Masterclass VSL
Alright, welcome guys to this masterclass.
Today, I’m going to be showing you how to position yourself as a Growth Writer and stack three to five clients to make anywhere from $10,000 to $15,000 per month, and how to automate 90% of the work with AI.
Don’t worry about taking notes, I’ve already done that for you and sent it to your email.
All you need to do is pay attention to what I’m about to share with you. Turn off your phone, unless you’re watching this on your phone…that would be kind of dumb.
Just forget about social media for a bit, I promise your unemployed friend sending you their 7th reel for the day can wait. Ignore your children or partner, they’re just a distraction to your success and you should abandon them anyways.
Just kidding, don’t do that.
But do pay attention for the next 30 minutes or so because I’m going to give you the real deal mcsteel on how to get clients, and how to KEEP clients as a growth writer, but before I show you how to do those two things…
What the fuck[a] is a growth writer?
Let’s cover that first.
A Growth Writer is someone who helps businesses grow through strategic content.
You do this as a ghostwriter, meaning you write for the person behind the scenes as if you are them, but here’s the thing…
Most business owners associate a ghost writer with books and music, so if you tell a business owner, “I’m a ghostwriter” they’re not going to be super receptive to working with you, unless it’s Drake. Drake loves ghostwriters.
But for most business owners who are not rappers, when you say, "I help businesses grow through strategic content", now you're speaking their language. Now you're talking about the thing they actually care about.
A Growth Writer isn't just someone who writes words. A Growth Writer is someone who understands how content fits into the bigger picture of a business. How emails nurture leads into customers. How LinkedIn posts build authority and generate inbound opportunities. How instagram posts build a real relationship with a potential customer. How a good email welcome sequence can dramatically increase the likelihood of someone buying a product or service.
When you're just a "freelance writer," or a “content writer” or a “copywriter” you're a commodity. You're competing on price. You're getting compared to the person on Fiverr who will write a blog post for fifteen bucks. And you're constantly having to explain what you do and why it matters.
But when you're a Growth Writer, everything changes.
See, business owners don't care about "content." They don't wake up thinking "I really need some blogs today." They don’t stay up late at night thinking about LinkedIn content.
However, they spend endless amounts of time thinking about the growth of their business. They're thinking about leads. They're thinking about sales. They're thinking about revenue.
So when you show up and say, "I help businesses grow revenue through strategic content", now you're speaking their language. Now you're talking about the thing they actually care about.
You're not just a writer. You're a strategic partner who happens to use writing as your tool.
And here's the beautiful part: when you position yourself this way, you attract better clients. Clients who understand the value of what you do. Clients who are willing to pay real money because they see you as an investment, not an expense.
You also repel the wrong clients, the ones who want to nickel and dime you, the ones who don't see the value in content, the ones who would have been a nightmare to work with anyway.
So throughout this entire masterclass, I want you to think of yourself as a Growth Writer. Not a freelancer. Not a ghostwriter. Not a content creator. Not a copywriter. A Growth Writer.
That mental shift alone will change how you talk about yourself, how you reach out to clients, and how much you charge.
So, we’re focusing on two main things in this masterclass.
Number one: how to actually go about getting growth writing clients.
Number two: how to keep those clients, because that’s a big deal.
If you’re like most people who’ve worked with us here at Growth Ghost, you like the freelancing business model because it gives you freedom.
Location freedom so you can work from wherever in the world with a laptop and wifi.
Time freedom so you can work on your schedule with your routine of choice.
And financial freedom so you can make as much as you want depending on how much you work.
When freelancers get these 3 types of freedom, some of them want to travel, some of them want to be able to spend more time with their family, others just want to pursue the hobbies that interest them.
Regardless of which bucket you fall into, it’s never fun to suddenly lose two clients and drop from $10,000 a month to $3,000. That’s rough.
So that’s why today we’re going to focus on both getting clients AND keeping clients, and yes, AI can help a lot with that.
AI is not going to replace you, but someone who knows how to use AI will. So it’s important you understand how it works, but it’s also important that you don’t get a neurolink chip in your brain.
That’s the new world order, and here at Growth Ghost we do not support the satanic agenda. We're a small business, we can't afford to fight the Illuminati. That's above our pay grade.
But we do support using AI as a tool to make you faster, more efficient, and more valuable to your clients. There's a big difference.
And everything I'm about to show you is not theory. These are the exact tactics and strategies we’ve used to help real people like you achieve their goals, whether it was landing their first client like RESULT…
Or people who were able to quit their job like RESULT…
Or helping people get to $10k or $20k per month like RESULT…
Or even helping people be able to turn their freelance writing business into an agency like RESULT…
So my goal today is to lay out the entire process for you that we teach at Growth Ghost, so you can either go implement this on your own…
Or if you want our tools, our support, our coaching and guidance along the way, there’s a button below where you can book a call with us to learn more about joining Growth Ghost.
But I’m not trying to turn this into a long winded sales pitch, I’d rather just give you everything you need and let you decide if you want to work with us.
So, let’s dive in, starting with, how to acquire clients.
