VSL Course Introduction

What Is This Course? I am going to show you from start to finish how I come up with VSLs that consistently out perform controls, stand out in the market place, and help produce INSANE results. This is the same process I’ve been utilizing for years and it’s helped produce above $30,000,000 for my clients, I’ve actually lost track of how much my VSLs have made. What Will This Course Help You Do? You’ll have a process you can follow to create VSLs that not only position you or your clients as a category of one, but you’ll be able to understand the THINKING behind the process you can implement which exponentially increases watch time and dramatically increases booked calls and sales from a VSL. What Inspired This Course? Brian hit me up wanting a new VSL for his agency, Adspend.com Rather than create a VSL course with a fictional product, I figured it would be super cool and fun to share the process live, and help show others how to do the same. I have a lot of information about VSLs in my noggin based on 5 years of experience, so I wanted to create something that helps other people implement this knowledge. Info About Brian Moncada’s VSL Project 1. Wants a new VSL to position himself as “The Rolex Of Ad Agencies” 2. This will be a 5-10 minute VSL primarily focused on branding and positioning 3. His audience is going to be people running high ticket offers, operating at about $200k a month MINIMUM, who are either struggling to make Youtube Ads work or who are crushing on other platforms and want to diversify to YT Here’s My Process For VSLs 1. Creative Brief + Consume A Ton Of Information + Think A LOT 2. Find the angle 3. Create the outline for the script 4. Write the script 5. Edit 6. Client Approval 7. A/V Doc