Il Makiage VSL

(INTRO - VOICE OVER) - MOLLY Take a look at this picture… Can you tell which one is a dried-up river bed and which one is a microscopic view of dry and aging skin? The picture on the left is the river bed, but it wasn’t so obvious, was it? Kind of makes you pause and think? So what does it take to fix both of them? Simple: Hydration. That’s no secret, Every woman has heard it a thousand times before… Moisturize, moisturize, moisturize… As you start to age, you’re going to need a lot more than just some lotion to repair dry, sagging, aged skin. You may have already thought about procedures involving painful needles and peels that involve potential risks and complications... However, the truth that cosmetic surgeons and aestheticians don’t want you to know is that you DON’T need expensive surgery or invasive botox treatments, that come with various potential health risks.. The pursuit of youthfulness shouldn’t come with unwanted and often severe side effects such as swollen or bruised skin, headaches, infections, and sometimes even nerve damage. In today’s short presentation, you’re going to discover a new breakthrough in skincare science that solves the four basic signs of aging: wrinkles & fine lines, dark spots, enlarged pores, and thin & saggy skin. This recently discovered formula has left 1,000s of women with firmer, younger, more beautiful-looking skin… And helps women look years and years younger. On top of that, it works exceptionally well with all skin types, even ultra-sensitive skin! Now look, I know it makes sense to be skeptical of these claims, which is why... We put this formula through a clinical study with 119 women ranging from ages 40-75… Over a 4 week period, these women all used the formula daily before going to bed. An overwhelming 96% of them said this formula was effective, gentle, AND improved their wrinkles, leaving them with firmer, tighter, and more lifted skin. Just take a look at what some women have to say about this formula… (TESTIMONIALS) (INTO - VOICE OVER) - MOLLY The best part is that all of these women… Only had to make a simple 30-second adjustment to their daily routine. But before we show you how it works... Let’s talk about what happens to your skin as you age… (HOST - MOLLY) - TALKING HEAD Hi, I’m Molly Green. And I’m the Research Director at Il Makiage, a beauty brand with over 350,000 5-Star reviews and named The Fastest Growing Beauty Brand In The US According To Forbes.com We’ve been featured all over major publications such as Vogue, Cosmopolitan, Business Insider, and even The Wall Street Journal. You may have even seen one of our pop-up stores throughout the country, in Soho New York and Miami Florida. IL MAKIAGE has re-invented the way women shop for beauty products on the internet. In the last 3 years, we’ve matched over 25 million users worldwide with makeup and skincare products personalized for them, all from the comfort of their home. In addition to my work at IL MAKIAGE, I’m also just a normal woman, a devoted wife, and a mother of 3 amazing kids, who just entered her 50s a few years ago. So when I tell you this story, I hope you can relate... It was a few years ago that it started to feel like my appearance began to change. It used to be that even on mornings when I was in a hurry, I could skip some makeup steps and still feel confident and beautiful. People would always compliment and appreciated me for my great-looking skin. But once I got older, that all changed and I started to feel like I needed to spend more and more time applying makeup in order to feel ready to take on the day. Once I hit 45, I would look in the mirror and couldn't recognize myself. I found myself trying everything and spending lots of hard earned money only to be disappointed again and again. And it’s only gotten worse as I moved into my 50s. On the inside, I knew I still felt young and radiant... But the way I looked on the outside told a different story. Listen, appearance isn’t everything but we all deserve to look and feel our best, even as we age. Did you know... A study was conducted in 2016 by the Department of Psychiatry at the University of North Carolina… In this study, 1,849 women over the age of 50 were asked to answer questions on how they felt about aging. What was surprising was that 100% of women claimed that they still felt young on the inside…[a][b] And that they often experienced shock when they looked in the mirror and saw the reflection of an older woman staring back at them. Ladies, if you’ve ever felt that way, trust me, you’re not alone. When I hit my mid 40s, it felt like I had to hide the fact that I was aging from everyone, and I didn’t like that or the time and effort I spent to mask my age. I wanted to look as young as I felt, but I didn’t want to get an expensive facelift or painful needle pricks all over my face, or even those expensive $400 celebrity creams. I tried so many different solutions and products that I saw online and in stores… I would spend so much