Tallowed Truth Creative Breif

F-BALM CREATIVE BRIEF The Promise F-balm promises to naturally rejuvenate and heal your skin, offering a transformative experience. It's not just a moisturizer; it's a rediscovery of traditional wisdom blended with modern skincare needs. Suitable for various skin issues, F-balm aims to smooth, soothe, and revitalize your skin, making it visibly healthier and more radiant. It's a gentle yet effective solution for those seeking a more natural approach to skincare, without the worry of harsh chemicals or irritating fragrances. Experience the difference with F-balm – where nature's simplicity meets skincare efficacy. The Problem The problem that F-balm addresses is multifaceted and centers around the challenge many people face in finding a skincare solution that is both gentle and effective. In the landscape of modern skincare, individuals often struggle with products that either fail to address persistent skin issues like acne and dryness, or worse, exacerbate them due to harsh chemical ingredients. This struggle is compounded for those with sensitive skin, who frequently encounter irritation or adverse reactions from conventional skincare products. Furthermore, there's a growing desire among consumers for skincare that not only treats the surface symptoms but also nurtures the skin's health in a more holistic and natural way. The challenge, then, is to find a product that can soothe, hydrate, and heal the skin, tackling issues like acne, dryness, and sensitivity, without the use of potentially irritating chemicals. This is where a gap exists in the market – a need for a product that harmonizes effectiveness with natural, skin-friendly ingredients. F-balm aims to fill this gap, offering a solution that caters to the needs of those seeking a gentle yet powerful ally in their skincare routine. Problem List 1. Persistent Acne: This includes both surface-level breakouts and deeper, cystic acne, which can be challenging to treat and often leaves marks or scars. 2. Dry and Flaky Skin: A common issue where the skin loses its moisture, leading to uncomfortable dryness and flakiness. 3. Sensitive Skin: Skin that reacts easily to common skincare ingredients, resulting in irritation, redness, or allergic reactions. 4. Skin Congestion and Blackheads: Clogged pores leading to blackheads and a general feeling of skin congestion, particularly in areas like the nose, chin, and forehead. 5. Uneven Skin Tone: This includes issues like redness, hyperpigmentation, or blotchy skin, which can affect the overall appearance and texture of the skin. 6. Post-Acne Scarring and Pits: Scarring or indentations in the skin that remain after acne has healed. 7. Inflammation and Irritation: General skin inflammation, often accompanied by discomfort or pain, particularly in response to certain skincare products or environmental factors. 8. Excessive Oiliness or Combination Skin Issues: Struggles with managing oil production, leading to a shiny complexion or makeup that doesn't stay in place. 9. Dehydrated Skin: Skin that lacks water content, leading to a dull and tired appearance. 10. Skin Aging Concerns: Early signs of aging, like fine lines or loss of elasticity. ICPs The Natural Skincare Enthusiast: Demographics: Aged 25-40, predominantly female, health-conscious. Behaviors: Prefers organic, natural products, and is willing to invest in high-quality skincare. Often researches ingredients and their benefits. Pain Points: Struggles with sensitive skin that reacts poorly to synthetic chemicals in mainstream skincare products. Seeks effective natural alternatives. Goals: To maintain a healthy, radiant complexion using products with natural, non-irritating ingredients. The Acne-Prone Individual: Demographics: Aged 18-30, gender-neutral, students or young professionals. Behaviors: Actively seeks out skincare solutions for acne and blemishes. Often influenced by social media and online reviews. Pain Points: Frustrated with persistent acne, including cystic acne, and the scars or marks left behind. Has tried various treatments with limited success. Goals: To find a reliable, effective product that clears acne without causing dryness or irritation. The Aging Gracefully Group: Demographics: Aged 40-60, predominantly female, mid to high-income bracket. Behaviors: Interested in maintaining youthful skin, likely to invest in quality skincare routines, and prefers products with multiple benefits. Pain Points: Concerned about dryness, fine lines, and loss of skin elasticity. Disappointed by anti-aging products that don’t deliver on their promises. Goals: To nourish and rejuvenate their skin, seeking products that offer hydration, improve skin texture, and reduce signs of aging. Desired Situation The Natural Skincare Enthusiast: Desired Situation: They want to use skincare products that are purely natural and organic, which not only enhance their skin health but also align with their ethical and health-conscious values. Their ideal scenario includes having a glowing, well-nourished complexion, achieved through products with transparent, clean ingredient lists that are gentle on the skin and environmentally friendly. The Acne-Prone Individual: Desired Situation: This group seeks a clear, blemish-free complexion. They desire a skincare solution