Module 2 - Direct Response Alchemy

Sell Through Video Module 2 - Direct Response Alchemy What Is Direct Response? * Direct Response Marketing is a style of marketing that elicits a direct response to turn attention into a specific outcome. What Most People Get Wrong About Direct Response (DR) * People think DR means spammy sales letter for old people with dementia selling a snake oil supplement or something like that. Companies have definitely used direct response to do that, but it’s just a tool they use, and a tool can be used in a lot of different ways. Why Is Direct Response Marketing Effective * Almost everything you do in regards to marketing a product or a service should be direct response, because it’s the only way to truly see if marketing was effective or not. * It’s very formulaic to get someone to decide to take an action with Direct Response, which is great for us because it makes it very easy to easily test new types of messaging with our SVs. Direct Response Principles To Use * Nobody cares about your shiny shit. They care about the shit they got going on. Not what you got going on. * You want to enter the conversation going on in the prospects head and the only way to find that is with good research. * The best Direct Response is a perfect blend of EQ and IQ * Good marketing is about getting results, not just ego stroking yourself because you made something that looks good. * The prospect is looking for a reason to leave, you need to give them a reason to stay. * This is an extremely extensive body of information, never stop learning. * Reading list down below.