Maximum Money Minimum Time Training Protocol

THE COPY BREAKDOWN The Gary Halbert Training Protocol ________________ 1. Gary talks about the “LAWS” of direct mail and how it was gospel to follow them, however he goes on to show how they were completely false based on his experience. How does this apply to modern day marketing? Do YOU have any personal examples? Reflect on these, I promise, those lessons are more valuable than gold. 2. Notice Gary’s writing style and how casual it is…find 5-10 word tracks that Gary uses which makes the writing smooth like butter and easy to read 3. Think about the name of this product from Gary Halbert, it’s called Maximum Money Minimum Time. This title, in itself, has 1 of the greatest lessons you can learn inside of copywriting and direct response. What do you think that is and why is it important?