Module 3 - The Creative Brief Process

Sell Through Video Module 3 - The Creative Brief Process What Is A Creative Brief? * The Creative Brief is the organization of specific product information which allows us to be able to organize all of the selling points we have and create a hierarchy of messaging. Why Do You Need A Creative Brief? * Writing an effective video script isn’t all the different from an attorney speaking to the jury, you are stating an argument. * If you want a good argument, you need to have all of the facts. * If you want a systematic process for creation that you can use, you need to transform the chaos into your head into order. * Lazy writing is really just lazy research. The unfair advantage that everyone is looking for is on the other side of some intense research. How Do You Build A Creative Brief? * Template down below Advice * You should put a lot of time into this because the more time you do put in, the better results you will see, but you don’t want to put so much time into it that you never take action. * Set a deadline because this thing can take forever to complete if you let it. Examples * 1 * 2 * 3 * 4