Daniel Newsletter Jul 3rd

Email 1 We just got done with the Client Ascension London event… And it was an absolute BANGER. We got over X[a] members of Client Ascension together for an event and it was an amazing time. (Also got to meet Tai Lopez so that was pretty hype.) But I didn’t want to send you an email talking about how amazing the event was just to make you feel like you missed out… I’m sending you this email because I wanted to ask if you would want to join us at an event in the near future? It’s not just a good opportunity for you to meet some friends in the same sphere as you… But also there’s a ton of business that goes down at the event and especially AFTER the event when everyone’s back into the flow of things. Client Ascension is technically a coaching program… But it’s also a mastermind that you’re paying to be a part of. And there’s nothing really better than the breakthroughs that you have at an in-person event whenever you’re talking with others and bringing up topics that you’re struggling with… Because chances are, they also struggled with the same shit, they just figured it out. Anyways, I don’t have a super long email for you today. These events are members only, so if you want to join us at the next one we host, wherever and whenever that is… Just join Client Ascension.[b] - Daniel @ Client Ascension Email 2 Right now, you have very little room to mess up when it comes to cold outreach. And I mean that seriously guys, it’s probably never been more difficult to land clients. But just because it’s difficult, doesn’t mean it’s impossible. We have students inside of Client Ascension who are landing clients left and right, and yes, it is still difficult for them… But they’re equipped with the systems they need to make difficult look easy. Your dream client, the one you know would be the best client of all time to work with… They’re being hit up by DOZENS of your competitors. All the time. Because it’s never been easier than ever before to get someone’s contact information and then hit them up. However, most cold outreach messages get ignored. Like 95% is a very fair estimate. But here's the good news: you have an opportunity to be a part of the elite 5% that stands out from the crowd. If you just focus on these 5 areas, you’re going to separate yourself from your (shitty) competition… 1. Research and Personalize: Take the time to understand your prospects, because almost NO ONE does this. Research their businesses, their pain points, and personalize your emails to show that you've done your homework and that you genuinely can help them. 2. Craft an Irresistible Offer: Clearly communicate the unique value-ba$ed offer you bring to the table. Highlight how your services can solve their specific problems and deliver tangible results. Focus on the benefits they'll experience by working with you. 3. Attention-Grabbing Subject Line: The subject line is the first impression. Make it captivating, intriguing, and tailored to their interests. 4. Short and Impactful: Keep your outreach message brief and to the point. The clients you want are busy and they don't have time for mile long emails. Clearly state who you are, why you're reaching out, and how you can help them. Highlight key benefits and make it easy for them to take the next step. 5. FOLLOW UP: Too many people give up after one email. This is dumb. You need to follow up strategically, it takes multiple touchpoints to grab their attention. Show that you're genuinely interested in helping them and keep providing additional value with each follow-up message. Do those 5 things and I guarantee you’re going to increase your chances of standing out in a crowded inbox. Remember, it's all about providing value and showing HOW you can help them inside their business. Now like I said, it’s never been more difficult to land clients. Most markets are saturated, and prospects are more hesitant to invest than ever before. Traditional, cookie-cutter outreach strategies are losing effectiveness FAST. This isn't a game of sheer numbers anymore, where casting a wide net might get you a few bites. It's about precision, personalization, and perseverance. Remember, your dream client is out there, waiting for someone like you to solve their unique problem. But to reach them, you need to stand out. This is what I mean when I say, you have very little room to mess up. - Daniel @ Client Ascension Email 3 Subject Line: 10 pm cold emails Preview Line: this is how u win Hello friends, One of the members of Client Ascension (they’d prefer to remain anonymous) closed a $20,000 project from one cold email. I asked them if they would send me an email breaking down their process so I could share it with my newsletter. If you want to win like them, read it below. - Daniel @ Client Ascension ------------------------------------------------------------------------- Yo, Yeah just so someone doesn’t copy my offer exactly, I’d prefer to stay anon, but more than happy to break down the process. So basically everything starts with finding the lead, right? I found this lead while I was on Rumble, watching a video from Tate probably, and I see this amazing ad pop up. Immediately, I’m thinking to myself, “This is a REALLY good ad.” I click through to the next page and no fucking shit, there’s a full blown direct response sales letter selling me on their product. The sales letter is REALLY good. So I go down to the footer of the website, like where it says privacy policy or terms and conditions, and one of those pages usually says the name of the company. I do some digging around, and turns out they are a MASSIVE company. They’ve got like 50 employees, with 4-5 different “offers”. I guess the best way to explain their business is an outdoor/survival ecom brand, but they don’t do brand marketing like most ecom brands, they’re religious about direct response. So you buy a front end product, like a “survival backpack”... Or maybe a water filter… It could even be a fire starter kit… The point is, they sell you this $27-97 product just so you say yes to one thing and then they obviously try and upsell you other products and bundles ranging from $197 to $497 sometimes