Carnivore Aurelius Creative Brief (Steak Crisps)

CARNIVORE AURELIUS - STEAK CRISPS CREATIVE BRIEF The Promise A Convenient Way To Get All Of The Nutrients Of Red Meat By Enjoying A Mouthwatering Grassfed Steak With ZERO Cooking Or Clean Up. The Problem You've got things to do, places to be, people to see, babies to kiss, deals to close, large media platforms like Twitter to buy. Wait. Are you Elon Musk? No. Okay, so maybe not the last part, but you're definitely a busy individual. And you're also someone who cares about their health. You're no dummy. You know that you need to be getting a sufficient source of protein, and you're definitely not a silly delusional vegan thinking that you can get all the nutrients you need from plants when animals are the only source for us to be able to get ALL the nutrients we need in one in the area. But sometimes the rush and chaos of our day-to-day life puts us in a position where we don't have time to be able to make a nutritious meal or sit down at a healthy restaurant which may or may not be available to us. This is usually what causes you to make decisions that you later regret when it comes to what you’re putting in your face hole. We've all been there before. You're at the airport only have so much time before a long flight. You definitely don't want to eat the gross food on the plane, and you sure as hell don't want to eat McDonald's, Wendy's, or any of the weird fast food restaurants that they have at the airport, which somehow are even lower quality than the normal fast food chains. Or maybe you're late for work or an appointment. And again, you don't want to stop for fast food or grab one of those weird protein bars from a gas station that are filled with more additives and fillers than most celebrities faces in Hollywood. If only there was a way for you to be able to enjoy a delicious, nutrient dense, clean, protein packed snack that left you satiated while at the same time was extremely convenient and on the go friendly. Problem List Product * Most on the go protein snacks are riddled with fillers, additives, and all sorts of crap to preserve shelf life… * Most snacks available in a time crunch are either extremely unhealthy or don't taste good and have to be coated in chocolate just to even become slightly palatable… * Creating a nutrientdense meal takes time and requires clean up… * Having to sit down at a restaurant takes time and can often be expensive USP Carnivore Aurelius offers a convenient and delicious way (with zero mess or cleanup required) to be able to enjoy a juicy, mouth watering, grass fed steak anywhere, anytime, in a friendly, crunchy, crisp. You won't have to fire up the stove and heat up the cast iron to satisfy your primal urges… Instead, just open up a bag of Steak Crisps, get to crunchin’, and you're good to go. Your ancestors would be extremely jealous. Reasons To Believe Steak Is Good For You * Because steak is a veritable powerhouse of nutrients most people don’t get nearly enough of. * Steak is an amazing source of bioavailable amino acids and protein, critical for muscle growth, exercise recovery and bone health. * Vegans and vegetarians are consistently lower in Vitamin B12 than meat eaters, resulting in low energy. And even people who do eat meat, tend to eat low-quality cuts with inferior B vitamin levels. * 25% of the world does not get sufficient iron. Iron shortages is even more common amongst vegans and vegetarians. * Steak is also a nutrient dense superfood loaded with B vitamins, creatine, carnitine, taurine, heme iron, and many other nutrients that will supercharge your energy and life. * Contains: * B Vitamins: Supports Energy * Creatine: Supports Muscle Growth * Carnitine: Supports Healhty Fat Levels * Taurine: Supports Energy & Nerve Health * Heme Iron: Supports Skin, and Hair * Red meat is loaded with almost every single essential nutrient. If you consume an entire animal, nose to tail, you can meet the requirement for every single nutrient. This cannot be said about a plant based diet. * The challenge for plant based advocates is that many of these essential nutrients are not prevalent in adequate amounts in plants. Call these zoonotic nutrients: nutrients only available in sufficient amounts in animal products. Nutrients such as B12, vitamin A retinol, Vitamin k2 and DHA. * Vitamins A, B12, D and K2 — nutrients that we cannot function without — are not prevalent at all in plant foods. * Humans are able to survive off of animal products alone. The same cannot be said about plants or carbohydrates. * This 2015 meta analysis concludes… “Saturated fats are not associated with all cause mortality, CVD, CHD, ischemic stroke, or type 2 diabetes” * This was largely based off a 2019 meta analysis of 22 studies that concluded: ‘The preponderance of evidence indicates that low-fat diets that reduce serum cholesterol do not reduce cardiovascular events or mortality” * Meat provides plentiful amounts of Zinc, DHA, Vitamin B12, Iron and Vitamin B6 which can support a healthy mood and positive mental health. * We adapted over 2 million years to eat a diet high in meat and animal fat. Evolution demands that we give our bodies these nutrients. This is why it’s such a great weight loss diet: because it’s very filling, restrictive but still highly nutritious. * Protein, via the protein leverage hypothesis, is one of the best macro nutrients to increase for weight loss. * Studies of the remaining hunter gatherer societies in the 1900s “showed them to be generally free of the signs and symptoms of cardiovascular disease (CVD), and other so-called diseases