PS Creative Brief

NAME OF OFFER CREATIVE BRIEF Service Questions Credit: Taylor Welch * Describe your client’s current situation: Your clients are online marketers and entrepreneurs facing challenges in effectively creating and executing digital marketing strategies. They struggle with aspects like content creation, messaging, and systematization. The Sharks (more experienced) are dealing with growth plateaus and client retention, while The Guppies (newer) need foundational marketing knowledge and skills. Both groups seek to improve their marketing effectiveness and grow their businesses in a competitive digital landscape. * What is the cost of them staying where they are? (Financially, emotionally, time, etc) Stagnant or Declining Income: Without effective marketing, revenue growth can stall or decline, impacting their financial stability. Lost Business Opportunities: Inability to attract and retain clients due to lackluster marketing efforts, leading to lost contracts and revenue. Reduced Market Relevance: Falling behind in an evolving digital landscape, resulting in diminished brand presence and influence. Professional Setback: Hindered career progression due to outdated skills and strategies in a rapidly changing industry. Personal Frustration: Growing dissatisfaction and disillusionment with their career path, impacting personal well-being and work-life balance. * What is the number ONE most important thing they want to accomplish in their business? The number one most important thing your clients want to accomplish in their business is likely to significantly increase their revenue and profitability. This goal encompasses improving their marketing effectiveness, attracting high-value clients, and establishing a strong, profitable presence in their market. Achieving this would not only enhance their financial stability but also validate their business strategy and efforts. * What are the 3-5 necessary steps you’ll walk them through that will get them to THEIR finish line? * In one sentence, describe what you do for your clients in a way that makes sense. * What ‘sacred cows’ do you kill? What industry problems or practices do you stand against? * What do you believe to be your SINGLE most competitive advantage is: * Describe the emotional benefits your clients’ derive from working with you? * What is it about your program / service that distinguishes you from your competitors? Service Brief The Promise The Problem Problem List Desired Situation Journal Entry Of Working With Me What Is The Gap + How Do They Bridge It? USP & USP Details Reasons To Believe Features And Benefits The Product Sales Argument Potential Questions