Daniel Newsletter (6/23/23)

Email 1 Subject Line: dont make this pricing mistake Preview Line: (truly few) Let's talk about offer pricing. First of all, who you're selling your offer to is going to be a big determinant of what you should price your offer for. Let's say, for example, we have a Webflow designer who creates custom websites. If he builds a custom website for a dog sitting service that makes $50k a month, he could charge $5k for that website. However, if he's working for construction companies that generate $500,000 every week in profit, he could easily charge $50,000 for his services. "Easily," of course, is conditional on their ability to sell a high-ticket offer… Which really just comes down to your capability of demonstrating to the business owner that the investment will give them a substantial return… You need to make the expense seem minor in comparison to the return. Let's say, the owner of the construction business feels that a superior website would help him secure bigger and better projects. He could stumble upon this service by someone cold emailing him… But it’s far more likely that he’s going to seek recommendations from his acquaintances and colleagues who already have good websites. (By the way, in a refferal scenario the sale becomes easier because the referral instantly boosts the level of trust the prospect has in your services.) If we take the dog sitting service and the construction company as examples, the effort that the website designer has to put into each project is likely the same. Yet in one scenario, he's making TEN TIMES the profit. This is all thanks to targeting the right prospect who can afford the right price. If you're running Google ads you might struggle to get a small, local business to pay a fat rate like $10,000 a month… However, for an engineering firm that wants to land one more seven-figure project a year, they're more than willing to spend $10,000 a month on your service. See what I mean? What you charge should feel like a bargain to the prospect you're selling to. They should feel like they're purchasing money at a discount. On top of that, every market has a price range they're willing to accept for specific services… For instance, I won't pay someone $10,000 a month to edit 60 pieces of short form content for me, regardless of the quality. But if someone charged $10,000 a month to manage my entire Instagram sales process (if I wasn’t banned), including content creation, distribution, and booking calls for me… I'd see it as a worthy investment. Basically what I’m explaining is that you increase the price of your offer by enhancing the value you provide to the prospect. If you want to sell your services for more, just expand your services… This can involve adding additional features or deliverables, offering ongoing support, or venturing into new areas that complement your primary service. For example, a web designer could start providing search engine optimization, but they have to go figure out how to learn that skill. However, each added service should bring tangible benefits to your clients, and you should communicate these benefits so you can demonstrate HOW they help the business owner achieve their goals. But remember, there's a point where you won't be able to raise the price without increasing the value. Nobody really talks about this, but arbitrarily raising your prices with no supporting reasons (or evidence) as to why you are just churns everybody and destroys sales velocity Your pricing should reflect the value you provide and the market you target. By understanding your clients' needs, the value you provide, and the acceptable pricing in your market… It’s not hard to position your service as a worthwhile investment and maximize your revenue. - Daniel @ Client Ascension Email 2 Subject Line: Mental Bandwidth = More Revenue Preview Line: really quite simple tbh The more mental bandwidth you take up, the more revenue you rake in. There’s this circular debate that happens pretty much any time lead gen gets brought up… “Is content marketing superior to cold email?” Or… “Are ads better than content marketing?” The fact is, ALL strategies have the power to increase your bottom line, primarily because each strategy helps you capture more mental bandwidth from your target audience. Cold email is the quick and dirty route. It's cost-effective and offers immediate engagement. When you send a cold email, you're making a direct, unambiguous play for your prospective client's attention. It gets the job done with minimal fuss. Content Marketing is slow and steady because the results take time to materialize. However, the compounding nature of content is what makes it a potent weapon over time. Each quality content piece you put out into the world is like planting a seed in the minds of your audience. Over time, these seeds grow and multiply, gradually expanding the mental bandwidth you occupy. Ads cost more than the previous two methods, but it gets eyeballs TODAY. When your target audience sees your ad… Your tweet… Your Youtube content… Or your cold email… You have their attention, even if it's just for a moment, on your product or service. Expand that 10X and I guarantee you’ll see your client roster explode. In most cases, it’s a mix of all three (cold, organic, paid) that could be the winning combination. For example, right now I’m running retargeting ads towards a 42 minute video I put on my youtube channel… And surprise surprise…EVERYTHING is converting better. The metrics of that ad aren’t pretty, but everything else we use to bring in customers has improved significantly. This is because I’m taking up A LOT of mental bandwidth from the market. I run ads… I have a newsletter… I tweet constantly… I post on Youtube… And I’m always posting case studies and testimonials. It’s REALLY hard to ignore me. When you successfully engage with your audience, you're occupying a slice of their mental bandwidth. And when they're thinking about you ALL THE TIME, they're far more likely to transact with you. That’s the key. It’s