Bagel Media - Good Fit? Script

You just clicked play on this video and most people, when they're starting out a video like this, would use some sort of creative hook to transition into an explanation of your problem. From there, they would explain what you want, show the gap, and then present their unique mechanism that bridges the gap for you, you know what I mean. This is a basic formula for creating a sales argument for a product or service. But you’re probably a little resistant to that, and so that’s not what I’m gonna do. Look at Bagel Media, we specialize in media, specifically paid media not organic. Facebook ads. Youtube ads. Paid media. Rather than tell you about how great we are, and that we've made all this money for all these people, and how we have this super unique way of doing what we do… I’d rather talk about you, and just give you the honest truth about paid advertising. Because you've probably hired agencies before to help you sell more high ticket products or services. And more than likely, you've been frustrated with your experience. The reason why is because the majority of people in the digital marketing world are grifters, rats, and weasles, and for most agencies, their whole goal is to just get you on a retainer. Or to try and sell you on some sort of growth partner deal where they do everything for you at a suboptimal everything. We focus on two things. Media creation. Media buying. That’s it. And that’s because we know what we’re good at. Just like you. You probably love what you do. You love your product. You love your business. You want to scale, yes because you make more money, but also because you’ll help more people. The fastest way to do that predictably is with paid ads. And there’s a chance we can be the team that helps you in that department. And I’m very precise with my language here: there's a chance. And the reason it's a chance is because you may not like what I have to tell you about paid advertising and your business may not be ready for paid advertising. Most people that sell advertising as a service won't tell you this, because it’s the unattractive truth. My name is Nicholas Verge and me and my partner Nick Grippando have cumlitaively been in the paid ads space for close to 15 years. And we’ve produced right around sixty to seventy million for clients… The truth always will remain the same: advertising takes time, and you have two forms of advertising. Branded advertising. And… Direct response advertising. People confuse branded advertising with social media content. No, that’s organic. Paid branded advertising and paid direct response advertising. It’s not a matter of one or the other. It’s both. Everyone wants to have it where it's money in, money out on day one. "If I could put one dollar in and then get $3 out..." that’s the direct response philosophy. Direct response, meaning we go after a DIRECT RESPONSE right then and there allows us to get the bottom 3% of the market that is ready to buy right now… But branding is where the power of repetition kicks in, and this is what actually makes advertising work. Here’s advertising explained in one equation: Results = (The Effectiveness Of Your Message) X (Frequency Of That Message) This means your results are an outcome of how skillfully you can speak to your market’s desires or problems multiplied by the amount of time you run that message for. You could have an awful campaign in terms of messaging, but if you just run it for five years, you're going to get better results than someone who had the perfect messaging and ran it for three months and then turned it off. That’s how the big brands like CocaCola and Samsung do it. They just focus on frequency. But you don’t have that luxury of a $100M ad budget, so that’s why we use direct response. Direct Response helps us figure out what the best message is, that’s the top of the funnel and the bottom of the funnel. It’s what allows to capture people ready to buy NOW. But then, for the remaining 97% of your market we lean on branding, the middle of the funnel, and running those ads for a long enough time so we can really start to see the best results possible. That's how you properly build a business with paid ads. That’s what we’d like to help you do here at Bagel Media. But, and this is a big but, we only work with people that actually understand that this is not an overnight game. It takes time for us to put together good work. If you are a disregulated individual, or if you don’t have the guts to spend money on paid ads, we’re not for you. We do not work with people who don’t see results on day 3 and they’re now calling an emergency meeting and blowing up slack. And we also do not work with people who want an audit from us to confirm that their current agency sucks. You already know. So I just showed you whether or not you're a good fit for us. But, you may not know whether or not we're a good fit for you. You probably want to know about our pricing, deliverables, the whole nine yards. The truth is we don’t have a one size fits all price because that’s bullshit and we don’t do that. If you are already doing $500k a month we’re not going to charge you the same amount as a business doing $50k a month. So in order to get a feel for price we need to have a better understanding of what you need. But for pretty much every package… We charge a set up fee, and then a monthly retainer. We then have a small percentage of upside tied directly to cash collected minus your ad spend. We’re not cheap, but you don’t want the person responsible for advertising your business to be cheap. So look, if you already know about us, you can click below to book in a call. If you aren’t sure if it’s a good fit, awesome I’m not going to record a 30 minute video explaining why we’re different You can go to our case study section, the results there speaks volumes on the quality of media we produce. So you can go there to see what we've done. Or Go to our marketing memos, go see how we talk about marketing. We told you whether or not you're a good fit for us, so it's up to you to decide whether we're a good fit for you. My name's Nick. This is Bagel Media, and we know how to make you dough.