Now, there are 3 specific limiting beliefs we need to shift for you if you actually want to see real results, meaning, you can actually make good money doing this.
I’m going to walk you through each one of these limiting beliefs, how to shift them, and then I’m going to show you the exact step by step process for finding clients, getting on calls with them, and turning them into closed deals.
Limiting belief number one is feeling like reaching out to business owners is “salesy” or that you’re somehow bothering them by reaching out to them.
Look, sales can definitely be intimidating, because you have to risk being rejected, and rejection stings. I would know. My 5th grade crush rejected me and I have never recovered since. THANKS MICHELLE!
But all jokes aside: if you want to hit $10,000, $15,000, $20,000 a month or more, you have to understand that sales is non-negotiable.
There’s no such thing as a writer who makes money without selling themselves. Even fiction writers like Tom Clancy or Stephen King, they have to sell their books to a publisher, sell their scripts to producers, book in speaking tours, all that.
So, if you’re writing for businesses, you have to be comfortable selling yourself.
The issue most people have, even if they’ve gotten past that initial fear of rejection, is that they see sales as pestering or annoying people. But it’s not.
You’re not bothering anyone. You’re just looking for the right people you can actually help. Most people who aren’t interested will just ignore you. It’s rare that you get the person who will respond back to you something like “I HATE YOU! STOP REACHING OUT TO ME!”
You wouldn’t want to work with them anyways.
The correct belief to hold is that sales is just you looking for people who actually need your help, and you can’t help anyone if you don’t put yourself out there.
I promise you the majority of people are not judging you, and the people who are, they’ve got their own issues and are probably insecure anyways.
When you reach out to a business owner, you're not showing up with your hand out asking for charity. You're showing up with a skill that can literally make them money.
Think about it this way. If a business owner is posting on LinkedIn, or sending emails to their list, or running a blog, they're doing that because they believe content drives revenue. They're already bought in on the idea. The problem is, most of them don't have time to do it well, or they're not great writers themselves.
So when you show up and say, "Hey, I can take this off your plate AND make it better," you're not being annoying. You're being helpful. You're solving a problem they already know they have.
Here's a reframe that might help: imagine you're a plumber, and you see someone's house is flooding. There’s poop everywhere. It’s an absolute mess.
Would you feel "salesy" by offering to help? No. You'd feel like you're doing them a favor and helping them out.
That's exactly what you're doing when you reach out to a business owner who clearly needs help with their content. You're the plumber. Their content strategy is the chipotle aftermath that resulted in a backed up toilet.
And look, I get it. Some of you have tried reaching out to business owners before and it didn't work. Maybe you sent 50 messages and got zero responses. That's frustrating. But the problem wasn't that you reached out, the problem was probably HOW you reached out.
Remember what we talked about with Growth Writing, by aligning ourselves with what the business owner actually wants, revenue growth, they’re going to be more receptive to our outreach.
I’m going to show you here in a bit exactly what message to send them, but for now, just internalize this: sales is service. You're looking for people you can genuinely help. That's it.
Alright, let's move on to the next limiting belief number two.
Limiting belief number two is thinking you need more experience, more credentials, or more "expertise" before you can start, or before you can charge real money.
This one is a silent killer. It stops you from starting in the first place, and even if you do start, it stops you from charging what you're worth.
Think about the plumber example I just shared.
Do you ask for credentials before a plumber unclogs your toilet? Or do you just care that the very smelly problem is fixed.
You want the problem fixed, right?
Business owners are the same way. They don't care how many years you've been doing this. They don't care about your certifications. They don't care if you went to some fancy journalism school or if you dropped out of college to pursue your dream of becoming a interpretive yo-yo artist.
They care about one thing: Can you solve their problem? Can you write content that gets engagement? Can you write emails that get opened and clicked? Can you help them generate leads and grow their business?
And when I get to the outreach section of this masterclass I’m going to show you how to subconsciously install the belief into your prospect that you can help them get results.
So again, this second limiting belief really stems from the fact that people think they need to reach some imaginary finish line before they're "allowed" to start. They're waiting for permission. They're waiting until they feel ready.
Guys, no one's going to give you permission.
This is your life. This is your income. You have to give yourself permission to do it and be okay that part of your journey will just be learning on the job.
Okay, so that’s limiting belief number 2.
The third and final limiting belief is that if it doesn’t work right away, it’s not going to work at all.
This one is sneaky because it disguises itself as being "realistic" or "practical."
Here's how it usually plays out.
Someone sends 20 outreach messages. They don't get any responses. They think, "See? This doesn't work. The market is saturated. No one wants to hire writers. I knew this was too good to be true, my dad was right, that’s why he left for milk and never came back!”
And they quit, just like their dad quit on them. I’m joking, but seriously so many people make the mistake of not staying in the game long enough.
Meanwhile, the person who sent 200 messages? They booked 5 calls. Closed 1 client. And now they have proof that it works, so they keep going.
And here’s the thing, let’s say it took them 20 minutes to find each person and reach out to them, so in total they worked about 66 hours to land that client.
And let’s say that client paid them $3500 up front.