time and money with face washes, masks, and all types of creams... And long story short, none of them really worked, and it was all just a big waste of time. So many of them promised these HUGE, dramatic results, but all of them fell flat… They would either feel way too heavy on my skin... Or would really just be a glorified lotion that did little to nothing for my aging face and neck. I brought this problem to my company's research lab, and asked them one simple question… “How do we create a product that ACTUALLY gets women younger, firmer, and more beautiful looking skin?” After years of extensive research, we discovered something truly interesting. It starts with understanding why skin actually begins to show signs of aging… What we learned truly shocked me. It really puts into perspective what is going on with your skin as you age. And it reveals the true answer to having youthful-looking skin well into our later years of life. Let me share with you what our research uncovered... (SCIENCE EXPLANATION - VOICE OVER) - MALE VO So why does skin around the eyes, forehead, and mouth start to wrinkle, sag, and look worn out as we age? Well, there are really two reasons WHY this starts to happen… The first one is a process going on in your skin 24/7, 365 days a year. When you were a little girl, and you got a cut or a scrape, how long did it take to heal? Only a couple of days, right? Well, what about right now at your current age? If you were to cut yourself by accident, it takes forever to heal right? There’s a reason for that… It’s a mechanism taking place in our skin called Cell Renewal. And this same mechanism is exactly why skin starts to dry out, get wrinkled, and sag as you start to age. Here’s how it works… Day by day, our basal layer, which is the innermost layer of the epidermis, contains small cells that separate and new cells continually push older ones up towards the surface of the skin. The skin on the very top then sheds, making way for newer skin cells. When we’re babies, this skin renewal process can take anywhere from 3-5 days… That’s exactly why a baby’s skin is so soft, plump, and smooth. But as we move into our 30s this process slows down to 28-45 days… As we move into our 40s it slows down even more to 45-60 days… And at age 50 and beyond, it can take 60-90 days for your skin to be renewed! But most importantly, as our cellular turnover slows, dead cells accumulate on the surface of the skin, causing sagging and collapse of structure… This also causes the skin to lose its ability to maintain moisture and is one of the main reasons we start to see dull, dry skin, with more lines, wrinkles, jowls, and deeper faults. The second reason women start to show signs of aging is that, as the years pass, we start to lose Collagen and Elastin in our skin… These two vital complex proteins are the absolute foundation of healthy, ageless skin… Think of them as the backbone of your skin. Now, unfortunately, this backbone starts to diminish over time... In fact, clinical research shows that as we age, our skin can lose upwards of 80% of its produced collagen! This results in your skin becoming thinner, drier, and less elastic which leads to wrinkle formation. (HOST - MOLLY) That’s a lot to take in, yet, as you can see, that’s why women experience various signs of aging and worn-out-looking skin. It all has to do with our skin cell turnover rate slowing down. Which leads to our collagen and elastin production dropping significantly. Here’s the good news. You can do something about it today. I’ll tell you what It’s not… It’s not an expensive treatment of botox or some invasive and painful facelift... Or a skincare routine that takes 30 minutes out of your already busy day. And it’s not a crazy expensive designer cream that the celebrities claim is the answer to your problems. Not at all. The solution is a recent discovery of a combination of three nucleic acid groups[c][d][e], which are the key components of our formula. We’ve clinically proven that when these three groups go to work on your skin...[f] Fine lines, jowls, and wrinkles fade away… Rough worn-out skin texture gets lifted and smooths out… Age and sun spots reverse entirely… And your skin becomes brighter, firmer, tighter, and more youthful-looking! So why should you take my word for it? You must have heard dozens of companies promise similar results, only to be out of pocket and disappointed. Well, we have an incredible advantage that most companies don’t have… Credibility. Remember, we’re one of the world’s fastest-growing beauty brands... Our credibility in the industry is known throughout the world, and as I said earlier that’s exactly why we’ve been mentioned in publications like Vogue, Cosmopolitan and Forbes What did that credibility get us? Real[g] customers and high-end products that really work. Our formula isn’t something that someone cooked up in their kitchen… Unfortunately, underdeveloped products are often the sad but true story of a lot of skincare companies. Our