of human civilization.” * According to Viljammur Stefansson in The Fat of the Land, the forest lands turned into dry prairies around 2 million years ago from climate change. The pre hominid diet of fruits and seeds would no longer suffice. The cooler grasslands made plant foods more difficult to procure because of their seasonality Some pre hominids just turned to lower quality plant foods. To be fair, this was the easier approach and none of us are immune to this laziness. We’ve all scavenged the fridge for low quality foods when we’re too lazy to shop for groceries. But fossil evidence shows that by 1.2 million years ago, these ancestors of ours died out . Other, let’s call it, more entrepreneurial hominids found new ways to survive and obtain sufficient energy. These more enterprising humans started to hunt and scavenge for higher energy animal products. “Increasing the consumption of animal foods could have allowed hominins to increase their body size without losing mobility, agility, or sociality” Their brains started to grow. In this period from ~1 million to 500,000 years ago is when a substantial part of our brain’s growth occurred. But our brains are extraordinarily energy-intensive. They’re only 2% of our bodyweight, but they use up 20% of our resting energy. According to anthropologists Leslie C. Aiello and Peter Wheeler, to provide enough energy to grow our brain, we had to give up something else.We traded in our colon size and our ability to ferment fiber into fat to increase our brain size. This gave our brains the necessary energy to grow. “In this regard, hominids, like felines, have experienced a reduction in gut size and metabolic activity along with a concurrent expansion of brain size and metabolic activity as they included more and more energy-dense animal food into their diets Our digestive system also adapted and is more similar to a wolf than it is to our herbivore ancestors. We’re no longer adapted to digest substantial amounts of fibrous vegetables and starchy carbohydrates. This is a big reason why so many people have leaky gut and related health issues. * There is no such thing as an essential plant food or essential carbohydrate. Just essential nutrients. And they’re all in animal source foods. * Human beings are carnivores. We’ve adapted to require the nutrients meats require and survive off of meat alone.The only reason we eat other food groups are because we’ve been brainwashed by money hungry nutritional agencies, or because we like the taste. We need animals to survive. We don’t need any other foods to. Because of our millions of years of adapting to meat products, meat is the healthiest thing you can eat. Our health pales in comparison to carnivore tribes like the Masai. * According to Cordain and Eaton, plant foods were preferred only when it was difficult to access animal-source foods, or when nutrient-rich plant foods, such as the mongongo nut, were available : “Only when it was ecologically difficult to procure animal food sources, and / or when energy-rich and easily obtainable plant foods such as the mongongo nut were available, did plant foods prevail in hunter-gatherer diets. Accordingly, the tissues of wild animals would have almost always represented the staple food for the worlds contem-porary hunter-gatherers” Essentially, vegetables were survival food. * Throughout human history, our bodies could not process the fiber from vegetables, and thus could not get sufficient energy from them. When we did eat vegetables, they provided minimal energy relative to the work required to gather them. Our bodies adapted to require the nutrients from animal foods. There are no nutrients we need from vegetables that we can’t get from animal products. Civilizations that ate vegetables only did so during times of famine, or out of enjoyment. There are numerous populations that have survived on no vegetables for most of the year. As a result, there’s never been a civilization that’s eaten a vegan diet from childhood through death. * A 3-ounce serving of red meat has about 45% of the Daily Value (DV) of protein and 35% of the DV for B12. A serving of red meat is also a good source of zinc, which can help the body produce testosterone, and selenium, a powerful antioxidant. Plus, red meat is rich in iron. Screen Shot 2019 07 07 at 5.22.38 PM Features And Benefits Feature: Crunchy Ultra-Thin Crisps With A Salty Mouth Watering Taste Benefit: You’ll enjoy every single bite of these grass fed beef crisps! Feature: Convenient, Resealable, Travel-Friendly Packaging Benefit: Never scarf down Wendy’s hamburgers at the airport again. This is the perfect “take with you” carnivore fuel to keep you strong, clean, and satiated. Feature: 30-Day Supply Shipped To Your Door For Just $7.14 A Day… Benefit: Have a reserve of these affordable & convenient carnivore-friendly snack available to you at all times in your pantry. Your ancestors would be extremely jealous! Sales Argument 1 If you're reading this, you're one of the smart ones. You know that meat isn't dangerous. In fact, it's one of the most nutrient dense, powerful foods you can eat on the entire planet… You know that most of the general consensus on the standard American diet is absolute bullshit… And the Standard American Diet was really designed for profitability around large companies, not with our health in mind. So being that you're one of these brilliant and extremely good looking individuals that understands this… You do your best to be able to consume a diet that actually fuels your body and is packed with the nutrients and vitamins you need to be