Jordan Belfort Creative Brief

STRAIGHT-LINE PERSUASION CREATIVE BRIEF NICHOLAS VERGE The Promise Close anyone closeable. By using my straight line sales system you will be able to persuade any prospect to buy without coming off as salesy, desperate or unprofessional. Whatever you sell, whatever field you’re in, this will give you the tools you need to become a world class closer so you can get more people to say yes which makes you more money and makes sales a hell of a lot easier. The Problem Sales people don’t have a clear cut process for taking their prospects from cold to closed. Oftentimes when a sales rep begins an interaction, they can “go way off to Pluto” having unproductive discussions that aren’t going to close a deal. Additionally, the amount of trust in the market place is at an all-time low. Prospects are colder, don’t believe a salesperson's intentions and are extremely skeptical to buy. As a result, whenever someone gets a sales call, most prospects usually hang up in the first four seconds if they can’t smell value. Also, sales people are focusing on the wrong things. Not just in the sequence of their sales process, but also how they are carrying themselves throughout it. Communication is only 7% verbal yet every rep out there prides themselves on the best closing line, tactic or loop. USP Straight Line selling not only gives you what to say to a prospect and when. It also gives you the guidelines on how to say it. Most sales training out there just covers basic scripting and word tracks. With Straight Line you’ll be able to master your tonality, body language and process so that you appear as the expert to the prospect and convert them to a customer. Opposed to complex objection-handling methods, the Straight Line guides your prospect on smooth path that prevents objections from coming up. If you follow this process you will get your prospects to have both emotional and logical certainty in you, your company and your offer. USP Details 12 Core Interactive learning Modules: Each module is about 1-2 hours in length. Questions will be asked after each lesson to ensure proper retention and faster results. The 12 modules cover how to: -Develop rapport -Control the interaction -Take full advantage of how humans prefer to communicate -Set and achieve your sales goals -10 Core influencing tonalities -Sift through leads efficiently -Spend your time where you’ll get the most return -Lower sales resistance -Minimize objections -Conduct your presentation in a logical sequence -The Secret sauce for to have your prospect sell themselves on your product or service -Turn First time buyers into customers for life -Create a referral generating machine Reasons To Believe As long as I’ve been around, salespeople have told me they’ve had problems with objections, leads being crummy, or deals falling through. It always makes me laugh because these aren’t their real problems. These are symptoms of their problems. Look, prospects raise objections because they don’t trust you, the company or the service. Leads aren’t crummy, your process for sorting through them is crummy. Which relates to the third one, deals are falling through because you the salesperson forgot to uncover some important piece of information about the deal. Here are some examples from the field: “Recovering from calls that don’t go my way.” This is in response to what’s your biggest challenge in sales right now. “I think that there are two areas of sales which have got harder and harder nowadays, the first being buyer fatigue towards cold outreach.” “The opportunities are limited and take tremendous amount of time to close.” “My sale cycle is being stretched. Oftentimes it’s because I’m not sure how to respond to a prospect’s objection or what the next step should be.” “We have more competitors than ever before. How can I rise above the noise level and differentiate from the crowd?” Straight Line gives you the process in place for how build trust in you, your product and the company. It gives you the right questions to ask and how to ask them. This way you can save time with your leads and convert your prospect to a customer faster. Features And Benefits Feature: The right questions to ask and how to ask them Benefit: Establishes you as the expert in your field and also ensures that you are speaking with a qualified prospect. This saves you time and boosts your credibility. Dramatically reduces the stress you have over a deal. By getting to the truth faster you can determine where a deal Is at and how to close it faster. Feature: Interactive Modules Benefit: Tests your learning at the end of each video so that you can retain the information better and apply it faster. Feature: Advanced Tonality and Body Language Training Benefit: Shows you how to master the part of communication that counts for 93% of all human interaction. Most sales trainers out there only focus on what you say (ie 7%). This will give you an elite edge over your competition. Feature: Script Building Benefit: This module will allow you to put together the most effective and efficient sales script without sounding like a robot. This is essentially putting the straight line on paper and hashing out the best questions, timing and order of everything you need to sell your product or service Feature: Beliefs and Vision Benefit: Learning the techniques behind closing more sales is great. But if you aren’t motivated to get out there, help people and hit monstrous goals for yourself, not much will change. This allows you to rewire your brain for success in sales and teaches you how to think so you can become a world class sales professional. The Product Straight Line Persuasion was created to help a salesperson who was continually running into objections, wasting time with the wrong prospects and was frustrated with their results. This salesperson knows that selling is one of the best ways to make a great living. However, they haven’t cracked the code to continually closing deals, collecting large commission checks and becoming a top producer in their industry. Before I coined straight Line selling, my company was struggling. Only myself and my partner Danny were closing sales. The rest of my team were speaking to the same leads, pitching the same products yet having next to no success. Meanwhile myself and Danny were closing 40% of our prospects and earning anywhere from $12K-$70K/mo. I began to look at everything I was doing and saying on the phone, went to sales seminars across the country and studied all the latest sales strategies. Finally after 2 years of rigorous research I had a breakthrough discovery. The first breakthrough I had was that every sale is the same. The second, every sale is a straight line. After unpacking this idea and teaching it to my team, everything changed. The Straight Line Sales process is responsible for transforming my team of rookie sales reps