Module 1 - Understanding Video Marketing systems

Sell Through Video Module 1 - Understanding Video Marketing Systems How To Think About Video Marketing Systems * The systems are irrelevant. * Pretty much everything is just some form of a sales video (SV). * Webinar = Long SV, Content = Mini SV, Upsell Funnel = SV at the top of the page, VSL = SV, Youtube Ad = Mini SV, Etc. * Your ability to create a sales video, with a polarizing attention-grabbing message paired with a mouth-drooling offer, is infinitely more important than any system. * Right now, there are more people than ever before utilizing video marketing because the barrier to entry is super low, it’s not just with organic traffic it’s also with paid traffic. Pretty much everyone uses SVs, it’s not a unique advantage anymore, the best advantage you can have is to have a better SV than everyone else. * The point of the video is to get the viewer to the pitch, the video is really just a vehicle for the offer. A better SV does a better job of getting the viewer to the pitch and a better job of the pitch itself. * Regardless of what type of SV you’re doing, if it’s Book A Call VSL, a webinar, or a branding video at the top of a home page, or whatever else, the only thing that matters is your ability to retain their attention and make the right offer. * Quote from one of my mentors Alex, “If you win their heart, you win their time. If you win their mind, the money will soon follow.” * This is what the whole point of any Video Marketing System. It is designed to win people’s hearts and minds. General Advice About Marketing Systems * Nothing I’ve ever tried to build for myself or for my clients has ever outperformed a standard sales video leading straight to an application or call calendar, it’s the best option in my opinion.