Da Vinci - Webinar Script

Master Webinar Outline Host Notes Watch This: https://www.loom.com/share/ce51118678bf4eaa868fad07289e65ce?sid=51803e52-07ca-4392-83db-14abf8ce12b3 Design Guide As far as design goes, I made everything as simple as possible to turn this webinar outline into a set of slides while also writing the script at the same time. There are three types of slides: Title, List, and Image. Here’s what they look like: I list out every slide like this: Slide 1 Title Slide Title: Welcome This is the first slide, it’s a title slide, and it will only say the word, “Welcome” on it. But for a list, I would have something like this: Slide 5 List Slide Title: Challenges In The Health And Wellness Industry This is the fifth slide, it’s a list slide, and it will have the title “Challenges In The Health And Wellness Industry” in the top left, and it will have the list that is highlighted yellow on the slide. It’s important for all bullet points to come out one at a time instead of all at once so the viewer and the presenter isn’t overwhelmed with text on screen. For an image slide, if you can find an image relevant to the script for that slide that would be ideal. Thanks, Nick ✅ Slide 1 Title Slide Title: Welcome Host: *AS PEOPLE JOIN ASK THE GUESTS TO SHARE WHERE THEY’RE FROM IN THE CHAT TO GET THEM ENGAGED AND GREET EACH PERSON AS THEY JOIN THE WEBINAR. WHEN THE ROOM IS PRETTY FULL AND WE’RE ABOUT 5 MINUTES AFTER THE STARTING TIME, YOU CAN GET STARTED* Welcome to the webinar everyone! I'm excited to have you here today because you’re going to see exactly how red light therapy can revolutionize the profitability of your medical practice. But before we dive into what we’ve put together for you today, I’d like to give you the 80/20 of what this presentation is all about. So let’s start here: Right now in 2023, red light therapy is starting to grow in popularity yet it’s not widely implemented, however it is highly effective, the science is non-negotiable. And here’s why you should care…if you as a business owner have red light therapy treatment available to people, you’re giving yourself a massive strategic advantage. There’s two reasons why… One, Red Light Therapy gives you something that’s novel, it’s functional, it works, and you can advertise it so you can differentiate yourself as a practitioner from everyone else in your area. Second, Red Light Therapy offers a pain free option for pain relief, regeneration, recovery, and anti-aging that your customers are going to love, because they’re actually going to feel results, and because of that functionality, you can charge people for this service. So you not only get a competitive advantage that helps you stand out in your local market, but you’re also able to create a new stream of profits for your business. So here’s what we’re going to be discussing today: I’m going to show you how to use red light therapy to add $500,000 of revenue to your medical business in under 12 months. And here’s the best part, if you stick around until the end of this presentation, I’ll show you how to achieve that result without paying a single dollar out of pocket. Does that sound good to you guys? Can I get a Yes in the chat down below? *ONCE YOU GET GOOD ENGAGEMENT MOVE ON TO THE NEXT SLIDE* ________________ ✅ Slide 2 List Slide Title: Agenda List: 1. The Current State of the Health and Wellness Industry 2. Why Red Light Therapy Is Your Competitive Advantage 3. Industry Specific Applications 4. Why People Want Red Light Therapy 5. Real-Life Clinic Case Studies 6. How We Can Help 7. Q&A Host: Okay. So today, we’re going to be covering the following topics… *READ AGENDA* *NEXT SLIDE* ________________ ✅ Slide 3 Image Slide Title: Introduction Host: Okay perfect, before we dive into our agenda today let me introduce myself real quick… *INTRODUCE YOUR BACKGROUND AND CREDIBILITY* *NEXT SLIDE* ________________ ✅ Slide 4 Title Slide Title: The Current State of the Health and Wellness Industry Host: Now, before we get into the meat of Red Light Therapy and what it can do for your business, it's important to have a clear understanding of the health and wellness industry as it stands in 2023. I’d like to talk about the problems some of you may be experiencing inside of your business… And I’d also like to share with you how your patients are starting to change the way they view treatment and what this means for you and your business. Now, I want to know specifically what type of practice owners do we have with us today? Could you guys drop your industries in the chat? *ADDRESS WHAT THE AUDIENCE IS ANSWERING* Okay perfect, let’s keep going. *NEXT SLIDE* ________________ ✅ Slide 5 List Slide Title: Challenges In The Health And Wellness Industry List: 1. Increasing Competition: With the growth in the health and wellness industry, many new practices are popping up, which leads to a highly competitive market. Differentiating your services has become non-negotiable. 2. Keeping up with Innovation: Health and wellness is an industry that's constantly evolving. From advances in technology to new treatment methods, it's a challenge to stay up-to-date and integrate these innovations into your practice, but it’s the only way to stay ahead of everyone else. 3. Client Attraction: Standing out in a crowded market is tough. Continually attracting new patients or clients requires strategic marketing and distinctive, high-quality services. This necessity adds a lot of complexity to managing and growing a medical practice. 