Carnivore Aurelius Creative Brief (Liver Crisps)

CARNIVORE AURELIUS - LIVER CRISPS CREATIVE BRIEF The Promise A Convenient And Delicious Way To Be Able To Enjoy All Of The Amazing Benefits Of Beef Liver The Problem Beef liver is one the most nutrient-dense sources of protein in the world. On top of it helping our general health and wellness, it supports muscle growth, provides us with clean energy to fuel our day, supports skin health to rid our face and body of stubborn acne, improves cognitive performance to boost focus, reduces toxic load to help reduce inflammation and prevent hormone imbalance, and it’s high in antioxidants to protect our cells against free radicals. However, with all of these benefits, there’s one major problem with beef liver. It’s incredibly hard to eat. When you pair its gooey consistency, the bold (and somewhat repulsive) taste, and the pungent smell it holds…swallowing a daily serving of liver is incredibly difficult. Cooking it is also just as inconvenient…it’s a pain to prepare, it smells, and it almost always makes an inconvenient liquidy mess. Even though beef liver has more benefits than just about any single food available to us, nobody is driven by nutrition alone. No one is going to eat a superfood if they hate the taste of it and it's a pain in the ass to cook. If only there was a way to be able to make this life-giving carnivore staple ACTUALLY enjoyable… Problem List Product * Hard To Eat * Gooey Consistency * Bold (And Repulsive) Taste * Pungent Smell * Inconvenient To Cook Avatar * Acne * Vitamin Deficiency * Micronutrient Deficiency * Macronutrient Deficiency * Low Energy * Fatigue * Brain Fog * Easily Getting Sick * Unhealthy * Following Conventional Nutrition Advice * Imbalanced Hormones * Depression * Taking Synthetic Supplements * Eating Garbage Food * Low Sperm Count * Tons Of Toxins USP Carnivore Aurelius offers a convenient and delicious way to be able to enjoy all of the amazing benefits of beef liver with our beef liver crisps. You won’t have to gag while trying to down a serving or stink up the house anymore with your kitchen experiments in order to get these superfood benefits, instead, you can now enjoy a crunchy, crispy, smoky, flavorful way to eat beef liver all packed into our portable, travel-friendly, resealable bags. Reasons To Believe * Oregon University discovered that 43% of adults need more Vitamin A. * A daily serving of beef liver gives you several times the RDA of Vitamin A, Vitamin B12, and copper, and is a great source of Folate, Riboflavin and Heme-Iron. * Liver is filled with B vitamins. One of the many functions of this family of vitamins is converting food energy into chemical energy for your cells. As a result, your food can fuel you much better. Beef liver is basically a good source of all the B’s. Check out what 100g (3.5 oz, a little bigger than a deck of cards) of beef liver supplies relative to the Recommended Dietary Allowance (RDA), (*,*): * Liver is chock full of retinol – the active form of Vitamin A. 100g of beef liver has 2200% of the RDA. Vitamin A has long been known to support skin health but is also vital for reproduction, vision and supporting the immune system. Vitamin A is an antioxidant, so it protects skin cells from oxidative stress like damage from UV rays. * Liver is a source of vitamin K2. You may be thinking – hey, can’t I get that from kale Vitamin K yes, but not MK-4, the type only found in animal foods. In fact, most people consuming a traditional Western diet get almost no vitamin K2. Vitamin K2 helps with calcium balance – an essential nutrient for bone health. We know insufficient calcium intake can result in low bone mineral density and ultimately increase the risk of fracture. While many people are quick to take a calcium supplement, high intake of calcium supplements has been associated with calcification of the arterial walls. Enter Vitamin K2, research shows that vitamin K2 helps direct calcium into the bones and keeps it out of the arterial walls (*,*). Calcium in the arterial walls can be very, very bad, calcifications on arterial walls essentially = heart disease. So if you want strong bones and not stiff arteries, K2 is an essential nutrient. * There are several nutrients in liver that support cognitive function, emotional health, and delivery of nutrients and oxygen. Choline is the front runner for nutrients associated with brain health and a single 3 oz serving of liver (about the size of a deck of cards) has almost all the choline you need for the day. Research shows that choline improves cognitive performance and prevents anxiety and mood disorders. Choline is so imperative for a healthy, functioning brain that deficiencies are associated with the most common form of dementia, Alzheimer’s disease. The brain relies on oxygen and nutrients via the cardiovascular system which is made up veins and arteries that act like highways to the brain and other parts of the body. When arteries start to build up plaque, brain function can suffer. In fact, diabetes and Alzheimer’s have such a close relationship, some experts call Alzheimer’s type 3 diabetes or diabetes of the brain. * Liver also contains copper, iron and selenium – three additional nutrients required for optimal brain function. Copper is