that effectively targets and reduces acne, including stubborn cystic acne, without causing additional irritation or dryness. The ideal outcome for them is consistently clear skin, free from breakouts and the scars or hyperpigmentation that acne can leave behind, achieved through a reliable, soothing product. The Aging Gracefully Group: Desired Situation: Individuals in this group aim to maintain or regain youthful, vibrant skin. They desire a product that hydrates and revitalizes their skin, reducing the appearance of fine lines, wrinkles, and other signs of aging. Their ideal situation involves using a skincare product that not only addresses aging concerns but also provides overall skin health benefits, leaving their skin feeling supple, firm, and radiant. Journal Entry Of Working With Me ICP 1: Journal Entry: March 15, 2024 Subject: My 3-Month Journey with F-balm Dear Journal, It's been three months since I started using F-balm, and I must say, my journey with this product has been nothing short of transformative. As someone deeply committed to natural skincare, finding F-balm felt like striking gold. I remember being skeptical at first – could a beef tallow cream really be the answer to my skin woes? The first few weeks were about getting used to the texture and the subtle mint scent. But then, the magic started happening. My skin, which used to react at the slightest hint of synthetic chemicals, began to show a newfound radiance. The dry patches that were a staple of my winter experiences have vanished, replaced by soft, supple skin that feels hydrated throughout the day. What's more remarkable is the feedback I've received. Friends and family started noticing the change – how my skin seemed to glow, how the usual redness and irritation were no longer part of my complexion. And the best part? I've been able to maintain my commitment to natural, ethical skincare without compromising on effectiveness. But it's not just about the compliments. It's about how F-balm aligns with my values. Knowing that I'm nurturing my skin with something as pure and simple as beef tallow, something that our ancestors probably used, gives me a sense of connection and continuity. It's skincare that feels right, both ethically and physically. Of course, no journey is without its lessons. I've learned that sometimes, the most potent skincare solutions come from the most unexpected sources. I've also learned to trust my instincts more when it comes to what I put on my skin. As I write this, I'm looking at my reflection in the mirror – and I see a person who's more confident in her skin, literally and figuratively. F-balm didn't just change my skincare routine; it changed how I view skincare. It's not just about looking good; it's about feeling good and doing good for my body and the planet. Here's to more months and years of glowing, healthy skin with F-balm! Warmly, [Your ICP's Name] ICP 2 Journal Entry: April 10, 2024 Subject: My Transformative 3-Month Experience with F-balm Dear Journal, Today marks the three-month anniversary since I started using F-balm, and it's been a groundbreaking journey for my skin. Dealing with acne for years, I had almost given up hope of finding a product that could genuinely help. F-balm, however, has turned out to be a game-changer. In the initial weeks, I was cautious, not wanting to get my hopes up. But slowly, I started noticing the changes. The persistent acne that had been part of my life for so long began to diminish. Those painful, cystic spots that I dreaded? They became less frequent and then almost disappeared. It was a relief not just physically but emotionally as well. What really took me by surprise was how F-balm managed to tackle my acne without leaving my skin feeling stripped or dry. The balance it brought to my skin was something I had not experienced with any other product. It was as if my skin was finally breathing and healing. The most significant moment came about a month ago. I woke up, looked in the mirror, and for the first time in what seemed like forever, I saw clear, calm skin staring back at me. No red, angry spots, no painful areas just waiting to flare up. Just smooth, clear skin. It was an emotional moment, to say the least. The impact of this change has been more than just skin-deep. My confidence has soared. I find myself more outgoing, less inclined to hide my face. Friends and family have noticed the difference too, not just in how my skin looks, but in how I carry myself. The journey hasn't been without its ups and downs. There were days when I doubted if the improvements would last, but they did. And now, three months in, I feel like I've finally broken the cycle of constant breakouts. I'm grateful for F-balm and how it's helped me regain not just my skin health but also a sense of normalcy in my life. It's shown me that the right product can indeed make all the difference. Here's to clearer days ahead! Sincerely, [Your ICP's Name] ICP 3 Journal Entry: May 5, 2024 Subject: My 3-Month Renewal with F-balm Dear Journal, It's been three months since I embarked on my journey with F-balm, and it feels like a rebirth for my skin. As someone who's gracefully stepping into the later stages of life, finding a product that not only cares for my skin but also rejuvenates it has been a