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THE PROJECT Ad Angle #1 This is a chimp, and this is a bonobo ape. The difference between these two is the exact difference between a man that commands respect, and one that people look to as just the nice guy. You see, chimps compete for status, they fight, they hunt, and they exist in a brotherhood. Bonobo apes, on the other hand, don’t find the need to compete for status, they spend most of their time relaxing and seeking comfort. Most men live their lives like the bonobo ape, a life filled with comfort even though they know that’s not going to get them what they really desire from life. So why am I telling you this? Ad Angle #2 Rome, Persia, Greece, America. Do you know what the commonality is between all of these great empires? They were founded and built by tribes of men. Since the beginning of our time on this earth, we’ve been living with groups of men, hunting and protecting the women of our tribe. But it’s only in the past 100 years or so that we’ve abandoned our tribe-like mentality and have instead settled for only really being around our family and our employees or coworkers. So it’s really no wonder why so many men feel lost in today’s world. Why am I telling you this? Ad Angle #3 Does it ever feel like somethings missing? No matter how much success you achieve or how many toys you buy, does it ever just feel like there’s a gaping hole in your life that you try to fill with things that make you feel comfortable. Brother, I’m here to tell you that doing that will only ensure that you never really experience that fulfillment you’re looking for. What you need to do is probably something you’ve never thought of before. Let me explain... Ad Angle #4 Which version of you came out on top yesterday? Was it the higher version of you? The one who wakes up every day ready to kick ass and go after what he wants in life? Or was it the lower version of you? The one that lets your weaknesses get the best of you while you fall back into habits that don’t serve you? How would you like it if you could look back on your month, and realize that every single day you showed up as the best version of yourself? Now think about that over the course of the year. Imagine how much better your life would be if you could do that. Brother, the way to do this isn’t by reading self-help books, attending seminars, or journaling your thoughts. It’s something you probably have never thought of before. Let me explain... Argument #1 (Long Form) Hey, my name is Bedros Keuilian, I’m the founder of Fit Body Boot Camp, a worldwide international fitness franchise, as well as six other thriving companies, author of the Wall St. Journal best-selling book Man Up, and coach and mentor to top entrepreneurs, thought leaders, professional athletes, and former members of our military’s special operations communities. And listen, let me just be very direct and tell you that I know what you’re going through right now because I went through it too. This is probably going to sound very relatable to you. There was this version of me that wanted more growth from life. It wanted me to become the best version of myself, but there was another version of me that was complacent, lazy and succumbing to my own mental weakness. So many men see this in their own life by ending up overindulging in things like Overeating, Alcohol, Porn, Drugs, Gambling, Prostitutes, TV, and Video Games, and really any form of excessive entertainment. Really, this is just a desire for comfort when we all know comfort is not what’s going to turn us into the men we need to be. I suffered from this constant back and forth war for a while. Somedays the higher version of Bedros would win, some days the lower version of Bedros would win. It was almost like the lower version of me was holding me back, and was the sole reason I felt like something was missing from life. If that’s relatable, let me save you a lot of time and frustration and tell you that what you’re missing from life, is a tribe of men. What a lot of guys forget about is that for thousands of years, men hunted and lived in tribes with men they could depend on and trust. It’s hardwired in us to need to be around other strong men who can lift us up. That mojo and surge of energy you’re looking for in life isn’t going to come from motivational books, seminars, or some sort of magic pill. It comes from surrounding yourself with a group of driven men who push you to be all you can be. And that’s exactly why I created The Modern Day Knight Brotherhood. It’s a brotherhood of high-level business owners holding each other accountable to focus on leveling up in the 4 most important areas of their life: Family, Faith, Finances, and Fitness. We meet up multiple times a year to talk about how we’re creating unfair advantages for ourselves and the members of the group keep in constant communication with their brothers. But we don’t just let anyone join. All members of the brother need to graduate from The Project, which is a 75-hour experience intended to test you both physically and emotionally. It’s a transformational experience intended to help you overcome the weaker version of yourself so you can break free from that lower version of yourself that keeps holding you back in life. It’s an unforgettable test you’ll be sharing with men who are just like you, looking to level up in life. If you’re interested and want to learn more about The Project and joining this brotherhood of excellence, click the link on this video and you’ll be taken to a page with