Copy of Scale to Sale V2

[ROHAN FOLLOW SHOT] He hunted businesses for a living. His entire job at his private equity firm was to wine and dine you, get you to like him, and then he would devalue your business as much as possible. After he completely destroyed all of the confidence you had in what you spent years creating from the ground up… He would then make you an offer for the lowest amount possible… And then after you reluctantly accepted, he would turn that business around, pour leveraged debt into it, grow it, and flip it for 3-4x the amount he bought. By the way, he’s acquired over 100 different businesses and sold 26 of them resulting in five billion dollars worth of deals. The entire world of mergers and acquisitions is just as cutthroat as this man who I’ll introduce you to in a bit. And if you’re not prepared, without a doubt you will get taken advantage of. If you’ve ever thought about selling your business, this is quite literally the most important video you’ll watch this year. Over the next 10 minutes, we’re going to share the 5 step process which ensures you don’t get taken advantage of by a shark like that guy. What we’re about to share could save you tens of millions or even hundreds of millions of dollars… Seriously, this isn’t an exaggeration. If you follow the 5-step process we’re about to share, you will not only be able to sell your company for the maximum amount possible… You’ll also be able to effortlessly find a buyer who’s happy to pay your price… But…that’s only if you have a company that’s attractive to investors. So what does that look like? Well, let’s start here…every business exists on a bell curve. You’ve got your initial growth hurdles… Your scaling season… And then if the business owner doesn’t exit…there’s the inevitable downfall… The business dies and the business owner is forced to hunt for their next venture… Or even worse… They’re forced to give up the freedom they once experienced as their own boss… And have to settle for something that can just pay the bills. There are very few businesses that stick around for decades and decades like Ford, GE, or Microsoft. Most eventually burn out. If you’re here watching this, more than likely you’re a part of that select few who made it past the initial growth hurdles… And now you’re in your scaling season. You’re probably stuck in a cycle of perpetual growth without ever reaching the pinnacle of true financial freedom. You're hustling day in and day out, scaling your operations, and perhaps even surpassing your revenue goals consistently. But let's face it… You're still clocking in those long hours. You’re micromanaging aspects of the business. You’re feeling the weight on your shoulders to perform every day. This is why most businesses experience an inevitable downfall. The business owner falls out of love with what they originally built… The pressure builds up and becomes unmanageable… Or a smarter, more agile competitor comes in, steals your lunch, and destroys your market share. If you're content with running your business indefinitely, want to keep competing with everyone, and are happy maintaining your current lifestyle, this video is not for you. However, if you're aiming for the freedom that allows you to do anything you want with your time… If you want to wake up every morning knowing that you ACTUALLY have FU money… The solution is obvious. You need to exit your business. However, in order to do that, you need to answer this simple question… Where the bell are you? If you don’t know where your business is at on the bell curve… You can run a few risks… Is it time to sell? Or is time to double down on growth? Sell too early, sure you get something guaranteed, however you could be leaving an ungodly sum of money on the table. Sell too late, and you're scraping the bottom of the barrel for your valuation. Either way, you're missing out on your maximum potential. And that’s even IF you’re able to sell your company… The stark truth is that most businesses never even make it to the negotiation table because their business is not in any way shape, or form sellable. Here are a few other 9-figure questions you need to know the answer to if you’re serious about accumulating a massive amount of generational wealth… How do you set your business up for an exit? How do you know when to sell? How do you know when you should focus on scaling? When do you start talking to buyers? How does the economy affect your exit? What are buyers even looking for in a company? If you’d like to know the answers to all of these questions… And you’d like to know the No-BS, cold-hard truths about what it takes to scale and exit a business… Stick around, you’re in the right place. ---------- [NICK BRADLEY DTC] Hi, my name is Nick Bradley, and I’m the “business hunter” as mentioned earlier. It’s true, I was one of those sharks in the world of Private Equity, using every legal trick in the book to get the upper hand for the firm. After acquiring over 100 different businesses and FIVE BILLION DOLLARS OF DEALS, I can tell you without a doubt, I know the acquisition playbook like the back of my hand. However, after years and years of using ruthless cold blooded tactics so I could come out on top, I ended up questioning everything about my career… The guilt of everything caught up to me, while everything was legal it still felt…dirty. I couldn't be a part of it anymore… To this day, I still play the same game, I just switched teams. Now I’m on your side. I've made it my mission to ensure that business owners like you are equipped with the knowledge and strategies to not only survive but thrive in the world of business exits. I've seen too many entrepreneurs get taken advantage of, and it's time to level the playing field. You’ve poured blood, sweat, and tears into your venture… Yet, here's the thing: while passion and hard work are non-negotiable, they're not enough when it comes to preparing for a successful business exit. Earlier, we talked about a 5-part methodology which would help you sell your company for the highest price possible… And also prevent you from being taken advantage of in the ruthless world of business acquisitions. What I’d like to do is share this methodology, and if you’d like help implementing it, we’ll talk more about that at the end. Regardless of whether or not you’d like to set up a time to chat, simply understanding this 5-part methodology at a base level is going to give you a massive advantage… This