hour into more questions, but I am loving writing these answers out a few at a time.
Good stuff. Talk soon.