formulas are real hard science which we spent millions of dollars developing and researching. We blind tested our formula against the top industry leaders in skincare, with women just like you and our formula rated higher than them all. [h] We’re not putting out a formula that we think works… We’re putting out science that’s been clinically proven to work. Now I’d like to introduce you to this product and show you exactly how our formula works to give your skin a more vibrant youthful look… (VOICE OVER - PRODUCT INTRO) - MOLLY VO Introducing the Il Makiage Power Repair Serum It’s the first formula of its kind, to combine three nucleic acid groups with natural plant-based ingredients into one ultra-concentrated serum. Within no time at all, this age-defying, safe, formula goes to work on old, wrinkled, and damaged skin to help repair and restore your youthfulness. It balances and lifts skin, shrinks pores, smoothes out wrinkles, absorbs quickly, and leaves your skin feeling velvety soft. The secret lies in the unique stack of three nucleic acid groups. Named AHA, BHA, and PHA. Otherwise known as Alpha Hydroxy Acids, Beta Hydroxy Acids, and Poly Hydroxy Acids. Formulations containing hydroxy acids (HAs) have been used in best-in-class dermatologist practice for decades to treat a variety of skin conditions. What we discovered was that by combining AHA, BHA and PHA, along with superior, natural ingredients such as Aloe Leaf Juice, Rosemary Leaf Oil, and Turnip Root Extract we can take years of aging off your skin. And here is how it works: AHA exfoliates away those dull dead skin cells BHA focuses on the oiliest parts of our skin, like our hair follicles and pores. It penetrates the deeper layers of the skin to clean out pores and remove excess sebum PHA helps make our triple acid formula less harsh since PHA is anti-inflammatory and promotes skin moisture retention resulting in softer, calmer, and plumper skin When these three acid groups work together, it rapidly speeds up your skin’s cell renewal rate… And helps increase that important Collagen and Elastin production in your skin... Because those three groups help you rapidly shed dead skin and clear out your pores, it signals to the deepest part of your epidermis, the basal cell layer, to start producing more skin cells. This helps wrinkles, sagging, and other visible signs of aging disappear as if they’re a thing of the past! On top of that, our Power Repair Serum provides intense moisturization with those natural super hydrators we mentioned earlier! These powerful acids, supplemented by nourishing botanicals work together to produce desired results without being too harsh on your skin. And is clinically shown to keep your skin smooth and soft, all day long… With just one daily application before going to bed! By using this revitalizing powerhouse formula, you can help maintain a youthful appearance to your skin… And make sure you prevent accelerated aging… For visibly plumper, firmer, stronger, and more beautiful-looking skin! (TESTIMONIALS - TEXT) (HOW TO USE THE PRODUCT) - MALE VO Using this formula is easy! Right before bed, simply apply 1 to 2 pumps to your hand. Then smooth it over your face, neck, and jawline, in a circular motion, working it into your fine lines[i][j]. Use Power Repair Serum every other night & gradually build over one week to nightly use. As you sleep, our triple-stack acid formula along with the super hydrators will go to work…[k][l] Helping to repair and restore dry, old, and fragile- skin… And instead reveal the youthful, bright, and vibrant skin that was there all along! (SCARCITY) - MOLLY VO / TALKING HEAD Creating this formula was no easy task… Being able to create the right concentrations of the acids… Rigorously testing to discover which formulation worked best… Finding natural and luxurious ingredients that would compliment and enhance youthful results Took years of effort… And millions of dollars of research. But the results don’t lie, as you’ve seen from all the women we’ve shown you today… And from over 1000 positive reviews online… We’ve made it so any woman can experience bright and vibrant skin, regardless of her age. In fact, this formula has gotten so much positive notoriety that we’re having trouble keeping it in stock. And because of the increasing demand of our Power Repair Serum It’s not uncommon for us to have to take our sales page down for weeks at a time while we create a new batch of this amazing formula. Good news though, if you’re seeing this video right now we have our Power Repair Formula in stock… But I can’t guarantee for how long we’ll have it… So if you’re ready to experience the skin that you deserve… One that shows your inside beauty on the outside… Now’s the time to act. (VALUE JUSTIFICATION + OFFER) - MOLLYVO How would you feel if in just a few weeks, you could have skin that everyone was Wow’d by? Would the appreciation you’d receive from friends, family, and even your significant other make you feel more confident? Would you