How to Align Your Service Pricing With Your Positioning
Make your price, marketing, and delivery fit the kind of customer and experience your service is built for.
By Nick Verge · Article published October 27, 2026
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Original video: How To Price Your Services
you can't sell Neiman Marcus pricing with Walmart quality and you can't sell Walmart pricing with Neiman Marcus quality the two don't work together because the way you Market to a Walmart crowd is very different than the way that you mark it towards a Neiman Marcus crowd what you'll find is that when people are trying to Market to larger crowds what you see is that they go for a utility perspective and what Walmart positions itself as is a utility it's cheap it's affordable there's no one who has lower prices than us whereas nean
Marcus positions itself as a luxury brand they're focused on that top part of the market that's willing to spend more and actually does not care about price and the same thing applies to your creator business are you Walmart pricing or are you nean Marcus pricing if you want to go and you want to sell on the Walmart level nothing wrong with that just make sure the pricing and the quality and the way you're marketing and what you're doing reflects what you're selling if you want to sell for a high price your marketing needs to match that everything even the pricing needs to match that
You can't charge Neiman Marcus prices and deliver Walmart quality. You also don't want to deliver Neiman Marcus quality while charging Walmart prices. Your pricing needs to match what you're selling.
When you're deciding how to price your service, start by asking which business you're trying to be.
Choose your service positioning before setting your price
Walmart sells utility, affordability, and the idea that you can get what you need without paying more. It markets to a large crowd that cares about those things.
Neiman Marcus occupies a different position. It sells a luxury experience to people who are willing to pay more and are less concerned with getting the lowest price.
Neither position is automatically wrong. They serve different people with different expectations. As a creator or service business, you need to understand which kind of promise you're making.
Make the price and experience agree
If you're selling a premium service, the marketing needs to communicate that position, the price needs to fit it, and the delivery needs to support it. You can't use a luxury price as a substitute for providing a luxury-level experience.
If you're selling an affordable service, be clear about the utility and value the customer receives. There's nothing wrong with a lower price when the offer and delivery are built around it.
Look at your marketing, your price, and what happens after someone buys. Do they tell the same story? A customer shouldn't be sold one level of service and receive another.
Before asking whether your price is high enough or low enough, make sure it belongs to the business you're actually building.