Daniel Newsletter 8/27/23
Email 1
Subject Line: stop lying
Preview Line: this email is literally poor prevention
If you want your agency to actually grow, you need to stop lying to yourself.
Most of you need a massive dose of self-awareness because the level of delusion I see online from some agency owners is actually ridiculous.
Let's get specific for a second so you can see what I’m talking about…
Let’s say you're sending cold emails to generate leads for your offer.
But you’re not really getting any results…
THIS IS WHERE YOU NEED TO BE BRUTALLY HONEST WITH YOURSELF.
There are only two potential reasons you are failing:
1. Your offer is straight garbage.
I'm talking about a useless and convoluted offer that no potential client would go for.
Did you even talk to your potential customers before slapping this thing together?
Have you even taken time to figure out how to explain it in under 10-20 seconds?
Oftentimes what I see is a lack of clarity, no compelling positioning, just a mess of platitudes that do nothing to speak to your ideal client's deepest pains and desires.
“We’ll boost your engagement!”
What the fuck does that even mean?
Do you help me monetize?
How much do you boost my engagement?
How do you boost my engagement?
You can’t make vague shitty offers and expect to see success.
2. You suck at lead gen.
You're either picking the wrong channels…
Targeting the wrong people…
Or just saying the wrong thing entirely?
When it comes to lead gen you need empathy, and not in a hippy-dippy spiritual kind of way…
I mean you need to understand your audience front to back and side to side.
If you don’t understand their problems AT A DEEP LEVEL, not at a surface level…
Then how the hell can you get their attention?
Wake up - if you're not getting results the problem is YOU, your offer, or your marketing.
You already know the answer to the question, “What needs to change for you to get real momentum?”
The problem is, that most of you don’t act on it.
The most successful agencies have an unflinching ability to identify their weaknesses and adapt.
They test offers relentlessly to nail positioning.
They have their fingers on the pulse of the channels and tactics that work.
They are obsessed with understanding their best customers.
You need to be able to look at your agency from the outside and see what's not working, what needs improvement, and what's missing.
Only then can you evolve and grow.
You need to build that self-awareness muscle up, otherwise, you’re going to be poor forever.
You know what you need to fix.
Do it.
Email 2
Subject Line: complexity drag
Preview Line: remove this and you’ll scale faster
Complexity doesn’t scale.
This principle took me a minute to ACTUALLY understand…
And it doesn’t just apply to your business it also applies to your personal life.
Anything that is complex must be simplified down otherwise you start to experience heavy amounts of “drag”
Drag is a force acting opposite to the relative motion of any object.
Meaning…
You’re trying to move forward, but there’s a force pushing you back in the opposite direction.
COMPLEXITY = UNNECESSARY DRAG
You can literally apply this concept to anywhere in your life and you’ll see it holds true.
If your offer is super complicated and has 32 moving parts, when you start to scale you’re going to see fulfillment becomes more and more of a bitch to scale.
You’re literally running head-first into 90 mph gusts of wind and expecting to not get blown back.
But the same thing holds true for your social life as well…
Look, guys, I have my internet friends and my local Tampa friend group, but genuinely I don’t want to hang with people.
Sure, I’ll go to the club to blow off steam every now and then…
But what I’m definitely not doing is going to 8 different social events a week, hanging out with 6 different people, and going on 4 different dates a week.
Do you see how much UNNECESSARY bullshit that adds to your life?
And understand this, that will 100% spill over into your business.
You’re completely delusional if you think your personal life does not affect your finances and your business.
So I could go on and give you 100 different examples but I just really want you to get this…
Your goal as someone who’s trying to scale their life, not just their business, is to always keep things as simple as possible.
People look at Client Ascension and think it’s this super complex operation but it’s not.
I handle marketing.
Andre handles ops.
Dan handles sales.
And Christian handles …[a]
Everyone has their responsibilities, it’s clear and easy to understand who’s responsible for what.
The simpler your business is, the easier it is to scale, however, you will hit a ceiling at some point.
Only when you hit that ceiling do you need to INTENTIONALLY add some complexity.
And then from there, you simplify it down and keep the train running.
For instance, starting to run YouTube Ads is actually a lot of complexity to add to your business if you’ve never run them before…
But your goal is to simplify the process as fast as possible.
When you spot complexity, ALWAYS aim to simplify it.
That is how you reduce drag as much as possible.
Email 3
Subject Line: John Wick Scaling
Preview Line: be more like john wick
I’d like to continue our conversation from my last email about keeping things simple…
I was watching John Wick 4 last night and you know what I took from it?
If more people acted like John Wick in their agency, they would make more money.