even $997. Your credit card is loaded in already, you just gotta say yes and bam this awesome “axe backpack mountain climbing fire starter 5000 kit” is yours! And even if someone says no, they’re still being followed up with a ridiculous amount to buy whatever products they have currently in stock… Along with whatever new product they’re bringing in. So their strategy is to just PUMP volume through this funnel, get as many people buying the front end product as possible. I’ve worked with a few different companies that run this Direct Response Ecom model and if they’re moving volume on paid traffic (these guys are) it’s incredibly easy to make small tweaks or split tests to their funnel and improve their ad performance. And it’s not hard to sell them on this either. So right after I could see these guys were legit, I found the contact info of the decision makers inside the company and reached out to them. My cold email was actually fucking hilarious. My subject line was “thinking about u l8 at night” because I think it was like 10 PM and why not, that’s a pattern interrupt. I don’t want to share exactly what I wrote because someone is going to just go spam emailing that shit and ruin my strategy. So here’s how I’ll explain my email pitch… Imagine you’re spending $10,000 a day on traffic to your little product and you’re making back $12,000 the same day, some people are happy with that, right? But wouldn’t you be a lot happier if you got back $15,000 or $16,000? In a nutshell, that’s basically what I offered these guys, more profit. Lol I shit you not they responded the next morning and said they would respond to me at the end of the week, and at first I kind of thought that was a brush off as David puts it, but nope… They hit me back at the end of the week, we got on the sales call and this was actually a 3-call close to get this thing across the goal line. I just got the wire yesterday and I have to say, it’s nice to your bank account fat and happy. One reason WHY I feel like I was able to close that deal, was because I sent the cold outreach message the second I saw their ad. I didn’t put it on my list to reach out to them tomorrow or in a few days, I just stopped what I was doing (which wasn’t much lol @ 10 PM Friday night) and acted on the opportunity. Another reason is that I just made them a REALLY good offer that matched their current needs. So yeah, doesn’t get much simpler than that. 1. Always be prospecting 2. Make good offers ------------------------------------------------------------------------- Email 4 Subject Line: how long should you do cold outreach for? Preview Line: This whole week we’ve been talking about cold email (duh) so I wanted to wrap this up with a question I get from a lot of people along with my honest answer… “When do you stop doing cold email?” My answer is pretty simple… When it no longer benefits you. There’s a certain point in your business where you will eventually want to switch your marketing methodology from push to pull. Meaning you want people to come to you, instead of you needing to come to them. This includes building a personal brand and utilizing direct response. This is the best position to be in, but it’s not possible if you’re missing something specific… Can you guess what that is? RESULTS. A lot of people haven’t seen any remarkable results, they may have been able to land some clients and start bringing in revenue… But they’re just kind of okay. When you start to actually see notable results for clients, that’s when it makes sense to start working on the pull marketing like building your brand But up until then I wouldn’t really focus on anything BUT cold outreach. I know a lot of people say you should “document the journey” but I’ve started to find that to be kind of cringe. Just go make money and make your clients money or provide a really good service. Focus on JUST doing that until you have a stack of results that are extremely impressive. Because when you have that, building a personal brand and creating “pull” marketing is 10x easier because you have credibility. A lot of people are trying to build brands who don’t have credibility and they just kind of turn into memes if that makes sense. Eventually, yeah you may have so much deal flow from referrals and inbound that you don’t need to do cold outreach anymore… But even then, why not just hire someone to keep doing it for you? (We literally offer a placement service for this exact reason.) Because if it’s working and it’s bringing in paying customers… WHY would you turn it off? It's like finding a gold mine and saying, "I guess we're rich enough. Let's stop mining!" Dumb, right? If something is yielding positive results, don’t turn it off. The lifeblood of any business is a steady flow of new customers, and even while you're busy focusing on providing exceptional service to your current clients (which is, of course, important), you need to ensure you'll have clients tomorrow, next month, and so on. Sure, referrals and inbound marketing can take you a long way, and building a personal brand is the cherry on top that creates a magnetic attraction for potential clients… But turning your back on a proven method of client acquisition, like cold outreach, is like throwing a winning lottery ticket out the window. Cold outreach isn't just a tool to get you started… It's a long-term strategy that continues to deliver value throughout the life of your business. If you're at a stage where the thought of doing more cold outreach is just too stressful, it's time to delegate. That way you can keep the gold mine running, and keep the new clients coming in. But most of you aren’t there. You need to get there and the best way to get there is to join Client Ascension. If you want to find out how we can turn you into a cold outreach machine that’s pumping out consistent sales appointments from cold email… Book a call down below to speak with a member of our team so they can sell you on why this is LITERALLY the best investment you can make. Do it. >> Click here to book a call with the Client Ascension team[c] - Daniel @ Client Ascension [a]Daniel, need you to fill this in [b]HYPERLINK [c]HYPERLINK