Daniel Newsletter 10/8

Email 1 Subject Line: The BEST VSL Structure Preview Line: nobody does this Most people are shooting in the dark with their VSLs. Here’s a litmus test: If your prospects aren’t saying they loved the video on your landing page, you don’t have a good VSL. I see this a lot with new members inside of Client Ascension, they say WHATEVER in the video rather than having a structure to follow. Literally, the secret to putting together a compelling VSL is just paying attention to your sales calls and cold email responses. The best VSL is going to come from the questions your potential clients keep throwing at you. Here’s what I mean… Look, those questions you keep getting asked aren't just random thoughts from your prospect. They're the essence of what's holding your potential client back from taking out their credit card and PAYING YOU MONEY. They're the barriers, the uncertainties, the "yeah, let me think about it." and all the other shit that prevents them from pulling the trigger. If you address those questions/objections head-on in your VSL, you're making your sales process SIGNIFICANTLY easier. Think about it. If you can preemptively answer a potential client's burning question before they even ask it… You’re able to get on sales calls with prospects who are already 50% closed, you just need to show them how you can help them. Here’s literally all you need to do… 1. Gather All Questions: Start by collecting every single question you've ever been asked by potential clients. No question is too big or too small. Just collect them all. If you don’t have sales call recordings, you’re going to have to start collecting them. 2. Tally Them Up: This is where patterns start to emerge. Put a tally mark next to each question every time it's repeated. Some questions will have more tallies than others. That's what you’re looking for 3. Order Them: Now, list those questions in descending order, starting with the most frequently asked question at the top. 4. Craft Your VSL Around The ?’s: Start your VSL by addressing the most common question. Don't just give a surface-level answer; dive deep. Explain the why and the how. Once you've thoroughly tackled that, move on to the next question. Rinse and repeat. It's pretty simple. By the time you're done, your VSL isn't just a sales pitch… It's a tailored response to the most pressing concerns of your potential clients. It flows logically, addressing one concern after another, in the exact order that they'd naturally pop up in the viewer's mind. It's like having a conversation where you're always one step ahead, anticipating their next thought. THAT is what you want in a VSL. - Daniel @ Client Ascension Email 2 Subject Line: Ser plz can i have some sugar plz Preview Line: this is how you get what you want Overcomplication is a one way ticket to Poorville. The #1 area I see this pop up for people is in communication, they just make it ten times harder than it needs to be. Why? To avoid a simple, direct question? It’s just dumb and if you change the way you look at what you’re doing, you’ll see why this makes no sense… So let's break this down with a simple analogy. Imagine you're baking a cake or some shit, and you run out of sugar. You know your neighbor has some. Does it make sense to come up with a convoluted plan, maybe drop hints about your baking problems, or even try to trade them for something else so maybe they’ll give you somel sugar? NO. You could LITERALLY just knock on their door and ask, "Hey, could I borrow some sugar?” This is a dumbed down example, but the same thing applies to your business You've got these guys, running around like a chicken with its head cut off, afraid to ask direct questions. A perfect example of this is asking what ROI the client is expecting. Instead OF JUST ASKING THE QUESTION, they beat around the bush, make assumptions, and end up nowhere.. Why not just ask the client, "Hey, what ROI are you aiming for? What are your expectations? Can we realistically achieve that?" Boom. Done. Solved. Pretty simple tbh. This applies to everything. Project deadlines - “Hey we need three more days to get this done, want to make sure it meets your expectations. Does that work?” Feedback - “What do you think we need to improve here?” Employee performance - “Why have you not been XYZ the past week?” Sales Calls - “Did you want to get started today?” Direct communication cuts through the BS and gets everyone on the same page. Again, super simple, but STILL a lot of you fuck this up because you’re afraid to ask the damn question. - Daniel @ Client Ascension Email 3 Subject Line: good clients vs bad clients Preview Line: not all clients are created equal Every good marriage is the same. Every bad marriage is unique and different. And guess what? Clients are the same damn way. Good clients? They're like that partner who just gets you. No drama, no guessing games, no BULLSHIT… They respect your time, value your expertise, and they pay on time without question. Working with them is a smooth ride and predictable in the best way. You know what to expect, and there's a mutual understanding that makes everything flow. But challenging clients? Holy shit… Each one is a unique pain in the ass. One is a nitpicker. Another can't make up their mind to save their life. Some just seem to live to make your life difficult. It's like they each come with their own personalized set of problems designed to fuck with you. This isn’t an unexplained phenomenon, it’s pretty simple and relates back to what I said about marriage. All good clients are the same, and all bad clients are different. Good clients have clarity, they know what they want, and they communicate it. It's a two-way street, and both parties are in sync. But the challenging ones? They just suck and you're playing a never-ending guessing game. So how do you attract more of the good ones and fewer of the headaches? That’s also pretty simple. The solution really just revolves around… 1. Knowing your worth 2. Vetting When you have undeniable results and a good client roster because if a client's more trouble than they're worth, it’s not hard to cut ties. But also, when you’re onboarding a client… Come up with questions to ask that will tell you what type of client they’re going to be. If you detect shitty client syndrome, just pass and thank them for their time. But if there's a strong signal for good client behavior, continue the convo. Again, this circles back to the email I sent out earlier this week about clear and direct client communication. By being direct, asking the right questions, trusting your gut, and not taking clients out of desperation, it’s pretty easy to stack a ton of good clients. - Daniel @ Client Ascension Email 4 Subject Line: Noisy Agencies Preview Line: ✅✅✅✅✅✅✅✅✅ In the world of agencies, there's a lot of noise. Everyone's shouting, but few are being heard. It's like a crowded marketplace where everyone's selling, but only a few vendors are drawing the crowd. Another example of this is like the game Monopoly… One player ends up with all the properties and all the money. So why do some agencies stand out and take all the chips? Because they check EVERY BOX. They have a… ✅ Large niche with a massive TAM (total addressable market)... ✅ Dialed in offer that resonates with their audience… ✅ Consistent volume of outbound sales… ✅ Sreamlined sales process and onboarding ✅ Proven process for generating consistent results for clients ✅ Disgusting amounts of case studies But the agencies that struggle MISS EVERY MARK. They have a… ❌ Narrow niche with limited reach... ❌ Vague offer that doesn't connect with anyone… ❌ Sporadic and inconsistent outreach... ❌ Complicated sales process and confusing onboarding ❌ Unproven methods that rarely yield results for clients ❌ Barely any testimonials or success stories Client Ascension is LITERALLY designed to help you check all of those boxes… So you don’t end up blending in with the rest of the crowd. (By the way, most of them are broke.) If you want an agency that cuts through the noise, resonates with the right clients, and can scale as high as $100k a month… You need to speak with one of our team members about joining. >> Click here to learn more about how we can help you check all boxes and scale the hell out of your agency ($10,000 MRR added GUARANTEED or you don’t pay)[a] - Daniel @ Client Ascension [a]HYPERLINK