blessing. When I first started using F-balm, my goal was to address the fine lines and dryness that seemed to have become more pronounced over the years. What I didn't expect was how multifaceted the benefits would be. This cream didn't just hydrate; it transformed. The most noticeable change has been the texture of my skin. The dry, sometimes flaky skin that I had accepted as a part of aging is now a thing of the past. My skin feels deeply nourished, and there's a suppleness to it that I hadn't felt in years. The fine lines around my eyes and mouth have softened significantly, and there's a firmness to my skin that reminds me of my younger days. But what's truly remarkable is the glow. Friends and colleagues often comment on how radiant my skin looks. It's not just about looking younger; it's about that healthy vibrancy that shines through. F-balm has given my skin a new lease on life, and in turn, it's rejuvenated my spirit. I've also appreciated how F-balm fits into my desire for a more holistic approach to skincare. In a market flooded with anti-aging products full of harsh chemicals and empty promises, F-balm stands out with its simplicity and effectiveness. It aligns with my philosophy of treating my body and skin with care and respect. Reflecting on these past three months, the journey with F-balm has been about more than just skincare. It's been about embracing aging with grace and confidence. It's about feeling good in my skin, knowing that what I'm using is not only effective but also kind to my body and the environment. As I continue with F-balm, I look forward to witnessing more positive changes in my skin. This journey has been an empowering reminder that taking care of myself, at any age, is a form of self-love and respect. With gratitude, [Your ICP's Name] What Is The Gap + How Do They Bridge It? The Natural Skincare Enthusiast: The Gap: This ICP struggles to find skincare products that are both natural and effective. They are often disappointed by natural products that don't deliver results or synthetic products that irritate their skin. Bridging the Gap: F-balm can bridge this gap by emphasizing its natural ingredients, particularly beef tallow, which is both effective and gentle. Highlighting customer testimonials and providing detailed information about the benefits and source of its ingredients will reassure this ICP of the product's natural efficacy and ethical production. The Acne-Prone Individual: The Gap: They have tried numerous acne treatments without success, often facing side effects like dryness and irritation. There's a lack of products that effectively treat acne while being gentle on the skin. Bridging the Gap: For this ICP, F-balm can be positioned as a soothing and natural alternative to harsh acne treatments. Demonstrating how F-balm helps in reducing acne without causing dryness or irritation, possibly through before-and-after images or user stories, will resonate strongly with this group. Emphasizing its gentle yet effective nature will make it an attractive option. The Aging Gracefully Group: The Gap: This group is looking for anti-aging skincare that genuinely works without harmful chemicals. They are often disillusioned by products promising anti-aging benefits that fail to deliver noticeable results. Bridging the Gap: F-balm can cater to this ICP by highlighting its hydrating and skin-rejuvenating properties. Emphasizing how it helps in reducing the appearance of fine lines and improving skin elasticity can appeal to their desire for effective anti-aging care. Sharing testimonials or case studies from users within this age group who have seen tangible benefits will help in establishing credibility and trust. USP & USP Details USP Statement: "F-balm: Nature's Secret for Modern Skin Woes – Transform Your Skin with the Ancient Power of Beef Tallow." Details of the USP: Nature-Meets-Science Approach: F-balm leverages the natural nourishing properties of beef tallow, a traditional skincare ingredient, infused with contemporary scientific understanding. This blend ensures effectiveness while maintaining natural purity. Gentle Yet Potent: F-balm stands out as a product that is gentle enough for the most sensitive skin types yet potent enough to address common skin concerns like acne, dryness, and signs of aging. This dual action makes it a versatile and appealing choice for a wide range of users. Ethically Sourced and Eco-Friendly: The beef tallow used in F-balm is ethically sourced, emphasizing responsible production. This aspect appeals to environmentally conscious consumers who value sustainability alongside skincare efficacy. Unique Molecular Compatibility: Beef tallow closely mimics the fatty acids and lipids in human skin, making F-balm highly effective in integrating and benefiting the skin at a deeper level. This molecular compatibility is a key differentiator, setting F-balm apart from other moisturizers. Holistic Skin Health: F-balm doesn't just offer temporary solutions; it supports the overall health of the skin. Its formula aids in maintaining the skin's natural balance, providing long-term benefits and overall improved skin health. Customized Scent Experience: Understanding the concerns about the natural scent of tallow, F-balm includes a mild mint scent, enhancing the user experience