required to balance zinc in the diet, experts suggest the ratio of 8:1 is ideal. Most people, particularly on a carnivore diet, get enough zinc but not enough copper. An imbalance in this ratio is associated with neurologic health issues like Alzheimer’s disease, ADHD and autism. * Liver is a good source of iron, the most common micronutrient deficiency in the world. Iron is required for the synthesis (creation) of neurotransmitters and it helps prevent oxidative damage to the tissues of the brain. * Liver is a good source of selenium. A study published in the Journal of Nutrition found that optimum serum selenium levels were associated with a decrease in depressive symptoms and improved mood (*). * A little over an oz of liver provides the entire RDA for molybdenum which acts as a coenzyme supporting the conversion of sulfites to sulfates and supporting the metabolism of medications and alcohol. The buildup of sulfites is toxic to the body and too much can be dangerous * Liver is rich in antioxidants A, C and E. Antioxidants protect cells against oxidative stress, also known as damage from free radicals like UV rays, smoking, inhaling pollution, inflammation, poor diet, stress etc * Beef liver has protein, vital for maintaining the lining of the digestive tract (itself a muscle). But beyond that, it has three amazing nutrients that boost the immune system to prevent colds and other common infections – vitamin C, vitamin A and zinc. * Just 100g amount of liver contains more than 100% of the recommended daily value for various micronutrients and it’s a great source of protein. * For many primitive tribes, liver was the first food they’d go after when killing an animal. It was pivotal to our evolution. It was reserved for those first who needed nutrients the most: pregnant women and children. Here are some examples of tribes that use beef liver as a staple inside of their diet… * West Nile Tribes * Outer Herbides * Comanche * Inuit * Neurs * Nenets * One serving of beef liver contains: * Riboflavin (B2) – 220% of the Recommended Dietary Intake (RDI) * Folate (B9) – 60% of the RDI * Cobalamin (B12) – 2000% of the RDI * Just 100g of beef liver has 2.7g of Leucine (For a 175-pound individual this is 61% of the RDA) which is one of the 3 essential branched chain amino acids (BCAAs) used for protein biosynthesis. * Beef liver is a great source of healthy, easily-digestible protein, containing 20g with each 100g serving. * There are also MULTIPLE clinical studies that show the super powers of beef liver… * Study #1: Anemia & Red Blood Cell Recovery (Date: December, 1934, Lead Researcher: Dr. William P Murphy, Recognized By: The Nobel Prize in Physiology or Medicine) * Synopsis: Inspired by his work on war injuries, Dr. Murphy purposefully (and humanely) bled dogs to make them anemic. Then he fed the dogs various foods to gauge which ones led to the most improvement. (Meaning, replenishing their red blood cell counts fastest and most fully.) Liver won by a landslide. Later, Murphy and Dr. George Minot performed the same research on humans, and the results held. As the Nobel Prize website puts it, “If patients ate abundant amounts of liver daily, their condition improved.” * Study #2: Energy & Anti-Fatigue (Date: July, 1951, Lead Researcher: Benjamin K. Ershoff, PhD, Published In: Proceedings for the Society for Experimental Biology and Medicine) * Synopsis: This study was performed on three groups of rodents. As the Weston T. Price Foundation describes it, “The first ate a basic diet, fortified with 11 vitamins. The second ate the same diet, along with an additional supply of vitamin B complex. The third ate the original diet, but instead of vitamin B complex received 10 percent of rations as powdered liver.” Then, all the rodents were placed into a drum of cold water and forced to sink or swim (literally.) The first group swam for 13.3 minutes before tiring out. The second threw in the towel not much later: 13.4 minutes. The third group — the one that ate liver — swam for between one and two hours. Now get this: those endurance gains came from mere powdered liver. Imagine what’s possible when you eat real, actual, grass-fed beef liver (like mine) as part of your daily carnivore diet. * Study #3: Higher Sperm Count, Concentration & Motility (Date: October 2019, Lead Researcher: Myriam C. Afeiche, Published By: Harvard T.H. Chan School of Public Health) * Synopsis: We already know that eating red meat boosts testosterone and reproductive health. But do those benefits increase when we add organ meats (like liver) to the rotation? Myriam Afeiche and her team of researchers put this question to the test. The results blew everyone away. Men who consumed organ meats in addition to red meat like steak had 53% higher sperm count, 41% higher sperm concentration, and 8% higher progressive motility. And this was AFTER the researchers adjusted for potential confounding factors. * Study #4: Increased Survival of Liver-Fed Rats Administered Multiple Sublethal Doses of X-Irradiation (Date: June 1952, Lead Researcher: Benjamin H. Ershoff, Published By: The American Institute of Nutrition) * Synopsis: Experiments were conducted on the effects of (1) multiple sublethal doses of x-irradiation and (2) a single lethal dose of x-irradiation