Beyond Driven Creative Brief

BEYOND DRIVEN BIG CREATIVE BRIEF The Promise We help high-level married men fix their internal world so they can become a multidimensional man that can fix their relationship with their family, reignite the passion in their marriage, and show up to dominate their world of business The Problem He went the traditional route… He got married and had kids because it's what he felt like he needed to do since it’s what his parents did too. But as the responsibilities of parenthood and their marriage or relationship continued to increase, they completely checked out and started focusing entirely on themselves and their own selfish desires. He focuses most of his time and energy on his business because it's what he’s good at and because it doesn't really require any emotion, he can be purely logical inside of his business. He keeps thinking more money will fix his problems. A vacation, a new house, a new car, new toys for the kids - he’s convinced himself that the external world will help fix the deep emotional void that exists in his home life. He has all the “stuff” but deep down inside, he knows all of that material shit doesn’t matter, because his home life is an absolute mess. The Passion of his marriage is completely gone, his wife is constantly arguing with him, she’s questioning if she still loves her husband because she’s not getting her emotional needs met and he's questioning if he still loves his wife because she doesn’t want to have sex with him. He doesn't have a good relationship with his kids, they don’t want to spend time with him. They just want to be on their phones, play video games, or do something to avoid time with their dad. He thinks it’s normal because of the time we live in, but he doesn’t want to acknowledge that it’s because his kids don’t really love him, they can’t process why just yet because they’re so young, but truthfully it’s because he doesn’t show up in their life as a father should. He may or may not be able to understand the fact that the trauma he experienced witnessing his parents constantly fight, and the trauma he experienced from poor parenting in his childhood, is now being transferred over to his kids and wife. To the world, this guy looks like a big success, he has the money and he has the business or career. The dark thought he doesn’t want to confront is the fact that the identity he’s created of being a success is only built up on monetary and business success, but if we add up all parts of his life, he’s a failure. He’s living a lie. So he runs to some form of pleasure to run away from this dark truth. Smoking weed, taking drugs, drinking excessive amounts of alcohol, watching porn, cheating on his wife with prostitutes or sugar babies. He has all of these outside external sources of dopamine that he can run to and cycle through. He uses them to neglect the fact that he’s a total fuck up in the area of his family. He refuses to accept it so he just numbs the thoughts and numbs the pain with some external source of pleasure. During all of this, he’s thinking to himself, “I shouldn’t be doing this, I don’t want to be doing this, but I do it because it feels good.” There’s always the pain of regret after, and this pain is where that dark truth pops up, but he doesn’t want to listen to that voice, he just wants short-term pleasure. Not listening to that voice is causing him to self-sabotage his family, his marriage, and his business. He’s maybe gone to therapy or thought about it, but he hates therapy because it’s just someone asking him questions. “How do you feel about this or that” and the therapist dances around the truth without ever giving them the answers they’re looking for because they don’t have the answers themself. The truth is the therapist has no idea what it's like to have that dark side, they have no idea what it’s like to be wealthy and still be broke. He feels like nothing ever gets accomplished with therapy and as a result, he resents it and thinks it’s a waste of time. He wants actionable feedback and results, none of which the therapist can provide. It’s a similar feeling towards marriage counseling, he always feels like the therapist is just siding with his wife, and it feels extremely one-sided to him. “I provide for this family, how can I be a shitty father or a shitty husband?” is usually the thought that’s running through his mind during these sessions. He doesn’t want to listen to his wife, he thinks she’s just nagging him, he doesn’t want to listen to the counselor because he feels like they’re just dragging everything out to make more money on each session. They keep looking to something external to fix the fact that they are fucking up in their family life and in their own personal lives. They never really actually go to the internal because they're scared of what they're going to find. And for most of these guys, they don’t even have the ability to be introspective or feel their emotions. Usually, this is because they feel like “that’s not what a man does” they view communication and emotions as something feminine. He does anything