Well, if we do some math, we can see they got paid $53 per hour of outreach JUST to land that client.
And let’s say that client sticks with them for 6 months, so they end up getting paid about $21,000 in total.
Suddenly those 66 hours of outreach are now worth $318 per hour.
That’s how you think about this.
Every time you get ignored or have someone say no, it’s just one step closer to you getting paid.
But you’re never gonna get paid if you step off what I call the Sales Carousel.
The Sales Carousel is this idea that as long as you stay on the ride, you're guaranteed to eventually grab the brass ring.
Now if you don't know what I'm talking about, back in the day, carousels, you know, the merry-go-rounds with the horses, they used to have this thing where there was a brass ring hanging off to the side. And as you went around and around on the carousel, you could reach out and try to grab it. If you grabbed the brass ring, you won a prize. Sometimes it was a free ride, sometimes it was teddy bear or whatever.
But here's the thing: you couldn't grab it on every rotation. Sometimes you'd reach out and miss. Sometimes you weren't in the right position. Sometimes someone else grabbed it before you got there.
But as long as you stayed on the carousel, you had another chance coming. Every rotation was another opportunity.
The moment you stepped off? No more chances. Game over.
That's exactly how sales works.
Every rotation is another outreach message. Another follow-up. Another call. And every rotation brings you closer to grabbing that brass ring, which in this case is a paying client.
Some rotations you'll miss. Someone won't respond. Someone will say no. Someone will ghost you after a great call. That's fine. Another rotation is coming.
But the moment you step off the carousel? It's over. You don't get the ring. You don't get the client. You don't get the money.
And here's what's brutal about stepping off: you don't just lose the future wins. You lose all the progress you already made. All those messages you sent? Wasted. All that momentum you built? Gone. You're starting from zero again if you ever decide to get back on.
I've seen people step off the carousel, not realizing, they were literally one or two messages away from a breakthrough. They didn't know it, obviously. But statistically, if you've sent 150 messages and gotten nothing, you're probably pretty close. The math is about to start working in your favor.
But most people would quit at 150. And the person who kept going to 200? They landed the client.
Don't step off the carousel.
The other thing people don't understand about sales is that there are timelines involved and not everyone is ready to buy right now. And that's okay.
When you reach out to someone, you're catching them at a specific moment in time. Maybe they just hired someone. Maybe they're in the middle of a launch and can't think about anything else. Maybe they're interested but their budget is tied up for the next quarter.
None of that means they'll never be interested. It just means the timing wasn't right. Don’t take this personally, and say “Fine I didn’t want to work with you anyways!!” Never close the door, they’re a no today but they could be a yes in a month.
This is why follow-up is so important, and why staying visible matters. The person who says "not right now" in January might be desperately looking for help in April. And if you've stayed in touch, if you've kept showing up, guess who they're going to think of?
You.
But if you quit in February because you got discouraged? You're not even in the game anymore when they're ready to buy.
Sales is a long game. The people who win are the ones who stay on the carousel long enough to let the math work out.
So the correct belief to hold here is: this is a numbers game with a delayed payoff. Every outreach message is an investment that compounds over time. As long as I stay on the carousel and keep improving, results are inevitable.
Alright, so those are the three limiting beliefs we needed to shift:
Number one: Sales isn't annoying or "salesy", it's service. You're just looking for people you can genuinely help, and you can't help anyone if you don't put yourself out there.
Number two: You don't need permission, credentials, or years of experience to start and charge well. Clients pay for outcomes, not resumes. Give yourself permission to learn on the job.
Number three: Sales takes time and consistency. Stay on the carousel. The math will eventually work in your favor if you don't quit.
Now that we've got your mindset right, let's get into the actual tactics.
So how do you find clients, reach out to them, get on calls, and close deals?
I'm going to break this down into three phases.
Phase One: Prospecting & Outreach
Phase Two: Follow Up
Phase Three: Closing
So, Phase One: Prospecting and Outreach.
Prospecting is just a fancy word for finding people who would be a good fit to work with you. That's it. You're looking for business owners who need help with content and have the budget to pay for it.
Now, there are a million places you could theoretically find clients. You could cold email. You could do LinkedIn outreach. You could go to networking events. You could join Facebook groups. You could do Twitter. You could stand on a street corner with a sign that says "Will Write Content For Food."
I don't recommend that last one. Bad for your personal brand and overall mental health.
But here's the thing: you don't need a million strategies. You need one strategy that works, and then you need to do it consistently.
For Growth Writers, the best platform to find clients is LinkedIn. And it's not even close.
Here's why.
LinkedIn is where business owners hang out. It's where coaches, consultants, agency owners, course creators, and entrepreneurs go to build their personal brand and generate leads. These are exactly the people who need content help.
And here's the beautiful part: they're already posting. They're already trying to create content. Which means they've already bought into the idea that content matters. You don't have to convince them that content is valuable, they already believe that. You just have to convince them that YOU can help them do it better.
That's a much easier sale.
Compare that to cold emailing some random business owner who isn't active on social media at all. Now you have to convince them that content matters AND that you're the right person to help. That's two sales instead of one.