into million dollar commission earners and also making me the go to name in the space for sales training. This is a repeatable and scalable approach for any sales rep in any industry to convert prospect they speak with. Why? Because every sale is the same and every sale is a straight line. Straight Line Persuasion covers: -The right scripting -Best questions to ask and how to ask them -Tonality and Body Language -Creating and managing leads -Beliefs and vision of a top performer -How to have your prospect convert themselves -Create customers for life Once you go through the 12 modules, you will have everything you need to shorten your sales cycle, increase your closing rate, develop a steady stream of customer referrals and create customers for life. For example, my client Tanner said “this program has paid for itself over and over again for me! After the first week, I closed a client using the straight line system. I have closed several more deals and even wrote a script for one of my clients because they were having trouble converting leads into new students for their trade school.” - Tanner This doesn’t just make you effective in your current role or industry. It’s transferrable to all business models, verticals and services. Sales Argument Do you sell a product, service or idea but are struggling to get it in the hands of more customers? Does selling frustrate you because you know you can help people, but objections, delays and uncertainty from prospects get in the way? Are you wanting to close more but afraid to come off as “salesy”, have prospects ghost you and just unsure of how to handle yourself in every situation? If so, how would it feel to have a playbook that could not only give you confidence and certainty with your prospects… But also a process for closing more deals, generating and managing leads, and getting more customer referrals? What I’m going to show you will do that in any industry, for any type of prospect and in any type of economy. This not only will make you better at sales, but elevate you to become a top performer in your industry. No one is focusing on what I’m about to show you and here’s why I have spent the last 30 years studying, training and in the trenches selling products and services across all verticals and have found that most salespeople are focused on the wrong thing. Their words. Don’t get me wrong, words and phrases matter. And in Straight Line Persuasion I cover the best scripts and my favourite phrases that get customer’s to sell themselves on why they should buy your service. But that’s only part of it. In fact that’s only 7% of it really. (So where is the other 93%?) The majority of the sales is effected by how we say our words (tonality) and how we present ourselves (body language) And if you’re not working on these, or at least somewhat aware of them… You’re missing out on more closed deals. The other flaw I noticed with salespeople is that they either a) are waaay too scripted and come off as robotic. Prospects can smell this from a mile away and will be itching to hang up and walk away. Or b) they have no clear logical process for closing deals and can spend precious time discussing nonsense with prospects. The reason the Straight Line works is because it’s simple. You have a process, you stick to it, you close the deal. The Straight Line system is the reason that I was able to take my first company from Zero to a 13 Billion evaluation and also create multiple 7-Figure Sales people from scratch. Whether you’re in B2B, B2C, phone sales, door-to-door sales this has been tried and tested by yours truly. Even if you’ve been doing OK in sales for some time, there is always room to improve. Take my student Darren for example. “I’ve done sales for 4 years…after your training videos I’ve managed to exceed my target this month by 175% and have earned the most commission I’ve ever had.” -Darren Wilson If you’re wanting to close more, become more and live a better life then this is for you. Customer Verticals 1. Business Owners Problem: Difference in you and your teams sales process. Hard to have a repeatable and consistent sales system that everyone can use. Solution : Use Straight Line Sales Persuasion to establish a company standard on how to sell effectively across the company Feature/Benefit: Straight Line gives you a clear and proven process that you can standardize across your team. 2. B2B Sales Reps Problem: Easy to fade into the sea of other sales reps. Difficult to determine who you need to speak with. Prospects are incredibly busy. Solution : We teach you how to come off as an expert in your field. Our questioning and scripting modules give you the certainty to know where to spend your time. Feature/Benefit: Customers will trust you as the expert and even call you for advice and give you referrals. You can avoid wasting time speaking with people who won’t push the deal forward. 3. B2C Sales Reps Problem: Consumers are guarded, highly sophisticated and don’t like to make time for sales calls. Solution: Use our scripting, tonality and body language practices to decrease sales resistance. Feature/Benefit: Leveraging our process removes customers defenses, positions you as the expert so that your prospects want to ask you for advice, will make time to hear you out and place more trust in your opinion. All resulting in more sales. Potential Questions Business Owner 1. Do you have a proven sales script, process and system that you and your team can follow? 2. Are you the only one on your team who can close at a decent rate? Do you continually jump on the phones to sell and go back to working in your business vs on your business? 3. Are sales calls consuming your time and do you wish you could have a faster way of qualifying, presenting and closing your customer? B2B Vertical 1. Are you being drowned out by competing B2B reps? 2. Do you find yourself wasting time with the wrong person at the right company? 3. Are your corporate sales deals taking forever? 4. Do you struggle with getting customer referrals in your B2B sales role? B2C Vertical 1. Do you find it challenging to build rapport with your prospect? 2. Always having to 2-call close in your sales process? 3. Do your prospects ignore you after you’ve made your pitch? Potential Offers * Want your prospects to trust, refer and ultimately buy more from you? Enroll in our Straight Line Persuasion today and learn how to make more commission, become a top producer and hit your targets with ease. * Customers always have to “think about it?” Grab a call with our team so we can show you how to prevent this objection from happening and close your deals faster * Have a great product, service or idea but struggling to sell it to the market place? Get Straight Line certified and find the sales script and process that works for your offer now. * Purchase Straight Line Sales Persuasion and never miss your quota again.