Taylor Welch Emails

Email 1 - January 25th (Morning) Subject Line: (think like an investor) this is the big shift In 2008, smart investors realized that the real estate market was going to collapse. They saw everything was overpriced and that we basically existed in a fake economy with sketchy mortgages that were doomed for failure. The investors who could think ahead sold their investments and shorted the market BEFORE it was too late and the market collapsed in on itself. Here’s the thing… This is pretty much exactly what’s happening inside the world of selling information + expertise, and a majority of business owners are asleep at the wheel. Here’s what I mean: in 2015 when I ran my very first lead-gen ad I saw beautiful metrics all across the board… Low cost per acquisition, a solid amount of them answered the phone, 40% email open rates, and something like 5% or so of the leads turned into customers. Today, unfortunately, those numbers are not the same. These are rough ballpark numbers but It’s pretty safe to say that the conversion rate is hovering around 1% nowadays, and that’s for a GOOD funnel, not a fixer-upper that’s in need of a serious facelift. That’s because the antiquated digital marketing lead gen funnels, much like the 2008 economy, are collapsing in on themselves… And smart business owners who can think ahead are taking steps now to make sure they don’t end up fading away or getting their lunch taken by competitors. I could go all day long giving different examples to show you how this is shockingly similar to the 2008 crisis, but I think you get the point. So here’s the long and short of it all: * In My Opinion, Based On Significant Data & Research, The Market Of Selling Information And Expertise Is Shifting. * As The Economy Continues To Tighten Up And As Social Platforms Continue To Restrict Targeting Options — People Are Going To Stop Paying Attention To Creators They Don’t Have A Relationship With. * The Best Solution Is To Build A Massive List Of Buyers Who Have A Relationship With You By Running Traffic To A Hybrid Funnel, Rather Than Your Standard Lead Gen Funnel If you’re not focusing all of your efforts on building a hybrid lead generation/customer acquisition funnel, you’re going to get left in the digital marketing dust. That’s exactly what I’m hosting a workshop tomorrow on, and as much as I’d love to get some last-minute attendees through the door… You can’t buy a seat at the event because we’re completely sold out…the room is literally at max capacity. However, you still can buy a virtual ticket to the event which is just an investment of $1,000 compared to the workshop investment of $10,000. If you want to stay ahead of the curve (and not end up the info industry equivalent of those real estate investors who lacked the proper foresight to see the massive upcoming shift) grab a ticket[a] here. I can’t wait for you to join us for a deep dive on Thursday and Friday showing how to set yourself up for success in this changing digital marketing economy. - Taylor Email 2 - January 25th (Afternoon) Subject Line: I forgot Okay, so I almost never send out two emails in a day. And I decided it was a necessary streak to break because I forgot to mention 2 core details about this event we’re hosting on Thursday and Friday. First, we 100% will be selling recordings of this workshop. However, it’s going to be for $5,000 instead of the $1,000 virtual ticket. So if this is one of those “eh I’ll do it later” kind of things, I would strongly advise you to not do that, so you’re not spending $4,000 unnecessarily. That extra four racks could all go towards ad spend for this customer acquisition funnel we’re helping you build out during this workshop. Second, I want you to think about the last course or recorded training you bought… Did you really go through all the modules? Did you really complete all the tasks necessary? Did you really execute everything? If you’re like me, the answer is no, and that’s another reason why I would highly recommend grabbing a virtual ticket, so you can work alongside all of the workshop attendees who are going to discover: * The exact economics needed to make these customer acquisition funnels work (Not understanding this is the equivalent of money being stolen from you without you even knowing…) * How to construct your core attention-grabbing product along with the irresistible offer to go along with it (That includes the offer stack, order bump, and all the upsells) * The easiest and fastest way to assemble this funnel without having to wait weeks for a final draft * Frameworks for writing ethical and persuasive copywriting/scriptwriting that builds desire in your readers and viewers like crazy * The truth behind client ascension and what it takes to turn someone into a high ticket buyer that sticks with you for life * How to optimize this funnel to the Nth degree so you can continue to decrease your cost per acquisition, increase average order value, and improve customer quality Two days from now, you could have all of this at your disposal and be ready to roll, or nothing at all could change, totally up to you. If you want to join us, this is your last chance to grab a virtual ticket before it’s gone into the internet ether. - Taylor P.S. We start at 8:30 AM EST, so get your coffee ready. [a]Hyperlink