TWC $5 Promo Post Purchase Emails

Email 1 - Day 1 Subject Line: (DIGEST) You’re Locked In Hey there, You just made a fantastic decision grabbing a copy of The Consulting Digest for $5. This email is to confirm your order and also to let you know… I’m going to be sending you an unbelievable amount of value over the next 10 days. This is because it’ll probably take around 7-10 days for your copy of the digest to arrive and that’s us being SUPER conservative. You very well could receive it in 3-5 days but we don’t want to make any promises as our distributor could have had a massive chemical fire in their warehouse and as a result, they’re unable to send out your copy. Or maybe a small organized group of criminals have overtaken the factory, all of the workers are being held hostage with a full swat team surrounding the building, and as a result, they’re unable to send out your copy. Or the post office may just take a couple of days to get you your copy. (The third option is most likely, but hey, you never know) So to fill the space between now and you getting your copy of The Consulting Digest, I’m going to send you a massive amount of value with some emails. Your first one will be sent tomorrow from this email address, so if we didn’t arrive in your primary inbox, you can reply to this email to make sure you get all the emails :) - Taylor P.S. These emails are not intended to sell you anything, yet I did want to let you know that they are going to be based on the material inside my book, The Wealthy Consultant. If you do want to grab a copy of my book yourself, you can click here.[a] You are under zero obligation to grab a copy, I will not send you any links or call-to-actions in these upcoming emails… They’re designed to be value-only, however, if you’re a bookworm like me I figured I’d give you the lowest cost option to grabbing a copy. Email 2 - Day 2 Subject Line: (DIGEST) TOFU MOFU BOFU There's a currency more valuable than cash itself. It's not gold. It’s not Bitcoin. It’s not Dogecoin either. (Sorry, Elon.) It's attention. When you understand how to leverage the power of attention, you open up a world of different possibilities: * You could become president of The United States without having a previous career in politics at all (Re: Donnie Trump) * You could grow a Tequila brand, make it a staple at every bar across the country, and exit it for over $1B (Re: George Clooney & Casa Migos) * You could bring in a swarm of high-quality customers who are an absolute pleasure to work with and fuel you rather than drain you (Re: what you’re trying to do.) If oil was the old guard's currency, attention is the new guard's. The ability to command the eyes and ears of millions is by far one of the most important skills anyone can create in today’s world. Attention comes down to two areas: 1. Getting Attention 2. Retaining Attention Getting Attention: This is the initial phase where you use advertising, content, social media, and various forms of media to capture the attention of your audience. It's about making that first impactful connection, whether it's through paid media or organic reach. Retaining Attention: Arguably more important than the first, this stage is all about keeping the attention you've earned. It involves consistently providing value and engaging material to your audience. It's here where trust is built, and the real magic happens. A lot of business owners (especially in the information/education industry) are great at generating attention… However, they are awful at retaining attention. “Oh, you’re not ready to buy yet? Goodbye forever” is essentially the way they operate. Surely you’ve seen a diagram like this before… The problem with the “current models” of selling information is that everything is prioritized around only getting Bottom Of Funnel (BOFU) clients, and disregarding the Top Of Funnel (TOFU) and the Middle Of Funnel (MOFU). Yes, BOFU is great… But when you focus only on the BOFU, here’s essentially the conversation you’re having with your market: Prospect: “Hey I’m not ready to buy right now, I’d love to learn more about what you do though as this is something I’m interested in” You: “Go f*** yourself. Buy or do not buy.” Prospect: “I mean I do want to buy, I would just like to understand you and your methodology better, I think I’m about 6-12 months out” You: “Go f*** yourself. Buy or do not buy.” See what I mean? I don’t mean to be grotesque, but if you’re offended by my censored cursing, I’m probably not the right person for you to learn from… Anyway, this is what you’re essentially telling the market when you only focus on direct offers for your BOFU. There are a ton of people in your market who are not ready to go right now…but will be in 6-12 months, maybe even two years. Someone, specifically a smart business owner, is going to completely lap you because they are okay focusing on TOFU, MOFU, and BOFU. They’re retaining attention, you are not. Probably a good idea to fix that. - Taylor Email 3 - Day 4 Subject Line: (DIGEST) The easy way to grow So in my last email, I talked about retaining attention… In this email, let’s talk about retaining customers. What scenario would you rather experience with your business: 1. You start every month from zero 2. You do not start every month with zero Seems like a no-brainer, right? Yet, most business owners in the education and info product industry build models that have them starting every month from zero. Here’s a fact for you: Acquiring a new customer will cost you either money (paid traffic) or time (organic traffic). Here’s another fact for you: Retaining a customer does not cost you money or time. Starting to see why this makes sense? The real magic of customer retention is its multiplier effect on your business. When you keep a customer happy, not only do they keep coming back, but the cost of their continued purchases is a nice fat zero. Let’s do some math real quick… Imagine John spent $10,000 to grab attention and earn new customers for a product that’s $250. Let’s say 70 people buy John’s product, translating to a ROAS of 1.75, with a CPA of $142, so essentially on each one of these purchases he’s profiting $108. Now, if John played his cards right in retaining these customers, they start thinking, "What else can I buy?" That's when the real business begins. Let’s say 20% of the customers decide to buy John’s higher-level program for $1000. That’s $15,000 (20% x 75 = 15) of pure profit. Suddenly the ROAS just went from 1.75 to 3.25. Did it happen on day one? No. Did it happen? Yes. Each subsequent purchase they make costs you virtually nothing in acquisition terms. This is where businesses begin to scale – by turning one-time buyers into loyal, repeat customers. Here’s the thing a lot of people forget, Customers who stay with you are likely to become advocates for your brand. They're your unofficial marketing team, spreading the word and bringing in new customers through the most trusted form of marketing: word-of-mouth. Here’s the long and short of it all: Successful business growth often comes down to how well you can manage your acquisition costs. Companies that excel in customer retention have the luxury of reinvesting the savings from lower acquisition costs back into their business. This reinvestment can be in product development, infrastructure, or even in creating new partnerships and opportunities. The goal is to create an ecosystem where your customers see continuous value in your offerings, and in turn, you value their loyalty with exceptional service and products. Also, it’s a hell of a lot easier to grow a business with retention than without it. Just saying. Done this a few times. - Taylor Email 4 - Day 6 Subject Line: (DIGEST) zig zag The importance of evolving from a single-product focus to a diverse product suite cannot be overstated​​. Why? Putting all your eggs in one basket is risky. Product Diversification isn’t ONLY a survival/risk-reduction tactic… It's probably the best strategic move you can make to create sustainability and growth inside your business. By offering a range of products or services, you're not only spreading risk but also increasing your chances to cater to a broader market, which relates back to the previous email I sent you about TOFU, MOFU, and BOFU. This evolution is about understanding your market's total addressable market (TAM) and identifying various customer segments within this market. Look, each market segment has unique needs and preferences. By diversifying, you’re able to address these varying requirements more effectively. Once you recognize these segments, you can start creating products that meet the specific needs of each group… This is how you’re able to build an ecosystem, not a funnel. I personally think the problem is that everyone teaches a linear “ascension” model, when that’s not actually how people buy products. Here’s what I mean… Linear Ascension: Customer buys $12 book -> buys $200 course -> buys $1000 course -> joins your $10,000 program -> joins your $30,000 mastermind Lol. Anyone who is actually playing the game knows this is a lot more realistic: Customer buys $12 book -> joins your $10,000 program -> buys $200 course -> joins your $30,000 mastermind People zig-zag around, and this is why we focus on building an ecosystem, it allows us to tap into natural buying behaviors from our prospects… But it also helps us RETAIN attention, and serve different segments of the market. So here’s really what I wanted to emphasize to you today… The whole one product, one funnel, one bla bla bla thing… That’s cute. I’ve done it all. I personally find it a lot more enjoyable to build a business as an ecosystem because it not only helps you weather market fluctuations but it also positions the business for long-term success. - Taylor Email 5 - Day 8 Subject: (DIGEST) free this free that Giving all your best stuff away for free is great. However, there is an unexpected consequence many people are running into who decided to go all in on this tactic… You’re training your audience how to interact with you. If they’re not used to paying you… When you do put an offer out to the market, there’s a silent level of resistance because again… They’re. Not. Used. To. Paying. You. So let’s dive into this topic… When information is free, it’s often undervalued and underutilized. Conversely, when it’s priced, it commands at the bare minimum, a decent level of attention and its inherent value is recognized. This is why making your information accessible yet valuable is a delicate but essential balance. Monetizing information isn't about slapping a high price tag on everything you offer. $10,000 this. $20,000 that. $30,000 there. Lol, go read my previous email on TOFU, MOFU, and BOFU if you think that’s a good idea. Now look, free or low-cost information can attract and engage an audience, but premium, high-value content – the kind that offers in-depth insights and actionable strategies – should be monetized. In other words, giving the WHAT away for free is fine but I personally believe you should be charging for the HOW. This approach not only highlights the worth of your higher-tier offerings but also ensures that your audience values and utilizes the information effectively. The key is to balance free and paid content in a way that benefits your audience at every stage of their journey. Free content can serve as an entry point, giving your audience a taste of the value you provide. Paid content, on the other hand, offers a deeper, more comprehensive dive into your expertise, which is what warrants the investment from your audience. When you offer free content, it's like an appetizer – it should be enticing and valuable, but it's just a glimpse of the full meal. Your free content sets the stage, creating a thirst for more, and a desire to dive deeper into what you have to offer. However, when it comes to your paid content, this is where the real transformation happens. This is your main course. So to summarize all of this: Stop giving all your stuff away for free lol Even Hormozi, who popularized this phrase still sells books and is even now selling workshops. By providing immense value at both the free and paid level, you create a sustainable business model that not only benefits you but also genuinely serves and impacts your audience. - Taylor Email 6 - Day 10 Email 4 - Day 6 Subject: (DIGEST) Did you check your mail? Hey, super quick email for you today… By now, you should have received your copy of The Consulting Digest… If you haven’t could you please respond to this email?[b] If you have, we’d also love to hear your thoughts. - Taylor [a]HYPERLINK TO BOOK FUNNEL... @dane if we want to do the amazon one, just edit this PS to fit that [b]Dane, do we need them to provide certain info? Email? Order #? Etc.