is the stuff that private equity firms and acquisition sharks don’t want you to know about because it gives you way more power at the negotiation table… With that being said, let’s dive in and get started. --------- [NICK BRADLEY WHITEBOARD SHOT] NICK: Okay, so let’s dive into the 5-part Scale to Sale methodology Again, the whole goal of this is to position your business for an external sale to a strategic or financial buyer at the highest possible multiple. The methodology involves 5 steps Step 1: Setting a Clear End Game The first step I take is to define your "life-changing number" - the amount of money from selling your business that will provide complete financial freedom. Here’s the questions you need to ask yourself… What net worth do you want to achieve? Why does this number matter to you? Is what you're doing now going to get you there? Most business owners do not take time to do this and as a result, they end up severely disappointed when an offer to buy their business comes around if that ever happens in the first place… Once we determine your end goal, we then need to reverse engineer and plan how to get there… Which brings us to step 2, Strengthening Foundations Here’s a great way to help you understand this… If you were on the market trying to buy a house, would you even consider a house that has a foundation on a bed of sand? Not in 100 years, right? Well the companies and people trying to buy a company are no different… They want STRONG concrete foundations. That starts with financials…buyers want clean books and good numbers on revenue, profit margins, and EBITDA. This also includes people…buyers want to see a capable team in place, especially in key roles driving your growth strategy. After that we have processes…nobody wants to buy an inefficient company… Buyers look for streamlined systems and operations for maximum efficiency… If you have smooth workflows and standardized procedures, that alone can add a tremendous amount to your valuation. Then there’s your market base… Buyers want to see broad distribution channels, buying a company with just a few major clients is a massive risk… So the larger your customer base, the better. And last but not least, we have brand & culture… When you have an iconic brand and constructive culture focused on performance, your company is a lot more attractive than one without that. So once we’ve gotten clear on our end goal… And we’ve strengthened our foundations… We move onto step three, which is scaling up… Now, I’d actually like to park step three and circle back to it in a moment and you’ll see why here in a moment… It’s pretty straightforward, but I’d like to go in more depth after we make it through step 4 and 5. So moving on, step 4 is called, profiting up. This part of the process is definitely the longest part of the process… Some people spend 6 months in this stage… However, the smartest business owners I’ve come across spend upwards of 36 months on Profiting Up. The reason why this takes so long is because our previous step, scaling, makes things messy. When we’re trying to grow a company, we’re going to break things and we’re going to try things that do and don’t work. I like to think of Profiting Up as a house that’s having renovations done. When you buy a house, one of the first things you do is assess whether it’s got issues, and then you fix those issues. Right? That’s steps one and two. Then you might decide you want to make the house bigger, so you might put an extension on or a loft conversion… In order to do that, you’ve got to have scaffolding in places around the house, and it’s a bit messy, there’s shit lying around everywhere, right? So now it’s a messy house, but it’s now got an extension and other improvements. That’s step three - scaling up. So you’ve now got this house that’s a more valuable asset but it’s a bit messy. And profit up is effectively like cleaning everything up so we can actually get the home on the market and sell it. You see what I mean? We’re going to clean the rubbish out of the garden. Now I want to preface this by saying if I were to break down all of the specifics of what that looks like, this would be a much longer video. For now, let’s focus on the broader picture, and at the end of this video I’ll give you an option to be able to get an in-depth breakdown of this part of the process… Okay, big picture, what does Profiting Up look like? You give your finances a facelift, ensuring every dollar and cent is accounted for. Your operations get a polish, making sure everything runs smoothly. You cut some fat off the team. You make sure supply chains, if you have them, are tightened. Your legalities are checked. You bring on a board of advisors to help you do your due diligence. And as the cherry on top, a clear exit plan is drafted, setting the stage for a grand finale… Which brings us to Step 5, exiting for the highest multiple. So a lot of people assume that selling a business just happens randomly. As if one day, someone just knocks on your door and says, “I want to buy your business” and then you go “Oh thank you very much, I’d love to sell my business.” That’s not the case.. You need to know what’s happening in the market, who’s buying, who’s selling, and you need to start navigating the world of buyers. This part of the process requires a lot of nuance because you have to be able to manage the emotions of the sales process… Not just your own emotions but also the emotions of your prospective buyer. Again, we don’t have time to go into depth right now on all of the details here, at the end of this video we’ll give you an option to get a much more in-depth explanation. So that’s all 5 steps but like I said earlier… I wanted to circle back to scaling and dive a bit deeper. When it comes to acquisitions and exits, that’s my zone of genius. However, scaling is a completely different game… That’s why I wanted to bring this guy into the picture to talk about Scaling because he is the King of Scaling. ROHAN CREDIBILITY ROHAN: Thanks Nick. Okay, so most people confuse growth with scaling… So growing is something that anyone can do, right? They can have a one off kind of result with that, but it's not predictable, repeatable and sustainable. And what we're talking about here is building the machine in a way that it can keep going and going again. It's repeatable. Understanding how to systemize growth, and make it predictable, is where we now start to step into the world of Scaling