Daniel Newsletter - 4/17

Email 1 Subject Line: Amazon down bad Preview Line: I stole this from jeff bezos Hello friends, There’s something I wanted to talk about today that I personally feel is so extremely important… It’s that nobody can steal my business from me, and you should set your business up the same way. Here's what that means… Someone can come in and copy my offer… They can create a similar funnel to me. But what they cannot do is copy the complex level of automations and systems that we have inside of our business. They cannot copy our in-depth fulfillment process which we guarantee gets results. And here’s the *SHOCKING* truth…I set it up like this on purpose. I want you to think about Amazon for a second… Look at how fucking complex the system of Amazon is. There are warehouses all over the country Everything on their website has been optimized to the highest degree… The way you can check out… Product selection… Your return experience… Everything that Amazon does is streamlined. This is why no one can beat them. If someone wanted to come in and try and copy Amazon's business model… They would be spending billions, possibly TRILLIONS of dollars to make it happen. Now listen, you don't need to create the next Amazon or the next Uber or the next Airbnb… Just think about things from this perspective… Amazon did not start this way, it built itself to this point. If you perform 100 micro improvements your product will be X percent better than the competition, right? Now, what if you do that 100 times over? All of a sudden your product is completely different from your competitors product and they don't even know why. Yes the offer is what gets someone's attention, and it's very important to have an extremely dialed-in offer… This is the first part of the equation which makes or breaks your success. The second part of the equation is the quality of your service. No one starts offering a service and it's just PERFECT right out the gate. You need to listen to the market. You need to take feedback. You need to make iterations. And this is why it's so important for you to double triple quadruple down on a specific area and spend years on what you’re working on. The “work” needs to be a constant iteration of your service delivery to make it better… The more streamlined you make your service… The more client results you’ll be able to get… And as a result, you obtain a greater share of the market. This is how you dismantle your competition entirely. You’re just better than them. They can’t swipe your business. They can swipe your funnel. But not your business. This is why I run laps around everyone, quite literally, it's because I have fine tuned the living shit out of our fulfillment process so much that I guarantee results. The key may not be that you need to create some brand new spanking offer that no one has ever thought of before… Maybe what you need to do is think about how you can take what’s already working… And improve it to such a fine degree that you have a complete unique selling proposition and all of your competitors don't even come close to the level of service that you provide. Few will actually understand this, most will just struggle wondering why their business never gets ahead. - Daniel @ Client Ascension Email 2 Subject Line: How to get REALLY good REALLY fast Preview Line: This is not a pitch for client ascension I lied. This is in fact a pitch for Client Ascension, the only agency growth program that literally guarantees you add $10,000 MRR to your bottom line…[a] Or you don’t pay. Simple, really. Check out these results our students have posted just in the past month: INSERT IMAGES - Daniel @ Client Ascension Email 3 Subject Line: elon is the goat Preview Line: elon’s enemies down bad fr fr Fact: You are paid in DIRECT relation to the degree of problems that you solve. If you want to make more money you need to solve bigger problems… Or you need to solve smaller problems better than everyone else. If you look at for instance someone like Elon Musk… The reason why he is the richest man in the world is cuz he's solved some of the biggest problems in the world. He literally builds rockets. He made electric vehicles a thing. He fixed twitter. That company was going to collapse in 4 months… It’s now breakeven. Unreal. I think that too often people that are in the “service based business” world only think about the service… They don’t take time to actually think about the the problem that they're trying to solve. For instance, with short form content you have a bunch of guys who are just focused on video production. But the problem is, the clients who buy short form content… They are not buying short form content for short form content. They’re doing it because they want to see some sort of revenue-based results. When you really think about it, short form content is really just another form of lead generation. But very few short form content people want to guarantee leads… Because their content doesn’t actually produce leads. But if you told someone, “Hey you can do short form content, but you will get no leads from it and it will not benefit you financially at all” No one would do it. So there are a lot of short form contact agencies right now… There are very few that actually get results… And the ones that get results, assuming they actually know how to market themselve, will end up taking out the majority of the market share of clients. Because even if you have both types of agencies: 1. One focused on just creating really good short form content 2. One focused on creating short form content that gets leads If both of these groups of people focus on optimizing every little thing inside of their business… (Very similar to what I said earlier this week with why someone cannot swipe or steal my business) The person who is focused on fixing the bigger problem, and for that matter, the more valuable problem… They will be rewarded most by the market. Remember this: Nobody gives a shit what you’re selling. What they care about is what it can do for them. If your service doesn’t solve a big problem, don’t expect to get paid big dollars If your service does solve a big problem, and you can fulfill on it, you’re on the right path. - Daniel @ Client Ascension[b] Email 4 Subject Line: Average Business Preview Line: This is the hack…simple, really. If you’re really trying to change your results in life… You have to change your average. You have an average way that you eat. You have an average way that you work. You have an average friend that you were around. You have the average friend group you’re around. You have your average Friday night. You have an average service delivery. And I’m not saying average and that you’re not really all that good… No, I mean you have your own personal average in every single one of these areas and more. So much of what makes Client Ascension work is that once you join… You level up the average person that you’re around. When you come into a group and suddenly you’re surrounded by agency owners and business owners who are making $50,000 a month and some even making $100,000 dollars a month… It forces you to think differently. When all of your coaches are vastly more successful in their respective areas than you… It forces you to be better. It’s like if you only hung out with bodybuilders who eat really healthy… You will eat better and you will look better. It’s so simple for us to understand yet we over complicate the living shit out of it. If we want better results we simply have to raise our averages in the respective areas. If I want to see more leads coming in for my business I need to increase the average amount of daily outreach messages that I am sending out… I need to increase the average daily ad spend… I need to increase the average watch time on my VSL… I need to increase the average… Are you seeing what I’m saying? For most people what they need to do is just increase their daily performance That means just increasing what an average day looks like for you in terms of productivity and how much you’re able to get done. You have an average number of times that you’re going on social media. You have an average number of times that you’re bullshitting. You have an average level of focus before you get distracted. On and on and on and on. Most people just want to breeze right past this because they’re looking for some complicated hack that doesn’t exist. This is quite literally the most honest way to look at the results in your business. If you don’t like the outputs of your business, change the inputs of your business. SO simple. - Daniel @ Client Ascension[c] [a]HYPERLINK [b]Hyperlink [c]Hyperlink