Daniel Newsletter 12/25

Email 1 Subject Line: Merry Belated Christmas Preview Line: quick reminder It is the day after Christmas and I have a quick reminder for you… There's a 5 day lag between now and the new year. I can tell you with absolute certainty that there is a one to one correlation with success and how people treat these 5 days. People who utilize this time effectively = will achieve success People who do not utilize this time effectively = will fail There is no such thing as stagnation, you are either dying or you are advancing. The difference between success and you being poor? It's what you do right now over the next 5 days. I can guarantee you with absolute certainty that 90% of the members inside of Client Ascension are flooring it these next 5 days. Why? BECAUSE URGENCY. They operate with urgency that’s why so many of them WIN on a consistent basis. Look, urgency is not something that you only do when shit hits the fan…if you only embody this “go” mindset only when there’s a crisis, you’re not utilizing it effectively. Urgency is a way of operating day to day life. It's about making every second count. You've got a window here where everyone else is practically hitting snooze, and you know what you should do? EXPLOIT IT. Lock your doors. Don’t leave the house. Work like a maniac. You’ll start the year off on a much better foot. - Daniel @ Client Ascension Email 2 Subject Line: Vintage Ad Preview Line: this is gold Take a look at this ad I found from one of the largest agencies of all time, Ogilvy & Mather… Just look at the first line of this ad… “Has created over $1,480,000,000 worth of advertising” What is the purpose of that line? Because it’s not nothing. They are legit smacking their balls on the table and saying, we are one of the biggest. And then they follow it up with “spent $4,900,000 tracking the results.” The second part shows that they know what they’re doing and care about RESULTS not just taking people’s money. They're not just throwing numbers out there for the sake of it. This is a power move. It’s a statement that says, "We're not only huge, but we're also meticulous about what we do." This is the kind of flex that gets attention. It's saying, “Look, we're not just some run-of-the-mill agency. We’re the big leagues. We handle massive sums of money and we track every single penny to ensure it's doing what it's supposed to do.” Now, I wanted to bring this to your attention for two reasons: 1. You need to be talking about results and always lead with them. 2. I wanted to remind you that adding nuanced detail (in this example it’s tracking) is what gets you more sophisticated clients I see a lot of agency owners throwing out shit like… “We’ve added over 500,000 followers to our clients accounts” The B or C tier client may be like “Okay, that’s cool I’d like that” But the A tier client will without a doubt be thinking “What ROI did they bring?” In other words… PEOPLE CARE ABOUT RESULTS. This is where the game changes, and it’s all about understanding the psychology of your clients. You’ve got to recognize the difference between what looks good and what actually holds value. Sure, massive numbers can catch an eye, but it's the context and the results that lock in the attention of those who really matter. Think about it. If you're playing in the big leagues, your clients aren't just looking for vanity metrics. They’re looking for tangible, measurable impact. They want to know that every dollar they invest isn't just going into the void…it’s generating returns. This is what separates a flashy agency from a results-driven agency. Pretty simple tbh. - Daniel @ Client Ascension Email 3 I was listening to this podcast and this comedian dropped this gem of a line: “The romanticism only exists before you know what the costs are” THIS IS TRUE ON SO MANY DIFFERENT LEVELS. Let me break this down for you on a business level… In the beginning, everything is about the dream, the big vision…it's all romantic. You’re fueled by the excitement of what could be and the allure of success. Rolex’s. Cars. Nice apartment. Etc. But people in this romanticism phase USUALLY are not aware of the costs and what it truly takes to make this a reality. The costs we're talking about here are not financial. They're the long hours, the stress, the constant problem-solving, the setbacks, and sometimes even the personal sacrifices. The romanticism fades when you start to understand and experience these costs firsthand. This is the point where most people start to fail. When the reality of the costs sets in, when the “grind” or “trenches” becomes relentless, that’s when the dream starts to lose its appeal for many. These are the guys that end up taking a 9-5 and settling for a 6-figure career. This is where the separation happens between those who truly want it and those who only loved the idea of it. The true killers don’t just fall in love with the romantic idea of success. They fall in love with the process, the journey, with all its costs and challenges. They embrace the chaos. The question to ask yourself is, “Why am I in this game?” If the answer is, “So I can buy nice stuff” you will NOT last long. The only way to stick in the game is to love the game and everything that comes with it. If you’re in it for the right reasons, you’ll find that the costs, which are sometimes super shitty, are worth paying. You realize that you woudln’t want it any other way. That’s what REAL entrepreneurship looks like. None of this fake instagram bullshit. - Daniel @ Client Ascension Subject Line: December W Preview Line: Open this email NOW Here are some wins from Client Ascension members in just the last two weeks: What you’re seeing as a consistent theme is that all of them crushed December. Most people struggle, CA members do not because they have a proper road map to success. If you want that roadmap custom built for you, click the link below to speak with one of our team members… Or just respond to this email and I’ll send you over payment details if you’re good to go. >> Click here to speak with a CA team member * Daniel @ Client Ascension