So we're going to focus on LinkedIn.
Now, who exactly are you looking for?
Well, you're looking for people who fit three criteria.
Criteria number one: they've actively posted content within the past 6 months. This shows they care about content and they're invested in growing their presence, but they may just not have the time. If someone hasn't posted in 6 months, they're probably not going to pay you to write for them.
Criteria number two: they have something to sell. This could be coaching, consulting, courses, an agency, software, whatever. The point is, they have a way to make money from the attention their content generates. If they don't have something to sell, they don't have a reason to pay you.
Criteria number three: they look like they can afford you. This is a bit of a vibe check, but you can usually tell. Do they have a decent following? Does their business look legit? Do they seem like they're making money? You don't want to pitch someone who's just getting started and has $47 in their bank account.
When all three of these criteria are met, you've got a good prospect.
So how do you actually find these people?
The easiest way is to just start scrolling LinkedIn with intention.
Go to your feed and look for posts that are getting engagement. Look for people who are clearly trying to build an audience. Click on their profile. See what they do. See if they have something to sell.
If they fit the three criteria, actively posting, has something to sell, looks like they can afford you, add them to a list.
You can use a simple Google Sheet for this. Nothing fancy. Just their name, their LinkedIn URL, what they do, and any notes about them that might be useful for your outreach later.
Another way to find prospects is to use LinkedIn search.
Go to the search bar and type in titles like "coach," "consultant," "founder," "CEO," or whatever niche you want to target. Filter by "People." And then start going through the results.
Look at their profiles. Are they posting? Do they have a business? Do they look legit?
If yes, add them to your list.
You can also look at who's commenting on popular posts in your niche. If someone is actively commenting on content, that means they're engaged on the platform. They care about visibility. They're probably trying to grow. Those are good prospects.
Another goldmine is looking at who's hosting or appearing on podcasts. If someone is doing podcast interviews, they're clearly invested in building their personal brand. They understand the value of content.
The point is, prospects are everywhere. You just have to train your brain to spot them.
Now here's a mistake I see people make all the time: they spend way too much time prospecting and not enough time reaching out.
They'll build a list of 200 people and then never message any of them. They feel productive because they're "working on their business," but they're not actually doing the thing that makes money, which is starting conversations.
Here's my rule: for every hour you spend finding prospects, you should be spending at least 30 minutes reaching out to them.
Prospecting without outreach is just procrastination with extra steps.
Okay, so you've got your list of prospects. Now what do you actually say to them?
This is where most people completely screw it up.
Here's the thing: sales is pretty simple. It's an input-output game. You put the inputs in, reach out to people, start conversations, and eventually you get outputs, clients and money.
But what most people do is blast cold messages to everyone and anyone. Even if you use the Growth Writer positioning I talked about earlier, if you're just spraying and praying, you might get some responses here and there, but they're not going to be high quality.
And honestly? It demotivates you. Because when you send 1000 generic messages and get zero responses, you start thinking "this doesn't work" when really the problem is HOW you're doing it.
Most people can tell when you're blasting the same message to everyone. There's nothing unique about their business in your message. It doesn't feel like you did any research. When you say "Hey, I can help you grow your personal brand," it feels like spam, because it is spam.
So what's really important is making sure that when you reach out to a business owner, whether it's via DM on LinkedIn, Instagram, Twitter, email, or carrier pigeon, you make what you send personalized.
This is huge.
It's better to send 100 super deep, high-quality, research-backed messages to people you actually want to work with than to send 10,000 generic messages. Every single time, the quality approach outperforms the spam approach.
A high-quality message means you looked at the person, looked at their brand, made sure you actually want to write for them, and then you provide something that shows you did your research properly.
I'll show you exactly what to send in a minute, but for now understand this is where AI comes into play to automate a lot of this for you. More on that later.
When you reach out, you want to provide something valuable, something that shows you put in the effort to understand what you can do for them. That's going to get you way more responses because you're playing into the law of reciprocity.
The law of reciprocity basically says: when you give something to someone, they naturally want to give something back. In this case, they give you their time. And eventually, their money muhahahaha.
This immediately separates you from all the grifters and askers online. You've seen it on LinkedIn, people reaching out with unsolicited garbage like, "Hey, let’s connect! " or "Do you want to connect?" or my personal favorite, "I noticed we have a lot in common, let's connect!"
No. That's not valuable to anyone. It’s kind of creepy. People aren't going to be receptive to that.
You have to focus on reaching out with actual value.
Now, here's something important. You can tie your personality into your outreach, but you have to do it the right way.
For example, let's say you see someone who loves college football and is a big Texas Longhorns fan. And you see Texas just won a big game against the Oklahoma Sooners.
Here's what you DON'T want to do:
"Hey John, I'm also a Texas Longhorn fan! Screw the Sooners! Hook 'em! I love football too, let's connect!"
That's terrible. It comes off like you're trying to sell something but pretending you're not. It doesn't build trust. It builds suspicion.
