IDENTIFIER: Want _______(THE THING THEY WANT)________
IDENTIFIER: Want _______(THE THING THEY WANT)________? (DO NOT USE THE WORD, “TO”)
EMPATHY: “Isn’t it odd how…?” “Don’t you hate it when…?” “Isn’t it the worst when…?” (I UNDERSTAND YOUR PROBLEM!)
OPPORTUNITY: “Well what if with less than 5 minutes of your time per month, you could have a perfect backyard filled with lush grass?” “Wouldn’t it be great if you could have the advantage of modern tech in your old school car without giving up that look you love?” “What if you could make an unforgettable date night, and I mean truly unforgettable because the memory lives forever in her home?” (WHAT IF YOU COULD HAVE THIS THING?)
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This is __________. (Product Name)
It’s a ____________. (Product description)
It’s different from __________ because it _____(CORE BENEFIT)______. (Unique Selling Proposition)
It also helps you ____________. (ANOTHER BENEFIT)
OPTIONAL: The best part is you don’t have to ____________. (WITHOUT)
CALL TO ACTION
IDENTIFIER: Want _______(THE THING THEY WANT)________? (DO NOT USE THE WORD, “TO”)
EMPATHY: “Isn’t it odd how…?” “Don’t you hate it when…?” “Isn’t it the worst when…?” (I UNDERSTAND YOUR PROBLEM!)
OPPORTUNITY: “Well what if with less than 5 minutes of your time per month, you could have a perfect backyard filled with lush grass?” “Wouldn’t it be great if you could have the advantage of modern tech in your old school car without giving up that look you love?” “What if you could make an unforgettable date night, and I mean truly unforgettable because the memory lives forever in her home?” (WHAT IF YOU COULD HAVE THIS THING?)
--------
This is __________. (Product Name)
It’s a ____________. (Product description)
It’s different from __________ because it _____(CORE BENEFIT)______. (Unique Selling Proposition)
It also helps you ____________. (ANOTHER BENEFIT)
OPTIONAL: The best part is you don’t have to ____________. (WITHOUT)
CALL TO ACTION
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