Client Ascension Newsletter (Jan 2)
Subject Line: 20-30k is nothing[a]
Preview Line: you’re capping yourself
On Money Twitter, $20-30k a month is the base norm.
And I see this mistake so often:
Guys will hit that number, and to them, it’s a huge accomplishment…
So they just start to cruise.
All of the fire that was in their belly and the drive they had, goes completely out the window.
And I totally get it, you’ve never made that amount of money in your life and you want to enjoy it.
But seriously, enjoy it for like a week or two, and then go back to acting like you’re broke.
Because when you were broke you were grinding HARD, you had your face in the fucking dirt.
And that’s what got you to $20-30k a month.
To get to $100k a month, you need to do more of what you’ve already done, but BETTER.
More streamlined.
More efficient.
More systematic.
There literally is no other option.
Because what I don’t think enough of my $20-30k bros understand is you’re still relatively poor even though you’re making that salary.
I know, I know…to normies that’s a lot of money…but you don’t listen to normies about anything…
So why the hell would you adhere to their income standards?
At $20-30k a month, you can get a nice apartment.
You can get a nice car.
You can buy whatever you want at a restaurant or when you’re out shopping.
But…
You’re.
Still.
Broke.
Can you just up and buy a 36-unit apartment complex for cash flow? No.
Can you do a pay-by-investment citizenship to diversify your passports? No.
Can you have a wife and kids? Yeah, kinda, but then you’re just going to equalize.
But even the degen stuff…
You can’t just buy a private jet to Monaco and blow $50k on a SICK Airbnb for the weekend to celebrate absolutely nothing with your friends.
Do you need to do that? No, but don’t you want to? Probably.
Think bigger, set higher standards for yourself my friends.
- Daniel @ Client Ascension [b]
Subject Line: Starting from scratch, what offer would I start?
Preview Line: My honest answer
If you took everything away from me but my skillsets and what I know…
And left me with just $150…
I’m very confident I could get back to $100k a month in like 3-4 months flat.
Here’s what I would do:
1. Start an OnlyFans
JK.
Here’s really what I would do:
1. Start a short-form content agency that provides edited TikTok reels, Youtube Shorts, and Instagram Shorts for people
2. Make 3 monthly payment packages $3k, $5k, $10k all of which give increasing amounts of content to the client
3. Go and watch youtube videos on how to produce the reels and figure out how to do it myself to start
4. Put together a list of 100 creators that I think need my services
5. Set up my cold email systems
6. Make a sample for those 100 people and send it to all of them utilizing the cold email systems I built
After a month, I’ll probably land 2 clients out of that list, and let’s say they both take me up on the $5k package.
I’m then going to use that money to hire two editors.
One is going to focus on the client workload…
The other one is going to continue to produce samples for potential clients.
And that’s all they’re going to be focused on.
I’m also going to use that money to pay for scraped leads to help reach out to more people.
I'll be sending out hundreds of emails a day, there’s no way I don’t sign up another 4 clients in a month by leveraging the lists.
So let’s say 3 of them take the $5k offer, and one takes the $10k offer.
That brings me to $35k a month.
I’m probably going to pour the money into five things…
1. An Assistant
2. Another 2 Video Editors
3. More scraped lists
4. Hiring A Sales Rep On Base + Commission
5. Ads
I’m going to train that sales rep on how to manage all of the cold emails and handle all of the outreach.
I’m going to start focusing on running ads on either Youtube, Instagram, or Twitter.
I don’t think there’s any way that if I utilize that structure + maybe a few more editors, I can’t get to $100k in 2 months from there.
It’s not hard, you just have to be willing to work your face off.
And most people, won’t do that.
Will you?
- Daniel @ Client Ascension [c]
Subject Line: Massive Twitter Mistake
Preview Line: don’t do this
If you run a lead gen agency, or short-form content agency, or an email marketing agency…
Or whatever…
You need to stop talking about getting clients on your Twitter.
When you tweet shit out like, “I just wrote this guide on how I got 3 clients using bla bla bla”
You’re only going to get followers who are trying to build a business like you.
You’re not going to get your ideal followers, people who can actually hire you.
Are you on Twitter because you want to make money or because you want to stroke your ego?
Kind of obvious, but I see people make this mistake all the time.
Your tweets should be valuable content your ideal clients want to see.
If you don’t know what that looks like…
Talk to your clients.
If you don’t have clients…
Literally, just email people or ask them on Twitter.
Seriously if you just say…
“Hey I’m trying to produce content that would be useful to X-Niche, what problems are you currently dealing with that you would be interested in viewing content on?”
And send that out to like 100 people…
You’ll have more content ideas than you know what to do with.
It really is that simple.
- Daniel @ Client Ascension [d]
Subject Line: Separating From Your Competition
Preview Line: How To Stop Being A Commodity
Do you know why most people’s offers just suck?
There’s ZERO differentiation.
For example, I see this with email agencies all the time…
They say “We’ll manage your campaigns and build out your Klaviyo flows for you”...
But it’s like, dude, everyone does that.
Why should the store owner hire you, when this guy over here has a way better guarantee or is cheaper?
See what I mean?
You NEED some form of differentiation from your competition.
This is what’s called, “A Unique Mechanism.”
There has to be some special way you do your stuff…
You craft the flows using a special methodology…
Or you have some unique process that allows them to get a better result.
Whatever it is, that is the only way for you to not be treated like a commodity.
A perfect example of this is that guy Grego Gallagher from Kinobody.
Workout programs are like a dime a dozen.
But Greg has his Kino-method which is his specific process, and he has his argument for why his way is the best way.
Is it the best way? Maybe. Probably not.
But it outlines specific pain points of the consumer, so people who have those problems resonate with his methodology and want to use it.
This is what you need for your agency.
If you’re thinking that you don’t have a special process…
How would you like for me to help you find it?
Every single person who joins Client Ascension gets a 1on1 call with me where we’ll go over your offer.
I GUARANTEE that if you let me ask questions for 30 minutes we can come up with a unique process to differentiate you from everyone else.
That by itself could be worth hundreds of thousands of dollars to you…
And that’s probably 1/100th of the value you receive inside of Client Ascension.
If you want to find out more and take me up on that offer differentiation call…
Click the link below and book a call with our team.
>> Book a call so you can differentiate your offer with a unique mechanism and use the Client Ascension method to add $10,000 in recurring revenue to your agency GUARANTEED[e]
- Daniel @ Client Ascension
[a]read somewhere that $ in the subject line can land in promos, so I would avoid that
[b]Let's hyperlink this to the VSL page from now on, we'll only do specific call to actions here and there
[c]Hyperlink
[d]Hyperlink
[e]Hyperlink