Daniel Newsletter (2/6/23)

Email 1 Subject Line: why you suck at closing Preview Line: I’m going to make this SO simple Sup guys, A few weeks ago, I asked my email list to send me questions they have. SoI wanted to give my answer to this question… “Daniel, I’m poor, how do I get better at closing?” Okay, look… You definitely can study a bunch of books on sales and closing… But here’s the thing, these are just tactics. Tactics are great, but sales tactics definitely do NOT replace the main thing that closes a deal: CERTAINTY. If you are 100% certain that you can get someone the results they’re looking for… And if you’re 100% certain that they’re a perfect fit for what you’re offering… You’re going to close the deal unless there’s some sort of external circumstance outside of your control… Their budget… Other commitments… Their mindset… Etc. I would way rather have someone use their time to get REALLY good at what they’re offering… Rather than reading books or taking courses on sales. Again, I’m not trying to say that stuff is not useful… I’m just saying that in my experience I’ve seen way better results by focusing on getting really good at what I do. Certainty > Sales Tactics So simple. - Daniel @ Client Ascension [a] Email 2 Subject Line: how to NOT see if your cold outreach is working Preview Line: literally makes no sense If you were on a workout program… But you weren’t losing any weight… You should be smart enough to realize you’re doing something wrong… Or that the workout program is bad. Right? I’m not a fucking genius for understanding that… But I just see so many people ask me: “Daniel I sent out 2,000 cold DMs and no one booked a call. Cold DMs don’t work.” It’s like, MY GUY, do you maybe…just possibly…think your message is shit? You know whether a cold outreach campaign is working or not. You can feel it. If you’re in a fairly broad market… Around 300-500 outreach attempts should be more than enough for you to determine if you need to change your message. If you’re in a super niche market… I would say around 100. But then I also see the complete inverse of what I just shared… Dudes will send out like FIVE emails and say, “oh I didn’t get any responses, I think something is wrong with the message” Are you ready? THIS IS WHY YOU’RE POOR! You need to let things develop, and be able to have some sort of reasoning behind your decisions. Otherwise, you’re basically like a plastic bag getting caught in the wind. Making spur-of-the-moment emotional decisions is an awful idea… Your opinion can never truly be objective, but you can at least collect enough data to get somewhat close. But also, I’m telling you, and this is hard to explain… But again… When a cold outreach campaign is working, you can just feel it. Stop focusing on hitting KPIs, it’s not doing any good for you. - Daniel @ Client Ascension[b] Email 3 Subject Line: The Agency Paradox Preview Line: This is unfortunate… There is a weird paradox right now that’s going on in the make-money online space… Specifically with people that offer a service (Agencies, freelancers, etc.) Here it is… 1. It has never been easier to make money 2. It has never been harder to make money Let me explain. I don’t know if you guys remember those Tai Lopez ads that were like, “hey here in my garage with my Lamborghini.” But he was basically selling people on starting a social media marketing agency. Now think back 1 year before that ad came out… NOBODY was running a social media marketing agency. It was a blue ocean and was insanely easy to stand out. But now? Everyone has a fucking agency. EVERYONE is doing short-form content. EVERYONE is doing placed closers + setters. EVERYONE is doing email marketing. Your competition is higher than ever before. That’s what I mean by it’s never been more difficult. But the reason it’s never been easier is that you can get ACCESS… ACCESS to someone who’s done it before. ACCESS to someone that’s fixed your issues. ACCESS to someone who’s built the systems. You didn’t have that when nobody was doing what you’re currently doing. The choice of whether you want to be a little struggle bunny and keep making shit difficult for yourself… Or if you want to take the easier route with a simple laid-out roadmap… Is totally up to you. Joining Client Ascension is the easy path. Doing it yourself is the hard path. You choose. >> Click Here To Book A Call With Our Team To See If Client Ascension Can Help You Add An Additional $10,000 Mrr To Your Agency (Guaranteed)[c] - Daniel @ Client Ascension Email 4 Subject Line: the $2,000,000 black hole Preview Line: let me get this off my chest Alright, I’ve spent all week educating you with these extremely ba$ed emails. I’m going to vent. TIME TO LET OFF SOME STEAM. There’s something I’ve been thinking a lot about and it’s this concept I read on a thread the other day… This dude was talking about The Black Hole Of Business. And this is where someone is doing around $2-3M a year. The reason it’s a black hole is that’s when you’re at a point where you’re sufficiently large enough that you need to hire management. You need an executive team or just a REALLY fucking elite team. And that eats up a ton of cash flow that some people just aren’t prepared for. I mean fuck, like most people just do this for lifestyle, and when ALL of your money is going to bottle service… Lambos… And stupid shit… You don’t have the money to invest in a team like that which can get you to $5-10M a year. That’s why they call it the black hole… Most guys never escape the $2-3M a year mark once they hit it. So that’s a lot of what I’ve been thinking about lately… It’s stressful, but I want to scale so it’s necessary. I know this may not be relatable because most of you aren’t doing $2-3M a year. But the reason I wanted to write this was to remind you are ALWAYS going to be dealing with problems. Business is like a fucking hydra, you chop one problem off, and nine more pop off. This game is about solving problems and getting to the next level of problems. That’s it. - Daniel @ Client Ascension[d] [a]Hyperlink [b]Hyperlink [c]hyperlink [d]Hyperlink