4. Patient Retention: Attracting new patients is one thing, but keeping them is another. With an ever-expanding range of options, patient loyalty can be hard to maintain. 5. Regulatory Compliance: Navigating the complex landscape of healthcare regulation can be time-consuming and littered with potential pitfalls. Host: You know guys, I’m constantly speaking with all types of business owners in the health and wellness industry, and I can tell you with absolute confidence that everyone pretty much has the same problems. Sure, there are some industry specific problems that only your business has, but for the most part, the big problems are the same across the board. I’ve found this to be true for medspa owners, chiropractors, dermatolgoists, physical therapists, functional wellness clinics, and even just your standard general practitioner… So if you have a license and you’re actively taking on clients you’re probably experiencing one or many of the following issues… *READ THE LIST AND ELABORATE ON EACH ONE BEFORE MOVING ONTO THE NEXT* So let me ask you guys this, which problem 1-5 do you feel like you’re experiencing the most? Type that in the chat below so I can see what we’re working with. *ADDRESS WHAT THE AUDIENCE IS ANSWERING* So on top of everything I shared and everything you guys shared, we’ve got an overarching view at the common issues that most health and wellness businesses are facing… And so much of this is only going to expand as time moves on because people are changing the way they view treatment. For instance… *NEXT SLIDE* ________________ ✅ Slide 6 List Slide Title: Health and Wellness Industry Trends List: Rising Demand for Personalized Treatments: Today's consumers are looking for treatments tailored to their specific needs and lifestyles. This demand opens up new opportunities for clinics and practitioners who can offer unique and effective services like Red Light Therapy. The Shift Towards Natural, Non-invasive, and Perscription-Free Treatments: Consumers are becoming more wary of invasive procedures and are leaning more towards natural and non-invasive treatments, like Red Light Therapy, which are perceived as safer with fewer side effects. Growing Focus on Preventive Care: People are increasingly proactive about their health. They're seeking out treatments that help prevent illnesses and slow down the ageing process, not just cure ailments after they arise. Red Light Therapy aligns perfectly with this biohacking trend. Host: *READ LIST* This is why Red Light Therapy is such a perfect bolt-on service for any type of business, and I definitely want to show you some industry specific examples here in a moment… But here’s the main point I want to get across to everyone today: Red Light Therapy is unique, it’s non-invasive, it doesn’t require a prescription, and it is clinically proven to help with healing, regeneration, and anti-aging. *ADD WHATEVER OTHER EXPLANATION JASON WANTS* But here’s why you really should care about this… *NEXT SLIDE* ________________ ✅ Slide 7 Photo Slide Title: Why Red Light Therapy Is Your Competitive Advantage Host: Having Red Light Therapy as a part of your practice creates massive differentiation from your competitors. If a random potential patient has to choose between going to one clinic that doesn’t have this service, and another that does, they’ll choose the one with red light therapy. And that trend will only continue as the public becomes more and more aware of the amazing benefits of red light. Guys, the science is undeniable, and let’s talk about that real quick just so you can understand how powerful this service really is for your clients. *NEXT SLIDE* ________________ ✅ Slide 8 List Slide Title: Medical Benefits of Red Light Therapy List: Here’s some of the key benefits that make red light therapy a game-changer for anyone that uses it… 1. Enhanced cellular energy production 2. Increased circulation and oxygenation 3. Reduced inflammation and pain 4. Accelerated wound healing 5. Improved skin health and appearance Host: The benefits of red light therapy are vast and have been extensively studied. For every single point I’m about to share with you there are multiple clinical studies to back up what I’m saying… *READ OUT LIST* Some of you may not understand how Red Light Therapy is able to achieve these benefits, so let me give you a quick run down of that… *SAY WHATEVER EXPLANATION YOU WANT* Now that you can understand how your patients can benefit from this, let’s move on so I can show you just how much your business can benefit from this. *NEXT SLIDE* ________________ ✅ Slide 9 List Slide Title: Core Benefits of Red Light Therapy Beds List: Red Light Therapy Red Light Therapy Beds offer a range of benefits that can revolutionize your medical practice: 1. Superior Client Attraction: The innovative and scientifically-backed nature of Red Light Therapy draws in clients seeking the latest and most effective treatments. 2. Enhanced Revenue Streams: Red Light Therapy's unique and premium nature allows you to command higher pricing and add cross-selling opportunities to increase your profit margins. 3. Brand Positioning: Being an early adopter of cutting-edge technology establishes your practice as a leader in the wellness industry, boosting your reputation and client loyalty. 