on the survival of rats fed: (a) a purified basal ration, (b) the basal ration plus supplements of all the known B vitamins, and (c) the basal ration plus 10% whole liver powder. The average survival time of both immature and adult female rats following multiple sublethal doses of x-irradiation was significantly greater on the liver-containing ration than on the other diets tested. The protective factor in liver was distinct from any of the known B vitamins. No significant difference in percent or length of survival was observed among the three dietary groups following a single lethal dose of x-irradiation Staple foods in the carnivore diet Vitamins and minerals comparing 100g servings of fruits, vegetables, and carnivore diet staples Features And Benefits Feature: Ultra-Thin Crisps Benefit: Enjoy all of the benefits of beef liver like it’s a potato chip, no more having to slug down an ooey-gooey blob or cook up a chewy organ dish. Feature: Smoky Bold Taste Benefit: Allows you to actually enjoy eating beef liver so you don’t have to throw up or plug your nose while eating it! Feature: Convenient, Resealable, Travel-Friendly Packaging Benefit: Never scarf down Wendy’s hamburgers at the airport again. This is the perfect “take with you” carnivore fuel to keep you strong, clean, and satiated. Feature: Get a crazy amount of vitamins and nutrients in a single serving of Liver Crisps including Vitamins A, B6, B12, niacin, riboflavin, folate, and copper. Benefit: Supports skin health, promotes stable energy, fuels healthy cell growth Feature: Helps fuel protein bio-synthesis with 2.7g of Leucine in every 100g serving Benefit: Get those liver gains! BCAAs help support healthy muscle growth which makes all of your hard work in the gym noticeable! Feature: 30-Day Supply Shipped To Your Door For Just $2.50 A Day… Benefit: Cooking, dehydrating, and cutting beef liver is not easy, and it’s kind of nasty. We take on all the burden to create a delicious snack that you can enjoy so you don’t have to do any of the not-so-fun stuff involved with getting all of the amazing benefits of nature’s literal magic superfood. Sales Argument 1 (Funny) Have you ever wondered why aliens abduct cows? The truth that the government won't tell you is that cows are one of the most magical creatures known to man. Aliens know this, and we humans are only now starting to catch on to the superpowers we can absorb from these beautiful animals. Cows are able to take nature's most abundant crop, grass, and turn it into one of the most delicious protein-rich sources of food available to us… Beef. Think about all of the ways we enjoy this delicious source of flavor-packed protein and fat… Ribeyes. Filet Mignons. New York Strips. T-Bones. Cows have been the prized possession of the human race since the beginning of time… However compared to the rest of modern human history, it’s only recently that most people have focused on only eating the muscle meats of cows and avoiding its precious organ meats. While there are countless benefits that come from eating these glorious cuts of red meat… What our ancestors knew… And what our modern society is only now starting to talk about… Is that the organs are where all the magic from the cow is stored. Specifically, the cow’s liver. This is why Traditional Chinese Medicine considered the liver to be the seat of the soul… And one of the reasons why the cow is actually able to convert grass into our beloved meat is because of its liver. Beef liver is one of the most nutrient-dense organs available to us, it literally is a powerhouse of nutrients and all sorts of magical mysteries. However, there’s a big problem… It’s disgusting as hell to eat. Most people try and slog raw beef liver down just to get it over with so they can benefit from all of its amazing nutrients and vitamins… Other people try and cook it, however, it does smell pretty sus… (Trust me your guests will notice the distinct pungent smell.) And also, It’s difficult to prepare, just a few too many minutes on the skillet and you’re left with a dish that matches the consistency of a rubber ball… Worst of all, you have to touch this weird, slimy, ooey-gooey thing. So, unfortunately, eating it and cooking it are both unenjoyable experiences. However, it’s a desirable powerhouse of nutrients, vitamins, and amino acids to fuel our body, including… * Vitamin A * Vitamin B1 * Vitamin B2 * Vitamin B3 * Vitamin B5 * Vitamin B6 * Vitamin B7 * Vitamin B9 * Vitamin B12 * Vitamin C * Vitamin K2 * Phosphorus * Sulfur * Iron * Zinc * Copper * & Folate All of this…packed into ONE serving of beef liver. It quite literally is nature’s multivitamin. If only there was a way to be able to enjoy all the benefits of beef liver without having to deal with any of the obvious downsides associated with eating it and cooking it…. Well, that solution is here. Introducing Carnivore Aurelius Beef Liver Crisps. These crispy, ultra-thin, crunchy crisps not only make it extremely easy for us to be able to enjoy all of the amazing benefits of beef liver… But on top of that, our signature rich smoky flavor makes these protein-packed crisps an absolute delicacy. It actually allows you to look forward to eating liver instead of making it an obligatory task that's focused entirely on nutritional