Opening Line Framework
Opening Line Framework
Great opening lines come in a handful of different category types.
Those include:
1. Lead with a character/setting
2. Jump into the action of the story
3. Be shocking
4. Create intrigue and curiosity
I’m going to include samples of each category type below:
Lead With A Character/Setting
1. When I first met Jason Bodner, I was surprised.
2. For this grandmother, Disney didn’t turn out to be the “Most Magical Place on Earth.”
3. “Former” socialist Alexandria Ocasio-Cortez believes in some crazy ideas..
4. The late Martin Zweig was a pioneer in the newsletter industry.
5. Most folks don't know Charlie Gasko.
6. As a former partner at a multi-billion-dollar Wall Street firm, his life reads like a movie scene.
7. Paul Joseph Goebbels was a bad man... a very bad man.
8. When Harvard educated economist Harry Dent makes a prediction, people listen.
9. I learned this really cool strategy from James Altucher that you can use any time you want.
10. I got an odd call from a good friend over the weekend.
11. One of NASA's top engineers realized something was terribly wrong.
12. Unless you’ve been living under a rock, you’ve heard of Alexandria Ocasio-Cortez (AOC).
13. 106 years ago, Henry Ford did something that reverberates through the world to this day.
14. They called him crazy.
15. They call him the “Grave Dancer”.
Jump into the action of the story
1. We woke up this morning in a dank hotel room in Dallas.
2. I was only 19 years old when I made my first options trade.
3. I still remember that day almost two years ago.
4. I still remember the doctor walking into the room and giving me the alarming news.
Be shocking
1. I'll warn you now. The words that follow are controversial.
2. This is nuts.
3. This is why I'm usually quite skeptical of government-run companies.
4. It's a stern reminder to never let our guard down.
5. Here's something few folks know. It's something that could save your life.
6. This might be controversial, but it needs to be said.
7. I heard a story yesterday that broke my heart.
8. There's a dangerous trend sweeping America.
9. There's a lot to dislike about airlines.
10. No one wants to admit it.
11. Here's a just-released stat that should get your blood boiling.
Create Intrigue And Curiosity
1. This is what we've long feared.
2. It doesn't make sense.
3. It takes a lot to surprise me these days.
4. We've been in the energy business for 40 years, and we've never seen anything like this.
5. This story always sends chills down my spine.
6. You won’t hear this story in the mainstream media.
7. I wasn't sure if I should share this with you.
8. I wasn’t sure if this would work.
9. This is funny. And sad.
10. Occasionally, I like to throw you a curveball.
11. The numbers are out... and they don't look good.
12. The results are in.
13. Something weird is happening deep under the Earth's surface.
14. Take a look at this.
15. I never thought I'd be saying this.
16. Let me tell you a Wall Street secret.
17. What did that girl just say?
18. Well, the secret is out.
19. I wish it wasn't true.
20. Ohhh... This is good.
21. As you might know.
22. Everyone wants to be a contrarian.
23. What a ride.
Finally, DO NOT start the story section with an opening line that starts with any of the following:
1. Imagine
2. Ever heard
3. Ever seen
4. Picture this
Also, do not include an opener such as “Hello, Hi or Dear FIRST NAME’. Instead, jump right into the story.