4. Word Of Mouth: People talk about things that are novel, new, exciting, and helping them see results. Red Light Therapy checks all of those boxes. Host: *READ THE LIST AND ELABORATE ON EACH ONE BEFORE MOVING ONTO THE NEXT* Here’s really the long and short of it all everybody… By offering a unique and scientifically-backed treatment, you gain a competitive edge and position your practice as a leader in your local health and wellness market. But if you want that position, it’s not just about integrating red light therapy into your business and then boom, you’re an overnight wellness pioneer… You need to actually know how to SELL this service and how to get people to use your service. Like I mentioned at the beginning of this webinar, our goal is to show you how to be able to add an additional $500,000 of revenue to your medical practice… Red light therapy is the vehicle for how we achieve that and the best part is, it’s relatively unattended revenue. What I mean by that is someone does not need to be present for the patient to get treatment, your patients or clients can do it themselves… This doesn’t require a ton of service or maintenance, really all you have to do is disinfect the bed after someone uses it which takes no more than 60 seconds. But the only way you’re able to get patients to use the service, is if you sell it properly. *NEXT SLIDE* ________________ ✅ Slide 10 Title Slide Title: Red Light Therapy Integratres Perfectly With Multiple Industries Host: And like I mentioned earlier, adding Red Light Therapy to your list of services offers different benefits for different types of health and wellness clinics. So let’s go through a few different examples of how clinics can properly get their already exisiting customer base to use this service. *NEXT SLIDE* ________________ ✅ Slide 11 Image Slide Title: Dermatology Clinics Host: For dermatology clinic owners, Red Light Therapy provides an opportunity to address skin health concerns effectively. Imagine this: A non-invasive, painless, and scientifically validated skin rejuvenation solution... Clinical trials and several ground-breaking studies have shown that red light therapy stimulates the production of collagen and elastin. These are the unsung heroes that fuel our skin's youthfulness, strength, and resilience. Red light therapy empowers these heroes, dramatically reducing the appearance of those tell-tale signs of aging – fine lines, wrinkles – and enhancing the overall texture of the skin. How easy would it be towards the end of a scheduled appointment after you’ve done your diagnosis and written a perscription to walk your patient to the red light room… And explain to him or her how the solution you’ve prescribed to them can be massively accelerated by booking several red light therapy sessions. It’s easy. But some of your customer base as a dermatology clinic may be younger, which is great. ​​Red light therapy is known to reduce inflammation and improve skin healing, and that’s extremely useful for little Lauren who keeps breaking out with acne and wants it gone yesterday. So same thing with Lauren and her mom… You have your consultation with them, prescribe a specific cream to her, and then walk them to the red light therapy room. The second you start to talk about how this rapidly speeds up the skin healing process, you’re going to have little Lauren practically BEGGING her mom for an appointment. This is exactly why incorporating red light therapy into your practice gives your clients additional benefits that set you apart from competitors. Let me show you another example from another industry… *NEXT SLIDE* ________________ ✅ Slide 12 Image Slide Title: MedSpas + Estheticians Host: MedSpa owners and Estheticians can integrate Red Light Therapy Beds to offer non-surgical aesthetic treatments that combine wellness with medical expertise. Red Light Therapy is not just an upgrade to your services, it's a strategic business decision. By offering this proven, non-invasive treatment, you'll be directly responding to your clients' desire for an effective form of skin rejuvenation. This isn’t all that different from the dermatologist. You have a client who is actively coming to you because they don’t want fine lines, wrinkles, acne, or any other skin related issues. They come in for a scheduled appointment… But before you start, you walk them into your red light therapy room and explain how this can help amplify the benefits she’s going to receive today. Heck, maybe you create a special where she gets 3 months of red light therapy for free if she pre pays for a year of treatments with you. This truly is the unique differentiator that will set your MedSpa apart and solidify your reputation while attracting clients seeking advanced wellness solutions and rejuvenation treatments. *NEXT SLIDE* ________________ ❌ Slide 13 Image Slide Title: Surgeons Host: For surgeons, think about it - what if your patients could walk away not only with successful surgery outcomes, but also with significantly improved recovery experiences? This is where Red Light Therapy shines. Picture a state-of-the-art Red Light Therapy bed integrated into your clinic, propelling you into the future of post-operative care. This service will help your patients by visibly reducing scar tissue, promoting faster wound healing, and significantly reducing the redness and raised characteristics associated with post-surgical scars. By offering Red Light Therapy, you're giving your patients an enhanced recovery experience. You're showing them that you're not just concerned about the success of