New Daniel Emails

Email 1 Subject Line: How NOT To Create An Offer Preview Line: PRETTY SIMPLE TBH The best way to create an offer is to just wing it. Don’t do any market research, don’t look at what’s already working, just pick a niche, come up with the first thing that comes to mind, and full send it. Yes, the SEO blog articles for construction companies is a fantastic offer. Don’t pay attention to the fact that nobody is asking for this service in any way, shape, or form. Simply stick your head up your ass, and just go based off of your intuition. Obviously, I’m joking, but this is seriously the process that 90% of people go through when building out their offer. Across the board there are TWO major mistakes I see pretty much everyone make when it comes to producing content. I’m going to cover one of them in this email, and the other one will be in the email I send you tomorrow. To start… If you dive into an offer without TRULY understanding your target audience, you’re pretty much just asking to waste your time and money. You need to know the niche’s pain points, goals, and needs inside and out. Why? BECAUSE HOW CAN YOU SELL THEM ANYTHING, IF YOU DON’T KNOW ANYTHING ABOUT THEM. We’ve had members join Client Ascension who have zero clients, but they insist that they want to work with SAAS companies. The conversation goes like this: “Do you run a SAAS?” “No.” “Do you have any history of working with SAAS companies?” “No.” “Do you know anyone who is actually successfully running a SAAS?’ “No.” “What do you know about SAAS companies?” “They can exit for a lot of money!” See how stupid this is? Look, you’re about to spend a year to three years on this offer… In some cases, maybe more. Do you not think that it maybe makes sense to put in a week or two of research to understand the niche and their issues? Could you perhaps cold call some of them and ask them a few questions? Would it maybe be worth it to cold email your niche and ask them some questions? Hey, is it possible that reaching out to people who work with your niche would be open to sharing? And then you always hear: “But what if they don’t respond?” IF YOU DON’T HAVE A GOOD OFFER, NO ONE IS GOING TO EVER RESPOND TO YOU. Trust me, people will respond. Put in the work and do the research, it will help you immensely. - Daniel @ Client Ascension Email 2 Subject Line: Are you making this offer mistake? Preview Line: I see this everywhere Last email I talked about how most people starting up offers do absolutely no research. And this is directly correlated with the fact that most people are poor, and fail in the world of trying to start and scale offers. There’s another mistake that I see a bunch of people make as well… And I’m pretty confident this also has a 1:1 correlation with people failing almost out the gate at running a service-based offer. I’m talking about BROAD OFFERS. You need a specific offer that solves a specific problem for a business that has a HIGH ROI for the business owner. So an example of doing this wrong would be… “We will create and distribute your Youtube, Instagram, TikTok, Twitter, and blog content” To someone who’s just starting out with running an agency, they think that’s great because it solves a big problem - content creation and distribution. But me, as the prospect, I see that and I immediately write the offer off as bullshit. Why? Because NO ONE is good at all that shit. Youtube - Long Form Video Instagram - Short Form Video + Images TikTok - Short Form Video Twitter - Short Form Copy + Long Form Copy Blog - Long Form Copy The reason the “short form agency” angle BLEW UP is because it solved a narrow problem and it was believable. “Hey I can make you 60 pieces of short form content a month” “Awesome, yeah I believe you can do that.” What you have to understand is this… The most effective offers zero in on a specialized problem for a targeted audience. For example, one agency I worked with originally offered a wide range of digital marketing services. And it’s no surprise, they struggled to stand out and close deals. So we narrowed their focus down to just Facebook ads management + creative UGC content creation for ecommerce companies. It was a believable and highly valuable offer, and as a result they started closing WAY MORE DEALS. When you craft an offer that solves a SPECIFC problem: 1. You can deeply understand the unique needs of your niche in relation to this problem 2. You have clarity on precise pain points to solve 3. It's much easier to stand out from competitors 4. You can become known as the go-to expert for that offer inside that niche 5. Prospects believe you can deliver on your promises. Guys, it’s pretty simple. You need to resist the temptation of being everything to everyone. Find a specialized angle and fucking CHAD RAM it. (Oh and join Client Ascension while you’re at it) * Daniel @ Client Ascension