without overpowering. This thoughtful addition shows attention to detail and user preferences. Multi-Generational Appeal: Suitable for various age groups, F-balm addresses skin issues across generations, from acne in younger users to hydration and anti-aging in older demographics. Positive User Testimonials: A robust collection of positive user experiences and testimonials lends credibility and trust to F-balm, showcasing its effectiveness across different skin types and concerns. Reasons To Believe Scientific Facts and Stats: Molecular Composition Similarity: Beef tallow shares a similar molecular composition to human skin oils (sebum). It is rich in fatty acids like stearic acid and oleic acid, which are also present in the skin's lipid layer. This similarity aids in better absorption and compatibility with the skin. Rich in Vitamins A, D, E, and K: Beef tallow is naturally high in fat-soluble vitamins A, D, E, and K. These vitamins are essential for skin health, aiding in skin repair, providing antioxidant protection, and supporting overall skin health. Natural Moisturizing Factor: Studies have shown that ingredients similar to the skin's natural oils, like those in beef tallow, can effectively contribute to the skin's Natural Moisturizing Factor (NMF), helping to maintain hydration and skin barrier function. Historical Use in Skincare: Historically, beef tallow has been used in various cultures for skin care and healing purposes. Its long-standing use supports its effectiveness and safety as a skincare ingredient. Celebrity Stories: As of my last update in April 2023, specific celebrity endorsements or stories related to beef tallow in skincare are not widely documented. However, the trend of using natural, traditional ingredients in skincare has been embraced by various public figures and wellness advocates. Celebrities and influencers who advocate for natural, less processed skincare ingredients often bring attention to similar traditional remedies, which can indirectly support the credibility of beef tallow as a valuable skincare component. General Reasons to Believe: Sustainability: Beef tallow is a by-product of the meat industry, making it a sustainable choice in terms of resource utilization. Its use in skincare supports a more zero-waste approach in the beauty industry. Minimal Processing: Unlike many synthetic skincare ingredients, beef tallow undergoes minimal processing. This aspect appeals to consumers seeking cleaner, more natural skincare options. Suitability for Dry and Sensitive Skin: Due to its gentle nature and compatibility with the skin's natural oils, beef tallow is particularly suitable for individuals with dry or sensitive skin, providing hydration without irritation. No Harsh Chemicals: Products like F-balm that use beef tallow typically avoid harsh chemicals and synthetic additives, making them a good choice for those looking to reduce their exposure to potentially harmful skincare ingredients. These facts and perspectives can be used to strengthen the positioning of F-balm as a natural, effective skincare solution, leveraging the traditional benefits of beef tallow in a modern context. Features And Benefits Features and Benefits: Feature: Made with Beef Tallow Benefit: Mimics the skin's natural oils for better absorption, providing deep moisturization and improving skin barrier health. Ideal for maintaining smooth, hydrated skin. Feature: Rich in Vitamins A, D, E, and K Benefit: These vitamins promote skin repair, offer antioxidant protection, and support overall skin health. They help in rejuvenating the skin, reducing signs of aging, and improving skin elasticity. Feature: Natural Composition Benefit: Minimizes the risk of skin irritation and allergic reactions, making it suitable for sensitive skin types. A great alternative for those seeking to avoid synthetic chemicals in skincare. Feature: Sustainable and Ethically Sourced Benefit: Appeals to environmentally conscious consumers who value sustainability and ethical production practices in their skincare products. Feature: Minimal Processing Benefit: Ensures the integrity of the natural ingredients, providing a purer and more effective product. It aligns with the trend towards cleaner beauty and skincare routines. Feature: Suitable for All Ages and Skin Types Benefit: Versatility in addressing various skin concerns across different age groups, from acne and oiliness in younger skin to dryness and fine lines in mature skin. Feature: Gentle Yet Effective for Skin Issues Benefit: Proven to be effective against common skin problems like acne, dryness, and uneven skin tone, without the harsh effects often associated with conventional skincare treatments. Feature: Mild Mint Scent Benefit: Provides a pleasant and refreshing sensory experience during application, without overwhelming the senses or using artificial fragrances. Feature: Traditional Ingredient with Modern Application Benefit: Combines the wisdom of traditional skincare remedies with modern formulation techniques, offering a unique and effective skincare solution. Feature: Non-comedogenic Properties Benefit: Does not clog pores, making it suitable for those with acne-prone skin, ensuring clear and healthy-looking skin. The Product An exciting new product that's going to revolutionize