Daniel Newsletter 6/26

Email 1 Subject Line: how 2 not be poor Preview Line: good ser pls open email It is actually so simple to not be poor. If you have wifi and live in a first world country AND you struggle with money… I can absolutely and utterly with 100% certainty say you are ACTIVELY doing dumb shit that keeps you poor. This is a FACT. Let me say that again so you really get it. If you’re poor… It’s because you do shit that keeps you poor. I can already hear people complaining, whining, and moaning about their situation and how I’m so unempathetic and heartless… But it doesn’t change the fact that I’m telling the truth. And the best part of that is if you don’t want to be poor… It’s extremely easy to unfuck your bank account. Here’s a 3-step process for you to follow… 1. You simply take the reason why you are poor 2. You then do the things that will help you overcome the reason why you are poor 3. And then you continue to do #2 over and over again This may sound like a gross oversimplification… But it's not, you’re just are coping with the fact that you’re not good at making money or growing a business. This is why most of the coaching inside of Client Ascension revolves around you not getting distracted and not overcomplicating what you’re doing. Does this make your agency money or help your agency in some way shape or form to make money? No. Okay don’t do that, do this instead. Seriously, that’s what a majority of our problem solving is because THAT is where most people screw themselves over completely. They get so focused on the bullshit that doesn't matter and that's why they stay poor. You see this with people who are starting a new business, they think they need this artistic website, business cards, an office space, and furniture But again… None of that has anything to do with getting money. You could take everything from me down to my last cent and force me to start from scratch… And within a year I'll be back with a business making $100k a month. So how is it that I can start from scratch and see better results in a year than most people will ever see in their career trying to sell services or products online? It's simple… I. Know. Whay. To. Do. Guys, the reason you are poor is because you do not know WHAT to do. Some of you are smart and realize this is literally the only thing holding you back from what you want… And so you prioritize your focus on finding out WHAT to do. But most you just try and figure it out yourself, and that's why you stay stuck. And you can only stay stuck for so long before you end up losing motivation hopping on another opportunity somewhere else or just settling entirely. So how do you find out what to do? I mean it's simple, you just join Client Ascension.[a] We give you everything you need to do in the 3 areas of your business… 1. Your client acquisition process 2. Your client fulfillment process 3. Your operations If you just do what we tell you to do… You see results. Just like all of these people: INSERT SCREENSHOTS[b] So if you want to stop being poor and start running a serious business that brings in consistent revenue that always seems to be increasing… You need to join Client Ascension.[c] - Daniel @ Client Ascension Email 2 Subject Line: cold outreach bible Preview Line: use this to book sales calls It is actually hilarious how bad people are at Cold Outreach. I get a dozen or two outreach attempts every week trying to sell me something by cold emailing or cold DMing me. I think every month there’s only 1 or 2 people who I actually respond to… Most of the time I just tell them their offer is good, but I don’t buy. But here's the secret: the clients you're targeting are likely having a similar experience to me. They're bombarded with mediocre cold outreach attempts day in and day out. And that's great for you because if you know what you’re doing, you have the opportunity to stand out in their inbox. But if you don’t know what you’re doing… You’re pretty much doomed to blend in with everyone else and their crappy outreach messages. Putting together a truly effective outreach message is an EXTREMELY important skill that pretty much makes all the difference with your client acquisition. It starts with understanding your target audience inside out. What are their pain points? Desires? Aspirations? Unique challenges? Then from there you need to be able to position yourself as the BEST solution. Not the 2nd best solution… THE BEST. And if you’re dealing with a small market size, meaning that there’s less than 1000 of your customer avatars out there in the market… You really don’t have the luxury of bulk cold email… You need to personalize your message because generic templates won't cut it. But this is how you show that you've done your research, that you genuinely understand their business, and that you have something valuable to offer… You’re not treated like just another salesperson, but as someone they can TRUST and who can help them achieve their goals. Honestly, if you just craft a really good outreach message… Everything else about your outreach attempt can be awful and you’ll still see really good results. Now, should you make sure that everything else about your outreach attempt is pretty good? Yes. You should have a good VSL. (By the way, I’m sending you an email tomorrow about VSLs, just a heads up.) You should have a good landing page. You should have good presence online. You should have a good amount of case studies. All of that is extremely useful… But here’s the thing, if you have all of that, but don’t have a REALLY GOOD outreach message? Nobody you try reaching out to even considers buying from you. You’re immediately placed into the “NOT USEFUL” bucket in their head. Gary Halbert, one of the most famous Direct Response Marketers of all time once talked about this with physical mail… People go to their mail box and have two piles… The first one is what they’re going to keep because it looks important… The other pile is what they’re going to toss because they don’t need it. Cold email is LITERALLY no different. Good outreach messages get put in the “USEFUL” bucket. So if you have a good outreach message… And you have all the credibility and social proof pieces in place… It’s pretty hard to mess things up and NOT see results from your outreach. Simple, really. - Daniel @ Client Ascension Email 3 Subject Line: Insane VSL Checklist Preview Line: Use this to make your VSL a banger I have some certified juicy money-making information to share. I would highly recommend taking this email… Saving it… Possibly even printing it… Because this is by far one of the most valuable pieces of information I’ve ever sent you. All the time, I talk about how a VSL is pretty much a non-negotiable REQUIREMENT for every single business owner… Especially service providers in the b2b niche. So what I wanted to show you was a 10-part checklist for ensuring your VSL comes out as persuasive as possible. If you just effectively answer all 10 questions for your prospect, you have a BANGER VSL. Here’s the checklist: 1. How is this different from everything else I’ve seen? 2. What’s in it for me? 3. How do I know this is real? 4. What’s holding me back? 5. Who/what is to blame? 