feel happier knowing that you don’t have to hide your age, and that you can instead brag about it… Imagine everyone wondering how you look so young! It’s obvious, you can’t put a price on that. After our initial clinical trial with real women like yourself.. The one where 96% said this formula helped them experience improved skin appearance… We asked them how much they would be willing to pay for our formula. The answers were astounding. $200, $300, some women were so in love with our formula, that they were willing to pay upwards of $400 just to get another 30 day supply… The good news is we’re not going to charge you $400. Or $300… Or even $200... At Il Makiage we believe that every woman, no matter what her age is, should be able to feel young, confident and beautiful. Because we can sell directly to you online and thanks to our high volumes, we’ve cut a lot of costs. This means we’re able to push our price all the way down to just $108 a bottle. A fraction of the price that high-end designer brands are charging for their glorified serums that just don’t work… But today, you won’t even pay that much. Because you’re still here with us, and are clearly interested in revitalizing your skin. We’d like to do something special for you to welcome you to the Il Makiage family... We’ve arranged for a special limited-time- discount… Today, you can get your hands on our Power Repair Serum for just $68/$86 a bottle… That’s a full (20%/37%) OFF our normal price. A special internet offer that won’t last for long! (AOV BOOST - VOICE OVER) A low cost investment of just ($68/$86) is going to get you a 30 day[m][n] supply of our Power Repair Serum. That means you’re paying ($2.26/$2.86) a day to be able to experience visibly more beautiful and radiant-looking skin. That’s less than a cup of coffee! Like we said before, it can take up to 6 months for our labs and manufacturers to create a new batch of our triple-stack formula. If history is any indication, we won’t have stock for long. Our last batch sold out in a matter of days. And our current batch is selling at an even faster rate, way more than anyone could have anticipated. So that’s why our smartest customers are stocking up and buying more. Women are buying 3, 5, or more bottles at a time. Getting your hands on a 90 or 180 day supply of Il Makiage Power Repair Serum is the safest way to go. That’s why we’ve created even better discounts on our bundles so when you buy more, you save more… A 60 day supply will save you $92 And a 90 day supply will save you $150 today ... Once you see the amazing effects our Power Repair Serum has on the way you show up in your day-to-day life, you won’t want to go another day without it! So our best advice to you is to stock up a few months' supply so your skin doesn’t go back to looking dull, wrinkly, and lacking the vibrance you deserve! (RISK REVERSAL + CLOSE - MOLLY) But we didn’t stop there… We fully understand that some women are hesitant to try something new on their skin… And you're right to be skeptical... That is why we’re not just promising the results, we’re completely guaranteeing them. When you order today, your purchase will be backed by our 60-day no-questions-asked 100% money-back guarantee to make getting started an absolute no-brainer for you. If trying our serum doesn't turn out to be the best decision you've ever made or if you change your mind for any reason whatsoever… Just let us know any time in the next 60 days and we’ll refund you the purchase price right away. Even if you’ve used most of the product, we’ll still give you your money back. The only risk you could possibly face is missing out on experiencing this life-changing formula. You’ve got two full months[o][p] to test out the amazing impact Il Makiage’s Power Repair Serum will have on restoring your feeling of living life as a beautiful, youthful-looking woman. When you’re ready, click [q] the button below and fill out the order form[r], we’ll have your serums immediately shipped to you. You’ll be to Now you may be sitting there wondering if this is something you want to do… Trust me I know what you’re going through. I tried dozens and dozens of products that had zero effect on me. They were full of promises but no results. But remember, we’re so confident that you’re going to love this product, that we’re literally guaranteeing you results. You deserve to get the appreciation that comes with having firmer, brighter, and younger-looking skin. Of course, if you’re happy with your current skin routine, I can understand why you’d want to stick with it… But if you’re tired of having to experience the frustration that comes with aging skin… You really have two paths in front of you. You can choose to leave this page and ignore everything we’ve shared with you today. As time continues to move on, your skin will continue to sag, wrinkle, and show further signs of age. But you don’t have to take that path. You CAN feel younger and more beautiful. You CAN feel comfortable in your own skin. And