Instead, get down to business right away while still being personable…
Here’s the golden message:
"Hey John, was checking out your profile and I love what you talk about online regarding scaling SaaS companies. I know if you put out more content, you could grow your personal brand, reach more people, and get more customers into your SaaS Academy. I went ahead and put together..."
And that's when you give them the valuable asset.
See the difference? The first one is fake rapport building. The second one shows you actually did your research AND you're providing value upfront.
That's your outreach strategy.
If you can dedicate focused time to this every day and commit to doing it for six months, you'll see insane results. At the end of six months, you'll probably be way further ahead financially than you ever thought possible. Your bank account will be bigger than ever, you'll have recurring revenue coming in, and you'll realize sales isn't difficult…it's just a numbers game, and you have to play it.
So what does free work look like?
You write some tweets for them. Some LinkedIn posts. Maybe an Instagram script or a YouTube video outline. You put it all together in a nice document, examples of what you could create for them, and you send it along with your outreach message.
This is what separates you from literally everyone else reaching out.
When someone sees on your first message that you researched their brand, put together emails in their voice, wrote tweets, drafted LinkedIn posts, created Instagram content ideas, and all they have to do is say yes and you'll handle everything, that's incredibly valuable.
It separates you from everyone else reaching out because you actually put in the baseline effort. Practically no one does this. That's why most people stay stuck and can't get any interest.
This is the best proven strategy for getting clients. And yes, it takes time upfront.
People normally don't want to do this because it takes so much time. Writing custom content for every single prospect? That could take hours per person.
I’m going to show you at the end of the masterclass how we can help you automate the majority of the heavy lifting here.
Alright, let's talk about Phase Two: Follow-Ups.
This is where most people completely drop the ball.
They send one message, don't get a response, and assume the person isn't interested. So they move on and never follow up.
That's leaving so much money on the table.
Here's the reality: most people read every message they get. But they filter out whether they recognize the person, whether they're interested, whether the timing is right. A lot of times, even if they're interested, they see your message, think "I'll respond to this later," and then forget.
That doesn't mean they don't want to work with you. It means they're busy and your message slipped through the cracks.
This is why follow-up is so important.
Now, a lot of people send dumb follow-ups. They send memes. They send random stuff. They send "just bumping this to the top of your inbox."
Memes are fine in certain contexts, but in follow-ups they often come off as annoying, like you're just bothering the person. It doesn't add anything. It doesn't move the conversation forward.
It's way better to expand on what you said before. Show them more parts of the value you're creating for them. Explain how it benefits their business. Keep following up with that.
So here's how this works in practice.
Remember that content document you created for them? You just keep adding to it. Every couple weeks, you write more sample content. More tweets. More LinkedIn posts. Maybe an email sequence idea. Maybe another YouTube script outline.
And then your follow-up becomes: "Hey, I just added more content ideas for you. Check out page 3 of the doc I sent."
Or: "Hey, saw your recent post about [topic]. I wrote a quick Twitter thread that could expand on that idea. Added it to your doc."
Now your follow-up isn't annoying, it's valuable. You're giving them more free stuff every time you reach out.
Eventually, they'll respond. When your name pops up consistently over weeks or even months, and each time you're providing something valuable, they're going to think, "Alright, let me actually respond to this person. They're clearly consistent and they'd probably crush it for my business."
That's the secret with follow-ups: don't send memes or fake rapport builders. Focus all your time and energy on being valuable and sharing valuable stuff.
One follow-up per week is a good rhythm. Maybe every two weeks if you want to be more conservative. The key is consistency and value. Every single touch should give them something useful.
Now, you don't want to just message people and not keep track of anything. That's chaos.
AI can help you with your follow ups and there’s also a super straightforward way to keep track of everything, I’ll cover that at the end of the masterclass.
Let’s move on to Phase 3, Closing.
This is where you actually get paid.
A lot of people are intimidated by sales calls. They think it's some Jordan Belfort, Wolf of Wall Street, high-pressure negotiation where you have to handle objections and act like a slick salesperson.
But that's not what sales has to be.
When you reach out to someone and they say, "Hey, I like this, thanks," and you say, "Let's get on a call", it's super simple from there. Just talk to them.
Here's how the call goes.
You get on and say something like, "Hey, thanks for hopping on. What'd you think of the content I sent over?"
Let them talk. They'll probably say something like, "Yeah, I really liked it."
Great. Now you ask questions.
"What problems are you experiencing right now with your content?"
"Why do you want to grow your personal brand but can't do it yourself?"
"What's the main opportunity for you if you could grow your brand?"
Let them tell you what they want and what their desired situation is.
Ask, "What do you want to grow your brand to? What are you trying to accomplish?"
Get an understanding of their problems and what they want.
Then ask, "What's primarily holding you back from achieving this?"
They'll usually say one of three things:
One: "I don't know how to do it myself."
Two: "I don't have time to do it myself."
Three: "I want someone better than me to do it."
You figure out which one it is.
If they say, "I don't have time," you say: "Okay, so if I could save you 10 to 20 hours a month and grow your personal brand at the same time, would that be a win-win for you?"
They say yes.
You say, "Awesome. When would you like to get started?"
That's it. That's the transition.