6. Why now? 7. Why should I trust you? 8. How does it work? 9. How can I get started? 10. What do I have to lose? What I’m going to do is break down the first 5 in a bit more depth in this email… And then tomorrow I’ll send you an email with the other 5. So let’s get started… The first question on our checklist is… How is this different from everything else I've seen? This is CRUCIAL because your prospects have more than likely come across numerous offers similar to yours. You need to clearly articulate what sets your solution apart and why it's the superior choice. If you don’t do this, you will get ignored. It’s as simple as that. Next, we have question two… What's in it for me? Your prospects are always looking for the value and benefits they will receive from your offer. They’re tuned into a frequency called W.I.I.F.M. Otherwise known as, “What’s In It For Me?” (I didn’t come up with that, I read this somewhere and can’t remember who’s acronym that is but it’s a good one.) You MUST clearly communicate how your solution directly addresses their pain points, solves their problems, or helps them achieve their desired outcomes. Moving on to the third question… How do I know this is real? This is where you need to establish credibility and build trust with your audience. Share social proof, testimonials, case studies, or any other evidence that validates the effectiveness and legitimacy of your offer. You need to show that you have a track record of delivering results and that you are a trusted authority in your field. And the fourth question to address is… What's holding me back? You need to understand that your prospects may have concerns, doubts, or fears that prevent them from taking action. One of the best bets is to literally call out these doubts directly in your VSL. By acknowledging and overcoming objections, you can alleviate any hesitations and instill confidence in your prospects as they continue to watch. And last but not least with number 5 we’ve got… Who/what is to blame? Sometimes, prospects may feel frustrated or pissed off by their current situation. It’s human nature for someone to blame something for their challenges. If you acknowledge these frustrations and then redirect their focus towards a solution… You’re able to pretty easily position your offer as what will eliminate their pain points and provide a clear path forward. So that’s 5/10 of the questions you need to answer in your VSL… I'll dive into the remaining five questions on our checklist, tomorrow. Make sure to keep an eye on your inbox. - Daniel @ Client Ascension Email 4 Subject Line: VSL checklist pt. 2 Preview Line: (Check this out) Yesterday, I shared with you the first five questions of our VSL checklist… And today, I'm talking about the remaining five. Again, you NEED to address these questions in your VSL. This is what helps you create a compelling and persuasive sales presentation that gets people to want to book a call… And buy shit from you. So let's dive right in with Question 6… Why now? Your avatar is busy. They have other stuff going on. You need to understand that urgency plays a crucial role in decision-making. Explain to your prospects why they shouldn't wait to take action… And how delaying could cost them valuable opportunities or hinder their progress. If you do that, you’ll create a sense of urgency and convey the importance of them starting NOW. On to question 7… Why should I trust you? I don’t know how this is hard for some of you to grasp… But you are literally a scammer until proven otherwise. As quickly as possible, you need to showcase your expertise, credentials, or any relevant authority in your field to establish credibility. Highlight any notable clients you've worked with along with results you’ve been able to produce. If you don’t have this just yet… Well, you’re missing a crucial piece of the puzzle but you can still get by as long as everything else is completely dialed like question 8… How does it work? If you provide a clear and concise overview of how your product or service operates… If you break down the steps, processes, or methodology involved… You make it easy for your prospects to understand how your solution will deliver the promised results. Keep it simple, easy, and quick to implement. People don’t want to buy services that work 1 year from now. They want to buy services that work right away. Now, for question 9… How can I get started? You want to lay out a simple and straightforward path for your prospects to take the next step. Whether it's signing up for a free trial… Scheduling a consultation… Or making a purchase… You need to provide clear instructions on how they can engage with your offer. Make it easy for them to take action. And last but not least, question 10… What do I have to lose? You HAVE to address any potential concerns your prospects may have about investing in your offer. This is where offer guarantees, trial periods, and other risk-free options are extremely useful for you. If you show them that they have nothing to lose by giving your product or service a try… They feel dumb if they don’t work with you… And that’s what you want. In conclusion… If you answer these ten critical questions in a VSL… You’ve got a banger on your hands. So once again, that list of 10 questions was… 1. How is this different from everything else I’ve seen? 2. What’s in it for me? 3. How do I know this is real? 4. What’s holding me back? 5. Who/what is to blame? 6. Why now? 7. Why should I trust you? 8. How does it work? 9. How can I get started? 10. What do I have to lose? - Daniel @ Client Ascension Email 5 Subject Line: An absolute heater of an interview Preview Line: want it? Hello my friends, I am here to share good news with you. We have published yet ANOTHER banger interview that you don’t even deserve. Seriously, how much value are we giving you with these weekly value nukes? We should make you pay for this shit. But we don’t. Why? Because we love you and we want you to make money so you buy Client Ascension. Obviously. This week, we talked about the following topics: * The difference between direct response marketing and brand marketing and how to know which one to use… * What needs to change about your cold outreach based on your market sizes * Some of the best ways to open up a cold email to ensure your message doesn’t get ignored * Money management and how much you need to have in order to live off passive income entirely You should go save the interview to your watch later list… Or go watch it right now if you’re extremely based. >> Click here to watch out latest interview value bomb - Daniel @ Client Ascension [a]HYPERLINK [b]Insert deez [c]HYPERLINK