DFY VSL
Are you a high ticket infoproduct or coaching business owner that’s paying to send traffic to a book a call VSL funnel?
Do you ever feel like you’re paying too much for booked calls?
More than likely you are.
I guarantee you I can significantly lower your cost per booked call and make your VSL funnel more profitable without touching a single ad…
And if I can’t beat your current metrics within 90 days, I’ll work with you FOR FREE until I do beat those numbers.
My name is Nicholas Verge and the way I’m able to guarantee this is by utilizing my “VSL Optimization System” which I’ve developed on the journey of producing $30,000,000 for my client’s VSLs…
Over the course of 5 years, I’ve been in the trenches, writing, filming, and working with editors to produce VSLs with celebrities like Jordan Belfort and Alex Jones…
But also with numerous infoproduct business owners you probably don’t even know, who are quietly cleaning up 7 to 8 figures a year.
This system I’ve created contains over 65 possible split tests we can implement on your VSL that I guarantee will give you a lift in conversions.
Most of the time, all it takes though, is 2-3 split tests out of the possible 65 for us to see a dramatic change in results.
I’ll be sure to show you some proof here in a moment, but real quick, before I talk about the wonders this optimization system can work on your VSL funnel, I want to talk about who this video is FOR and who it is not for…
This video is for you if…
1. You already have a VSL book a call funnel that’s selling a product between $2,000 and $20,000 and your business is operating at $100k month minimum.
2. You’re running paid traffic to your VSL, which could be Youtube Ads, Instagram Ads, Facebook Ads, or TikTok Ads.
3. You already have a sales team in place that is able to take on more booked calls.
If all of that checks out, awesome, this video is for you.
If, however, you do not have a VSL in place…
If you’re not operating at a minimum of $100k a month…
If you don’t have a sales team ready to go…
This video is unfortunately not for you.
The reason I focus on business owners who have all of this in place is because in my experience, these are the people that are most likely to see results from my VSL Optimization System.
For example, this system has worked wonders for my previous clients like Tim Sanders who runs an Amazon FBA coaching offer.
Tim came to me with a VSL that had a conversion rate of about 3.6% and was generating booked calls for $300 a pop
After implementing a round of split tests into his VSL, we got that conversion rate up to 11.6% and his cost per booked call down to $110.
This is effectively what made it possible for Tim to scale from around $500k a month all the way up to $700 to $800k consistently every single month.
And then there’s also my previous client, Quazi Johir who runs a coaching program that’s a mix of personal development and spirituality coaching.
Quazi’s VSL had a conversion rate that was hovering around 2% and he had a cost per booked call at around $300 a pop.
All it took was one round of split tests with his VSL to sky rocket his conversion rate up to 16% and get his cost per booked call down to $150 a pop.
Or Courtney Fletcher, who runs an Ecom Bizopp offer tailored for women…
She was already doing well, but all it took was one round of split tests and she went from an 11% conversion rate to a 16% conversion rate.
Want to know why all of these different business owners were able to see such a significant boost in their funnel performance?
ME.
No just kidding, it’s because they all suffered from the same problem.
Friction.
So what I want to talk about in this video is how Friction holds your VSL back from it’s full performance, but there’s a chance you may not care about that…
Maybe you’re ADHD like me and you’ve heard what I have to say, you like my track record, and you see the value in having someone like me run split tests against your VSL…
If that’s the case, and you don’t really care about the problem or my system all that much, you just want the end result…
Which is a better converting, more profitable VSL that is bringing in pools of your ideal customers…
If that’s all you want, you know the deal, you can click below this video, fill out a quick application, if everything makes sense you’ll be prompted to book a call with me where we can discuss what it would look like to beat your current conversion rate.
But if you do want to discover the overarching problem that’s affecting the performance of your VSL…
Stick around, I’m about to drop some value bombs.
Here’s what you need to understand…
There are wrong and right types of friction.
The right type of friction keeps the wrong prospects you don’t want from getting IN your sales funnel.
But the wrong type of friction keeps the ideal prospects you do want from getting IN your sales funnel.
Think about this for a second…
The biggest businesses in the world all focus on removing friction from their sales process.
For everyday people, needing to go buy something from the store is a form of friction.
You have to get up, get in your car, drive over there, go find the thing you need and so on.
Amazon made it frictionless for people to buy whatever they need.
Another example, it used to be that you had to go to a block buster or a redbox to get a movie to watch at home…
But Netflix made movie night frictionless.
And back in the day, if you needed to go somewhere and you didn’t have a car, you had to call a cab that would take forever to get to you…
Uber made it frictionless for someone to get transportation quickly.
Friction is what prevents people from buying and taking action.
And chances are your VSL has some form of unnecessary friction in it.
This is causing your ideal prospects to not take action on booking a call with you or buying your product or service.