your skincare routine – F-balm, the ultimate natural solution for all your skin concerns! Are you tired of skincare products that promise the moon but deliver nothing but disappointment? Fed up with chemical-laden creams that irritate your skin? Well, worry no more! F-balm is here to change the game with its all-natural, beef tallow-based formula. That's right, beef tallow – nature's secret ingredient for flawless skin! But wait, there's more! F-balm isn't just natural, it's packed with vitamins A, D, E, and K, essential for healthy, glowing skin. Say goodbye to dry, flaky skin, and hello to a radiant, youthful complexion. And I know what you're thinking – what about my sensitive skin? F-balm is perfect for you! Its gentle, non-irritating formula is ideal for all skin types, even the most sensitive ones. No more redness, no more irritation, just smooth, nourished skin. But that's not all! F-balm is sustainably sourced and minimally processed, making it the eco-friendly choice for conscious consumers. And with its delightful mild mint scent, it's a treat for your senses too! Now, you might be expecting this wonder cream to cost a fortune, but here's the best part – F-balm is incredibly affordable! You get all these amazing benefits without breaking the bank. So don't wait, order F-balm today and experience the miracle of nature's skincare. But hurry, stocks are flying off the shelves! Call now, and say hello to the best skin of your life with F-balm! Sales Argument Anticipating potential objections is key to addressing concerns that potential customers might have about F-balm. Here are some common objections and concerns that might arise: Source of Ingredients (Beef Tallow): Some customers might be hesitant about using a product derived from animal sources, either due to personal ethical beliefs (like veganism) or concerns about animal welfare and sourcing practices. Skin Type Compatibility: Individuals with oily or acne-prone skin might worry that a product based on beef tallow could exacerbate their skin issues by clogging pores or increasing oiliness. Scent Concerns: Despite the addition of a mild mint scent, some customers might be concerned about the natural scent of tallow and whether it will be noticeable or unpleasant. Effectiveness Doubts: There may be skepticism about the effectiveness of a traditional ingredient like beef tallow compared to more conventional or scientifically engineered skincare ingredients. Allergic Reactions: Concerns about potential allergic reactions, especially for those with sensitive skin or allergies to specific ingredients, might be a deterrent. Cost and Value: Depending on the pricing, some customers might question the cost-effectiveness of F-balm compared to other products they use or perceive as similar. Packaging and Brand Perception: The packaging and branding of F-balm will influence perceptions. If it doesn't resonate with the target audience, it might deter potential buyers. Environmental and Sustainability Concerns: Environmentally conscious consumers might question the sustainability and environmental impact of using animal-derived ingredients. Availability and Accessibility: Potential customers might have concerns about the availability of the product, especially if it's not easily accessible online or in local stores. Lack of Awareness or Education: Some customers might not be familiar with the benefits of beef tallow in skincare, requiring education and convincing about its advantages. Addressing these objections through transparent communication, education, and marketing strategies that focus on the product's benefits, ethical sourcing, and effectiveness can help mitigate these concerns and appeal to a broader customer base. You Handle all of these objections ChatGPT ChatGPT To effectively address the potential objections to F-balm, a strategic approach is needed, providing clear, reassuring information and solutions: Source of Ingredients (Beef Tallow): Response: Emphasize the ethical sourcing of beef tallow and its sustainable aspect as a by-product of the meat industry. For those concerned about animal-derived ingredients, acknowledge their stance and suggest considering the product's efficacy and natural origin. Skin Type Compatibility: Response: Highlight that beef tallow is non-comedogenic and its composition closely mimics human skin oils, making it suitable for all skin types, including oily and acne-prone skin. Share testimonials or clinical results showing its effectiveness across various skin types. Scent Concerns: Response: Assure customers that the natural scent of tallow is neutralized with a mild mint fragrance, ensuring a pleasant application experience without overpowering or artificial smells. Effectiveness Doubts: Response: Provide scientific data, historical usage, and customer testimonials to substantiate the effectiveness of beef tallow in skincare. Demonstrating how it works can help alleviate doubts about its efficacy. Allergic Reactions: Response: Advise customers with known allergies to review the ingredient list and consult with a healthcare professional if necessary. Offer a patch test guide to ensure skin compatibility. Cost and Value: Response: Justify the product’s pricing by detailing the quality of ingredients, the benefits it offers, and the