Client Ascension Newsletter (Jan. 9th)

Email 1 Subject: I Was The Nike GUY Preview: How to become that guy…pal My friend, I wanted to take a straightforward concept and explain it to you in a way that also shares some of my background story. This is about how to become “THE GUY” for something… The short form content GUY for coaches… The lead gen GUY for insurance agents… The landing page GUY for ecom brands… Make sense? Cool. So basically when I was 13 or 14 one of my friends blew my mind by showing me Aliexpress. He was buying products for like $5 or $10 and then selling them on eBay for like $50 or $60. At the time, that was mind-blowing, I was just like, “WTF? Why am I not doing this.” I started looking on Aliexpress and found these Nike Roshe Runs that were $10 each. (Maybe you remember what those looked like 👇) [a][b] All that ran through my head was… “So Nike sells these for maybe $100 and I could get these for $10 and flip them for $40? EZ money dawg.” Were they fake and was this technically illegal? Yeah. WHO CARES. I was 13, Nike wasn’t going to sue me and I wasn’t going to get arrested for flipping shoes. And also, they were actually really good quality, so nobody was complaining. Basically, I just would tell someone, pick the design you want, give me $40, and I’ll have your shoes in two weeks. I did a round of orders and got 15 or 20 people to buy a pair, so I made $800 and was profiting $600 which was INSANE for me at the time. After that, guess what… EVERYONE at the school started coming to me to get a pair of Nikes. People would ask the people who had the shoes… “Yo, where did you get those Roshes?” And they would say, “Talk to Faz” Just like that, I became the Nike guy. THIS APPLIES TO LITERALLY EVERYTHING YOU ARE TRYING TO SELL. If you put in the legwork and get a good batch of clients and get them solid results… And then you CONSTANTLY talk about what you’re doing online… You become that GUY. Your clients are going to send your referrals… And you’ll create enough notoriety that people just know to come to you. It’s a consistent stream of clients. It’s SO simple. - Daniel @ Client Ascension [c] Email 2 Subject Line: why your cold outreach sucks (part 1) Preview Line: if you don’t read this email, you’re going to be poor I get 5-10 pitches a week of people either cold emailing me or DMing me trying to sell me something. And they’re all TRASH. Like I think out of the hundreds of cold outreach attempts I’ve gotten across time, maybe one has actually worked. So I figured it’d be good idea to do a series of emails talking about WHY these emails or DMs suck and then show you what to do differently. Part 1 - No VSL or your VSL is awful People will send me to a page and it’s literally like text and then some testimonials and an embed to book a call. Here’s how to put this nicely… NO ONE KNOWS WHO YOU ARE The reason you put a VSL on your page is so someone can see your face, and find out what you do with as little friction as possible. What’s easier… For me to read an in-depth block of text explaining what you do or to click play on a video and listen? See what I mean? When you make a VSL it needs to be to the point, don’t make the thing 30 minutes long. And also, you have to realize that some people are completely cold, they don’t know anything about you, why you’re different, or how this is going to help them. So make the VSL 3-10 minutes long and cover this… * Explain to them the result you’re going to get them this result in this amount of time with this guarantee * From there, talk about who you’ve been able to do that for * After that talk about your process for being able to get them the result and why you’re unique (I’ll write another email about how to do this another day) * Restate the benefits and tell them to book a call That’s literally all you need. Make a presentation on Gamma or Google Slides with all that content… Record a loom of you presenting it… And then throw that up on the page you’re sending people to. I GUARANTEE that will increase the results you’re seeing by atleast 50%. If I don’t know who I’m talking to… If I don’t have an easy way of seeing what you do… I am literally going to ignore you and everyone else is more than likely going to do the same. VSLs work and it’s why we have everyone who joins Client Ascension make one… And it’s also why we even have a coaching call every single week on how to perfect your VSL. If you don’t have one…you’re going to be poor. - Daniel @ Client Ascension [d] Email 3 Subject Line: Here’s Are The Programs Better Than Client Ascension… Preview Line: An In-Depth Analysis Of Our Competition There aren’t any. >> Click here to book a call and see how we can GUARANTEE we’ll add $10,000 a month in recurring revenue to your agency within the first 90 days of working with us[e] - Daniel @ Client Ascension Email 4 Subject Line: My Step-by-Step Process To Scaling Preview Line: EZ-PZ Scaling System So last week I shared with you what I would do if I was starting from scratch… Which if you’re just joining my newsletter I basically just talked about how I would scale a short-form content agency. I wanted to break down the first principles of what I would do to scale any offer in a similar way. (By the way, if you don’t know what first principles is go watch this video with Elon Musk.) So regardless of what you offer, the process for hitting $100k a month looks like this… 1. Offer Formulation 2. VSL 3. Landing Page 4. Cold Email 5. Cold DMs 6. Content Marketing 7. Systems Building 8. Hiring Team 9. Hiring Sales Team So that’s basically all you need to do and obviously there’s a level of complexity at each problem. It’s like there’s a hurdle at each step… And the way you get over the hurdle is just figuring out what to do. We started Client Ascension because we wanted people to have a one-stop shop to figure out how to do ALL of this… And to also give them pretty much all of the software they need to go along with it. But seriously, that’s all you have to do. (SO simple.) People overcomplicate the living shit out this whole process and it’s actually pretty simple when you break it down into those first principles. It just takes time and effort. And the amount of time and the amount of effort you need to put in is directly correlated to what quality information you have. Like it could take you 5 years to hit $100k while it takes someone else 5 months because they decided to listen to someone who already knew what to do… But you decided to be a lone wolf and tried to figure it out on your own. Up to you. - Daniel @ Client Ascension [f] [a]Yo be sure to compress this image before you add it into the email, helps with deliverability [b]You can literally just google compress image online to do it. [c]HYPERLINK [d]Hyperlink [e]Hyperlink [f]Hyperlink