It could be that certain parts of your VSL are boring the prospect, maybe it’s that your VSL is not very visually compelling and is just a static camera shot of you talking for 20 minutes…
And as a result people get bored and go back to instagram, tiktok, or youtube which are all visually stimulating, unlike your video.
It could be that certain parts of your VSL script are not compelling enough, and the viewer doesn’t understand or see the value in continuing to watch your sales presentation.
It could be that the offer you’re presenting in the VSL is not compelling enough, and the viewer doesn’t have a desire to book a call or buy anything from you.
These are all different TYPES of friction, but the list is literally endless.
Here’s what I want you to imagine though…
What would it be like if we removed all of the bad friction from your VSL?
If we made it so more people actually wanted to stay and watch your VSL…
If we prevented unnecessary drop offs from your viewers…
And if we increased the amount of people taking action at the end of your VSL…
What would that do for your business?
You’d be checking your sales slack channel and see PIF after PIF after PIF coming in.
You’d be checking your ad account and actually be happy with the metrics you’re seeing.
You’d have more revenue coming through the door, but more importantly, you’d be more profitable.
That means more money staying in your bank account, all because your VSL doesn’t have any unnecessary friction attached to it.
So how can we remove a majority of the friction inside of your current VSL funnel?
Well first things first, we have to diagnose the problem.
Like I said, I can’t say for certain what type of friction is holding your VSL back from it’s full potential.
The only way I’d be able to tell is by actually watching your VSL.
And that is the first step I walk every client through before we even talk about running any VSL split tests together.
Because there’s a possibility that maybe your VSL isn’t the bottleneck in your sales process.
I can’t say for certain, until I take a look at your business.
So what I’d like to do is have you send me the link to your VSL…
I’ll watch it…
And then I’ll create a “VSL Friction Audit” for you and we’ll discuss it together on a call.
If I feel like I can help you, and more importantly, if you feel like I can help you..
What I’ll do is take my list of 65 split tests and pick 3-5 of them that we can deploy based on the friction I’ve identified.
Now, there’s a chance my initial split tests won’t give us the lift we’re looking for…
If that’s the case, we just pick another 3-5 different split tests and give it another shot.
Regardless, like I said earlier, I guarantee that I will be able improve your funnels performance in under 90 days.
That’s more than enough time to run 1-3 rounds of split tests…
And I have yet to see a VSL that doesn’t see improved performance after those 1-3 rounds.
It could be that we need better visuals, and if that’s the case, I’m going to put my team of video editors to work on editing your existing VSL to look way better.
It could be that we need a better script, and if that’s the case, I’m rolling up my sleeves and revising your script for you.
It could be that your VSL needs more direct to camera footage of you in it, and if that’s the case, I’m booking a flight, hiring a crew, and coming to where you’re at to film your VSL with you.
Again, the only way for me to say for certain what your VSL needs is by doing an actual diagnosis.
And the reason why I don’t charge a flat rate is because as you can see from what I’ve just explained, everyone’s VSL is different.
So here’s how you can get your very own “VSL Friction Audit”...
If you look below this video, there will be a button you can click which will take you to an assessment to see if it even makes sense for us to hop on a call.
Now before you do that, I just want you to really think about this for a second…
How much money are you losing or leaving on the table every single day by running ads to a VSL that has unnecessary friction attached to it?
And here’s something that may piss you off a bit…
How many of your viewers are watching the first 3 minutes of your VSL, dropping off, and then later in the week watching your competitors VSL in full and buying their product instead of yours?
All of these problems can be mitigated by removing the friction in your VSL.
You doing nothing and not filling out an application for a VSL Friction Audit ensures that you will continue to suffer from these problems.
Now, you could go and try to solve the problem yourself, but let me ask you this…
What business are you in?
It’s probably not the VSL business.
But if you’re the type of person who wants to do everything themselves regardless of the fact that an expert like me can get it done for you better and faster…
All the best.
However if you want expert help, and you want to ensure that you’re able to get better results from your VSL in under 90 days so you can have a more profitable business…
Good news, I’m literally guaranteeing those results for you.
All you gotta do is fill out the application down below, schedule a time to chat, and we’ll go from there.
Again, if I don’t think I can help you, I’m not going to pitch you anything.
If I’ve identified that your problem is elsewhere in your funnel, I’ll send you on your way with a list of credible referrals who can help you with your specific problem.
I have sales guys, media buyers, funnel builders, and more in my referral network and I’m more than happy to share them with you.
But if I do feel like I can help, I’ll extend an offer to you, and if it makes sense we can get cranking on producing a new VSL that blows your old one out of the water.
So what do you have to lose?
Click the button below, fill out that application, book a call, and I’ll speak to you soon
Alrighty all the best, bye now.