the surgery itself, but about their entire journey - from the first incision to the last phase of healing. *NEXT SLIDE*[a] ________________ ✅ Slide 14 Image Slide Title: Holistic Health Practitioners Host: But Red Light Therapy is not just an effective solution for health and wellness businesses that focus on skin and healing the skin or scars… Red Light Therapy delves deeper into the body at a cellular level. The therapy uses a specific wavelength of light (between 630-700 nm) to boost the energy production in our cells. This means improved blood flow, faster recovery, and reduced inflammation for your clients. For Holistic health practitioners, these benefits are all things that your clients WANT. By introducing Red Light Therapy, you're offering a comprehensive service that supports the body's natural healing processes, from the inside out. It aligns perfectly with your holistic philosophy because we’re treating the body as an interconnected system. Similar to the dermatologist example I gave earlier, this would be a tremendous way to upsell your clients after or even during their appointment with you… Because adding a Red Light Therapy bed to your practice will not only help your clients feel better and heal faster, but also underline your commitment to innovative, whole-body wellness. It's a practical, potent way to enhance your holistic health practice. *NEXT SLIDE* ________________ ✅ Slide 15 Image Slide Title: Physical Therapists Host: For Physical therapists, picture offering your patients a scientifically-backed, non-invasive treatment that complements your current therapies wonderfully. Let’s say you’ve got John coming in who’s a successful busy professional, but he accidentally tore his ACL during a bad slip and fall on a hike. John wants the fastest way to get back to a normal pain-free life, and it’s similar to the surgeon example I just gave… He wants those scars healed ASAP. His surgeons may not be smart enough to integrate red light therapy into his practice, but you are. That’s why John chooses your business versus the one down the street, because the options for his recovery are more tailored to his wants and needs. You’re going to be able to offer your patients a treatment that not only helps speed up their recovery but also alleviates their pain… This isn't a stand-alone magic bullet, but it's a powerful tool in your therapy toolkit that can enhance the overall healing journey for your patients. And let’s do one more example… *NEXT SLIDE* ________________ ✅ Slide 16 Title Slide Title: Chiropractors Host: For chiropractors, this is like having an extra set of hands. Imagine being able to offer your clients a treatment that supports their healing process from the inside, as you're supporting their bodies from the outside. It can’t do adjustments thank god… But Red Light Therapy can reduce muscle tension, promote tissue repair, enhance circulation and even help alleviate pain - all these contribute to faster recovery and enhanced overall well-being of your clients. How easy would it be to have someone wrap up an adjustment with you and then hop into one of the red light therapy beds on their way out? Again guys, this is a STAND ALONE revenue source, meaning you don’t need to have someone with the patient, these beds are making you passive profit. Is everyone following? Could I get a YES in the chat if this is making sense to everyone? *RESPOND TO COMMENTS* *NEXT SLIDE* ________________ ✅ Slide 17 Title Slide Title: Let’s Do The Math… Host: So now that you can see some examples of how to integrate this with what you’re currently offering… Let’s talk about the math behind getting to $500,000 a year in unattended revenue. *JASON SHOULD DEMONSTRATE THE MATH OF HOW TO GET TO $500,000 A YEAR IN UNATTENDED REVENUE WITH EITHER A CALCULATOR OR SOMETHING ON SCREEN* Does that make sense to everyone? Could I get a YES in the chat just to confirm? *RESPOND TO COMMENTS* *NEXT SLIDE* ________________ ✅ Slide 18 Title Slide Title: Not All Red Light Is The Same Host: Now you may be hearing all of this and thinking about the hundred and one different ways that you can use Red Light Therapy to create additional profit streams for your business… Yet most business owners who move on to the process of choosing which red light therapy bed they should integrate into their practice are often stuck on deciding which one is the best one… You could do a simple google search and see that some red light therapy beds go for $5,000 and others can go for $100,000. So how do you choose the right one for your practice? Well, this is why it’s important to understand that not all red light is the same, and I think that is a perfect segue to introduce you to our trusted partner, Theralite. *NEXT SLIDE* ________________ ✅ Slide 19 List Slide Title: Introducing Theralite List: 1. Medical Grade Manufacturer - Theralite Beds are produced by a company called Aspen Lasers, a veteran in high-grade class four lasers. Other brands offer a bed of light, Theralite is a medical-grade healing system that’s built upon advanced, clinically proven technology. 2. Superior LED Count - Most standard full-body red light therapy panel could have anywhere from a few hundred to a couple of thousand LEDs. The Theralite 360 HD Pro has over 45,000 LEDs which provide complete and consistent coverage, treating every inch of your client's body. More LEDs mean better, more consistent coverage for your clients' treatment. 