all the information you need. Hope to see you on the other side. Argument #2 (Short Form) Hey, my name is Bedros Keuilian, I’m the founder of Fit Body Boot Camp, a worldwide international fitness franchise, as well as six other thriving companies, author of the Wall St. Journal best-selling book Man Up, and coach and mentor to top entrepreneurs, thought leaders, professional athletes, and former members of our military’s special operations communities. But look, my life wasn’t always like this. For a very long time, I struggled with conquering this part of me that was extremely weak and it held me back in all areas of life. It seemed like no matter how I started my week, I would always end up lazy and overindulging in my creature comforts like overeating, watching TV, alcohol, things like that, we all know what I’m talking about here. What really helped me break free from this weak and pathetic version of myself that had to settle for what he wanted in life was surrounding myself with driven men who pushed me past my limits. That’s really the secret to my success. And I’m here to tell you today, a tribe of men who are all maxing themselves out in all areas of their life, can push you to maximize your potential as a man, as a husband, as a father, and as a business owner. And that’s exactly why I created The Modern Day Knight Brotherhood. It’s a brotherhood of high-level business owners holding each other accountable to focus on leveling up in the 4 most important areas of their life: Family, Faith, Finances, and Fitness. We meet up multiple times a year to talk about how we’re creating unfair advantages for our lives and on top of that, the members of the group keep in constant communication with their brothers. But we don’t just let anyone join. All members of the brother need to graduate from The Project, which is a 75-hour experience intended to test you both physically and emotionally. It’s a transformational experience intended to help you overcome the weaker version of yourself so you can break free from that lower version of you that keeps holding you back in life. It’s an unforgettable test you’ll be sharing with men who are just like you, looking to level up in life. If you’re interested and want to learn more about The Project and joining this brotherhood of excellence, click the link on this video and you’ll be taken to a page with all the information you need. Hope to see you on the other side. SQUIRE Bedros Angle 1 If you’re a father of a 13 to 15-year-old boy, you’re going to want to hear this story… My son Andrew came up to me and told me he was starting a sobriety movement at his school. I asked him, “What do you mean son?” “Well, a lot of the kids in my grade are now smoking puff sticks.” With a confused look on my face, I replied, “What the f*** is a puff stick?” My son went on to explain to me that a “puff stick” is a nicotine vape pen, and how a lot of kids in his grade are addicted to it. So regardless of the fact that a lot of kids would say what he’s doing isn’t “cool”... My son took the leadership role to create a movement of kids who were against this horrible addiction. This is a byproduct of the confidence that I’ve instilled in him. Words can’t explain how proud I was of my son. Let me ask you a quick question… Does that sound like the way you would want your son to show up in this world? If so, there’s an event happening soon that both you and your son NEED to attend. Give me 30 seconds or so and I’ll explain everything... Angle 2 Quick question for all you fathers of 13 to 15-year-old boys... When does a boy become a man? Society says... ”When he gets a car” “When he graduates from college” “When he gets a real job” But I think we all know that having a car, a degree, or a job doesn’t make you a real man. It’s much deeper than that. It’s got more to do with his character and how he shows up in this world. If you want to make sure that your son’s character is shaped into one of leadership, competence, and courage… There’s an event happening soon that both you and your son NEED to attend. Give me 30 seconds or so and I’ll explain everything... Angle 3 This video is for all of the fathers out there with sons who are 13 to 15 years old... Do you know what a rite of passage is? It’s a ceremony or event that marks a transition from one phase of life to another. Specifically, it’s for when a young boy becomes a young man. Tribal societies still put their sons through ceremonies to create this rite of passage as these boys step into manhood. But this tradition has been forgotten completely by western society and it’s no surprise so many of our young boys feel lost in this confusing world… I’ve set out to change this so we can set our boys on the right paths in life… Give me 30 seconds or so and I’ll explain everything... Angle 4 Are you a father of a 13 to 15-year-old boy wanting to make sure that your son navigates the world as a confident, capable, and honorable leader? Do you ever worry that society is showing him a warped perspective of what it means to be a man? What if I told you there was a “rite of passage” experience both you and your son could go through that showed him… How To Carry Himself As A True Masculine Man What To Do In Order To Gain Respect From The Men Around Him How To Be A Servant Leader And Protector Of Others How To Have Clarity On His Path and Purpose In Life Is that something you’d want for your son? If so, there’s an event happening soon that both you and your son NEED to attend. Give me 30 seconds or so and I’ll explain everything...