needs. These carnivore-friendly crisps will be your favorite go-to snack whenever you feel that midday hunger catching on. And due to the rich protein content inside of every single bag of our Liver Crisps, you'll be satiated for hours, which will help support your metabolism and prevent further snacking on that garbage you know you probably shouldn't be eating. On top of that, every single package of our Liver Crisps comes in a convenient, resealable, travel-friendly bag, which means you can take this absurd magical superfood with you anywhere you go. You won't be the weird guy having to carry around liver, with everyone pointing the finger at you and laughing at you while they plug their nose. Instead, you can enjoy your daily serving of liver without looking like a total weirdo… No more shall you be bullied for your desire to fuel your body with the insane, almost unbelievable benefits of liver. And because our process for creating this amazing primal snack involves dehydrating the liver… It actually creates a very long shelf life, which allows you to stock up for multiple weeks, months, and even years worth of beef liver, which would otherwise be impossible if you bought the raw organ by itself. So if you're the type of person that believes Mother Nature has created everything you need to reach your peak performance as a human… If you think the aliens are onto something that you should probably start to implement into your nutritional routine… Then look no further. Order a 30-day supply of our beef liver crisps today and watch your entire life transform from being able to experience the benefits that come with just a single serving of beef liver… On top of it helping our general health and wellness, it boosts muscle growth, provides you with clean energy to fuel your day, supports skin health to rid your face and body of stubborn acne, improves cognitive performance to boost focus, reduces toxic load to help reduce inflammation and prevent hormone imbalance, and it’s high in antioxidants to protect your cells against free radicals. We know that some people think eating liver is sketchy… You’re probably wondering, will I actually like eating these crisps? Spoiler Alert: The answer is yes. But we’re so confident that you’ll LOVE our liver crisps, that we’re going to remove all risk for you. If you don’t like them… (*coughs* translation: if you’re too much of a wimp and need everything you eat to taste like a caramel frappuccino with chocolate syrup *coughs*) Just know that every single 30-day supply of our liver crisps comes with a full 90-DAY SATISFACTION-BACKED GUARANTEE… That’s right… You could eat the entire 30 days' worth of liver crisps… Wait 60 more days… Sit down, pour yourself a glass of water, and put on your thinking hat… Decide that you didn’t enjoy those crisps at all. And we’ll STILL give you your money back. How about that for a guarantee? So the way we see it… You have nothing to lose… And everything to gain. Click the button below to grab a 30-day supply backed by our 90-day money-back 100% satisfaction guarantee. Customer Avatar Meet Lucas Lucas is a prominent consumer of meme culture which not only led to him being able to find funny content that makes him laugh, but it also started to show him content that illuminated the truth behind what it means to be a healthy individual. Lucas started to stumble across pages like Carnivore Aurelius on Instagram and eventually they started to convince him that what he had been taught about nutrition and what a healthy diet looked like was actually total bullshit. He wants to be an active and healthy individual. He doesn't want to eat generic crap that harms his body. He wants to treat his body like a temple and feed it only the best nutrition possible. This led him to start to eat more meat not only because it tasted good and he likes it, but also because he started to learn about all of the benefits of it. He started to do his research not only through Carnivorelius's page but also from multiple sources like podcasts and videos with Paul Saladino, Liver King, Jordan Peterson, and Dr. Shawn Baker on the Joe Rogan podcast. He also thinks the idea of eating beef organs is cool. It's gross, but he thinks it's based. Lucas spends a lot of his time working out. He has a good career paying him a solid salary and he likes to invest his money in his health. Lucas is 100% a conspiracy theory believer. He thinks Big Pharma are absolute criminals, he doesn't really believe anything the government tells him, and he thinks COVID is one of the biggest scams of all time and constantly talks about it. Meet Leah Leah is the female equivalent of Lucas. She started to consume memes because they were funny but she stuck around because it actually started to change what she had believed about what a healthy lifestyle looked like. Very similar to Lucas. She actively looks for someone in a relationship that thinks like Carnivore Aurelius She also spends a lot of time in the gym and likes eating red meat and also thinks it's cool to eat organs, but doesn’t because she thinks its gross.. She's also a believer in conspiracy theories and likes spiritual topics like astrology. She's an absolute sweetheart, is very health conscious, and is the weird one out of her friend group.