like this Oppenheimer movie that came out… (spoiler alert) He used his fame to leverage the policies that were being made around nuclear weapons. The only reason he was able to do that is because he was taking up A LOT of mental bandwidth by making countless media appearances… And as a result, he had the ability to influence the policies being made. This principle really holds true for anything you’re trying to do… The more mental bandwidth you take up, the easier it is to get what you want. - Daniel @ Client Ascension Email 3 Subject: Record Revenue Months = Your New Normal Preview: get in ur bag Your all-time high revenue months can become your new baseline ONLY when your peak level of inputs you've given also becomes your new standard. Your revenue doesn't spike because you got lucky… It's not some sort of lucky coincidence. Seriously, how many people make a lot of money ON ACCIDENT? Not many. A record month happens because you did something differently, something better. You likely pushed the boundaries of your usual routine. Maybe you dedicated more time to nurturing leads, invested more resources into your marketing, or spent extra hours perfecting your product or service. You put in more effort and surprise surprise, your revenue soared. But what if that wasn't a one-off thing? What if you could make that level of input - the extra hours, the additional resources, the increased effort - your new normal? If that level of input led to record-breaking revenue once, it's reasonable to expect that maintaining it will keep your revenue consistently high. BUT…that’s easier said than done. When you spike your revenue, usually you’re going to have a comedown period so you can adjust to all of the client work you need to get done. Maybe you need to focus on hiring and building systems… Or maybe it’s just about getting the work done… Regardless, I’ve seen it over and over again, nobody can maintain revenue record months for more than a few months at a time before something BIG breaks. The next time you look at your new revenue record, remember that it's entirely possible for this to become your norm. But remember, it's not going to happen on accident. Want to know one of the best ways you can break your business so you can hit bigger and better revenue records? Joining Client Ascension. Pretty much everyone who joins and ACTUALLY applies our system sees a consistent result… Their business breaks, but in a good way. They’ve got so many clients coming through the door… That they’re forced to tone down the outreach while they get the systems and operations in place before scaling back up again. And I’m telling you, if you want to hit a $100k month you have to realize that it very well could look like this. Month 1: $10k mo. Month 2: $15k mo. Month 3: $22k mo. Month 4: $8k mo. Month 5: $35k mo. Month 6: $40k mo. Month 7: $6k mo. Month 8: $6k mo. Month 9: $85k mo. Month 10: $100k mo. Month 11: $12k mo. Month 12: $15k mo. Revenue spikes…and it comes back down. It’s just a part of the process. The best way to spike it is to put the systems in place which create a steady stream of leads coming your way. In other words, the best way to spike it is to join Client Ascension and use our cold email systems. So if you want to do that, just click the link below: >> Click here to book a call to join Client Ascension - Daniel @ Client Ascension Email 4 Subject: new offer? Preview Line: do this Cooking up a new offer? Ok, but why are you going straight to cold outreach? Not smart. There's absolutely no reason why you shouldn't be introducing your new offer to every single individual with whom you've ever had a business interaction. Yes, every single one. They already know you, they’ve worked with you, and they have a degree of trust in you and your services. Your existing network is pretty much the best way to plant the seeds for a new offer. These people have a history with you… They know who YOU are. You're not some unknown entity trying to sell them something… You're a familiar face presenting a new opportunity that could benefit them. Launching a new offer is pretty much like launching a rocket. It requires a SHIT TON of energy to get off thr ground. Your existing network is what serves as that initial BIG PUSH which can make that happen. Let’s say you’re trying to add long from content to your service menu on top of short form content… Why not hit up your current clients and try to upsell them on long form content? Or maybe you want to start selling landing pages to your clients too… Again, why not hit up your current clients and try to upsell them on that service? Guys, you can’t be afraid of selling. Because understand this…if you can’t close warm leads, you won’t be able to close cold leads. And even if you're not trying to come up with a new offer… Why not use your client roster to help you perform market research? Sometimes the best question you can ask your clients is literally, “what else do you want from this service to make it even more valuable for you?” You really can’t lose by doing this. They could give you some constructive feedback on what you're not doing properly for them… Or they can share with you something they want that you're currently not providing. What I'm saying is that it's much easier to get that information from someone you already know and who already trusts you… Than it is for you to go completely cold and get that information from someone who has no idea who you are. Working with warm leads – the people who already have a rapport with you – has a level of familiarity that cold leads simply can't match. There's trust, there's understanding, and there's a relationship built on previous successful exchanges. It's time to capitalize on that. Additionally, your existing clients can be your first and best beta testers. They can provide crucial feedback on your new offer from an informed perspective, helping you polish it before presenting it to the larger market. So, before you look outward, take some time to look inward. - Daniel @ Client Ascension Email 5