Then they'll ask, "How much does it cost?"
And here's where so many people shoot themselves in the foot.
I recommend charging anywhere from $2,000 to $5,000 per month, depending on your sales ability and what you're doing for them. This is the range that actually makes the math work for both of you.
Now here's the key: don't just throw out one number and make it a yes-or-no situation.
Instead, give them a menu.
You've already outlined what they need during the conversation, emails, newsletters, LinkedIn, Twitter, whatever. Now you give them a menu of services they can choose from.
Have this in a Google Doc. You can say, "Let me pull up my screen and show you what we charge."
Show them the doc:
LinkedIn content alone is $2,000 per month.
LinkedIn plus Twitter is $3,000 per month.
LinkedIn, Twitter, and newsletter is $4,000 per month.
LinkedIn, Twitter, newsletter, plus YouTube and Instagram as a bonus is $5,000 per month.
Now they have a menu and can pick and choose.
It's not a yes or no. It's a "which one do you want?"
Think about it like a restaurant. Imagine you walk into a restaurant and the only option is steak. If you don't want steak, you leave. But if you have a menu, some people want chicken, some want steak, some want salmon. Everyone finds something they want.
Same thing here.
By providing a menu, people choose what they want and don't want. That's what makes this sales process so effective. People just say, "Yeah, I'll do package number two," or "I'd rather just do YouTube and Instagram." Boom, easy.
Next part of the call is objection handling.
Some people will say, "I'm not ready right now, but maybe in 30 days."
Objection handling is a whole thing in itself. We cover it in depth inside Growth Ghost, specifically how to handle objections that pop up for growth writing services.
But the basics are this: it's important to know how to handle objections with ease. And honestly, it's mostly just memorizing what to say. Once you've heard the same objection five times, you know exactly how to respond.
People will have objections. You either handle it right then and there and they say, "Okay, let's get started," or you schedule a follow-up call for 30 to 60 days out. You have a sales cycle to follow.
That's how you convert clients. Super easy, straightforward. Don't overcomplicate it.
Just be straightforward and genuine. Be okay with stuttering, messing up words, or accidentally saying something dumb on a call. The person will like you for it because you're not some perfect, polished robot trying to run a sales call.
People are attracted to authenticity. That's how you build real relationships.
So that's how you reach out to get people on calls and convert them in a way that lets you stack clients.
Now, once you've landed the client, there's a lot of processes in between. You want to send them a contract. You want to set up billing. You want to onboard them properly.
We include exact contracts, software recommendations, automation setups, billing processes, and how to upsell clients inside the Growth Ghost program.
For example, if they sign up for $2,000 a month, three months down the road you can upsell them to $5,000 a month once you've proven yourself. All of that is mapped out in the program.
But the core process I just walked you through? That's how you get clients. That's the game.
Now you know how to get clients…
So how do you go about keeping them?
Well, in order to help illustrate this for you, I want to tell you a story of two Growth Writers.
Let's call them Writer A and Writer B.
Both of them went through the same process I just taught you. They did the outreach. They sent value upfront. They got on calls. They closed clients.
In fact, they both landed the exact same type of client, a business coach paying $3,000 a month for LinkedIn and Twitter content.
Same starting point. Same opportunity.
But six months later, their situations looked completely different.
Writer A? Their client fired them after three months. They had to scramble to find a replacement. They went from $3,000 a month back down to zero, stressed out, wondering what went wrong.
Writer B? Their client not only stayed, but upgraded to the $5,000 package. The client also referred two friends, and now Writer B has three clients, $13,000 a month in recurring revenue, and they barely had to do any additional outreach to get there.
Same starting point. Wildly different outcomes.
So what was the difference?
It wasn't talent. It wasn't luck. It wasn't that Writer B had some secret skill that Writer A didn't have.
The difference was how they treated the client relationship after the sale.
Let me break down what Writer A did wrong.
Writer A got the client and immediately went into "delivery mode." They wrote the content, sent it over, and waited for feedback. When the client had revisions, they made them. When the client asked for something, they did it.
Sounds fine, right? They were doing the job.
But here's what they weren't doing.
They weren't communicating proactively. The client had to chase them down for updates. "Hey, where's this week's content?" "Hey, did you see my last message?" The client felt like they were managing Writer A instead of the other way around.
They weren't learning the client's voice. Three months in, the content still didn't quite sound like the client. It was good content, but it felt generic. The client was spending almost as much time giving feedback and revisions as they would have spent writing it themselves.
They weren't bringing ideas. Writer A just waited to be told what to write. They never said, "Hey, I noticed this trend in your industry, we should do a post about it." They never suggested new content formats or strategies. They were reactive, not proactive.
And they weren't building a relationship. Every interaction was transactional. Content in, feedback out. There was no rapport. No connection. The client didn't feel like Writer A was invested in their success, it felt like Writer A was just doing a job.
So when the client started getting busy and needed to cut expenses, guess who was first on the chopping block?
Writer A.
It wasn't personal. The client didn't hate them. They just didn't feel like Writer A was essential. They figured they could probably find someone else, or just do it themselves for a while.
