Module 4 - The Writing Process

Sell Through Video Module 4 - The Writing Process General Advice * Everyone’s writing process is unique, but for most, they struggle with maintaining the ability to sit down and write every single day. Inspiration seems to be fading away. This is really just lazy writing, which is lazy research. Professional writers are ferocious researchers. * The introduction is by far the most important part of the script that you’re going to write. If you don’t nail this, you lose them early on. * JFW - Just Fucking Write * Some days you’re going to be in a total flow state, writing your best shit ever. Other days you will be about as creative as a sack of potatoes. You still write both days. JFW. * USE CHATGPT IF NECESSARY! Writing is editing, you can rewrite GPT copy and make it a BANGER by utilizing direct response frameworks as prompts for ChatGPT. * The L.A.C. Framework - Every video has a Lead (Intro), Argument (Body), Close (CTA) * Indirect Lead Vs. Direct Lead What Is A Framework? * It gives you an outline to follow, almost like a map of where you should go with your writing, if you get the intro down, it’s a lot easier to move on to the next step and the next step and so on. * Some are short and overarching, others are long and specific like 2 of the ones I attached down below in your Frameworks PDF. Why Not Templates? * Templates can be useful, but they’re kind of like training wheels if we’re being honest.