The Lux Nomads - Creative Brief
ICP Brief
Define Your ICPs
ICP 1:
Annual Revenue: 8 Figures Per Year
Profile:
Skill Level:
Primary Need:
Objective:
Type of Service Required:
Current Situation:
ICP 2:
Annual Revenue: 7 Figures Per Year
Profile:
Skill Level:
Primary Need:
Objective:
Type of Service Required:
Current Situation:
ICP 3:
Yearly Revenue: Under $300k Per Year
Profile:
Skill Level:
Primary Need:
Objective:
Type of Service Required:
Current Situation:
What is the cost of them staying where they are?
ICP 1:
ICP 2:
ICP 3:
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What is the number one thing they want to accomplish?
ICP 1:
ICP 2:
ICP 3:
What are the 3-5 necessary steps to walk them through that will get them to THEIR finish line?
ICP 1:
ICP 2:
ICP 3:
Describe the emotional benefits your clients’ derive from working with you?
ICP 1:
ICP 2:
ICP 3:
The Promises
ICP 1:
ICP 2:
ICP 3:
The Problems
ICP 1:
ICP 2:
ICP 3:
Problem Lists
ICP 1:
ICP 2:
ICP 3:
Desired Situations
ICP 1:
ICP 2:
ICP 3:
What Is The Gap + How Do They Bridge It?
ICP 1:
ICP 2:
ICP 3:
Beliefs
ICP 1:
ICP 2:
ICP 3:
NAME
Offer 1 Brief
In one sentence, explain this offer.
Which ICP is this offer for?
ICP 1/2/3:
Annual Revenue:
Profile:
Skill Level:
Primary Need:
Objective:
Type of Service Required:
Current Situation:
What is the problem we are solving?
What is the number one thing they want to accomplish?
What is the gap or what’s holding them back? (Mechanism Of The Problem)
What is the cost of them staying where they are?
How are we helping them bridge this gap? (Mechanism Of The Solution)
.
What is our SINGLE most competitive advantage that we will lean on?
What are the 3-5 necessary steps we will walk them through that will get them to THEIR finish line?
Describe the emotional benefits which are derived from this offer.
What distinguishes us from the other options available in the market?
What promises are we making?
The Problem List
The Solution List
NAME
Offer 2 Brief
In one sentence, explain this offer.
Which ICP is this offer for?
ICP 1/2/3:
Annual Revenue:
Profile:
Skill Level:
Primary Need:
Objective:
Type of Service Required:
Current Situation:
What is the problem we are solving?
What is the number one thing they want to accomplish?
What is the gap or what’s holding them back? (Mechanism Of The Problem)
What is the cost of them staying where they are?
How are we helping them bridge this gap? (Mechanism Of The Solution)
.
What is our SINGLE most competitive advantage that we will lean on?
What are the 3-5 necessary steps we will walk them through that will get them to THEIR finish line?
Describe the emotional benefits which are derived from this offer.
What distinguishes us from the other options available in the market?
What promises are we making?
The Problem List
The Solution List