Daniel Newsletters (10/30)

Email 1 Subject Line: the event was FIRE Preview Line: Back to work We just wrapped up the Client Ascension event this weekend and it was INSANELY FUN. I definitely think this was the best event yet, mainly because of how much time went into planning everything. The VIP day was filled with breakout rooms (I will send an email this week summarizing some of them), a sick dinner where everyone got to mix together, along with a bunch of cigars at our favorite spot in Tampa… And the General Admission day was packed with key notes from me, Eddie Maalouf, and Taylor Welch… Along with panels about short form content, our founders story, and finding a complimentary business partner. The energy from everyone was wild. There were A TON of hungry entrepreneurs and creators in one place, hustling together to level up. My favorite part was the SHEER ENERGY everyone experienced on the boat party we hosted at the end of the event. Truthfully my friends, nobody is doing it like us. There is not one community that comes even close to Client Ascension and so much of that is BECAUSE WE DESIGNED IT TO BE THAT WAY. This community is different by design because we CARE. We take the time to curate dope experiences and transform people’s businesses. While other "communities" just want to make a quick buck, we're focused on equipping people with the skills, mindsets and relationships to win. Every person who attended left charged up ready to get back to work and implement what they learned. That transformation is what it's all about. We're just getting started too. I’ll be sure to send some insights from the event to your inbox this week. - Daniel @ Client Ascension Email 2 During the VIP day at our most recent event, we hosted break out room panels for all the attendees. Essentially the VIP group rotated around between the different speakers and we answered their questions along with providing a disgusting amount of sauce. The best part of these breakout rooms is seeing the collective consciousness build upon the speakers. I didn’t get to see the other panels because I was speaking, but I hosted a panel with Leo Moore and Nick Verge. Want to know something wild? I asked these SPECIFC questions to everyone who was a participant watching the breakout room… And there is a massive lesson in all of them. “Who is above $40k a month?” A few people would raise their hands. “$30k a month?” A few more people. “Below $20k a month?” And the rest would raise their hands. That was followed up with the question… “Who has a guarantee on their offer?” And all of the people at $30k a month and above raised their hands. SHOCKING how that’s the case, huh? It was kind of a lightbulb going off moment for some of the newer guys. There is a DIRECT 1-to-1 correlation to having a guarantee on your service-based offer and making a sale. Want to know why? Having a guarantee on your offer removes all the risk for your clients and it shows you truly believe in your abilities. It's that simple. A lot of people think “Oh but I can’t guarantee anything because I don’t want to give a refund” or they make a SUPER WEAK guarantee. Both of these are literally just sales repellant. Let me ask you this, if someone was extremely upset with your work and demanded a refund, would you give them it? Hopefully your answer is yes. SO YOU ALREADY HAVE A GUARANTEE, YOU JUST NEED TO COMMUNICATE IT. And for the second bad belief, no good clients will get on a call with you if the guarantee isn’t worth their time. People DON’T WANT TO INVEST IN YOU unless they know their success is GUARANTEED. They pay more for that peace of mind. When you offer a guarantee, and exceed the client expectations by giving an insane amount of value, it’s EXTREMELY easy to see your agency revenue exponentially grow. I cannot stress this enough, your guarantee is just the gateway to unlocking results. You’ve still got to execute at the highest level once hired. You can do: 1. Satisfaction guarantees - If unhappy for any reason, they get100% of their investment back. (Weaker) 2. Outcome-based guarantees - You promise specific metrics or KPIs will be hit. If not, partial or full refund. (Much Stronger) Choose one that aligns with your offer and execute. If you have the confidence to put your money where your mouth is, the results will follow. This is the secret sauce to scaling your offers and hitting bigger revenue goals and the breakout rooms this week were living proof of that. Stop trying to go against what works. It’s so simple. - Daniel @ Client Ascension Email 3 I wanted to share one more insight from the event we hosted last weekend. This one actually came from my partner Andre, who hosted a panel on stage about finding your business partner and why it’s so important. Personally, I think that was the best panel and rather than explain to you what they discussed, you can get an 80/20 summary by reading the book Rocket Fuel by Gino Wickman. Or you can just read this email and I’ll explain the concepts in the book for you at a high level. The core premise of Rocket Fuel is that the most successful businesses are powered by an effective partnership between two key roles: 1. The Visionary - The person who has the big ideas, vision, and drive to get things started. They see the future clearly and are great at rallying people behind their mission. 2. The Integrator - This is the complementary role that handles the execution and operations. They can take the vision and make it a reality by developing processes, managing teams, and driving day-to-day discipline. Together, these two roles create rocket fuel for exponential business growth. The Visionary focuses on the future while the Integrator grounds things in the present. It's allllllllllllll about balancing out the weaknesses of both sides. Without the Visionary, businesses lack innovation and passion and things get stale. But without the Integrator, there's poor operations and lack of structure. I am the visionary for Client Ascension and Andre is the integrator. When we collaborate effectively, I’m free to focus on the big ideas and Andre makes sure things actually get DONE. This model applies to co-founders, partnerships, and even alignment within a larger team. The more clarity between vision and integration, the faster things scale. Having the right partner accelerates growth. This is one of the hidden benefits of the events we host, you can meet the partner who will be your equal opposite and help fill in your gaps. Finding that complementary partner is ACTUALLY like putting rocket fuel on your business. When each person can focus on their genius zone, magic shit happens. It’s an EXTREMELY GOOD IDEA to seek out someone who can fill your voids and complement your abilities. Don't just look for someone like you - look for someone UNLIKE you. That's the secret, you have to fill each other's blindspots. If you're struggling to scale or stalling out, finding a co-founder could be the game changer. Stop trying to do it all alone, it’s much smarter to build a partnership that plays to both people's superpowers. That's how you 10x your growth. - Daniel @ Client Ascension Email 4 Friends, I have spent the entire week sharing with you some insights from the client ascension event this past weekend. I would like to now share some facts with you: 1. There is not a single program designed for agency owners that has as many case studies as Client Ascension 2. There is not a single program designed for agency owners that has as strong and supportive of a community as Client Ascension 3. There is not a single program out there that throws better events than Client Ascension With all that in mind, why are you, as a man or woman, not in Client Ascension? You might be hesitant to invest time and money into something because you're not sure it'll work. Guess what? WE GUARANTEE IT’LL WORK. If you don't add an additional $10,000 PER MONTH to your bottom line within 6 months, you get all your money back. We stand behind our program 100%. We want to see you succeed just as much as you do. You literally have nothing to lose and everything to gain assuming you are a functioning responsible adult. Stop leaving money on the table and start scaling your agency the right way and join THE BEST program on the market for agency owners >> Click here to fill out an application to join Client Ascension - Daniel @ Client Ascension