Daniel Newsletter 10/16

Email 1 Subject: it is not simple Preview line: (it actually is) When your car has a check engine light, you take it to the mechanic… They plug in the car to a little diagnostic machine thing… And then they’re able to see what the problem is. There has never been ONE SINGLE INSTANCE where someone brings a car in and there’s a problem with zero clear reason as to why this is happening. Not one. Even if the machine can’t pick it up with the codes it’s reading, the mechanic does it the old school way and goes in with a flashlight to figure it out himself. This is because a car is a MACHINE, and here’s the really great thing about machines… Every output has a direct correlation to an input. For example, your car is not starting because you did not put gasoline in it. It’s not starting because the universe decided that day your car is not going to start… You are experiencing this issue because THE INPUT DOES NOT CORRELATE WITH THE DESIRED OUPUT. Your business is literally NO DIFFERENT. If you’re not experiencing the ideal output, which could be… * Number of sales calls * Monthly revenue * Better client retention It is literally your fault. It is not the universe's fault, it is not Joe Biden’s fault, it is not the economy’s fault, it is not anybody’s fault… BUT YOU! And here’s what’s beautiful about this whole concept of inputs and outputs… If you don’t like the outputs you’re experiencing, you have full control and ability to change the input. But that’s the thing you have to be aware enough to understand what needs to be changed about the inputs. Because imagine you’re looking at that car diagnostic tool and it tells you that your oil filter is leaking… If you don’t know how to fix an oil filter, you are fucked. This is why you need to surround yourself with people who… 1. Understand your problems and can explain why they’re happening better than you due to sheer experience 2. Understand exactly which solution will help you solve the specific problem you’re encountering It really is that simple. (Some might say, it is in fact, so simple.) - Daniel @ Client Ascension Email 2 Subject line: coffee shop email Preview line: ser plz read this email I’m at this coffee shop right now and there’s a line out the door… All of these people want their caffeine fix and are here because they have sufficient evidence that this coffee shop has good coffee. Some of them have had coffee here before, had a good experience, and are back for more coffee… Some of them googled it and saw it had good reviews so they decided to come in here… Some of them had a friend that said to meet them there and as a result they are here… Some of them saw the line out the door and decided this spot must be good… And some of them just kinda said fuck it and went here because it was the closest one to them… The reasons why people decide to hire you are really no different. The possible reasons someone is going to pay you money includes but is not limited to: A) They had a good initial experience B) Credibility from reviews or case studies C) Third party referral from someone they trust D) Social proof from seeing other people buy your stuff E) Convenience (you were in right place at right time) F) Proper messaging that resonates with their needs So let me ask you some extremely high ROI questions that can lead to you further improving your ability to acquire capital… (You will make more money by answering these questions honestly) 1. How often are you sharing the client experiences people are having working with you? 2. How often are you sharing case studies or testimonials from your clients? 3. How often are you asking clients to send you referrals? 4. How often are you posting about the results you’re getting for clients? 5. How often are you cold emailing people who could be in the market for your services? 6. How often are you asking clients and prospects about the problems they’re experiencing and then crafting content around those things? I GUARANTEE YOU, that there is a 10001% chance you are only focusing on one of those areas, and maybe at max two areas. In fact, some of you are not even focusing on one of those areas… And then you wonder why YOU’RE POOR! Simply do more. - Daniel @ Client Ascension Email 3 Subject Line: 1,700,000,000 Preview Line: someone’s gonna win it The Powerball at the time of writing this email is at 1.7 Billion dollars. After taxes, if you win, you are looking at about a $700,000,000 pay out. Want to know something crazy as shit? You have a higher chance of winning the Powerball than breaking a $50,000 month in your agency by just winging it. Guys… NOBODY IS COMING TO SAVE YOU. YOU ARE NOT GOING TO WIN THE LOTTERY. IT’S NOT JUST GOING TO HAPPEN. You need to make it happen One of the members inside of Client Ascension, Ayman Arab, just had a $62,000 month. When he joined CA at the beginning of the year, he was maybe doing $3,000 a month. He did not ACCIDENTALLY end up here and it was not due to luck. He shows up to every call, asks questions, and immediately implements what we tell him to do. Right now he’s maxing out the agency model and going all in on it, and surprise surprise… He’s seeing amazing results. Everyone who goes all in, takes full responsibility for their results, and focuses on EXECUTION ends up seeing results. Here’s what’s going to happen going forward for Ayman… Since he just hit an all-time high, it’s likely his revenue will drop down for a little bit so he can add in new staff, systems, and procedures so he can then SCALE up to $100k a month. This is the way it is with pretty much everyone, myself included. You take a disgusting amount of action, hit a record, and then have to reevaluate how to get to the next goalpost. It really is that simple. But here’s the thing, and I cannot emphasize this enough… NONE OF THIS HAPPENS UNLESS YOU MAKE IT HAPPEN. Thinking otherwise is a waste of time. - Daniel @ Client Ascension Email 4 The only thing guaranteed in business is change. And the only way to deal with change is to be able to pivot, which is in itself a skill. I was thinking about this other day while filming a youtube video, and I broke down pivoting into three stages: 1. Recognizing signals 2. Gathering insights 3. Execute I’m now going to break down each one of these signals to save you from being poor. 1. Recognizing Signals Business is NOT static, it is DYNAMIC. What works today, may not work tomorrow, and what does not work today, may work in the future. Signals are really just you being tuned in to know that something is off. For example: * Declines in sales, web traffic, or other key metrics * Loss of customers or market share to competitors * Negative feedback from customers or employees * Increase in costs, decreases in profit margins * Loss of momentum or morale within your team You need to be aware enough to see these problems, it’s basically like keeping your finger on the pulse. 2. Gathering Insights After signals are identified, ask your network if… 1. They are currently experiencing the same problem 2. They have experienced the problem in the past You need to collect these insights to be able to tell if the market or environment is actually shifting, or if it’s just a passing problem. This is why being in a group (Client Ascension) is extremely valuable because you can ask people in your industry if they’re dealing with the same thing. 3. Execute Now you need to make a decision. Based on the information you’ve collected you should be able to gauge whether or not the problems you’re dealing with require you to take a different course of action… Or if you should just keep doing what you’re currently doing. When you make the decision to change… GO ALL THE WAY. The worst thing you can do is make a half-ass decision and not go all the way. I see a lot of people do this and then they wonder why the problem still exists… It’s like acknowledging there is a buffalo inside of your home… Opening the door… And then making zero effort to try and steer the buffalo. Weird example but you get the point. The problem will not solve itself, you need to be the one to FULLY solve it. - Daniel @ Client Ascension Email 5 Subject Line: $10k Mo. from case studies Preview Line: pretty easy to do tbh I guarantee I can get you an additional $10k/mo in new business in 1-3 months if you have case studies… If that’s you, reply to this email with “CASE STUDIES” and I’ll send you a doc which shows you how to do exactly that.