Now let's talk about Writer B.
Writer B did things differently from day one.
First, they set up a communication rhythm. Every Monday, they sent a quick Loom video walking the client through the week's content. "Here's what's going out this week, here's the strategy behind each piece, let me know if you want any changes." The client never had to wonder what was happening. They felt taken care of.
Second, they obsessed over learning the client's voice. Writer B listened to the client's podcast episodes. They read their old posts. They paid attention to the phrases the client used, the way they structured their thoughts, the topics they were passionate about. Within a few weeks, the content sounded exactly like the client. Revisions dropped to almost zero.
Third, they brought ideas constantly. "Hey, I saw this post blow up in your niche, want me to put our spin on it?" "I noticed you mentioned this on your podcast, that would make a great LinkedIn carousel." "Your competitor just launched this, here's how we can respond." Writer B wasn't waiting to be told what to do. They were actively thinking about how to make the client's brand better.
Fourth, they built an actual relationship. They remembered personal details. They celebrated the client's wins. When the client had a rough week, Writer B checked in. It wasn't fake, it was genuine interest in the client as a person, not just a paycheck.
So when the client's business started growing and they needed more content, who did they turn to?
Writer B.
"Hey, can you also take over my newsletter? And maybe help with some YouTube scripts?"
That's how $3,000 a month became $5,000 a month.
And when the client's friends asked, "Who's doing your content? It's gotten so good lately," the client didn't hesitate.
"You have to talk to Writer B. They're amazing."
That's how one client became three.
Same starting point. Same opportunity. Completely different outcomes.
The difference wasn't talent. It was how they approached the relationship.
So let me give you the specific things you need to do to be Writer B instead of Writer A.
Number one: communicate before they have to ask.
Never let your client wonder what's going on. Send weekly updates. Use Loom videos to walk them through content. Let them know if something's running late before they have to chase you.
The goal is for them to feel like you're always on top of things. Like they never have to worry about the content because you've got it handled.
Number two: master their voice fast.
This is your number one job in the first few weeks. Consume everything they've created. Listen to their interviews. Read their old posts. Pay attention to how they talk, what phrases they use, what topics light them up.
The faster you can write content that sounds exactly like them, the more indispensable you become. When revisions drop to zero, they can't imagine working with anyone else.
Number three: bring ideas, don't just take orders.
Don't be a content vending machine where they put in a request and you spit out a post. Be a strategic partner. Pay attention to their industry. Notice what's working for other people in their space. Bring them opportunities they didn't even know existed.
When you do this, you're not just a writer, you're a valuable part of their team.
Number four: actually give a shit.
This one's hard to fake, so don't try. Actually care about your client's success. Celebrate their wins. Be genuinely curious about their business. Build a real relationship.
People can tell the difference between someone who's just doing a job and someone who's actually invested. Be the second one.
Number five: make their life easier every single month.
In the beginning, there's going to be a learning curve. More questions. More revisions. More back and forth. That's normal.
But every month, you should need less from them. You should understand their business better. You should be able to run more autonomously.
The goal is to get to a point where they barely have to think about content. They just know it's handled. That's when you become impossible to replace.
If you do these five things, you'll keep clients for a long time. You'll have that stable, recurring revenue that lets you actually enjoy the freedom this business model provides.
You won't be stressed every month wondering if someone's going to leave. You won't be constantly scrambling to replace clients. You'll have a real business with real relationships that compound over time.
We covered a lot today, so let me give you the quick recap.
First, we talked about what a Growth Writer actually is. You're not a freelance writer. You're not a copywriter. You're not a content creator. You're a Growth Writer, someone who helps businesses grow through strategic content.
That positioning matters because it changes how clients see you. You're not an expense. You're an investment. You're not a commodity competing on price. You're a strategic partner who speaks their language.
Then we tackled the three limiting beliefs that hold most people back.
Limiting belief number one: thinking sales is annoying or "salesy." It's not. Sales is service. You're just looking for people you can genuinely help, and you can't help anyone if you don't put yourself out there.
Limiting belief number two: thinking you need more experience or credentials before you can start or charge real money. You don't. Clients pay for outcomes, not resumes. Give yourself permission to start and learn on the job.
Limiting belief number three: thinking if it doesn't work right away, it won't work at all. Wrong. Sales is a numbers game with a delayed payoff. Stay on the carousel. The math will eventually work in your favor if you don't quit.
Then we got into the tactical stuff, the three phases of actually getting clients.
Phase One: Prospecting and Outreach. Find people on LinkedIn who fit the three criteria, they're actively posting, they have something to sell, and they look like they can afford you. Then reach out with personalized, value-packed messages. Don't spam. Send them free content samples that show you understand their brand and can actually help them.
Phase Two: Follow-Up. Don't send one message and disappear. Keep adding to that value document. Keep following up with more useful stuff. Be consistent. Eventually, they'll respond because you've proven you're not going anywhere and you actually know what you're doing.
Phase Three: Closing. Get on a call, ask questions, understand their problems and goals, and offer them a menu of services to choose from. Don't make it a yes or no, make it a "which one do you want?" Handle objections, close the deal, get paid.