and everything to avoid the truth that he’s not a real man. He can wear his blazers, smoke his cigars, drink his whiskey, make his money, and call other guys “brother”, but the truth is a real man shows up and cares about his family and wife. Something at some point causes him to wake up to this truth, and to come to the conclusion that he’s not writing the program, he feels like he’s not in control. Maybe it’s his wife saying she wants a divorce, it could be that they get into a massive fight and he has to start sleeping on the couch or in another room, it could be something his kids said. Whatever it is something pops up that makes him look inward. He’s now able to hear the truth, and that’s when he comes across Tim. Problem List * Thinking he needs to change for others instead of for himself * Poor relationship with god * Self-sabotaging behaviors * Selfish behaviors * Lying * Poor communication skills * Low EQ High IQ * Overreacting * Romance in marriage is falling apart * Emotionally unavailable to his kids and wife * Doing things that are counterproductive to his goals * Productivity has decreased * Lacking confidence * Forgetting that he is in control of the story * Out of shape * Negotiating with himself constantly * Rationalizing his bad behaviors * Cheating on his wife * Addiction to alcohol or drugs * Isn’t around other men who call him out on his shit * Expects more from the world than from himself * Always a problem with the outside world (liberals, president, times changing) instead of pointing the finger at himself * Avoiding the fact that he’s fucking up his personal life * Overcompensates with his business * Passing down the trauma his parents passed onto him with his wife and kids * Looking to the external to fix the internal * Bottling up emotions The Solution - Our Product The Total Breakthrough Academy (TBA) is a 90-day program that helps men get out of their own way, create a vision of how they would be showing up in their life if everything was the way it’s supposed to be, and then helps them bridge the gap each and every day to help turn that vision into a reality. The program curriculum is as follows… Excavate (Day 0 - 30) Dig deep to identify, process, and resolve issues that prevent their personal development Envision (Day 31 - 60) Become intentional and laser-focused on your goals and vision for your future Emerge (Day 61 - 90) Witness yourself walking in accordance with the best version of You This is a custom-tailored coach-guided program, each member of TBA is assigned a personal coach who finds out where the member is struggling and then points them in the direction of which curriculum to absorb and what homework to complete. Each week, this personal coach follows up with the member to get feedback on their progress and help make their journey as streamlined and successful as possible. While the program curriculum provides new paradigms and insights for the member to take into their day-to-day life, most of the work is done through group calls and private discussions with their personal coach. Features And Benefits Feature: Nudge App With Course Material And Resources Benefits: This self-paced material is assigned to each member of TBA by their personal coach and helps give them tools, strategies, and frameworks to be able to work through their own internal blocks, create healthy habits, control their emotions, and create a new way of viewing themselves and the world. Feature: Weekly Group Coaching Calls Benefits: Feature: 1-on-1 Laser Coaching Calls Benefits: [a] Unique Selling Proposition (USP) The Total Breakthrough Academy offers high-achieving men a proven way based on 20,000 clinical hours which helps them become a multi-dimensional man. This is the man who has succeeded in the world of his family, his business, and in his own internal world. We help men achieve this by utilizing our “Inside Out Method” which focuses on first fixing these men’s internal world, which will in turn help them fix their relationship with their wives and kids so they can live a more fulfilled and wholesome life. Customer Avatar Meet Mike. Mike is a white 40-year-old man who’s married with two kids. He owns his own business and makes about $500k a year. He drives a Ford F-150 and lives in a nice suburban neighborhood in a 2-story house. He’s a die-hard republican who thinks that liberals are one of the main problems with the world. He hates taxes and he hates the government. He supports the blue line and our veterans, he hates BLM, Antifa, and anything left-leaning. He believes COVID was a scam, that the election was rigged, and believes all sorts of conspiracies as to what’s going on in the government. He wears brands like Grunt Style, drinks Black Rifle Coffee, and loves listening to hardcore conservative podcasts. He likes whiskey and cigars, and he loves shooting guns. He loves watching action sports like Football and the UFC. Mike gravitates toward loud brash and aggressive figures like Sean Whalen, Garrett White, Dan Peña, and Donald Trump because they embody what he lacks. [a]Need some more details on these.