able to live a healthy life while fueling your day with sustainable, clean energy. However, one of the problems almost all of us experience is that having proper nutrition with clean food can sometimes be a little bit inconvenient… We don't always have the time to be able to make a meal, clean up everything, or to sit down at a restaurant. We definitely don't want to consume any fast junk food or have to stop at a gas station to eat some crap just because we don't have the time to prepare or grab a healthy meal… But you shouldn't let your busy schedule be the reason why you have to settle for anything less than an optimal diet! That's why here at Carnivore Aurelius we created our signature Steak Crisps. A convenient, travel friendly, and delicious way to be able to enjoy a grassfed mouthwatering steak anytime with zero hassle involved. Yup, you heard that right. Zero cleanup or cooking required. On your way to the airport? Time for a spontaneous road trip? Rushing out the house to drop the kids off for school? Alarm didn’t go off and you’re late for work? No worries. Regardless of your busy schedule or day, you can simply grab a pack of Carnivore Aurelius Steak Crisps and take them with you wherever you go so you'll never have to settle and eat something that you'll end up regretting… On top of being packed with 17g of protein, every single serving of our Steak Crisps is loaded with… * B Vitamins: Increased Energy * Creatine: Improved Muscle Growth * Carnitine: Supports Healthy Fat Levels * Taurine: Benefits Energy & Nerve Health * Heme Iron: Healthy Skin, and Hair Without a doubt, these will be your go-to snack in your pantry. And here's the best part… Each serving of Steak Crisps only costs you $7.14. Definitely less than what you’d pay for a steak at any restaurant… It’s truly a small investment to fuel your body with some of the cleanest and most nutrient-dense food on the planet! And trust us, just one serving of our amazing steak crisps will leave you full and satiated for hours… Our Steak crisps are becoming the go-to snack for health conscious, busy, smart, beautiful, super cool, amazing, and happy people all over the world. Why not grab a 30 day supply today and see why people are raving about the crispy, salty, crunchy awesomeness that's packed into every single pack of Carnivore Aurelius Steak Crisps? These quite literally are going to blow every single type of beef jerky you’ve ever tried completely out of the water. In fact, we’re so confident that you’ll LOVE our steak crisps, that we’re going to remove all risk for you. If you don’t like them… Just know that every single 30-day supply of our steak crisps comes with a full 90-DAY SATISFACTION-BACKED GUARANTEE… That’s right… You could eat the entire 30 days' worth of steak crisps… Wait 60 more days… Sit down, pour yourself a glass of water, and put on your thinking hat… Decide that you didn’t enjoy those crisps at all. And we’ll STILL give you your money back. How about that for a guarantee? So the way we see it… You have nothing to lose… And everything to gain. Click the button below to grab a 30-day supply backed by our 90-day money-back 100% satisfaction guarantee. Side effects may include alpacas liking you more than you're used to, the ghosts of your ancestors giving you fist bumps, awesome dreams where greek gods play board games with you, and in some rare cases, the ability to fly. Customer Avatar Meet Lucas Lucas is a prominent consumer of meme culture which not only led to him being able to find funny content that makes him laugh, but it also started to show him content that illuminated the truth behind what it means to be a healthy individual. Lucas started to stumble across pages like Carnivore Aurelius on Instagram and eventually they started to convince him that what he had been taught about nutrition and what a healthy diet looked like was actually total bullshit. He wants to be an active and healthy individual. He doesn't want to eat generic crap that harms his body. He wants to treat his body like a temple and feed it only the best nutrition possible. This led him to start to eat more meat not only because it tasted good and he likes it, but also because he started to learn about all of the benefits of it. He started to do his research not only through Carnivorelius's page but also from multiple sources like podcasts and videos with Paul Saladino, Liver King, Jordan Peterson, and Dr. Shawn Baker on the Joe Rogan podcast. He also thinks the idea of eating beef organs is cool. It's gross, but he thinks it's based. Lucas spends a lot of his time working out. He has a good career paying him a solid salary and he likes to invest his money in his health. Lucas is 100% a conspiracy theory believer. He thinks Big Pharma are absolute criminals, he doesn't really believe anything the government tells him, and he thinks COVID is one of the biggest scams of all time and constantly talks about it. Meet Leah Leah is the female equivalent of Lucas. She started to consume memes because they were funny but she stuck around because it actually started to change what she had believed about what a healthy lifestyle looked like. Very similar to Lucas. She actively looks for someone in a relationship that thinks like Carnivore Aurelius She also spends a lot of time in the gym and likes eating red meat and also thinks it's cool to eat organs, but doesn’t because she thinks its gross.. She's also a believer in conspiracy theories and likes spiritual topics like astrology. She's an absolute sweetheart, is very health conscious, and is the weird one out of her friend group.