And finally, we talked about how to keep clients long-term. Be like Writer B, not Writer A. Communicate proactively. Master their voice fast. Bring ideas instead of just taking orders. Actually give a shit about their success. Make their life easier every single month.
Do all of that, and you'll have a real business. Recurring revenue. Freedom. Stability. Clients who love you and refer their friends.
That's the game.
Now, here's the thing.
Everything I just taught you works. It's proven. We've helped hundreds of people build successful Growth Writing businesses using this exact framework.
But I'm not going to lie to you, it takes time.
Finding prospects takes time. Writing personalized outreach takes time. Creating free content samples takes time. Following up takes time. Learning a client's voice takes time.
If you do all of this manually, you're looking at a lot of hours before you start seeing results. And for most people, that's where they fall off. They get overwhelmed. They get discouraged. They step off the carousel before the math starts working in their favor.
That's exactly why we built Growth Ghost.
Growth Ghost is our program that gives you everything you need to shortcut this entire process.
First, we give you the training. Step-by-step modules that go way deeper than what I covered today. How to find your niche. How to price your services. How to onboard clients. How to handle objections. How to upsell. How to write content that actually drives engagement and can go viral. How to build systems that let you take on more clients without burning out. All of it, laid out in a way that's easy to follow and implement.
Second, we give you the tools. This is the big one.
Remember how I said writing custom content for every prospect could take hours per person? We solved that.
We built Ghost AI, our proprietary AI specifically designed for Growth Writers. You upload a prospect's profile, add some notes about them, and it generates personalized outreach messages and content samples for you. What used to take 10 hours now takes under an hour.
It also helps you with follow-ups. You input what you've already sent, and it tells you exactly what to say next. No more staring at a blank screen trying to figure out how to re-engage someone.
And it helps you with client work too. Once you've landed a client, you can use Ghost AI to help you write content in their voice faster than ever. That means you can take on more clients without working more hours.
We have a dozen plus prompts that help you come up with ideas, write long form posts, short form posts, threads, emails, and everything else you would need. We also have over 3,000 proven viral content ideas you can replicate and deliver to your clients using GhostAI.
Third, we give you the community. That way you’re not doing this alone. Inside Growth Ghost, you're surrounded by other Growth Writers at all stages of the journey. People who just landed their first client. People making $10k a month. People who've scaled to $20k, $30k, or turned their freelance business into a full agency.
Fourth, this is a coaching program. Every week I personally host a call, one with my business partner Taylin who is actively running a Growth Writing agency, and one with Dale who is also actively running a Growth Writing agency. You get expert feedback, support, and coaching for your entire journey with us.
You can ask questions, get feedback on your outreach or your work, celebrate wins, and learn from people who are a few steps ahead of you.
Fifth, we have weekly accountability check ins that keep you on track and allows you to ask for additional support. And also, if you don’t fill the check in out, we reach out to you to make sure you don’t fall off track.
That accountability and support makes a huge difference, especially in the beginning when you're still figuring things out.
Sixth, every month we host a masterclass with experts in the content business. You also get access to over 45 previous recordings with Dan Koe, Lara Acosta, Daniel Fazio, and dozens of other business owners who are actively crushing it at content.
And last but not least, we give you all the templates and step by step tutorials for the boring legal stuff. Contracts, onboarding documents, pricing menus, and even how to go about setting up online banking. You don't have to create any of this from scratch or figure it out on your own. We've already done the hard work. You just plug in your info and go.
So if you're serious about building a Growth Writing business, if you want the freedom, the income, and the lifestyle that comes with stacking three to five clients at $2,000 to $5,000 a month, Growth Ghost is the fastest way to get there.
Now, I want to be clear about something.
You don't need Growth Ghost to make this work. Everything I taught you today? You can go do it on your own. You can figure out the prospecting. You can write your own outreach. You can build your own systems. You can grind it out manually until you get results.
Some people do that successfully. It just takes longer.
Growth Ghost is for people who want to shortcut the process. Who want the tools, the training, the templates, the coaching, and the community to get results faster. This is for people who value their time and want to invest in something that's going to accelerate their progress.
If that's you, here's what to do next.
Below this video, there's a button to book a call with our team. It's a free call. No pressure. No sleazy sales tactics. We'll just talk about where you're at, where you want to go, and whether Growth Ghost is actually a good fit for you.
If it is, great, we'll tell you how to join.
If it's not, that's cool too. We'll point you in the right direction and you can go crush it on your own.
Either way, you're going to leave the call with clarity on your next steps.
So if you're ready to stop thinking about this and actually start doing it, click the button below and book your call.
Alright, that's everything.
Thanks for watching. Thanks for paying attention. I know I told you to abandon your children at the beginning, but please go check on them now. They've been alone for like 40 minutes and that's probably not great parenting. You can also now go doom scroll because I know your brain is craving dopamine.
Or you could book a call with Growth Ghost ;) but no pressure there.
Okay, go get some clients. Stay on the carousel. And hopefully I'll see you on the inside.
All the best, bye now.
[a]I'll censor this lol