you CAN repair your current skin to the way you looked years ago. The way to do that is by making a decision today to try out our power repair serum. This could be the decision that changes everything for you. So what are you waiting for? Click the button below, fill out the order form, and we’ll have your formula shipped right away to you. We can’t wait to hear from you and see your results. I want to thank you for taking the time to watch this video, we know your time is valuable. Thanks for watching. If you’re still here then you probably have some questions, we’d love to help answer some of them for you by going through our Frequently Asked Questions. FAQ? How soon will I see results? In our clinical study, women reported seeing smoother, and less defined skin in just 14 days. However, all skin types are different and it can take up to 4 weeks to see results, or as little as 7 days. One thing is certain, as time goes on, you will see your skin continue to improve. Other anti-aging solutions didn’t work for me, how is Power Repair Serum Different? Our formula is created with high-quality ingredients which work together to provide an effective and gentle formula. By combining AHA, BHA and PHA, along with specially selected, natural ingredients such as Aloe Leaf Juice, Rosemary Leaf Oil, Turnip Root Extract you will see years come off your face. The AHA will exfoliate away dead skin cells, while BHA targets the oiliest parts of your skin. And PHA, an anti-inflammatory, will calm your skin and help smooth out it’s texture. And don’t forget our natural super hydrators, which will ensure you get the moisture needed to really rejuvenate your skin. But that’s not all, at IL MAKIAGE we rigorously test our formulas before bringing them to market. Power Serum Repair is no different. We blind tested this formula against some of the top industry leaders in skincare, and our formula rated higher against all others, in all categories. We actually refuse to release any product that doesn’t surpass the others in the market, so you can be sure when you order from us, you are getting a superior formula. Who should use Power Repair Serum? This formula works on all ages and for all skin types. The hydration from these superior ingredients will help to moisturize the skin on your face and neck. We have seen the best results in ages 40+, where fine lines and wrinkles can be seen around the forehead, eyes and mouth. How to use Power Repair Serum? Simply apply 2 pumps of the serum to your hand. Then smooth the serum over your face and neck in a circular motion, focusing on the problematic areas of your forehead, around your eyes, and mouth. Follow up with moisturizer for extra hydration. Can I use it with other products? It is recommended to apply the product on clean, dry skin. Once the product has set, feel free to apply your moisturizer - but since this formula is so hydrating, you can also skip this step. Is this product tested on animals? No! We are completely cruelty-free, None of IL MAKIAGE products are tested on animals, and we never will. What if it doesn’t work for me? We want you to be confident in your purchase. That is why we offer a 60-day, risk free, return policy. This means that if you are not 100% happy with your order, you can contact us via email at skincare@ilmakiage.com to receive a full refund. Citations; https://www.mayoclinic.org/diseases-conditions/basal-cell-carcinoma/symptoms-causes/syc-20354187#:~:text=Basal%20cells%20are%20found%20at,die%20and%20are%20sloughed%20off. https://www.ncbi.nlm.nih.gov/books/NBK26865/ [a]for this study is it possible to add some more tangible numbers. also can you share where it is from [b]I will have a separate doc citing all studies but here you go https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5215963/ Added numbers above [c]Should we explain what nucleic acid means? I don't know for example [d]i think it will be good to explain. i will add something [e]I don't think they care, they just know it's a science term. It's irrelevant. [f]IM Clinical Trial Source [g]“https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7403684/i” [h]IM Clinical Trial Source [i]Should we add something around following with moisturizer? [j]Could be a good open loop for the power cream [k]Should we add something around the fact that the formula doesn't sting, doesn't smell, you won't feel it during the night, etc? [l]I think that idea, we should be careful to say doesn't sting, as it can for the first week of use. I will expand here [m]Are you sure it's enough only for 30 days? [n]Too specific, doesn't matter. [o]This doesn't connect with the fact you mention earlier formula is enough only for 30 days [p]we wanted to be conservative so we said it will last a min of 30 days - as we also want them to buy more bottles. I will work on this part to make sure it is clearer and aligns [q]click to the next step to choose your 30, 60 or 90 day supply - and...fill out the order form. [r]Weird language for online checkout