cost-effectiveness compared to multiple products it can replace in a skincare routine. Packaging and Brand Perception: Response: Ensure that the packaging reflects the quality and natural ethos of the product. If necessary, gather customer feedback for potential improvements in design or branding. Environmental and Sustainability Concerns: Response: Reinforce the sustainable aspects, such as minimal processing and ethical sourcing. Highlight any eco-friendly packaging or company practices that align with environmental values. Availability and Accessibility: Response: Provide clear information on where and how to purchase F-balm, including online and physical retail options. Consider expanding distribution channels to increase accessibility. Lack of Awareness or Education: Response: Create educational content (blogs, social media posts, videos) explaining the benefits of beef tallow in skincare, its historical use, and why it’s effective. This can help build awareness and trust in the product. Potential Questions "Tired of dry skin? Ever wondered how natural ingredients can make a difference?" "Have you heard about the ancient skincare secret that's making a modern comeback?" "Struggling with sensitive skin? Want to know a gentle, yet effective solution?" "Curious about how traditional remedies can transform your skincare routine?" "Do you know what ingredient can naturally hydrate your skin without clogging pores?" "Ever thought about what nature has to offer for your acne-prone skin?" "Looking for a sustainable skincare option? Heard about the power of beef tallow?" "Frustrated with artificial fragrances in skincare? Want a naturally scented alternative?" "Interested in reducing your environmental footprint with your skincare choices?" "Wondering how to soothe your inflamed skin with a time-tested solution?" "Are you aware of the skin-healing vitamins hiding in nature's pantry?" "Wish to tackle fine lines and wrinkles naturally? Know what ingredient works wonders?" "Have you tried everything for your dry skin? What about a traditional, natural remedy?" "Curious about a skincare ingredient that matches your skin’s natural oils?" "Want to know the secret behind glowing, healthy skin using a forgotten natural remedy?" "Concerned about harsh chemicals in your skincare? Ever considered a natural alternative?" "Eager to find a skincare product that works for all skin types? Heard of beef tallow?" "Wondering how to naturally enhance your skin's elasticity and youthfulness?" "Looking for a skincare solution rooted in tradition but perfect for modern needs?" "Intrigued by how ancestral skincare ingredients can revolutionize your routine?" "Do you know which natural ingredient is a skincare superstar for hydration and repair?" "Interested in a multi-purpose skincare product that's both effective and natural?" "Want to know how to achieve balanced, non-greasy skin with an age-old solution?" "Curious about combining nature's wisdom with contemporary skincare science?" "Ready to transform your skin with the healing properties of an all-natural, powerful ingredient?" Parking Lot “Plant butters such as Shea butter, Coco Butter etc have long dominated the skincare discourse that Tallow appeals to people who feel like they’re rediscovering a forgotten secret.” “I impulse bought a beef tallow moisturizer and now I am glowing like never before” “I have closed comedones all over my face. They're hard to see but I can feel them under my skin and they're very painful sometimes. They come to a head occasionally and cause a lot of pain in my face. I've been using beef tallow for a few days now and my skin had never felt more smooth and painless. My acne is vanishing, my skin doesn't peel from dryness anymore, and painful inflammation on my face vanished overnight. I'm literally glowing. I can't believe I found something that worked after trying every prescription cream and pill I could get my hands on. I'm not trying to push a trend here, but I've been to doctors who have prescribed me tons of different prescription creams for my acne, but they never worked. My self esteem was in the hole but I'M LITERALLY GLOWING NOW. I'M SO HAPPY!!!!!!! :D And before anyone asks, my face does not smell like beef. The tallow itself is orderless and a mint scent was added to my bottle.” “Beef tallow is a great option because the fatty acids in it have a similar molecular composition to the fatty acids in our skin. Glad you found something that works.” “I have been considering a tallow moisturizer to replace CeraVe in the tub, since CeraVe has started clogging my pores” “However for skin care on the face, I know it’s helped for dry spots for me and it’s basically the only lip product I’ll ever use again.” “I have been using tallow for a year now. I was on accutane 2019-2020 and that cleared my skin but 6 months after I stopped I started getting horrible cystic acne that would leave pits. I tried everything and retinol was drying the absolute crap out of my skin. My skin has never been so clear of not only acne but congestion in the cheeks. I have 0 blackheads, most even skin tone, supple. It’s absolutely incredible. Anyone I’ve bought it for has been believers! And like another person said, I’m almost annoyed at how well it works compared to anything else I’ve tried.”