3. More Shades Of Light - Most red light therapy beds have one to two shades of light, one red and maybe one near infrared. But Theralite produces four shades of light - a shade of red and three shades of near-infrared. This diverse spectrum of healing light ensures a wider range of therapeutic benefits, effectively treating everything from superficial skin issues to deeper muscle and joint problems. (In other words,people will actually be able to feel the difference) 4. Premium Diodes - A diode, in this context, is basically a tiny light source - it's the actual LED (Light Emitting Diode) that emits the light we use for therapy and by far, the 810-nanometer diode is the most powerful. It's capable of going deeper into the body, reaching areas others can't. It's a bit pricier, but it's all about the quality of the therapy you're getting. If you see other beds out there without it, chances are they're opting for the cheaper route. With our bed, we use 810 diodes because we're fully invested in making sure everyone gets the most out of each and every session. Host: Theralite the undisputed champion for red light therapy beds, here's why: *READ THE LIST* But past all of these amazing benefits that come with having the superior choice of healing technology, we’re exclusively partnered with Theralite to produce beds not available anywhere else on the market, even directly from Theralite. And on top of that, we don't just sell you a bed, hand it off to you and that’s it! We deliver and personalize your installation while providing training to everyone on your staff and you on how to use the beds, along with continuous support and maintenance if needed. Others might just leave you with a user manual. And why choose a transaction when you can have a partnership? Our goal is not to sell you a bed… We want to sell you a bed and then have you call us back a month later to buy two more. We want to make sure this is the best investment you’ve ever made into your business so you can start to see numbers similar to what I layed out for you earlier. *NEXT SLIDE* ________________ ❌ Slide 20 Image Slide Title: Case Studies Host: But let's not just take what I’m saying at face value, let’s show you some proof. I want to share with you some real-life case studies where health and wellness businesses worked with us to integrate Red Light Therapy, and the impact was transformative. *SHOW TESTIMONIALS AND GET JASON TO TALK ABOUT THEM*[b] ________________ ✅ Slide 21 List Slide Title: How We Help Give You This Unfair Advantage List: 1. Tax Exemption Qualification: For the right person with the right type of business, there’s a way for you to get up to $65,000 in tax rebates which could be greater than the monthly payment for the bed itself. Meaning you could literally cash flow this service, even if you didn’t get 1 customer. 2. Financing Qualification: Individuals with the right type of credit can qualify for no money down financing along with deferred payments (on approved credit). So on top of cash flowing the investment with the rebate, you could also get started for zero dollars out of pocket. 3. Equipment and Setup: We want to find the red light therapy bed that is right for you and your option, however we currently manafacture over X pieces of medical equipment and may have other devices that would interest you and your patients that we will discuss with you over a personalized consultation. 4. Delivery + Training: Upon delivery and set up, you and your team will be trained to use the device properly, and to understand how to explain the process to your clients. 5. Certification: This is training to ensure you’re able to understand the technology and how to sell it to your clientele, if you’re not certified, you’ll never get clients with this. 6. Pricing Strategy: We will help you craft a personalized pricing strategy unique to you and your practice in order to help maximize your profits. 7. Marketing: This by itself is what separates us from every other brand of light beds out there. With Da Vinci Medical, you’re not just purchasing equipment from us, you’re also working with our marketing team to help drive as much traffic as possible to your practice. *ADD WHATEVER OTHER EXPLANATION JASON WANTS TO ELABORATE FOR EACH POINT* ________________ ✅ Slide 22 Title Slide Title: Next Steps Host: To take the next steps and incorporate our red light therapy beds into your medical practice, here's what you need to do: 1. If you click the button below, you’ll be able taken to a page where you can fill out an application which help us determine what options we offer will make the most sense for you 2. After filling out that application, we’ll be able to schedule a consultation with our team to discuss your specific needs, answer any questions, and explore financing options. And that’s pretty much it everybody… ________________ ✅ Slide 23 Title Slide Title: Q&A Host: Ok, now I’d like to open up the floor for any questions. Please type your questions in the chat box, and I'll do my best to answer them. *Answer any questions that come up* ________________ ✅ Slide 24 Title Slide Title: Thank You For Joining Us Host: *Thank the audience for joining you today and add any closing remarks you like* [a]I'd like to ask Jason how this would work with insurance because I'm pretty sure that people on the webinar will want to know that since they deal with a lot of ppl paying with insurance [b]Need to find out how many of these are available?