Stay with me for a second, let me explain…
Originally the plot of the movie is that these bad guys kill John’s dog, John kills them, he’s not supposed to kill them, and it starts a war.
Then for like 3 movies, it’s just John killing everyone, and when the characters in the movie ask him “John, what are you gonna do?”…
He never changes his answer.
In John Wick 1, his answer is “I’m gonna kill them all.”
In John Wick 2, his answer is “I’m gonna kill them all.”
In John Wick 3, his answer is “I’m gonna kill them all.”
In John Wick 4, his answer is “I’m gonna kill them all.”
He doesn’t even stop and reconsider his goals at all.
Nope.
Even when they say, “John you can’t just kill them all!” you know what he says?
“I’m gonna kill them all.”
Remember my last email about how I said complexity doesn’t scale?
Well, guess what…“I’m gonna kill them all” is about as simple as it gets.
The offer is baked into the statement and the guarantee is easily understood.
I’m obviously slightly joking right now, but actually guys this is so important…
SIMPLICITY = HIGH PROBABILITY OF SUCCESS
COMPLEXITY = LOW PROBABILITY OF SUCCESS
If John Wick was saying, “I’m gonna kill them all and then circumnavigate the globe in a sailboat and then steal the deceleration of independence”…
You would definitely question whether or not he could get the job done.
Yeah, he’s John Wick, but that’s a near-impossible task for anyone.
Yet when he says “I’m gonna kill them all” it’s like, yeah that seems pretty doable.
Your offer…
Your lead gen…
Your sales process…
Your fulfillment…
Your operations…
Your team structure…
All of it needs to have the same effect.
You should be able to explain it to me and I immediately can tell you whether or not it has a high probability of success.
Don’t misunderstand what I’m saying either.
I’m not saying to run a basic bitch offer.
You can have a high-quality offer, with a unique mechanism, that solves a big problem…
AND still have the offer in itself be extremely simple.
Same thing with your marketing and lead gen…
The strategy should be so simple that I can hear it and instantly say “Yeah that should work”
It really is that simple.
Be more like John Wick and you’ll win.
Email 4
Subject Line: silent killer
Preview Line: it really is so simple to get rid of
This week we’ve talked a lot about complexity and how it’s the silent killer of agency growth.
If you’re not actively aware of it, complexity sneaks into every part of your business and creates friction that grinds any momentum you have to a halt.
Complex offers.
Convoluted marketing.
Disorganized teams.
Confusing systems.
It slowly infects and eventually paralyzes agencies.
But it doesn't have to be this way.
Client Ascension is the antidote to complexity.
We help you strip away all the unnecessary complexity and engineer your agency for speed and simplicity.
Step by step, here is how we help eliminate complexities holding you back:
Simplified Offer - We help craft a focused transformation that's easy to understand and sell.
Streamlined Outreach - You get proven messaging templates and automation to simplify lead gen.
Systemized Sales - Our scripts and sales process training remove your guesswork from closing deals.
Systemized Delivery - We help you build out the systems and operations you need to make your fulfillment as hands-off as possible for you.
Concise Messaging - We help you create the core brand message for clarity across all of your social media channels
That way you have an offer that can scale, you have the systems you need to get leads for the offer, you have the skills to sell the offer, and you have the operations in place to scale the fulfillment of your offer.
Remember what I said earlier this week?
SIMPLICITY = HIGH PROBABILITY OF SUCCESS
COMPLEXITY = LOW PROBABILITY OF SUCCESS
The reason I always say “it’s so simple” is not just to mess around…
Client Ascension REALLY does make it so simple, that’s why our #wins channel in slack looked like this last week…
When you join Client Ascension, you’re choosing to go the simplest path possible.
If you’re ready to stop making things more difficult than they need to be, click the link below, and let’s get started.
>> Click here to apply to join Client Ascension[b]
- Daniel @ Client Ascension
P.S.
We don’t just say you’re going to scale your agency…
WE LITERALLY GUARANTEE IT.
If you don’t add $10,000 in monthly recurring revenue to your agency by the end of working with us…
We will literally refund you every penny that you invested.
Most of these programs out there make big promises but take on ZERO real risk.
They'll happily collect your monthly fees whether you see success or not.
We only want clients who are committed to growth and ready to implement.
And we want skin in the game to ensure your success.
This is not a program for people who like to sit on the sidelines…
If you’re ready to go all in, click the link below, and let’s scale.
So simple.
>> Click here to apply to join Client Ascension[c]
[a]What does christian handle? lol fulfillment I guess?
[b]hyperlink
[c]hyperlink